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Asean International Journal of Business
Published by Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia
ISSN : -     EISSN : 28096673     DOI : https://doi.org/10.54099/aijb
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Asean International Journal of Business (AIJB) is a peer-reviewed economic journal serving as a forum for Business Economics Scholars concerning to area of Accounting, Banking, Economics, Entrepreneurship, Finance, Human Resources Management, and Management. This open accessed Journal publishes original research and review papers. This journal encompasses original research articles including: 1. Banking and Financial Institution 2. Behavioral Economics 3. Development Economics 4. Environmental Economics 5. International Economics 6. Accounting 7. Bussiness and Entrepreneurship 8. Human Resources Management 9. Monetary Economics 10. Public Finance 11. Political Economy 12. Bussiness Management 13. Urban and Rural Economics
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 82 Documents
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The Influence of Self-Efficacy Through Work Motivation on Commitment to the Organization Prabowo, Budhi; Moeins, Anoesyirwan; Yusnita, Nancy
Asean International Journal of Business Vol. 4 No. 2 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/aijb.v4i2.1247

Abstract

Purpose – The purpose of this study was to find the influence of self-efficacy through motivation on commitment to the organization at Posyantek DKI Jakarta through an analysis of the magnitude of the direct influence of self-efficacy on work motivation, the direct influence of work motivation on commitment to the organization and the indirect influence of self-efficacy through work motivation on commitment to the organization. Methodology/approach – The method used is a quantitative method. The population in this study was 258 and the sample used was 158 Posyantek administrators. While the data analysis method of testing research instruments uses validity tests, reliability tests. Data analysis techniques consist of descriptive analysis of respondent characteristics and SEM PLS analysis. Findings – The results of this study indicate thatself-efficacy variables have a positive effect on motivation variables or it can be said that the higher the self-efficacy, the higher the motivation, conversely the lower the self-efficacy, the lower the motivation, the motivation variables have a positive effect on commitment variables to the organization or it can be said that the higher the motivation, the higher the performance, conversely the lower the motivation, the lower the performance and self-efficacy has a significant effect on commitment to the organization mediated by motivation.
Improving Marketing Performance Through the Role of Business Networks as Mediating Variables in MSMEs Bakery Products Anggraeni, Putri Cyintia; Meutia, Meutia; Nupus, Hayati
Asean International Journal of Business Vol. 5 No. 1 (2026)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/aijb.v5i1.1425

Abstract

Purpose - This study aims to examine the effect of proactive orientation and risk-taking orientation on marketing performance and the role of business network as a mediating variable in Micro MSMEs of bakery products in Serang City. Methodology– This study used quantitative methods, instrument testing using SPSS-26, inferential testing, and hypothesis testing using SEM-PLS. The population in this study was 1,075, and the sample used in this study was selected using purposive sampling, resulting in 98 samples that met the criteria. Findings – It was found that proactive orientation and risk-taking orientation have positive significant to marketing performance and business network, business network has positive insignificant effect on marketing performance and business network does not mediate the relationship between proactive orientation to marketing performance, and business network does not mediate the relationship between risk-taking orientation to marketing performance. Novelty – The novelty in this research is the involvement of business network as mediators in MSMEs in the food sector, especially dry bakeries in Serang City.
Gadget Addiction and Time Management of The University Student Marlina, Febria Nurmelia; Cahyadi , Irwan; Ihyani , Layali; Marswandi , Ega Dwi Putri
Asean International Journal of Business Vol. 5 No. 1 (2026)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/aijb.v5i1.1468

Abstract

This study aims to analyze the effect of gadget addiction on organizational time management of students in the Management Study Program at Bumigora University. The method used in this study is a quantitative approach . Data were collected using a questionnaire that measures two main variables: gadget addiction (X) and time management (Y). A simple linear regression test was conducted to examine the effect of gadget addiction on time management. The results showed that gadget addiction has an effect on time management, with a regression coefficient value of 0.4723. Simultaneous testing also confirmed that gadget addiction has a significant influence on students' overall time management. In addition, the coefficient of determination (R²) of 0.5462 indicates that approximately 54.62 % of the variation in time management can be explained by gadget addiction. This study provides important insights for student organizations and educational institutions to improve time management by controlling excessive gadget use, in order to increase organizational productivity and performance.
The Influence of Green Human Resource Management and Work-Life Balance on Environmental Performance Mediated by Green Innovation Purwanti, Heni; Nurhayati, Mafizatun
Asean International Journal of Business Vol. 5 No. 1 (2026)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/aijb.v5i1.1517

Abstract

Purpose – This study aims to examine the influence of Green Human Resource Management (GHRM) and Work-Life Balance (WLB) on Environmental Performance (EP), with Green Innovation (GI) as a mediating variable, within the context of a manufacturing company in Indonesia. Methodology/approach – A quantitative approach using Partial Least Square Structural Equation Modeling (PLS-SEM) was employed to analyze data collected through structured questionnaires distributed to 100 permanent employees of PT. Sankei Gohsyu Industries. The constructs were measured using validated indicators derived from prior studies. Findings – The results reveal that GHRM has a significant positive effect on both EP and GI. WLB significantly influences EP but does not significantly affect GI. Additionally, GI does not significantly impact EP and fails to mediate the relationship between GHRM and EP, nor between WLB and EP. These findings suggest that while green HR practices and work-life balance are vital in enhancing environmental outcomes, green innovation alone may not yet serve as an effective mediating mechanism in this organizational setting. Novelty/value – This research contributes to the growing body of literature on sustainable HRM by clarifying the distinct roles of green HR practices and work-life balance in fostering environmental performance. It also highlights the limited mediating role of green innovation in this relationship, providing practical implications for HR and environmental policy strategies in the manufacturing sector of emerging economies.
Enhancing Work Engagement Through Glass Ceiling and Professional Self-Efficacy : The Mediating Role of Sustainable Career Development Iswari, Hapsari Pradana; Nurhayati, Mafizatun
Asean International Journal of Business Vol. 5 No. 1 (2026)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/aijb.v5i1.1527

Abstract

Purpose – This study aims to investigate the influence of Glass Ceiling and Professional Self-Efficacy on Work Engagement, with Sustainable Career Development as a mediating variable, among female staff-level civil servants at the Ministry of Industry, Republic of Indonesia.Methodology/approach – A quantitative approach was employed using a survey method. Data were collected from 114 female employees through validated questionnaires. The data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS).Findings – The results show that Glass Ceiling has a significant negative effect on Sustainable Career Development but does not directly influence Work Engagement. In contrast, Professional Self-Efficacy positively and significantly affects both Sustainable Career Development and Work Engagement. Furthermore, Sustainable Career Development is proven to mediate the effect of Professional Self-Efficacy on Work Engagement but does not mediate the effect of Glass Ceiling.Novelty/value – This study contributes to the literature by examining the integrated influence of gender-based career barriers and psychological resources on Work Engagement in the public sector. Its novelty lies in positioning Sustainable Career Development as a mediating variable—an area rarely explored in studies involving female civil servants. The findings offer new insights into how organizational and personal factors jointly shape employee engagement in bureaucratic settings.
Patient Satisfaction as a Mediator Between Healthcare Staff Performance and Patient Loyalty in Jordan's Public Health Sector Alkawamleh, Salahaldeen; Ghazali, Puspa Liza; Abd , Mutia Sobihah Binti; Binti Karim, Fazida
Asean International Journal of Business Vol. 4 No. 2 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/aijb.v4i2.1192

Abstract

Purpose: This study aims to demonstrate the importance of patient satisfaction in the relationship between patient loyalty, staff performance, and the staff performance. Design / Methodology: A total of 357 patients from Jordanian government hospitals were required to complete the questionnaires in 11 government hospital in Jordan. Structure Equation Modeling (SEM) used to analyze the collected data. Findings: Findings that   providers in government hospital in Jordan are attempting to deliver well improved healthcare services to their customers. Results confirmed that better staff performance to build satisfaction and loyalty among patients. The staff performance (communication and knowledge)    are positively related with patient loyalty which is mediated through patient satisfaction.
User Persona Clustering to Enhance Digital Marketing Strategy in Bakrie University Handayani, Widya; Reynaldi, Jaka; Chairani, Metha Erzha; Heikal, Jerry
Asean International Journal of Business Vol. 4 No. 2 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/aijb.v4i2.1235

Abstract

This research describes the Clustering of User Personas on the Digital Marketing Strategy of Bakrie University. In carrying out the testing of this algorithm, the data used is sample data from Bakrie University students. In this application, the application of clustering using the K-means algorithm is used. In the results of this study, Bakrie University can do effective digital marketing using social media Instagram.The Industrial Revolution 4.0 has transformed technology and education, pushing institutions to adopt innovative marketing strategies. This study focuses on Bakrie University's digital marketing efforts using the K-Means clustering method to analyze student personas. Data from 100 students revealed three distinct clusters based on demographics, social media usage, and preferences. Cluster 1 (younger group) favored Instagram and YouTube, Cluster 2 relied heavily on Instagram, and Cluster 3 (older group) used a mix of Instagram, YouTube, and Facebook. On average, users across all clusters spent 4-8 hours daily on social media, emphasizing its significance in marketing. The study concludes that Instagram is the most effective platform for engaging all clusters, with YouTube serving as a supplementary tool. These insights demonstrate how clustering analysis can help educational institutions develop targeted, data-driven strategies to strengthen their brand, attract students, and enhance their competitiveness in the digital era.
Driving Performance Through Agile Leadership and Motivation: The Mediating Role of Organizational Citizenship Behavior Dewanti, Amalia Suci; Nurhayati, Mafizatun
Asean International Journal of Business Vol. 4 No. 2 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/aijb.v4i2.1371

Abstract

Purpose – This study aims to examine the influence of Agile Leadership and Intrinsic Motivation on Employee Performance, with Organizational Citizenship Behavior (OCB) as a mediating variable at the Education Quality Assurance Agency (BPMP) of North Maluku Province, Indonesia. Methodology/approach – A quantitative survey method was employed, collecting data from 60 respondents using validated questionnaires. The data were analyzed using Structural Equation Modeling–Partial Least Square (SEM-PLS). Findings – The results indicate that Agile Leadership and Intrinsic Motivation have a significant positive effect on both OCB and Employee Performance. Furthermore, OCB significantly mediates the relationship between Agile Leadership, Intrinsic Motivation, and Employee Performance. Novelty/value –  This study contributes to the literature by integrating Agile Leadership, Intrinsic Motivation, and OCB in a public sector context. It emphasizes the role of adaptive leadership and intrinsic drive in enhancing discretionary work behaviors and improving performance in bureaucratic institutions.  
Smart Money Moves: How Financial Traits and Confidence Shape Investment Decisions Murtiningrum, Widiastuti
Asean International Journal of Business Vol. 4 No. 2 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/aijb.v4i2.1376

Abstract

Purpose – This study is to determine the influence of financial literacy, financial behavior, overconfidence, risk tolerance and motivation in making decisions of novice investors, especially in generation Z in investing. Methodology/approach – Research methods with quantitative and associative approaches. Sample of 100 generation Z people with an age range of 12-26 years through a purposive sampling approach. Data was collected through the distribution of online questionnaires using google forms, analyzed using the Structural Equation Model (SEM) and the Partial Least Square (PLS) approach. Findings – It was found that financial literacy and risk tolerance did not have a significant effect, while financial behavior, overconfidence and motivation showed a significant influence in making the decision of generation Z to invest. Financial literacy, financial behavior, overconfidence, risk tolerance, and motivation simultaneously influence the decision to invest in generation Z Novelty/value – Investment decisions in the age group under 30 years or generation Z as novice investors, influenced by financial behavior, over confidence and motivation. With the ability to organize, plan, budget, check, manage, control, search and store their financial funds, as well as high overconfidence they are able to use their money both for consumption purposes and to invest in the capital market. Have sufficient knowledge about investment, which can influence investment decision-making behavior with the risks he will face, as well as motivation to make positive changes in his financial management with the aim of achieving prosperity. Keywords: Investment Decision, Financial Literacy, Financial Behavior, Overconfidence, Risk Tolerance, Motivation
Effect of Gross Regional Domestic Product And Unemployment on Poverty Levels in Indonesia Salfina, Lili; Sonia, Zakia; Murni, Yanti
Asean International Journal of Business Vol. 4 No. 2 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/aijb.v4i2.1387

Abstract

This study aims to determine the Influence of Gross Regional Domestic Product (GRDP) and Unemployment on Poverty Levels in Indonesia. The type of research used in this study is quantitative data. The analysis technique used is panel data regression analysis. The estimation tool used in the study iseviews10 and the analysis selected for use in this study isFixed Effect Model(FEM). The results of the study show that the value of Y = 9.464451 + 0.144933X1 + 0.134832X2 and the partial results of the Gross Regional Domestic Product (GRDP) variable have a positive but insignificant effect on the Poverty Rate in Indonesia, meaning that an increase in GRDP is not necessarily able to directly reduce the poverty rate. Meanwhile, unemployment was found to have a positive and significant effect, meaning that the higher the unemployment rate, the higher the poverty rate. When both variables were analyzed together (simultaneously), both were shown to have a significant effect on poverty, indicating that this combination of macroeconomic factors is important to consider in poverty alleviation. The level of explanation of the model is also very high, with an Adjusted R Square of 99.3%, meaning that almost all variations in the poverty rate can be explained by changes in GRDP and unemployment, while only 0.7% is influenced by other factors not examined in this study.  

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