cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Dewi Sri Surya Wuisan
Contact Email
dewi.wuisan@uph.edu
Phone
+6221-5460901
Journal Mail Official
ncbma@uph.edu
Editorial Address
Kampus Universitas Pelita Harapan Gedung F lantai 12 Jl. M.H. Thamrin Boulevard 1100, Tangerang, Banten 15811
Location
Kota tangerang,
Banten
INDONESIA
Proceeding National Conference Business, Management, and Accounting (NCBMA)
Published by Universitas Pelita Harapan
ISSN : -     EISSN : 29624479     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Prosiding National Conference Business, Management, and Accounting (NCBMA) berisi artikel-artikel ilmiah dari para peneliti secara nasional yang mengikuti konferensi NCBMA yang diadakan rutin setiap tahun oleh Fakultas Ekonomi dan Bisnis Universitas Pelita Harapan. Prosiding National Conference Business, Management, and Accounting (NCBMA) terbagi atas beberapa lingkup bidang keilmuan, meliputi manajemen strategis, manajemen SDM, manajemen keuangan, manajemen kewirausahaan, manajemen pemasaran, dan akuntansi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 504 Documents
 47   48   49   50   51 
INTERACTIVE RADIO ON MONEY, FINANCIAL TECHNOLOGY, AND PSYCHOLOGY OF MONEY: SMART FINANCIAL MANAGEMENT IN THE MIDST OF A CRISIS Renna Magdalena; Yanuar Dananjaya
Proceeding National Conference Business, Management, and Accounting (NCBMA) 9th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The implementation of Community Service (Pengabdian Kepada Masyarakat/PKM) for December 2025 was carried out by a team from the Faculty of Economics and Business, Universitas Pelita Harapan Surabaya Campus, in collaboration with Radio Sangkakala Surabaya. The primary objective was to deliver broader financial education to the community by presenting qualified academic speakers from the Management and Accounting Study Programs. The activity was conducted in an interactive talkshow format under the overarching theme "Interactive Radio on Money, Financial Technology, and Psychology of Money: Smart Financial Management in the Midst of a Crisis." Two sessions were held: the first on December 2, 2025, covering "Money and Technology in the Midst of a Crisis" by Dr. Renna Magdalena, and the second on December 16, 2025, covering "Psychology of Money" by Dr. Yanuar Dananjaya. The results demonstrated that this PKM activity successfully enhanced public awareness of financial literacy, digital financial technology utilization, and the psychological dimensions of financial decision-making. This initiative confirms that academic-media collaboration through radio serves as an effective and inclusive channel for financial education, particularly in reaching productive and financially vulnerable community groups in the Surabaya area
ACCOUNTING INFORMATION TECHNOLOGY IN TAX ADMINISTRATION: CORETAX SYSTEM TRAINING FOR CHURCH CONGREGATION MEMBERS IN SURABAYA Renna Magdalena; Josephine Kurniawati Tjahjono; Go George Herbert; Imelda Alodia Arditya; Florencia Chyntike Setiawan
Proceeding National Conference Business, Management, and Accounting (NCBMA) 9th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The implementation of the Coretax System beginning in 2025 marks a fundamental shift in Indonesia's tax administration infrastructure, introducing a fully integrated accounting information technology platform that affects all taxpayer categories. Despite its potential to improve efficiency and transparency, many taxpayers within community settings lack the technical readiness to operate the system correctly. This paper reports on a Community Service (Pengabdian Kepada Masyarakat/PKM) activity conducted by the Tax Center, Accounting Study Program, Universitas Pelita Harapan Surabaya Campus, held on March 6, 2026 at GSJA Ebenhaezer Church, Surabaya. The workshop was specifically designed for members of the church congregation, comprising professionals, employees, and small business owners who share the common need to fulfill their annual tax obligations through the new Coretax platform. Through a hands-on training format covering Coretax account activation and the practical filing of the 2025 Annual Tax Return (SPT Tahunan), the workshop successfully met its target attendance of at least 25 participants, with over 85% completing the full session. Findings indicate that structured, community-embedded accounting information technology training significantly improves participants' confidence and competence in using the Coretax System. This initiative demonstrates that university Tax Centers can serve as effective bridges between government-led digital tax reform and the practical readiness of community-based taxpayer groups.
COMMUNITY SERVICE DIGITAL TRANSFORMATION IN HEALTH CARE INDUSTRY AND BRANDING RS PREMIER BINTARO TANGERANG SELATAN Dewi Wuisan; Danet A. Patria; Innocentius Bernarto; Hendra Achmadi; Pauline H.P. Tan
Proceeding National Conference Business, Management, and Accounting (NCBMA) 9th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Berbicara mengenai transformasi digital kini menjadi kekuatan utama yang mendorong perubahan dalam sektor kesehatan, menghadirkan berbagai inovasi melalui pemanfaatan teknologi seperti kecerdasan buatan (AI), Internet of Things (IoT), big data, blockchain, serta layanan kesehatan jarak jauh (telemedicine). Tujuan dari transformasi ini adalah untuk meningkatkan mutu pelayanan medis, efisiensi dalam operasional, serta hasil kesehatan pasien, sembari mengatasi tantangan spesifik seperti isu privasi data, regulasi yang kompleks, dan meningkatnya harapan dari pasien. Elemen kunci dalam proses transformasi digital mencakup teknologi sebagai pendorong inovasi, data sebagai landasan pengambilan keputusan berbasis bukti, serta sumber daya manusia sebagai komponen utama yang membutuhkan penyesuaian budaya dan penguatan keterampilan digital. Di samping itu, branding memiliki peran strategis dalam membangun kepercayaan publik serta memperkuat identitas institusi kesehatan di era digital melalui peningkatan pengalaman pasien, keterbukaan informasi, dan komunikasi yang terarah. Berbagai contoh penerapan, seperti penggunaan AI, menunjukkan bagaimana transformasi digital yang terintegrasi dengan strategi branding dapat menghasilkan nilai tambah bagi organisasi. Meskipun demikian, implementasi transformasi digital masih menghadapi hambatan, antara lain regulasi yang ketat, resistensi terhadap perubahan, serta kebutuhan investasi yang besar. Kedepan, prospek transformasi digital di sektor kesehatan sangat menjanjikan, dengan kemunculan tren seperti layanan prediktif, personalisasi perawatan, serta integrasi data antar sistem (interoperabilitas). Dengan pendekatan yang menyeluruh yang menyatukan teknologi, data, dan manusia, transformasi digital berpotensi membawa perubahan positif yang signifikan bagi dunia kesehatan.
COMMUNITY SERVICE INNOVATIVE AND CREATIVEPRENEURSHIP SMA PELANGI KASIH Dewi Wuisan; Oscar Jayanagara; Benny Aristo; Erwin Tenggono
Proceeding National Conference Business, Management, and Accounting (NCBMA) 9th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Inovasi dan kreativitas bukan lagi sekadar nilai tambah, melainkan menjadi komponen vital dalam strategi bertahan dan berkembangnya sebuah usaha. Kreativitas sangatlah dibutuhkan dalam menciptakan ide-ide produk yang dapat dikembangkan. Kreativitas dapat membantu pelaku usaha dalam mengelola sumber daya yang ada. Inovasi yang baik dan menarik dapat menjadi suatu kekuatan dalam menjalankan suatu bisnis, karena dengan adanya ide atau inovasi yang baru, pelaku usaha dapat menciptakan pasar yang baru sehingga calon konsumen tertarik dengan produk atau jasa baru yang ditawarkan. Ketika pelaku usaha sering berinovasi dalam menciptakan produk baru, hal ini akan mendukung perkembangan usahanya. Sebaliknya, kurangnya inovasi dalam berwirausaha dapat menyulitkan proses pengembangan usaha. Remaja dalam memulai suatu bisnis perlu didukung dari aspek pendidikan melalui kegiatan di sekolah. Para murid banyak yang ingin melakukan inovasi dari produk yang sudah ada di pasar, namun murid perlu diarahkan lebih jelas supaya usaha yang mereka jalankan bisa survive dan menghasilkan profit yang maksimal.

Page 51 of 51 | Total Record : 504

 47   48   49   50   51 

Filter by Year

2022 2026


Reset
Filter By Issues
All Issue 9th National Conference Business, Management, and Accounting 3rd National Conference Business, Management, and Accounting 8th National Conference Business, Management, and Accounting 7th National Conference Business, Management, and Accounting 6th National Conference Business, Management, and Accounting 5th National Conference Business, Management, and Accounting