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Proceeding National Conference Business, Management, and Accounting (NCBMA)
Published by Universitas Pelita Harapan
ISSN : -     EISSN : 29624479     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Prosiding National Conference Business, Management, and Accounting (NCBMA) berisi artikel-artikel ilmiah dari para peneliti secara nasional yang mengikuti konferensi NCBMA yang diadakan rutin setiap tahun oleh Fakultas Ekonomi dan Bisnis Universitas Pelita Harapan. Prosiding National Conference Business, Management, and Accounting (NCBMA) terbagi atas beberapa lingkup bidang keilmuan, meliputi manajemen strategis, manajemen SDM, manajemen keuangan, manajemen kewirausahaan, manajemen pemasaran, dan akuntansi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 419 Documents
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GAYA KEPEMIMPINAN PEMIMPIN AKADEMIK : STUDI KASUS PERGURUAN TINGGI SWASTA DI BANDUNG Natalia Noya; Wilson Bangun
Proceeding National Conference Business, Management, and Accounting (NCBMA) 8th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

This study explores the dominant leadership styles among academic leaders in a private university in Bandung and their influence on administrative staff performance in the context of digital transformation. The research is grounded in the growing importance of adaptive, value-based, and technologically driven leadership to support higher education institutions in facing the challenges of globalization and digitalization. Using a quantitative approach, the study surveyed 30 administrative staff from various faculties and academic departments. Data were collected through structured questionnaires that measured three dimensions of academic leadership: transformational, transactional, and digital leadership. Validity and reliability analyses confirmed that all items used in the instrument were statistically valid and internally consistent (Cronbach’s Alpha > 0.9). Descriptive results revealed that transformational leadership was the most dominant style perceived by respondents, characterized by visionary direction, inspirational motivation, integrity, and support for professional development. Although transactional and digital leadership also received positive responses, some gaps were identified, such as limited involvement in addressing internal issues and inconsistent application of digital strategies. Based on the findings, it is recommended that academic leaders strengthen strategic vision, promote innovation and technology use, provide fair evaluation systems, and enhance feedback mechanisms. Active involvement in professional development initiatives is also crucial to foster a collaborative and high-performing academic environment. This research contributes to the understanding of effective academic leadership and provides practical recommendations for institutional improvement in the digital era.
ENHANCING JOB PERFORMANCE: EXPLORING THE IMPACT OF PERSON-JOB FIT, JOB AUTONOMY, AND WORK-LIFE BALANCE Wafin Mughniy Showa; Tri Wismiarsi; Muhril Ardiansyah
Proceeding National Conference Business, Management, and Accounting (NCBMA) 8th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

The examination in this research investigates the relationship between the employee’s performance to the person-job fit and job autonomy with work-life balance being the variable of interest. Using the quantitative method, data in forms of surveys were collected from 166 employees and analyzed in SmartPLS to check for correlation between the variables. The findings indicate that work life balance strengthens the link between both person job fit and job autonomy and job performance. It stresses that employees who are granted autonomy perform better and are more innovative whereas with work life balance lowers tension and enhances concentration and performance. This study encourages the managers to take into account both the workers’ preferences as well as the targets of the company in order to increase the level of effectiveness and motivation. It adds to the body of HR management by suggesting a practical approach to achieve a higher productivity of the office and to improve the living standards of its employees.
UNDERSTANDING THE IMPACT OF PURCHASE INTENTION AMONG GEN Z ON PRODUCT REVIEWS ON ELECTRONIC PRODUCTS Ghazlan Atqiya Firmansya; Beatrix Benedicta Harlan; Tri Wismiarsi
Proceeding National Conference Business, Management, and Accounting (NCBMA) 8th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

The research investigates the relationship between product reviews for electronic devices and purchase intention among Indonesian Gen Z customers. It explores how review valence, review quantity, brand trust, and product familiarity influence purchase intention with a focus on perceived risk, and brand image. This study used quantitative approach as a method of research. It used a survey to collect data, and the survey was distributed to 103 valid Gen Z respondents who had previously purchased electronic devices online. The data were analyzed using statistical analysis to test the hypotheses. The research results indicate that product familiarity, review quantity, review valence, and brand trust are among the significant variables that influenced electronic product purchase intentions. In order to enhance consumer trust and purchase likelihood, e-commerce platforms and businesses should focus on boosting both the quantity and quality of online reviews. Strategies such as rewarding user reviews and responding quickly to negative feedback are being suggested to boost company image and drive sales among Generation
IMPACT OF NET PROFIT MARGIN AND EARNING PER SHARE TO STOCK PRICE IN INDONESIAN BANKING LISTED COMPANY FROM 2019-2023 Very; Pananda Pasaribu; Budi Kurniawan
Proceeding National Conference Business, Management, and Accounting (NCBMA) 8th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

The banking sector plays a crucial role in Indonesia's economy, influencing stock market dynamics through key financial metrics. This study explores the impact of Net Profit Margin (NPM) and Earnings Per Share (EPS) on stock prices of Indonesian publicly listed banks during the 2019–2023 period. Using a quantitative approach, the research analyzed historical financial data and applied multiple linear regression techniques. Findings reveal that while NPM negatively affects stock prices, EPS demonstrates a significant positive influence, underscoring its importance as a key profitability indicator for investors. The results suggest a relationship between financial performance and stock valuation in the banking sector. These insights highlight the need for managers to balance operational efficiency with shareholder expectations, enhancing understanding of stock price determinants in sector-specific contexts.
PREDICTION OF BOND PLANNING BASED ON CUSTOMER CHARACTERISTICS IN INDONESIA USING THE RANDOM FOREST ALGORITHM Hendra Achmadi
Proceeding National Conference Business, Management, and Accounting (NCBMA) 8th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

This research aims to identify industries receptive to wealth management products like bond insurance and to pinpoint the key factors influencing bond insurance premium closures. Given Indonesia's low life insurance penetration and density compared to other Asian countries, the study uses a purposive sample of 199 data points from 38 companies across various industries. This research found that the most influential factors in bond purchases are domicile, the second car, industry type, job position , housing type . The methodology that is used in this research is called CRIPS-DM (Cross Industrial Standards Program Data Mining). The first steps what is the purpose of the organization, and the second is what data that needed, and then continue to data preparation, after that modeling, after modeling, it will make an interpretation of the result, and the final steps is deployment, it will plan how it will be implemented in the real world, and the accuracy score from this model is 98 %. From the result of the projection closing bond insurance from each industry, it can be concluded that the most industry that closed the bond insurance is Banking Industry, the second is from insurance and the third is education and the next is education, retail, bond, manufacturing and finance, hospitality, legal, publishing, technology and government and service industries.
MENJADIKAN MEDIA SOSIAL LADANG PROMOSI UNTUK MEMBANTU PENJUALAN UMKM LIA BAKERY, INDRAMAYU JAWA BARAT KELAS KAPITA SELEKTA Dewi Wuisan; Yohana Meilani
Proceeding National Conference Business, Management, and Accounting (NCBMA) 8th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

Lia Bakery, sebagai UMKM, memiliki potensi untuk terus berkembang dengan strategi yang tepat. Lia Bakery dapat memanfaatkan keunggulan dalam hal fleksibilitas dan kecepatan dalam mengikuti tren pasar. Dengan tetap fokus pada kualitas produk dan inovasi, Lia Bakery dapat membedakan dirinya dari kompetitor yang lebih besar. Selain itu, membangun hubungan yang baik dengan pelanggan dan masyarakat sekitar juga penting, karena hal ini dapat membantu meningkatkan loyalitas pelanggan dan mendapatkan dukungan dari komunitas lokal. Bisnis bakery seperti Lia Bakery memiliki potensi besar untuk membangun jaringan yang kuat dan memberikan kontribusi positif pada perekonomian Indonesia. Dengan memperluas jaringan distribusi dan kerja sama dengan pemasok lokal, bakery dapat menciptakan hubungan yang saling menguntungkan dengan berbagai pihak, termasuk petani, produsen, dan pelaku usaha lainnya. Hal ini tidak hanya membantu meningkatkan daya beli di tingkat lokal, tetapi juga meningkatkan kesejahteraan masyarakat sekitar. Selain itu, bakery juga dapat memberikan kontribusi langsung pada perekonomian Indonesia melalui penciptaan lapangan kerja. Dengan pertumbuhan bisnis yang berkelanjutan, bakery dapat mempekerjakan lebih banyak tenaga kerja lokal, yang pada gilirannya meningkatkan tingkat penghasilan dan mengurangi tingkat pengangguran. Dengan demikian, bisnis bakery seperti Lia Bakery tidak hanya menjadi entitas ekonomi yang sukses, tetapi juga menjadi agen perubahan positif dalam memajukan perekonomian Indonesia secara keseluruhan. Dengan terus menjaga kualitas produk, meningkatkan efisiensi operasional, dan memperkuat hubungan dengan pelanggan dan masyarakat, Lia Bakery dapat terus berkembang sebagai UMKM yang sukses di industri bakery Indonesia.
MENYIAPKAN GENERASI EMAS: STRATEGI MEMILIH JURUSAN KULIAH DI ERA REVOLUSI INDUSTRI 5.0 Renna Magdalena; Tanggor Sihombing; Ilyona Risty; Junika Halawa
Proceeding National Conference Business, Management, and Accounting (NCBMA) 8th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

Revolusi Industri 5.0 menghadirkan tantangan dan peluang baru bagi generasi muda, menuntut keterampilan yang tidak hanya berbasis teknologi tetapi juga analisis data, kecerdasan buatan, dan keberlanjutan bisnis. Dalam konteks ini, jurusan Akuntansi memainkan peran krusial sebagai fondasi utama dalam pengelolaan keuangan, pengambilan keputusan bisnis yang berbasis data, serta tata kelola perusahaan yang berkelanjutan. Webinar ini akan membahas bagaimana pelajar SMA dapat memilih jurusan kuliah yang tidak hanya relevan dengan perkembangan zaman tetapi juga memiliki prospek karier yang luas dan strategis. Akuntansi tidak lagi sekadar mencatat angka, tetapi menjadi pusat inovasi dalam bisnis dan keuangan digital. Dengan strategi yang tepat, generasi emas Indonesia dapat menjadi pelaku utama dalam era industri yang semakin dinamis. Keikutsertaan dalam Webinar ini menunjukkan antusiasme yang cukup tinggi, dengan jumlah peserta yang terus bertambah seiring berjalannya sesi. Evaluasi dilakukan melalui survei daring, yang menunjukkan bahwa peserta setuju bahwa Webinar ini memberikan manfaat yang signifikan untuk membantu memilih jurusan saat kuliah nanti yang tepat, sesuai minat, bakat, dan tujuan karir mereka. Lebih lanjut, hasil survei menunjukkan bahwa tujuan Webinar ini tercapai dengan baik, sebagaimana tercermin dari cukup tingginya tingkat persetujuan dalam kuesioner. Dengan demikian, Webinar ini memberikan pemahaman yang mendalam tentang tips dalam memilih jurusan yang memiiki prospek kerja dalam era saat ini.
INTERACTIVE RADIO: GREEN TRANSFORMATION – TOWARDS SUSTAINABLE ECONOMY IN INDONESIA Ilyona Risty; Hananiel M Gunawan
Proceeding National Conference Business, Management, and Accounting (NCBMA) 8th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

The implementation of Community Service (PKM) for the period of December 2024 was carried out by a Team from the Faculty of Economics and Business School UPH Surabaya Campus together with Radio Sangkakala Surabaya as partners. Therefore, Universitas Pelita Harapan Surabaya Campus collaborated with Radio Sangkakala Surabaya to be able to provide education to the wider community. This collaboration was built by presenting quality speakers from the Management Study Program and the Accounting Study Program. Each speaker will present interesting topics that are in accordance with current issues. Based on discussions regarding community needs, this PKM was carried out by providing supplies to the Community with the theme of Green Economy. With the holding of this interactive talk show, it is hoped that it can provide information and educational education for the wider community in the Surabaya area in terms of economics, business and sustainability issues that can improve community knowledge and skills.
DRIVING FACTORS OF YOUNG ENTREPRENEURSHIP IN PAPUA Renouw, Ade Andriani; Meilani, Yohana F. C. Palupi
Proceeding National Conference Business, Management, and Accounting (NCBMA) 6th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

Entrepreneurship is one of the benchmarks for the development of a country and a region. Support is provided by the government for young entrepreneurs, but motivation is needed within themselves to become entrepreneurs. Papua is an area in Indonesia where entrepreneurial growth is quite low. This is the concern of this research. This research focuses on young Papuan entrepreneurs who have become entrepreneurs. The researcher uses a qualitative exploration method to find out what factors support young entrepreneurs to become entrepreneurs. The results of this study indicate that passion is one of the factors that underlie Papuan youth's desire to become entrepreneurs. This research hopes to provide motivation for young people to start a business and for the government to be able to carry out activities that accommodate the results of this research. 

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