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Proceeding National Conference Business, Management, and Accounting (NCBMA)
Published by Universitas Pelita Harapan
ISSN : -     EISSN : 29624479     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Prosiding National Conference Business, Management, and Accounting (NCBMA) berisi artikel-artikel ilmiah dari para peneliti secara nasional yang mengikuti konferensi NCBMA yang diadakan rutin setiap tahun oleh Fakultas Ekonomi dan Bisnis Universitas Pelita Harapan. Prosiding National Conference Business, Management, and Accounting (NCBMA) terbagi atas beberapa lingkup bidang keilmuan, meliputi manajemen strategis, manajemen SDM, manajemen keuangan, manajemen kewirausahaan, manajemen pemasaran, dan akuntansi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 419 Documents
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ANALISIS PENGARUH NETWORK RELIANCE, EXTERNAL NETWORKING BEHAVIOUR, DAN ORIENTASI KEWIRAUSAHAAN TERHADAP KINERJA KEWIRAUSAHAAN UMKM DI YOGYAKARTA Roberd, Puti Alifa; Patricia, Patricia
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

UMKM memainkan peran yang cukup penting untuk pertumbuhan perekonomian di Yogyakarta setelah pandemi 2020. Meningkatnya jumlah UMKM di Yogyakarta tidak sejalan dengan tingkat keberhasilannya. Oleh karena itu penelitian ini menganalisis pengaruh dari network reliance, external networking behaviour dan orientasi kewirausahaan terhadap kinerja kewirausahaan UMKM di Yogyakarta. Metode yang digunakan yaitu metode kuantitatif dengan teknik pengumpulan data melalui penyebaran link kuesioner dengan metode sampling yaitu non-probabilitas. Sample dalam penelitian ini adalah para pelaku UMKM di Yogyakarta yang sudah beroprasi kurang lebih 5 tahun sebanyak 344 responden. Setelah data dikumpulkan, lalu diolah menggunakan aplikasi SmartPLS4. Dalam penelitian ini ditemukan network reliance berpengaruh positif terhadap kinerja kewirausahaan dan external networking behaviour, external networking behaviour berpengaruh positif terhadap kinerja kewirausahaan, orientasi kewirausahaan tidak memperkuat hubungan antara external networking behaviour dan kinerja kewirausahaan, external networking behaviour positf dan signifikan memediasi network reliance dan kinerja kewirausahaan.
SISTEM INFORMASI MANAJEMEN PENGKLASIFIKASIAN HADIST SHAHIH BUKHARI DAN MUSLIM MENGGUNAKAN ALGORITMA NEURAL NETWORK Rasenda, Rasenda; Rini, Nova; Supriatiningsih, Supriatiningsih
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

In the book of Bukhari and Muslim hadith there are 7008 hadith sentences, of the 7008 sentences the Hadith is not yet known a hadith included in the category of prohibitions or orders. By doing the classification, it will be easier for readers to understand the hadith. The classification of hadiths is done in several stages, including: pre-processing text, the use of word vector features, and modeling of neural network architecture with multilayer perceptron. The use of layers in neural networks and feature extraction with word vectors has proven to provide good results for the classification of hadiths. The results showed a fairly high degree of accuracy that is equal to 97.72% by using two layers and 256 neurons, this research can be used to classify hadiths which have the impact of making it easier for people to understand hadiths very well.
PENGARUH KUALITAS PELAYANAN DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN PADA UMKM (STUDI KASUS KEDAI DONKI EATERY & COFFEE) Ariswara, Resma; Aprilia, Nabila; Arifah, Alfin Nur; Madyasari, Rina; Akbar, Taupik
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

Mengkaji bagaimana kualitas pelayanan dan kepuasan pelanggan berdampak pada loyalitas pelanggan merupakan tujuan dari penelitian. Dalam penelitian, metode yang dipakai adalah purposive sampling dengan sample penelitian sebanyak 150 responden. Penelitan ini menggunakan pendekatan kuantitatif, analisis data yang dilakukan adalah menggunakan regresi linear berganda serta dibantu oleh program SPSS 25. Hasil penelitian menunjukan bahwa kualitas pelayanan dengan signifikan sebesar 0,763 > 0,05 artinya, bahwa kualitas pelayanan (X1) tidak berpengaruh signifikan terhadap loyalitas pelanggan (Y). Dengan nilai signifikan 0,000 < 0,05 dan nilai t hitung 5,602 > t tabel 1,976 menunjukan bahwa kepuasan pelanggan (X2) terdapat pengaruh signifikan terhadap loyalitas pelanggan (Y). Salah satu konsekuensi dari temuan ini adalah bahwa organisasi harus memprioritaskan kepuasan pelanggan untuk membangun hubungan jangka panjang dengan pelanggan. Ketika pelanggan puas dengan makanan dan layanan Donki, mereka lebih cenderung untuk kembali dan menghargai makanan dan layanan tersebut karena dapat menumbuhkan ikatan emosional yang kuat dan preferensi untuk restoran tersebut. Pemilik restoran yang bahagia juga lebih cenderung untuk memberi rekomendasi kepada publik, yang pada gilirannya dapat meningkatkan jumlah pelanggan dan meningkatkan reputasi restoran.
DETERMINANT FACTORS OF PURCHASE INTENTION FOR ZARA BRAND: CASE OF GENERATION Z Budiono, Sidik; Wijaya, Felicia Fenny
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

The purpose of this paper aims to analyze the effects of country of origin, sensory perception, impulsive buying, fashion innovativeness to purchase intention and indirectly to perceived quality. The subjects of this study were 241 respondents who were born between 1997 - 2012 (generation Z) and has shopped from Zara. The method used in this research is quantitative research by taking samples with purposive sampling technique. Authors used Partial Least Square-Structural Equation Modelling for data analysis. The result of this study indicates that country of origin affects perceived quality. Fashion innovativeness affects purchase intention. Fashion innovativeness affects perceived quality. Impulsive buying affects purchase intention. Impulsive buying affects perceived quality. Perceived quality affects purchase intention. Sensory perception affects perceived quality. Country of origin moderates the effect of sensory perception to perceived quality is significant. Country of origin moderates the effect of fashion innovativeness to perceived quality is not significant. Country of origin moderates the effect of impulsive buying to perceived quality is not significant.
ANALISIS DEPRESIASI RUPIAH US DOLLAR DAN PENGARUHNYA TERHADAP NERACA PERDAGANGAN INDONESIA INDIA PASCA REFORMASI Sugiartiningsih, Sugiartiningsih; Farhan, Yasar Muhammad
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

Perdagangan bilateral Indonesia dengan India melejit sejajar dengan negara maju China, Jepang  dan Amerika. Tujuan penelitian untuk mengetahui seberapa besar depresiasi rupiah terhadap U$ dan pengaruhnya terhadap Neraca Perdagangan Internsional Indonsia India (NPIII) pasca reformasi. Metodologi penelitian menggunakan model persamaan simultan nilai tukar US$ Rupiah dan NPIII selama periode 2000-2022. Pemilihan tahun 2000 karena kebangkitan pemerintah setelah krisis ekonomi dan dinamisasi pasca reformasi. Batasan tahun 2022 merupakan tahun paling stabil menjelang persiapan pemilu di Indonesia. Hasil penghitungan didapat adanya hubungan positif dan signifikan pendapatan nasional Indonesia (GNI) dengan nilai tukar US$ Rupiah (ERUS$) karena tingginya daya beli terhadap bahan baku dan modal impor untuk proses produksi dan konsumsi. Nilai ekspor total Indonesia (XTI) berhubungan negatif dan signifikan terhadap ERUS$ karena meningkatnya penawaran US$ di pasar internasional. GNI berhubungan positif dan signifikan terhadap NPIII karena tingginya permodalan untuk memproduksi komoditas yang berorientasi ekspor barang tambang dan produk jadi lamination playwood. Indeks Harga Konsumen Indonesia (IHKI) berhubungan negatif dan tidak signifikan terhadap NPIII karena permintaan impor Indonesia dari India terhadap komoditas pertanian dan industri inelastis. ERUS$ berhubungan positif dan signifikan terhadap NPIII karena keunggulan daya saing, kebijakan pemerintah dan inovasi serta kreasi dari eksportir Indonesia ke India. Solusi umtuk menjadi negara maju adalah peningkatan kolaborasi, diversifikasi dan transportasi kedua negara. Temuan penelitian pentingnya kontribusi SDM Indonesia untuk memproduksi barang industri sekunder dan tersier yang memiliki nilai tambah ekonomi tinggi yang sarat inovasi dan berkualitas seesuai selera konsumen.
THE INFLUENCE OF INTEREST PAYMENT ABILITY TO RELATION BETWEEN COMPANY RISK AND DEBT LEVEL Octavia, Angelica; Dananjaya, Yanuar
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

Trade off theory suggests that as business risk increases (decreases), company debt level will decrease (increase). This is because companies compensate for higher business risk with lower debt level as debt is riskier than equity. Companies also avoid higher interest rate charged for debt to companies with higher business risk. We found that company’s ability to pay for interest expense mitigate the negative relation between business risk and debt level among manufacture companies in Indonesia. As the ability to pay interest expenses increases, bankruptcy risk decreases. Lenders will perceive the company as a low-risk company, even though business risk is high. Another mechanism is that the ability to pay interest acts as a signal that the company has lower risk than what business risk suggests. The result is lower interest rate that leads to higher debt level.
MULTI EVENT STUDY IN THE ERA OF PANDEMIC AND THE ERA OF BLACK ECONOMY IN INDONESIA Kotambunan, Eunike R J; Gessal, Zevania E V
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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This study aims to look at financial market conditions whether there is a significant reaction from investors to the announcement of a lockdown or PSBB during the Covid-19 pandemic. In this study, an event study model will be used to see the impact caused by the COVID-19 pandemic on the stock market. The use of this method was chosen because this method can clearly detect any abnormal returns resulting from an event that has occurred. This research will look at the abnormal returns arising from the Covid-19 event. To calculate the abnormal return in this study using the market model. This study uses secondary data using stoock returns from 31 tourism companies listed on the IDX. The results show a comparioson of skewed returns before and after the Lockdown event, the outcome of the Covid-19 Pandemic leading to statistically significantt differences, as shows by the Wilcoxon Signed Ratings Test. This can happen if people in the market start selling their stock out of fear that the scenario cause by Covid-19 will spiral out of controlm not because they made a calculated decision to sell.
THE IMPACT OF PROFITABILITY ON STOCK RETURNS: A COMPARATIVE ANALYSIS BETWEEN COMPANIES WITH HIGH AND LOW LEVERAGE LEVELS Lento, George; Dananjaya, Yanuar
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

Various research has shown a positive relation between profitability and stock return. Higher profitability increases company value, and thus drives stock prices higher. We found that the relation is much weaker in companies with high leverage compared to companies with low leverage. The reason might be that in highly leveraged companies, the cash flow resulting from profit is mainly used to serve debt obligation, leaving little left for the stockholder. The result is important for stock investors to avoid putting too much emphasis on company profitability in making investing decisions.
UNVEILING THE INVESTORS MIND: AN ANALYSIS OF BEHAVIORAL BIASES IN STOCK INVESTMENTS ACROSS AGE, SEX, INCOME, EXPERIENCE, EDUCATION, AND MARITAL STATUS Antonius, Joscelyn; Dananjaya, Yanuar
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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This research examines how investor personal characteristics namely age, gender, income, education level, stock investing experience, and marital status are related to investor propensity to experience behavioral biases. Four types of behavioral bias investigated in this research are overconfidence, herding behavior, disposition effect, and sentiment bias. The object of the research is active Indonesian stock investors with minimal 1 year experience. It is found that female investors are more prone to herding behavior compared to male. Longer investing experience is related to lower disposition bias, but higher overconfidence. No other association between other personal characteristics and those four behavioral biases.
TAX AVOIDANCE AS A RESULT OF DEBT LEVELS AND DEFERRED TAX Sudjiman, Lorina Siregar; Sudjiman, Paul Eduard
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

Enter Listed on the Indonesia Stock Exchange and included in the SRI-KEHATI Index for the years 2021-2023, the purpose of this research is to assess the impact of debt levels and deferred taxes on tax avoidance. The Completed Item All of the descriptive methods that were utilized in this investigation were quantitative. The framework of this study makes use of secondary data that was obtained from several information sources, including www.idx.com. Throughout the three-year observation period (2021-2023), sixty data points that satisfy particular criteria were gathered from twenty-five companies that were selected through the use of a purposive sampling approach. To study the data, various statistical methods were utilized, including descriptive statistics with classical assumption testing, multiple linear regression analysis, hypothesis testing using F and t-tests, and evaluation of the coefficient of determination. According to the findings of this research, from 2021 through 2023, the Deferred Tax variable does not have a substantial impact on tax avoidance actions when the context is partial (t). In the context of tax evasion, the Debt Level variable is completely insignificant. From 2021 through 2023, companies that are included on the SRI-KEHATI Index do not let the factors dealing with their Deferred Tax and Debt Level have a major impact on the steps they take to avoid paying taxes (F). The level of debt and the amount of deferred taxes do not simultaneously affect tax evasion in SRI-KEHATI index companies listed on the Indonesia Stock Exchange.

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