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Bandung Conference Series: Public Relations
Published by Universitas Islam Bandung
ISSN : -     EISSN : 28282167     DOI : https://doi.org/10.29313/bcspr.v2i2
Core Subject : Humanities, Education, Social,
Humanities Languange, Linguistic, Communication & Media Social Sciences
Bandung Conference Series: Public Relations (BCSPR) menerbitkan artikel penelitian akademik tentang kajian teoritis dan terapan serta berfokus pada Public Relations dengan ruang lingkup Strategi Promosi, Brand, Citra, Corporate Social Responbility, Digital Public Relations, Diplomasi Publik, Dramaturgi, Hoax, Humas International, Informasi, Kampanye Public Relations, Transaksi, Krisis, Kinerja, Komunikasi Persuasi, Konseling, Konten, Kredibilitas, Kualitas Pelayanan, Literasi, Media Online, Media Sosial, Membangun Kepercayaan, Minat beli, Motif, Pelayanan, Pemberitaan, Peran Sosial, Perspektif, Pola Komunikasi Perusahaan, Profesionalisme, Publikasi, Rebranding, rebranding, Sikap, Special Event, Strategi media relations, Publikasi, Teknologi Informasi, Word of Mouth. Prosiding ini diterbitkan oleh UPT Publikasi Ilmiah Unisba. Artikel yang dikirimkan ke prosiding ini akan diproses secara online dan menggunakan double blind review minimal oleh dua orang mitra bebestari.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 1 Documents
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Search results for , issue "483-490" : 1 Documents clear
Komunikasi Protokol Pimpinan Salma Agysta Erhadwiputri; Riza Hernawati
Bandung Conference Series: Public Relations 483-490
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcspr.v6i2.25981

Abstract

Abstract. Protocol activities in government institutions involve intense communication processes between regional leaders and protocol officers. In the Regional Secretariat of Bandung City, the leader's communication tends to show an open, flexible, and less hierarchical style. This study aims to identify and analyze the internal communication process, the implementation of a low power distance communication style, and its underlying reasons. Using a qualitative method with a case study approach, data were collected through in-depth interviews, observation, and documentation from five informants. The results indicate that protocol communication runs through preparation, execution, and evaluation phases. The low power distance communication style, driven by the leader's background in communication and media, successfully short-circuits bureaucratic rigidity, mitigates message distortion, and enhances team motivation while strictly respecting professional boundaries.   Abstrak. Kegiatan keprotokolan dalam lingkungan pemerintahan melibatkan proses komunikasi yang intens antara pimpinan daerah dan petugas protokol. Pada Sekretariat Daerah Kota Bandung, fenomena komunikasi pimpinan memperlihatkan kecenderungan gaya yang lebih terbuka, cair, dan tidak menonjolkan jarak hierarkis. Penelitian ini bertujuan menganalisis proses komunikasi internal, penerapan komunikasi berjarak rendah, serta faktor pendukung dan penghambatnya. Metode kualitatif dengan pendekatan studi kasus diterapkan dalam penelitian ini. Pengumpulan data dilakukan melalui wawancara mendalam, observasi, dan dokumentasi terhadap lima orang informan. Hasil penelitian menunjukkan bahwa arus komunikasi keprotokolan terbagi atas tahap persiapan, pelaksanaan, dan evaluasi. Penerapan gaya komunikasi berjarak rendah (low power distance) dipengaruhi oleh latar belakang pimpinan di bidang media, yang efektif memotong kekakuan birokrasi, meningkatkan kinerja, serta motivasi staf tanpa mengabaikan batas profesionalitas.

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