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Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Published by Universitas Maritim AMNI Semarang
ISSN : 29634989     EISSN : 29635292     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Profit: Jurnal Manajemen, Bisnis dan Akuntansi adalah untuk menyebarluaskan, mengembangkan dan menfasilitasi hasil penelitian mengenai Ilmu bidang Ekonomi Manajemen ,Akuntansi dan Bisnis, sebagai media bagi para dosen, guru, peneliti dan para praktisi dalam bidang Ekonomi Manajemen Akuntansi Bisnis dari seluruh Indonesia, dalam melakukan pertukaran informasi tentang hasil-hasil penelitian terbaru yang telah dilakukan. Adapun ruang lingkup Jurnal Profit adalah: Ilmu Ekonomi, Ilmu Akuntansi, Ilmu Manajemen, Bisnis, Pendidikan Akuntansi, Pasar Modal dan Bank, Audit Pajak, Akuntansi Sektor Publik, Akuntansi Syariah dan Perdagangan, E-Bisnis, Sistem Informasi Manajemen, Manajemen Informatika.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 307 Documents
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Strategic Management in the Era of Disruptive Technologies: A Framework for Adoption and Implementation Muhammad Arif Rahman; Forme Onray Siallagan
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 2 No. 4 (2023): November : Profit : Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v2i4.2058

Abstract

The relentless advancement of disruptive technologies necessitates a reevaluation of strategic management approaches within organizations. This research presents a comprehensive framework tailored for the adoption and effective implementation of disruptive technologies. Through an extensive review of literature and case studies, the framework integrates key elements such as environmental scanning, organizational readiness assessment, technology assessment, strategic alignment, and change management strategies. It emphasizes the importance of proactive adaptation and agile response to technological disruptions to maintain competitiveness and sustain growth. The proposed framework offers guidance to executives, managers, and decision-makers in navigating the complexities of technological innovation while mitigating risks and leveraging opportunities. By embracing this framework, organizations can enhance their ability to harness disruptive technologies, driving transformative change, and achieving strategic objectives in today's dynamic business landscape.
Enhancing Financial Management Competence Through Human Resource Management Practices: Insights From Micro, Small, And Medium Enterprises Taufan Herjanto
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 2 No. 4 (2023): November : Profit : Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v2i4.2059

Abstract

This qualitative study aims to explore the relationship between Human Resource Management (HRM) practices and the enhancement of financial management competence within Micro, Small, and Medium Enterprises (MSMEs). The research model is grounded in HRM theories and financial management frameworks. A purposive sampling technique is employed to select participants from diverse MSMEs. Data analysis involves thematic analysis, focusing on identifying patterns and themes within the collected qualitative data. The findings reveal that strategic HRM practices such as recruitment, training, and performance appraisal significantly contribute to improving financial management competence in MSMEs. Additionally, fostering a culture of continuous learning and skill development emerges as a crucial factor. This study provides valuable insights for MSMEs aiming to strengthen their financial management capabilities through effective HRM strategies.
Akuntansi Al Istishna Alfio Surya Renaldi; M.Firly; Nala Ratih
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 3 No. 2 (2024): Mei : Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v3i2.2067

Abstract

Istishna' is one of the muamalat contracts used in sharia banking products which includes sharia bank fund distribution or financing products with the principle of buying and selling. The istishna' operational mechanism in sharia banks is carried out in accordance with existing sharia regulations. The general characteristics of the ordered goods must be known, including type, technical specifications, quality and quantity. The ordered goods must comply with the characteristics agreed upon between the seller and the manufacturer/seller. If the ordered goods are sent incorrectly or are defective, the producer/seller must be responsible for their negligence. Therefore, the accounting treatment if the settlement of Istishna receivables is carried out by prepayment, then the accounting treatment follows the accounting treatment for Salam transactions, but the term "Salam receivables" is changed to "Istishna Assets in Settlement" while "Salam Debt" is changed to "Istishna Debt", while the income recognition used if the bank uses a prepayment mechanism is revenue recognition as in the Salam transaction while the recognition methods that can be used are the settlement percentage method and the completed contract method. .
Analisis Faktor-Faktor Yang Mempengaruhi Keberlangsungan Usaha UMKM di Kabupaten Sukoharjo Putri, Tiara Salsabila Febriani Dika; Pamikatsih, Tri Ratna
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 3 No. 2 (2024): Mei : Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v3i2.2068

Abstract

This research aims to determine the influence of financial literacy, business capital and technology on the sustainability of MSME businesses in Sukoharjo Regency. This type of research method uses quantitative. The population of this research is the infinite population of all MSME business actors in Sukoharjo Regency. The sampling technique used the Rosceo formula to obtain a sample of 100 respondents. The analysis method uses quality test analysis methods (validity test, reliability test), classical assumption tests (normality test, multicollinearity test, heteroscedasticity test), multiple regression analysis and hypothesis testing (t test and determinant coefficient test). The results of this research show that financial literacy, business capital and technology have a significant positive effect on business sustainability. Keyword : Financial Literacy, Business Capital and Technology
Analisis Pengaruh Faktor-Faktor Sosial Terhadap Keputusan Pembelian Produk Teh Botol Sosro Febrianti, Erika; Rahmawati, Ita; Sa’adah, Lailatus
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 3 No. 2 (2024): Mei : Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v3i2.2073

Abstract

The purpose of this research is to find out whether there is an influence of social factors on the purchasing decision of Sosro Botol tea products. The variables in this study include family, reference groups, social roles and status, purchasing decisions. The method used in this research is a quantitative method. The population in this study is unlimited while the sample is 100 respondents using a purposive sampling technique. Data were collected using the questionnaire method, which were then analyzed using multiple regression analysis using SPSS version 26. The results showed that partially family variables had no significant effect on purchasing decisions for Sosro bottled tea products, while reference group variables partially also had a significant effect on the purchasing decision of Sosro Botol tea, and on the role and social status variables, there is no significant effect on the Sosro Botol tea purchasing decision. Simultaneously, family variables, reference groups, roles and social status have no significant effect on the Sosro Botol tea purchasing decision.
Pengaruh Promosi Melalui Media Sosial Instagram dan Online Customer Review di Aplikasi Pesan Antar Makanan Terhadap Minat Beli Konsumen UMKM Eloka Corndog Kota Jambi Chinta Yurike Utomo; Efni Anita; Nurrahma Sari Putri
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 3 No. 2 (2024): Mei : Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v3i2.2090

Abstract

This research aims to determine and analyze the influence of the independent variable on the dependent variable. The method used in this research is a quantitative method. The sample in this study was 100 active Instagram users around the MSME Eloka Corndog, Jambi City. The research results show that social media (X1) has a significant effect on consumer buying interest (Y) with a Tcount value of 3.176>Ttable 1.984 and a Sig value of 0.002<0.05, which means Ho is rejected and Ha is accepted. Online Customer Review (X2) shows that there is a significant influence on Consumer Purchase Interest (Y). with a calculated T value for the Online Customer Review variable of 7,736>1.984 with a significance value of 0.001<0.05. So it can be concluded that Ho is rejected and Ha is accepted. Simultaneously (X1), (X2) and (X3) simultaneously influence (Y) by 0.000<0.005 and the value of Fcount > Ftable 163,368>3.10.
Pengaruh E-Wom, Trust, Value Co-Creation, dan Brand Image Terhadap Purchase Intention Ardi Fadilah; Lista Meria
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 3 No. 2 (2024): Mei : Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v3i2.2091

Abstract

Purchase intention is an effective indicator to find out how interested consumers are in a product and can influence market potential. This research aims to test and analyze the influence of E-WOM, Trust, Value Co-creation, and Brand Image on Purchase Intention for Converse shoe products. The research approach used in this research is quantitative research. The population in this research is all people who have purchased Converse shoe products. This research uses a non-probability sampling technique using purposive sampling. The sample selection criteria in this study were those who had previously purchased and used Converse shoe products, were aged > 17 years and were in the Jabodetabek area. Questionnaires were collected from 100 respondents, the data was then processed using the multiple linear regression method. Results of data analysis carried out with the help of SPSS tools. Based on the results of this analysis, it is known that partially the E-WOM variable has no effect on Purchase Intention. The Trust variable has a positive influence on purchase intention. The value co-creation variable has a positive effect on purchase intention, and brand image has no effect on purchase intention.
Strategi Pemasaran Digital Yang Efektif Untuk Meningkatkan Daya Saing Perusahaan di Era Digital Irena Dinar Vania Sasikirana; Aulia Safira Dewi; Queena Aurora Khayzuran; Sabrina Puspa Firdausy; Denny Oktavina Radianto
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 3 No. 2 (2024): Mei : Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v3i2.2092

Abstract

Background: In an increasingly competitive digital era, digital marketing strategies are the key to increasing a company's competitiveness. Companies must be able to utilize digital platforms and media effectively to reach a wider audience and build closer relationships with consumers. This research aims to identify effective digital marketing strategies in increasing company competitiveness in the digital era. By understanding the latest trends and technology in digital marketing, companies can develop strategies that are more targeted and responsive to the rapidly changing business environment. Method: This research uses a literature review method to collect and analyze various literature related to effective digital marketing strategies. Results: Digital marketing has become a key element in modern marketing strategies, leveraging digital platforms and media to reach audiences effectively. This paradigm shift is triggered by consumer behavior patterns that are more digitally connected, using the internet and social media to search for information, interact with brands and make purchases. Digital marketing strategies have many benefits, including increasing brand visibility, expanding market reach, increasing consumer engagement, and optimizing user experience. Digital marketing trends continue to evolve, with the use of social media, video-based content, AI, and machine learning as key factors influencing how companies market their products or services.
Peran Media Sosial Tiktok dan Kredibilitas Influencer Terhadap Keputusan Pembelian Melalui Ekuitas Merek Pada Produk Erigo Fauzi Dermawan Tutupoho; Ferryal Abadi
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 3 No. 2 (2024): Mei : Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v3i2.2106

Abstract

This research explores the influence of social media, influencer credibility, and brand equity on the purchasing decisions of Erigo products. The study population consists of active TikTok users who are students at Esa Unggul University and are buyers of Erigo products. In this research, data were collected from 105 respondents who met these criteria. The research methodology is non-experimental quantitative with a descriptive approach and utilizes correlation methods to analyze the relationships between variables. The analysis results indicate that brand equity has a significant positive influence on purchasing decisions. Although influencer credibility contributes positively to brand equity, its impact is not significant on purchasing decisions. Meanwhile, social media significantly influences brand equity and purchasing decisions. The implications of these findings provide strategic insights into the marketing development of Erigo products, focusing on optimizing social media and strengthening consumer trust through collaborations with influencers.
Pengaruh Kualitas Produk, dan Citra Merek, Terhadap Keputusan Pembelian Konsumen Melalui Ekuitas Merek Pada Produk Kecantikan Somethinc Alvina Hannah Ahmad; Desy Prastyani
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 3 No. 2 (2024): Mei : Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v3i2.2107

Abstract

As time progresses, people's lifestyles are starting to change because they are influenced by trends that occur in society, one of which is the increasing need for skincare by women and men. One of them is local products, presenting unique innovations and high quality, showing pride in local beauty in each product. This attraction has succeeded in winning the hearts of many people because of the superior quality ingredients and affordable prices for every product they provide. The method used in this research is quantitative data analysis with the technique used, namely purposive sampling. The sample for this research is working women aged minimum 17 years who have used some type of beauty product and are in the Jabodetabek area. Questionnaires were collected from 174 respondents, the data was then processed using the Structural Equation Model (SEM) method with Partial Least Square (PLS) version 4 technical application program tools. Based on the results of the analysis, it is known that the product quality influence variable has a positive influence on purchasing decisions. The results also found that the influence of product quality had a positive influence on brand equity, and there was a positive influence of brand image on purchasing decisions, and it was also found that brand image had a positive influence on brand equity. The final finding is that the brand equity variable with purchasing decisions does not have a positive influence. The implications of these findings provide insight for the growth of Somethinc skincare involving collaboration with influencers, improved product design, transparency of ingredient information, and promotional offers. This action is expected to improve brand image, product attractiveness and customer trust, supporting growth and a strong market position.

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