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Bandung Conference Series: Public Relations
Published by Universitas Islam Bandung
ISSN : -     EISSN : 28282167     DOI : https://doi.org/10.29313/bcspr.v2i2
Core Subject : Humanities, Education, Social,
Humanities Languange, Linguistic, Communication & Media Social Sciences
Bandung Conference Series: Public Relations (BCSPR) menerbitkan artikel penelitian akademik tentang kajian teoritis dan terapan serta berfokus pada Public Relations dengan ruang lingkup Strategi Promosi, Brand, Citra, Corporate Social Responbility, Digital Public Relations, Diplomasi Publik, Dramaturgi, Hoax, Humas International, Informasi, Kampanye Public Relations, Transaksi, Krisis, Kinerja, Komunikasi Persuasi, Konseling, Konten, Kredibilitas, Kualitas Pelayanan, Literasi, Media Online, Media Sosial, Membangun Kepercayaan, Minat beli, Motif, Pelayanan, Pemberitaan, Peran Sosial, Perspektif, Pola Komunikasi Perusahaan, Profesionalisme, Publikasi, Rebranding, rebranding, Sikap, Special Event, Strategi media relations, Publikasi, Teknologi Informasi, Word of Mouth. Prosiding ini diterbitkan oleh UPT Publikasi Ilmiah Unisba. Artikel yang dikirimkan ke prosiding ini akan diproses secara online dan menggunakan double blind review minimal oleh dua orang mitra bebestari.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 1 Documents
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Hubungan Terpaan Konten Self Improvement Instagram @ferinatrnnd dengan Growth Mindset Followers Nabila Nur Azmia; Nova Yuliati
Bandung Conference Series: Public Relations 213-222
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcspr.v6i2.24753

Abstract

Abstract. The rapid development of information and communication technology in the digital era has increased the use of social media as a medium for disseminating information. One of the most widely used platforms is Instagram, which functions not only as a platform for sharing photos and videos but also as a medium for distributing educational content, including self-improvement content. One Instagram account that actively shares such content is @ferinatrnnd. This study aims to determine the relationship between exposure to self-improvement content on the Instagram account @ferinatrnnd and the growth mindset of its followers. This study employed a quantitative approach with a correlational method. The population consisted of approximately 100,000 followers of the Instagram account @ferinatrnnd, with a sample of 100 respondents determined using the Lemeshow formula and simple random sampling. Data were collected through the online distribution of questionnaires to followers of the Instagram account @ferinatrnnd and were analyzed using the Spearman Rank correlation test. The results indicated a positive, strong, and significant relationship between exposure to self-improvement content on the Instagram account @ferinatrnnd and the growth mindset of its followers, as indicated by a Spearman Rank correlation coefficient of 0.783 and a significance value of 0.000 (p < 0.05). These findings indicate that there is a strong and positive relationship between exposure to self-improvement content on the Instagram account @ferinatrnnd and the growth mindset of its followers.Abstrak. Perkembangan teknologi informasi dan komunikasi pada era digital telah mendorong meningkatnya penggunaan media sosial sebagai sarana penyebaran informasi. Salah satu platform yang banyak digunakan adalah Instagram, yang tidak hanya berfungsi sebagai media berbagi foto dan video, tetapi juga sebagai media penyebaran berbagai konten edukatif, termasuk konten self improvement. Salah satu akun yang secara aktif membagikan konten tersebut adalah akun Instagram @ferinatrnnd. Penelitian ini bertujuan untuk mengetahui hubungan antara terpaan konten self improvement pada akun Instagram @ferinatrnnd dengan growth mindset followers. Penelitian ini menggunakan pendekatan kuantitatif dengan metode korelasional. Populasi penelitian berjumlah sekitar 100.000 followers akun Instagram @ferinatrnnd, dengan sampel sebanyak 100 responden yang ditentukan menggunakan rumus Lemeshow dan teknik simple random sampling. Data dikumpulkan melalui penyebaran kuesioner secara daring dan dianalisis menggunakan uji korelasi Rank Spearman. Hasil penelitian menunjukkan bahwa terdapat hubungan yang positif, kuat, dan signifikan antara terpaan konten self improvement pada akun Instagram @ferinatrnnd dengan growth mindset followers, yang ditunjukkan oleh nilai koefisien korelasi Rank Spearman sebesar 0,783 dan nilai signifikansi 0,000 (<0,05). Hasil tersebut menunjukkan bahwa terdapat hubungan yang kuat dan searah antara terpaan konten self improvement pada akun Instagram @ferinatrnnd dengan growth mindset followers.

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