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Proceeding National Conference Business, Management, and Accounting (NCBMA)
Published by Universitas Pelita Harapan
ISSN : -     EISSN : 29624479     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Prosiding National Conference Business, Management, and Accounting (NCBMA) berisi artikel-artikel ilmiah dari para peneliti secara nasional yang mengikuti konferensi NCBMA yang diadakan rutin setiap tahun oleh Fakultas Ekonomi dan Bisnis Universitas Pelita Harapan. Prosiding National Conference Business, Management, and Accounting (NCBMA) terbagi atas beberapa lingkup bidang keilmuan, meliputi manajemen strategis, manajemen SDM, manajemen keuangan, manajemen kewirausahaan, manajemen pemasaran, dan akuntansi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 419 Documents
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CONSUMER WILLINGNESS TO PAY FOR SUSTAINABLE PRODUCTS Janice Carysa Siahaya; Tania Monica Potu; Yanuar Dananjaya
Proceeding National Conference Business, Management, and Accounting (NCBMA) 8th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

The growing awareness of sustainability among consumers in Indonesia has led to a significant shift in preferences towards more environmentally friendly products, particularly in the fashion industry. This shift has been particularly evident in the case of Sejauh Mata Memandang, a fashion brand committed to sustainability. However, despite the increasing awareness, there is limited research on how far consumers are willing to pay a premium for sustainable fashion products. This study aims to explore the factors that influence consumers' willingness to pay a premium price for sustainable fashion products, specifically focusing on Sejauh Mata Memandang. The factors examined include Environmental Awareness, Price, Product Quality, and Trendiness, with the goal of understanding how these elements contribute to Brand Image, and how Brand Image influences the willingness to pay a premium price. Using a quantitative approach, data was collected from 200 consumers who have purchased Sejauh Mata Memandang products. The findings reveal that Environmental Awareness, Price, and Product Quality have a significant effect on Brand Image, which, in turn, influences consumers' willingness to pay premium prices. However, Trendiness did not show a significant impact on Brand Image in the case of Sejauh Mata Memandang. This research contributes to the academic discussion on sustainable marketing and consumer behavior in emerging markets, offering valuable insights for brands and policymakers to develop more effective marketing strategies and sustainability-oriented policies.
BELANJA PEMERINTAH DAN PERANGKAP KEMISKINAN: ANALISIS WILAYAH TIMUR DAN BARAT INDONESIA Novie Rarung; Ivonne S. Saerang; Hizkia H.D. Tasik
Proceeding National Conference Business, Management, and Accounting (NCBMA) 8th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

Kemiskinan telah menjadi masalah serius diseluruh negara dan merupakan fokus pencapaian tujuan pertama pembangunan berkelanjutan yang harus dicapai pada tahun 2030. Indonesia berambisi mancapai kemiskinan nol persen di 2045, dengan tantangan penurunan penduduk miskin yang relatif landai dan disparitas kemiskinan antarkawasan. Studi ini mencoba menguji pengaruh belanja pemerintah di bidang pelindungan sosial, pendidikan dan kesehatan, serta kebijakan dana desa terhadap kemiskinan antarkawasan di Indonesia menggunakan data realisasi belanja dan dana desa di seluruh kabupaten dan kota di Indonesia periode tahun 2016-2022 yang dianalisis dengan menggunakan metode data panel. Temuan menunjukan di KBI, dana desa konsisten mengurangi semua indikator kemiskinan (jumlah, kedalaman/P1, keparahan/P2), belanja kesehatan efektif mengurangi P1 dan P2, tetapi tidak jumlah kemiskinan, sementara itu belanja pendidikan dan perlindungan sosial justru memperburuk kemiskinan. Di KTI, belanja perlindungan sosial meningkatkan semua indikator kemiskinan, dana desa mengurangi jumlah kemiskinan, tetapi memperburuk P1 dan P2, sementara itu belanja pendidikan dan kesehatan, konsisten mengurangi semua dimensi kemiskinan. Temuan ini menunjukkan KBI lebih unggul dalam pemanfaatan dana desa, tetapi perlu reformasi belanja pendidikan dan perlindungan sosial. Sebaliknya KTI lebih baik dalam belanja pendidikan dan kesehatan, tetapi perlu evaluasi mendasar terhadap alokasi dana desa dan program perlindungan sosial.
THE ROLE OF GROWTH OPPORTUNITIES IN SHAPING CAPITAL STRUCTURE: A COMPARATIVE ANALYSIS OF REAL ESTATE COMPANIES Yanuar Dananjaya; Hananiel Gunawan; Priskilla Napitupulu
Proceeding National Conference Business, Management, and Accounting (NCBMA) 8th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

This study examines how growth opportunities influence capital structure decisions within the real estate sector through the lens of Trade-off and Pecking Order Theory. Using panel data from 58 publicly listed real estate companies (2019-2023), we investigate how growth opportunities affect the relationship between leverage and four determinants: profitability, liquidity, asset tangibility, and tax shield. By segmenting firms into high, medium, and low growth categories, our analysis reveals that profitability negatively affects leverage in both medium and high-growth firms, with stronger effects in high-growth firms, supporting Pecking Order Theory in environments of heightened information asymmetry. Asset tangibility shows a significant negative relationship exclusively in medium-growth firms, reflecting how inventory and land banks serve as potential collateral, though their effectiveness is dampened by information asymmetry in high and low-growth segments. Liquidity demonstrates a significant negative relationship in both high and medium-growth segments, with stronger effects in high-growth firms, while tax shield effects are insignificant across all categories. These findings contribute to capital structure literature by demonstrating how growth opportunities systematically alter traditional capital structure determinants in the real estate sector, offering important implications for corporate financial management.
DARI INSTAGRAM KEMUDIAN MEMBAYAR LEBIH: PERAN SOCIAL MEDIA MARKETING DALAM MENINGKATKAN GREEN PERCEIVED QUALITY DAN WILLINGNESS TO PAY PREMIUM PRICE DALAM MEREK BERKELANJUTAN DI SURABAYA Tania Monica Potu; Yanuar Dananjaya; Hananiel Mennoverdi Gunawan
Proceeding National Conference Business, Management, and Accounting (NCBMA) 8th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

Media sosial, di era ini, berfungsi sebagai alat pemasaran yang penting dalam membentuk persepsi konsumen tentang kualitas produk yang berkelanjutan. Penelitian ini bertujuan untuk menganalisis bagaimana faktor-faktor dalam pemasaran media sosial—yaitu entertainment, interaction, dan customization—mempengaruhi green perceived quality dan dampaknya terhadap willingness to pay price premium. Penelitian ini berfokus pada akun Instagram @thebodyshopindo, yang secara aktif dan transparan mengedukasi konsumen tentang keberlanjutan dan produk ramah lingkungan. Model penelitian ini mengembangkan empat hipotesis utama. H1, H2, dan H3 memeriksa pengaruh masing-masing variabel dari social media marketing —entertainment, interaction, dan customization —terhadap green perceived quality. Selanjutnya, H4 mengevaluasi apakah green perceived quality berpengaruh signifikan terhadap willingness to pay price premium. Metode penelitian menggunakan pendekatan kuantitatif dengan teknik survei yang menargetkan pelanggan produk Body Shop yang berdomisili di Surabaya dan pernah membeli produk melalui akun Instagram @thebodyshopindo. Data yang dikumpulkan dianalisis menggunakan SPSS 22 untuk menguji hubungan antar variabel. Temuan penelitian ini diharapkan dapat memberikan wawasan tentang efektivitas social media marketing, khususnya entertainment, interaction, dan customization dalam membentuk green perceived quality dan mendorong perilaku konsumsi berkelanjutan, seperti willingness to pay price premium.
CSR DISCLOSURE AS A MODERATOR FIRM VALUE: A STUDY ON ENERGY SECTOR MANUFACTURING COMPANIES Junika Halawa; Ilyona Risty
Proceeding National Conference Business, Management, and Accounting (NCBMA) 8th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

Investors' evaluation of a company's performance and prospects is reflected in its value. This study looks at how financial performance metrics, including firm size, profitability, leverage, and business operations, affect the value of energy businesses listed on the Indonesia Stock Exchange (IDX) between 2014 and 2022. Additionally, it looks into whether disclosure of corporate social responsibility (CSR) acts as a moderating element in these interactions. The study uses R-Studio software's panel data regression analysis with data from 28 companies, for a total of 224 observations. The findings suggest that whereas leverage, company size, and business operations do not significantly affect firm value, profitability does. Furthermore, there is no moderating effect of CSR disclosure on the association between business value and these financial performance metrics.
ANALYSIS OF GREEN EMPOWERMENT, CAREER OPPORTUNITIES, EMPLOYEES TEAMWORK AND WORK SATISFACTION TOWARD JOB PERFORMANCE IN PT. ABC GENERAL CONTRACTOR COMPANY IN SIDOARJO Hananiel Gunawan; Priscilla Napitupulu; Janice Siahaya
Proceeding National Conference Business, Management, and Accounting (NCBMA) 8th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

The transition towards sustainable business practices has led to the increasing importance of job performance, which is influenced by various organizational and individual factors. This study analyses the impact of Green Empowerment, Career Opportunities, Employees’ Teamwork, and Work Satisfaction on Job Performance. These factors are essential in fostering an environmentally responsible workforce, ensuring that sustainability goals align with organizational and employee objectives. Contractor industry is one of the good examples of how job performance should be applied focusing on green aspect. The performance of general contractor companies plays a crucial role in the success of construction projects and influencing cost efficiency. Using a quantitative approach, data was collected from employees working in environmentally conscious organizations and analyzed using SPSS software statistical tool. This research explores how Green Empowerment, which involves providing employees with autonomy and resources to implement sustainable practices—affects job performance. Additionally, Career Opportunities may serve as motivation for employees to commit to environmental initiatives within their organizations. The study also examines the role of Employees’ Teamwork in fostering a shared responsibility for sustainability efforts. Furthermore, Work Satisfaction is considered as a factor that may enhance employees' commitment and job performance. By investigating these relationships, this study aims to contribute to the growing literature on green human resource management and provide insights into strategies that organizations can adopt to enhance Job Performance. The findings of this research can help businesses develop more effective sustainability policies and improve their overall environmental impact.
GREEN HUMAN RESOURCE MANAGEMENT AND JOB PURSUIT INTENTION: MEDIATING ROLE OF CORPORATE SOCIAL RESPONSIBILITY AND ORGANIZATIONAL REPUTATION Priskilla E.E. Napitupulu; Janice Carysa Siahaya; Tania Monica Potu
Proceeding National Conference Business, Management, and Accounting (NCBMA) 8th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

This study investigates the influence of Green Human Resource Management (GHRM) on Corporate Social Responsibility (CSR), Organizational Readiness (OR), and Job Performance Improvement (JPI) within a sustainable organizational framework. Using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4, data were collected from employees across various sectors to examine the direct and indirect relationships among the constructs. The findings reveal that GHRM significantly and positively affects both CSR and OR. While GHRM does not directly influence JPI, it enhances JPI through the mediating role of OR. Furthermore, the relationship between CSR and JPI was found to be statistically insignificant. These results suggest that fostering an environmentally responsible HRM approach not only supports broader corporate social goals but also enhances the organization’s readiness for change, which in turn leads to better job performance. The research contributes to the growing body of literature on sustainable HRM practices and offers practical implications for managers aiming to build resilient and high-performing organizations. Limitations include the study's cross-sectional design and the focus on a specific context, which may affect generalizability. Future research is encouraged to use longitudinal approaches and consider additional mediating factors to deepen the understanding of these dynamics in different industries and cultural settings.
THE INFLUENCE OF WEB DESIGN, E-CUSTOMER SERVICE, SECURITY, AND FULFILLMENT TOWARD CUSTOMER SATISFACTION AND REPURCHASE INTENTION AT BUKALAPAK IN MEDAN Fany; Alfonsius
Proceeding National Conference Business, Management, and Accounting (NCBMA) 8th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

The study examines the factors affecting customer satisfaction and repurchase intention at Bukalapak, an e-commerce platform in Medan. Despite a wide variety of options, Bukalapak struggles with customer retention due to dissatisfaction with purchases and overall experience. Utilizing both primary and secondary data, researchers conducted questionnaires to Bukalapak’s customers in Medan. This study uses non-probability sampling, specifically purposive sampling and being analyzed with SPSS 25.00 and examined using multiple linear regression and linear regression. For data analysis, the findings reveal that web design and fulfillment significantly influence customer satisfaction, while e-customer service and security do not. Furthermore, customer satisfaction has a notable impact on the likelihood of repurchase intentions among Bukalapak customers.
PENGARUH STRUKTUR MODAL, PROFITABILITAS, LIKUIDITAS TERHADAP KEBIJAKAN DIVIDEN DENGAN KEPEMILIKAN MANAJERIAL SEBAGAI VARIABEL MODERASI Satiya Silen; Herlina Lusmeida
Proceeding National Conference Business, Management, and Accounting (NCBMA) 8th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

This study aims to analyze whether capital structure, profitability, and liquidity have a significant impact on dividend policy by testing the role of managerial ownership as a moderating variable. The research is quantitative, using secondary data from a sample of 86 manufacturing companies, totaling 344 observations over the 2019-2022 period. The data was collected using purposive sampling. The analytical method applied is multiple regression analysis, utilizing STATA 17.0 software. The findings show that capital structure has a positive effect on dividend policy, while profitability and liquidity have a negative effect on dividend policy. Furthermore, managerial ownership does not strengthen the positive influence of capital structure, profitability, and liquidity on dividend policy.
PENGARUH KEBIJAKAN DIVIDEN DAN UKURAN PERUSAHAAN TERHADAP NILAI PERUSAHAAN DENGAN KUALITAS AUDIT SEBAGAI VARIABEL MODERASI PADA PERUSAHAAN CONSUMER STAPLES TAHUN 2021–2023 Tanggor Sihombing; Safira Firdausa Kamila
Proceeding National Conference Business, Management, and Accounting (NCBMA) 8th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

Penelitian ini bertujuan untuk memberikan bukti empiris dari pengujian pada pengaruh Kebijakan Dividen dan Ukuran Perusahaan terhadap Nilai Perusahaan dengan variabel Kualitas Audit sebagai pemoderasi. Digunakan data sekunder dari 170 perusahaan sektor consumer staples atau FMCG yang tergolong pada ASEAN-5 yaitu meliputi negara Singapura, Indonesia, Malaysia, Thailand dan Filipina yang termasuk dalam S&P Capital IQ selama periode 2021–2023. Teknik pengumpulan sampel menggunakan purposive sampling method. Penelitian menggunakan metode analisis regresi linear berganda dengan alat bantu SPSS. Nilai Perusahaan diukur menggunakan Tobin’s Q, Kebijakan Dividen diukur menggunakan DPR, Ukuran Perusahaan diukur menggunakan Ln Aset, serta Kualitas Audit yang diproksikan dengan variabel dummy Big 4 dan Non big 4. Hasil penelitian menunjukkan bahwa Kebijakan Dividen berpengaruh positif namun tidak signifikan terhadap Nilai Perusahaan, sedangkan Ukuran Perusahaan berpengaruh negatif terhadap Nilai Perusahaan. Kualitas Audit terbukti tidak mampu memperkuat pengaruh Kebijakan Dividen terhadap Nilai Perusahaan. Dan Kualitas Audit terbukti tidak mampu memperkuat pengaruh Ukuran Perusahaan terhadap Nilai Perusahaan. Berdasarkan hasil penelitian, investor dan manajemen perusahaan dapat meninjau kebijakan dividen sebagai faktor yang memengaruhi nilai perusahaan.

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