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Bandung Conference Series: Public Relations
Published by Universitas Islam Bandung
ISSN : -     EISSN : 28282167     DOI : https://doi.org/10.29313/bcspr.v2i2
Core Subject : Humanities, Education, Social,
Humanities Languange, Linguistic, Communication & Media Social Sciences
Bandung Conference Series: Public Relations (BCSPR) menerbitkan artikel penelitian akademik tentang kajian teoritis dan terapan serta berfokus pada Public Relations dengan ruang lingkup Strategi Promosi, Brand, Citra, Corporate Social Responbility, Digital Public Relations, Diplomasi Publik, Dramaturgi, Hoax, Humas International, Informasi, Kampanye Public Relations, Transaksi, Krisis, Kinerja, Komunikasi Persuasi, Konseling, Konten, Kredibilitas, Kualitas Pelayanan, Literasi, Media Online, Media Sosial, Membangun Kepercayaan, Minat beli, Motif, Pelayanan, Pemberitaan, Peran Sosial, Perspektif, Pola Komunikasi Perusahaan, Profesionalisme, Publikasi, Rebranding, rebranding, Sikap, Special Event, Strategi media relations, Publikasi, Teknologi Informasi, Word of Mouth. Prosiding ini diterbitkan oleh UPT Publikasi Ilmiah Unisba. Artikel yang dikirimkan ke prosiding ini akan diproses secara online dan menggunakan double blind review minimal oleh dua orang mitra bebestari.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 1 Documents
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Search results for , issue "581-588" : 1 Documents clear
Representasi Konflik Komunikasi Keluarga dalam Film Alrazza Taufik Hussein; Kiki Zakiah
Bandung Conference Series: Public Relations 581-588
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcspr.v6i2.26191

Abstract

Abstract. How To Make Millions Before Grandma Dies (2024) tells the story of M, a college dropout who decides to care for his elderly grandmother in the hope of inheriting her wealth. As the story unfolds, the film portrays various forms of family communication conflict rooted in inheritance disputes, material interests, and shifting family relationships. This study aims to examine how family communication conflict is represented in the film. A qualitative approach was employed using John Fiske’s semiotic analysis through the Codes of Television framework, which consists of the levels of reality, representation, and ideology. The research object comprises scenes depicting family communication conflict, which were analyzed through verbal and nonverbal codes, cinematographic techniques, and the underlying ideologies. The findings reveal that the film represents family communication conflict as a tension between material interests and familial affection, expressed primarily through indirect communication rather than overt confrontation. At the level of reality, conflict is represented through changes in intonation, communication avoidance, facial expressions, body gestures, and eye contact. At the level of representation, conflict is reinforced through cinematographic techniques, particularly medium shots, medium close-up shots, medium wide shots, close-up shots, and visual composition. At the ideological level, the film represents the influence of familism, matriarchy, and traditionalism on communication patterns, decision-making, and relationships among family members.   Abstrak. Film How To Make Millions Before Grandma Dies (2024) menceritakan seorang pelajar putus kuliah bernama M yang merawat neneknya dengan harapan memperoleh warisan. Seiring perkembangan cerita film ini menampilkan berbagai konflik komunikasi keluarga yang dipengaruhi oleh perebutan warisan, kepentingan material, dan perubahan relasi antaranggota keluarga. Penelitian ini bertujuan menganalisis representasi konflik komunikasi keluarga dalam film tersebut. Penelitian menggunakan pendekatan kualitatif dengan metode analisis semiotika John Fiske melalui konsep Codes of Television, yang meliputi level realitas, representasi, dan ideologi. Objek penelitian berupa adegan-adegan yang merepresentasikan konflik komunikasi keluarga, yang dianalisis melalui kode verbal dan nonverbal, teknik sinematografi, serta ideologi yang melatarbelakanginya. Hasil penelitian menunjukkan bahwa konflik komunikasi keluarga direpresentasikan sebagai benturan antara kepentingan material dan ikatan afektif yang lebih banyak diekspresikan melalui komunikasi tidak langsung daripada pertengkaran terbuka. Pada level realitas, konflik ditampilkan melalui perubahan intonasi, penghindaran komunikasi, ekspresi wajah, gestur tubuh, dan kontak mata. Pada level representasi, konflik diperkuat melalui penggunaan medium shot, medium close-up shot, medium wide shot, close-up shot, serta komposisi visual. Pada level ideologi, film merepresentasikan pengaruh familialisme, matriarki, dan tradisionalisme terhadap pola komunikasi, pengambilan keputusan, serta relasi antaranggota keluarga.

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