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Optimal: Jurnal Ekonomi dan Manajemen
Published by Amik Veteran Purwokerto
ISSN : 29624444     EISSN : 29624010     DOI : 10.55606
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 276 Documents
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Strategi Pemasaran Untuk Meningkatkan Daya Tarik Pengunjung Terhadap Mall Area Galuh Mas Cindy Noerbani
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 3 No. 3 (2023): September : Jurnal Ekonomi dan Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v3i3.1784

Abstract

The establishment of a shopping center or what is often called a mall is the impact of advancing times, technology and the development of an area. Mall has now become an identity to increase social status. This research starts from the phenomenon of the rise of malls in Galuh Mas. This study discusses the strategy adopted by the management office of PT Galuh Citarum which houses 3 malls in the Galuh Mas area to increase the number of visitors. The purpose of this research is to find out how the marketing strategy is to increase the number of visitors. This research includes qualitative research. By collecting data through interviews. The results of this study are the marketing communication strategies of mall managers referring to several elements of Integrated Marketing Communication (IMC). Because IMC has an important role to increase visitor traffic. These elements are events, advertising, sales promotion, public relations, personal selling and direct marketing. And by using SWOT analysis, it can be based on logic that can maximize strengths and opportunities, but simultaneously can minimize weaknesses and threats.
Perencanaan Penggunaan Metode Analytical Hierarchy Process (AHP) Pada Pemilihan Supplier Di PT FKI Febry Rizki Putra Henry Wirama; Puji Isyanto; Dini Yani
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 3 No. 3 (2023): September : Jurnal Ekonomi dan Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v3i3.1785

Abstract

This report aims to plan the use of the Analytical Hierarchy Process (AHP) method in selecting suppliers at PT FKI through observation as well as initial data collection. In practice, the practitioner carries out practical work in the purchasing department with the main tasks, namely: the process of purchasing requests, the process of finding and selecting suppliers, and the purchase order process, so that the practitioner is responsible for and involved in the purchasing department and studies the supplier selection process, including the criteria used to assess and choose a supplier. The results of observations at PT FKI show that when supplier selection does not use a method, this can lead to some negative consequences, so the practitioner advises PT FKI to use a structured method such as the Analytical Hierarchy Process (AHP) method because this method can assign weights to each criterion and compare suppliers objectively.
Penerapan Sistem Marketing Digital dan Non-Digital pada Perusahaan PDAM Derby Khoirulloh Sesandi
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 3 No. 3 (2023): September : Jurnal Ekonomi dan Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v3i3.1786

Abstract

Karawang Regional Drinking Water Company is a regional company engaged in the supply of drinking water for the City of Karawang, especially in the Kec. East Teluk Jambe. Unequal distribution constraints and service capacity that still needs to be increased are the reasons for the importance of PDAM Tirta Tarum, Karawang City in implementing the right marketing strategy in order to provide excellent service to customers. The aims of this research are: to identify the marketing strategy that has been implemented by the Regional Drinking Water Company (PDAM) Tirta Tarum, Karawang City, to identify the internal and external environment faced by PDAM Tirta Tarum, Karawang City; formulate the most appropriate marketing strategy for the Regional Drinking Water Company (PDAM) Tirta Tarum, Karawang City based on qualitative methods. The research is limited to the identification and analysis of internal and external strategic factors that influence decision making in the field of marketing at PDAM Tirta Tarum, Karawang City. The results of this research are expanding the distribution network, increasing the intensity of promotions through print media, electronic media and social media, reducing the level of water loss and conducting socialization on saving water and providing a payment system for installation on credit specifically for residents with middle to lower economic class.
Efektivitas Program Pelatihan Kerja Di BLK Disnakertrans Kabupaten Karawang Dicky Sulistiya Harta Wijaya; Syifa Pramudita Faddila
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 3 No. 3 (2023): September : Jurnal Ekonomi dan Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v3i3.1787

Abstract

Job Training Centers are government agencies that organize job training programs, trial training programs, competency tests and empowerment training institutions in industrial sector. The training held is Competency-Based Training by opening several areas of competence needed in the industrial sector. The effectiveness of program training on resource allocation activities is right on target and programmed by government as a public servant as a form of investment in the form of a skilled workforce, competitive workforce and competent workforce by increasing their capabilities programmatically through training institutions or Vocational Training Centers. This study used a qualitative research method, the data used were primary data obtained from interviews with employees and participants at BLK Karawang district and secondary data obtained from agencies related to research. The results of the study show that this job training program is very effective in reducing unemployment rates in Karawang district, there are several aspects that are considered low and need improvement in the level of satisfaction to be training on aspects of participant reactions. To increase the effectiveness of the training program, it is necessary to improve the quality of services at the center, and the placement of workers because the number of placements after training is still low, and then cooperation with stakeholders is still limited.
Analisis Strategi Pemasaran Pada Percetakan Cipta Ratu Anwar Fauzi Rohman; Syifa Pramudita Faddila
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 3 No. 3 (2023): September : Jurnal Ekonomi dan Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v3i3.1790

Abstract

Cipta Ratu printing is one of the printing businesses in the Karawang area, Cipta Ratu was founded in 2018 with high determination that this business is able to develop into a printing house that serves all printing needs for both the industrial segment and the general public. Cipta Ratu has a vision of becoming a printing company with a professional identity in every aspect of its business so that it becomes the mainstay of printing service users and has a mission to prioritize customer satisfaction. As the times progress, the Cipta Ratu company is faced with many similar companies that have appeared, making the Cipta Ratu printing press have to maintain its product position because industry competition is getting tougher, the conditions of intense competition are a problem faced by the Cipta Ratu printing press. The purpose of this research is to determine the marketing strategy for Cipta Ratu printing through SWOT analysis. In determining the marketing strategy it is necessary to know the internal factors of strengths and weaknesses, external factors of opportunities and threats. The strategy that can be implemented, namely the ST strategy, is a strategy that uses the strengths of the company to overcome threats or can be called a diversification strategy.
Diseminasi Informasi Melalui Media Sosial Pada Badan Pusat Statistik Karawang Syarif Firmansah; Sungkono Sungkono
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 3 No. 3 (2023): September : Jurnal Ekonomi dan Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v3i3.1791

Abstract

The study, entitled "Information Dissemination Through Social Media on the Indonesian Central Statistical Authority", aims to find out how the Karawang District Statistics Authority uses social media, especially Instagram. The data collection method in this study uses documentation from the Instagram media BPS Karawag. The method used is qualitative. As a result of this study, Instagram has been widely used by BPS Karawang as a media of statistical promotion at 53.8 percent, the media of general information at 30.7 percent, and statistical knowledge media and job information at 7.6 percent, respectively. The average number of interactions on the Instagram posts of the Center for Statistics of Karawang District is 50. Agriculture, Census, Indonesia, and 2023 are the main topics of information spread through activity posts.
Pengaruh Belanja Online Terhadap Kepuasan Konsumen Nureli Padidah; Dedi Mulyadi
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 3 No. 3 (2023): September : Jurnal Ekonomi dan Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v3i3.1792

Abstract

Everyday life, of course, we see that the use of social media on the internet is growing, not only among adults but also among young people (adolescents). Through social media we can connect with everyone for the need to communicate, increase relationships, add insight and knowledge, education, business, and entertainment. The problem raised in this study is that the existence of Online Shop services (online shopping) can change consumerism among adolescents, such as a high desire for goods to be owned, so students always buy every item sold through the Online Shop (online shopping). for various reasons such as wanting to have unique or more interesting items, items that are rarely used by many people with limited editions (limited edition), or also following current trends to make them look more up-to-date. However, most teenagers forget the main reason why they have to buy these items, resulting in a tendency to buy items that may not be very useful for themselves and only make a waste of themselves without thinking about the benefits of the items they will buy as long as they have satisfied their brand desires
Penerapan Segmenting, Targeting, Dan Positioning Pada Perumahan Graha Asri Residence Mohamad Ulinnuha
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 3 No. 3 (2023): September : Jurnal Ekonomi dan Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v3i3.1793

Abstract

In essence, housing is intended to meet basic needs for space, where humans can take shelter, take refuge, and live in society. In line with meeting these basic needs, functional housing development can support economic development and provide direction for the growth of a region. On the basis of an analysis of the high economic growth of the Karawang district in 2011 to 2019, it is directly proportional to the growth of its population, which has reached 2.3 million people, not including millions of immigrants or immigrants. It is clear from this that the demand for housing products continues to grow. Thus, business real estate in Karawang continues to grow and is very promising at that time. Thus it is necessary to hold observations or case studies to find out the applicationSegmenting, Targeting, and Positioning which is right at Graha Asri housingResidence and to find out the right steps and what to do next to achieve the company's goals. And it turns out that from the results of observations that have been made by the practical work participants, it turns out that those that lead to the negative are in the categoryTargeting (Target), this is due to the policy of the Karawang district government which deliberately restricts new arrivals because it aims to prioritize local communities so they are more productive in their own city.
Penggunaan Website Sipmen Pada Penilaian Kinerja Pegawai Badan Pusat Statistik Kabupaten Karawang Aditya Wisnu Ardhana; Uus Muhammad Darul Fadli
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 3 No. 3 (2023): September : Jurnal Ekonomi dan Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v3i3.1795

Abstract

In a predetermined target, it is necessary to set an assessment as a form of attention to the performance of employees because at the same time employees need the assessment as feedback. Employee performance can be achieved by groups or individuals in a company qualitatively or quantitatively. Because of the evidence that shows that the use of the document management information system (SIPMEN) website also has a significant role in employee performance by managing all employee data and evaluating the performance of employees of the Central Bureau of Statistics Karawang Regency which is systematized and very effective to record employee performance at BPS Karawang so as not to spend much time in processing Employee Performance Achievements. This research uses qualitative methods. This research was conducted at the Office of the Central Bureau of Statistics Karawang Regency, on Jl. Cakradireja No.36, Nagasari, West Karawang, Karawang, West Java. The data sources used are primary data sources through interviews with predetermined informants. The data analysis technique used in this study is interactive analysis. The discussion of performance appraisal on work results and attendance has a coverage of up to 90% (sufficient) because of several obstacles faced, if you look at other indicators, it has a performance level of 100% (Good). This is due to the availability and completeness that has facilitated the implementation of the process. The conclusion of this study is that the author gained new knowledge and insights regarding performance appraisal in employees of the Central Bureau of Statistics Karawang. The author can also find out the performance appraisal process to evaluate work performance both internally and externally. There are several suggestions such as speeding up the evaluation of constraints.
Pengaruh Promosi Terhadap Kepercayaan Pelanggan Dan Loyalitas Donatur Pada Yayasan Pendidikan Mentari Ilmu Karawang Runi Nurazizah; Sungkono Sungkono
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 3 No. 3 (2023): September : Jurnal Ekonomi dan Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v3i3.1797

Abstract

This study aims to analyze the effect of promotion and service quality on donor trust and loyalty to the Mentari Ilmu Foundation. This study used a quantitative approach with a survey method of 30 people. Measurement of variables using a Likert scale with a weight of 1 to 5. This study found that promotion has a positive and significant effect on loyalty, service quality has a positive and significant effect on loyalty, trust has a positive and significant effect on loyalty, promotion has an effect on loyalty through trust.

Page 15 of 28 | Total Record : 276

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