Proceeding National Conference Business, Management, and Accounting (NCBMA)
Prosiding National Conference Business, Management, and Accounting (NCBMA) berisi artikel-artikel ilmiah dari para peneliti secara nasional yang mengikuti konferensi NCBMA yang diadakan rutin setiap tahun oleh Fakultas Ekonomi dan Bisnis Universitas Pelita Harapan. Prosiding National Conference Business, Management, and Accounting (NCBMA) terbagi atas beberapa lingkup bidang keilmuan, meliputi manajemen strategis, manajemen SDM, manajemen keuangan, manajemen kewirausahaan, manajemen pemasaran, dan akuntansi.
Articles
419 Documents
<![CDATA[INNOVATIVE KNOWLEDGE MANAGEMENT STRATEGIES TRANSFORMING ORGANIZATIONAL SUCCESS ]]>
<![CDATA[Wijaya, Yoana Sonia]]>;
<![CDATA[Haryani, Calandra A.]]>;
<![CDATA[Hery, Hery]]>;
<![CDATA[Widjaja, Andree E.]]>;
<![CDATA[Tarigan, Riswan E.]]>
<![CDATA[ Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting ]]>
Publisher : <![CDATA[Faculty of Economics and Business Universitas Pelita Harapan ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
<![CDATA[In the current information technology era, knowledge management plays a critical role in the growth and success of enterprises. Knowledge management techniques are not used in the same manner as previously due to advancements in technology. Current knowledge management practices can benefit greatly from the application of emerging technological trends like web 2.0, social networks, wikis and blogs, discussion forums, and artificial intelligence. This will increase organizational performance and efficiency. The purpose of this study is to investigate the growing influence of knowledge management techniques on organizational effectiveness. This study examines earlier research on the subject of how organizational performance is impacted by emerging trends in knowledge management strategies. The literature review approach, or literature study from earlier research publications linked to this topic, was the research method used in this study. The research findings are presented in the form of a model, which suggests that increasing organizational performance and competitiveness is positively and significantly correlated with the introduction of new trends in knowledge management methods. Organizations can increase their performance and competitiveness in a market that is becoming more and more competitive by implementing effective knowledge management methods, according to the implications of this research.]]>
<![CDATA[DAMPAK AKTIVITAS SOCIAL MEDIA MARKETING TERHADAP BRAND IMAGE, BRAND AWARENESS, BRAND TRUST, BRAND LOYALTY DAN WILLINGNESS TO PAY PADA BENGKEL DOKTER MOBIL ]]>
<![CDATA[Radnan, Yokie]]>;
<![CDATA[Fermin, Stephanus]]>
<![CDATA[ Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting ]]>
Publisher : <![CDATA[Faculty of Economics and Business Universitas Pelita Harapan ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
<![CDATA[The purpose of this study is to determine the relationship between social media and brand image, brand awareness, brand trust, brand loyalty, and Willingness to pay at a car doctor's workshop. The car doctor workshop is a workshop that is quite active in social media activities and the workshop can survive until now. I conducted this research in 2023, this research was conducted by distributing online questionnaires via google form to approximately 500 respondents and processing power using the SmartPLS application. The results in this study indicate that there is a relationship between social media on brand awareness, brand image, brand trust, brand loyalty, and positive Willingness to pay.]]>
<![CDATA[CAPACITY TO ENDURE A SUSTAINABLE FUTURE: POINT OF VIEW OF HIGHER EDUCATION INSTITUTIONS ]]>
<![CDATA[Triwacananingrum, Wijaya]]>
<![CDATA[ Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting ]]>
Publisher : <![CDATA[Faculty of Economics and Business Universitas Pelita Harapan ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
<![CDATA[There are currently many institutions, industries (corporations), as well as educational institutions facing performance and sustainability problems. The demand for productive performance is a necessity to excel or at least survive in difficult times like now, especially due to the pandemic. The important things are the role of students in understanding and implementing sustainability, the role of management in implementing governance and the role of lecturers in the tridharma to maintain sustainability. It is deemed necessary that we lecturers as part of community service (Pengabadian Kepada Masyarakat/PKM) want to carry out activities at a university in North Sumatra. This activity will discuss how to socialize sustainability in higher education institution settings, how to improve performance, especially in relation to the tridharma of higher education institution, as well as equip students to learn about corporate cases and the role of governance to achieve sustainability in an institution. This Community Service (PKM) was carried out at the Surya Nusantara Adventist College in North Sumatra. The response to this event was very good considering the benefits for students, lecturers, staff, and management. This was reflected in the response during the event and the response to the results of filling in the questionnaire.]]>
<![CDATA[PENGARUH NILAI-NILAI ORGANISASI TERHADAP PRAKTIK BISNIS BERKELANJUTAN DI INDONESIA ]]>
<![CDATA[Johnatan]]>;
<![CDATA[Patricia]]>
<![CDATA[ Proceeding National Conference Business, Management, and Accounting (NCBMA) 8th National Conference Business, Management, and Accounting ]]>
Publisher : <![CDATA[Faculty of Economics and Business Universitas Pelita Harapan ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
<![CDATA[Indonesia tumbuh pesat sebagai salah satu ekonomi utama di Asia Tenggara, menghadirkan peluang pertumbuhan serta tantangan dalam keberlanjutan. Di era globalisasi dan industrialisasi yang pesat ini, praktik bisnis berkelanjutan menjadi esensial untuk menyeimbangkan antara kemajuan ekonomi dengan tanggung jawab lingkungan dan sosial. Penelitian ini bertujuan untuk menyelidiki pengaruh nilai-nilai organisasi seperti tanggung jawab sosial, pelestarian lingkungan, dan manajemen yang etis terhadap adopsi praktik berkelanjutan pada perusahaan-perusahaan di Indonesia. Pendekatan penelitian yang digunakan bersifat kuantitatif, dengan data yang dikumpulkan melalui survei yang disebarkan kepada 51 pemilik dan/atau manajer perusahaan di berbagai sektor di Indonesia. Analisis data dilakukan menggunakan SmartPLS versi 4.0 untuk Partial Least Squares Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa nilai-nilai organisasi dan pendekatan kepemimpinan memiliki pengaruh yang positif dan signifikan terhadap integrasi praktik berkelanjutan, yang menunjukkan bahwa perusahaan dengan nilai-nilai organisasi yang kuat lebih siap untuk mencapai tujuan keberlanjutan jangka panjang.]]>
<![CDATA[THE IMPACT OF LIQUIDITY ON FINANCIAL DISTRESS ]]>
<![CDATA[Angela Irena]]>;
<![CDATA[Thomson Sitompul]]>
<![CDATA[ Proceeding National Conference Business, Management, and Accounting (NCBMA) 8th National Conference Business, Management, and Accounting ]]>
Publisher : <![CDATA[Faculty of Economics and Business Universitas Pelita Harapan ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
<![CDATA[This research conducted using 7 year-period data to examine the financial performance fluctuation before and after pandemic COVID-19. The purpose is to analyze the Impact of Liquidity towards Financial Distress with Firm Size as the Moderating Variable. The independent variable used in this research is Liquidity measured by Current Ratio. The dependent variable is Financial Distress which is measured by using Altman Z-Score formula. In addition, moderating variable Firm Size is measured by Ln multiply to Total Assets. By having the secondary data from infrastructure sector companies listed on the IDX in 2017-2023 and using purposive sampling method, 43 infrastructure companies are chosen as the samples from total of 65 companies. The data analysis in this research is using descriptive statistics, including minimum, maximum, mean and standard deviation. Then, multiple linear regression with classical assumption tests was used in this research. With that, data is processed through SPSS Statistics 25. The result of this study shows that Liquidity has significant impact towards Financial Distress. However, Firm Size is not able to moderate the relationship between Liquidity and Financial Distress since Liquidity has no significant impact towards Financial Distress through Firm Size as its moderating variable.]]>
<![CDATA[THE INFLUENCE OF FIRM SIZE AND CAPITAL STRUCTURE ON FINANCIAL PERFORMANCE IN THE ASEAN MANUFACTURING SECTOR ]]>
<![CDATA[Gressieni Evelyn]]>;
<![CDATA[Eduard Ary Binsar Naibaho]]>
<![CDATA[ Proceeding National Conference Business, Management, and Accounting (NCBMA) 8th National Conference Business, Management, and Accounting ]]>
Publisher : <![CDATA[Faculty of Economics and Business Universitas Pelita Harapan ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
<![CDATA[This study examines the impact of firm size and capital structure on the financial performance of ASEAN manufacturing companies during the 2014-2023 period, considering the influence of the COVID-19 pandemic. The pandemic triggered a global economic crisis, disrupting corporate financial stability. Total assets and revenue measure firm size, while capital structure is represented by the debt-to-asset ratio (DAR) and debt-to-equity ratio (DER). Financial performance is assessed using return on assets (ROA), and Tobin's Q. Data from 767 companies was collected through purposive sampling and analyzed using a fixed-effects panel data model. The results reveal that total assets have a significant positive impact on ROA but a negative impact on Tobin's Q. Total revenue significantly positively affects both ROA and Tobin's Q. DAR has a significant negative impact on ROA, while DER shows a significant negative effect on Tobin's Q. These findings provide insights for company management in formulating financial strategies and for investors in evaluating investment potential based on firm size and capital structure.]]>
<![CDATA[ROLE OF CONSUMER ETHNOCENTRISM ON GENERATION Z PURCHASE INTENTION TOWARD CHINESE HOME APPLIANCES PRODUCTS IN JABODETABEK ]]>
<![CDATA[Jacelyn Zerlina Loraine]]>;
<![CDATA[Benny Aristo]]>
<![CDATA[ Proceeding National Conference Business, Management, and Accounting (NCBMA) 8th National Conference Business, Management, and Accounting ]]>
Publisher : <![CDATA[Faculty of Economics and Business Universitas Pelita Harapan ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
<![CDATA[Chinese home appliances continue to dominate the market, with imports seeing significant growth. This paradox highlights the tension between national pride and the appeal of foreign products. This research seeks to assess the impact of Indonesian consumer ethnocentrism, general country image of China, and product country image of China on Generation Z purchasing intentions for home appliances products from China. This research used survey method and data collection was conducted using a questionnaire distributed to 208 respondents who are familiar with Chinese home appliances products. The sampling technique used was purposive sampling, and data analysis was conducted with the SmartPLS version 4 software. The research results shows that Indonesian consumer ethnocentrism has an influence on general country image of China, Indonesian consumer ethnocentrism has an influence on product country image of China, Indonesian consumer ethnocentrism has an influence on purchase intention of Chinese home appliances, general country image of China has an influence on product country image of China, general country image of China has an influence on purchase intention of Chinese home appliances and product country image of China has an influence on purchase intention of Chinese home appliances. The findings of this research are hoped to serve as a strategy for both local and global companies in addressing consumer preferences in the Indonesian home appliances market. The Managerial implication of this research is recommending domestic companies to prioritize cultural values and Multinational companies can localize products and support local communities to increase familiarity and gain local consumer support.]]>
<![CDATA[THE INFLUENCE OF GROWTH OPPORTUNITY TOWARDS HEDGING DECISIONS WITH EARNINGS QUALITY AS A MODERATOR ]]>
<![CDATA[Melati Putri]]>;
<![CDATA[Thomson Sitompul]]>
<![CDATA[ Proceeding National Conference Business, Management, and Accounting (NCBMA) 8th National Conference Business, Management, and Accounting ]]>
Publisher : <![CDATA[Faculty of Economics and Business Universitas Pelita Harapan ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
<![CDATA[This research is conducted to analyze the influence of Growth Opportunity towards Hedging Decisions with Earnings Quality as the moderating variable in financial sector companies listed in the Indonesia Stock Exchange from 2019 to 2023, as the trend in hedging activities in Indonesia showed a contrasting belief to the Prospect Theory, in which the Indonesian companies hedged more when they might not be doing well in general during times of crisis. The independent variable used in this study is Growth Opportunity alongside 4 control variables. The dependent variable is Hedging Decisions and the moderator variable is Earnings Quality. The research used secondary data from financial sector companies listed in the IDX from 2019 to 2023 and the data source are S&P Capital IQ and Pro. By using the purposive sampling, 90 companies were eligible. The method Logistic Regression analysis is used and processed through SPSS version 25. The outcomes of the research indicate that both Growth Opportunity and Earnings-Quality-moderated Growth Opportunity have insignificant effect towards Hedging Decisions, implying that neither Growth Opportunity nor Earnings-Quality-moderated Growth Opportunity is a consideration for the accounting and management team of the Indonesian financial companies in deciding to carry out hedging activities during 2019-2023.]]>
<![CDATA[THE INFLUENCE OF GREEN FINANCE AND GREEN MARKETING ON SME PERFORMANCE: THE MODERATING ROLE OF INNOVATION CAPABILITY ]]>
<![CDATA[Maria Dini Gilang Prathivi]]>;
<![CDATA[Sihombing, Ririsma]]>;
<![CDATA[Antonius Juniarto]]>
<![CDATA[ Proceeding National Conference Business, Management, and Accounting (NCBMA) 8th National Conference Business, Management, and Accounting ]]>
Publisher : <![CDATA[Faculty of Economics and Business Universitas Pelita Harapan ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
<![CDATA[The increasing global awareness of environmental sustainability has prompted businesses, including small and medium enterprises (SMEs), to adopt green finance and green marketing practices. However, the extent to which these strategies impact SME performance remains an important research area. This study aims to examine the influence of green finance and green marketing on SME performance, while also investigating the moderating role of innovation capability. A quantitative research approach is employed, using Structural Equation Modeling (SEM) to analyze data collected from SMEs that have implemented green finance and green marketing strategies. The results are expected to provide insights into how SMEs can leverage green financial resources and sustainable marketing approaches to enhance their performance, with innovation capability acting as a key enabler. The findings will contribute to both academic literature and practical applications, offering recommendations for SMEs to optimize their sustainability-driven strategies for competitive.]]>
<![CDATA[THE RELATIONSHIP BETWEEN ENVIRONMENT PERFORMANCE AND PROFITABILITY: A SECTORAL COMPARISON IN INDONESIA AND MALAYSIA ]]>
<![CDATA[Ilyona Risty]]>;
<![CDATA[Junika Halawa]]>
<![CDATA[ Proceeding National Conference Business, Management, and Accounting (NCBMA) 8th National Conference Business, Management, and Accounting ]]>
Publisher : <![CDATA[Faculty of Economics and Business Universitas Pelita Harapan ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
<![CDATA[This study investigates the impact of environmental performance on financial performance in Indonesia and Malaysia, focusing on sectors with diverse environmental practices. Using secondary data from publicly available company reports, the research explores whether better environmental performance correlates with higher financial outcomes, specifically Return on Assets (ROA). The analysis employs panel data regression, which reveals that environmental performance positively influences financial performance, with a statistically significant coefficient for environmental performance. However, the model's explanatory power is modest suggesting that while environmental efforts are beneficial, they only partially explain variations in financial performance. This research offers practical implications for business practitioners, policymakers, and investors, emphasizing the importance of integrating environmental performance into broader business strategies to achieve sustainable financial success. The study also calls for further research to investigate the mediating factors and industry-specific variations that could enhance the understanding of the environmental-financial performance nexus, particularly in developing economies. The results provide a foundation for future studies exploring the intersection of environmental sustainability and financial performance in diverse global contexts.]]>
