cover
Contact Name
Ahmad Ashifuddin Aqham
Contact Email
ahmad.ashifuddin@gmail.com
Phone
+628975841020
Journal Mail Official
katon@amikveteran.ac.id
Editorial Address
Jln. Senopati Arcawinagun Purwokerto 53113 Telp (0281) 6572636 Purwokerto 53121 Tlp. (0281) 6577111, 575222, 6575333, Nomor SK : 1860DTK-VI2009 Tanggal SK: 13 April 2009
Location
Kab. banyumas,
Jawa tengah
INDONESIA
Optimal: Jurnal Ekonomi dan Manajemen
ISSN : 29624444     EISSN : 29624010     DOI : 10.55606
Core Subject : Economy, Science,
Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi.
Articles 276 Documents
Pelatihan Manajemen Keuangan Bagi Umkm Kota Palangka Raya dan Pengelolaan Usahanya Dicky Perwira Ompusunggu; Ditya Sriwahyni Sinurat
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 3 No. 2 (2023): Juni : Jurnal Ekonomi dan Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v3i2.1375

Abstract

This research is expected to contribute to the development of MSMEs in the city of Palangka Raya, as well as to inspire MSMEs in Indonesia to manage their business finances well. This research uses a qualitative method with a descriptive approach, aiming to describe phenomena or events that occur in detail and comprehensively. In this study, data was collected using observational sources, namely direct observation of MSMEs participating in financial management training in Palangka Raya and running their businesses after the training. Financial management for MSMEs in Palangka Raya City, it can be concluded that MSME actors need more time to record their cash flow and need to improve their understanding of how to calculate profits accurately. This non-profit program presents financial management problems faced by MSMEs in Palangkaraya. Difficulty tracking cash flow, undercapitalization, mispriced, high bills, a mix of personal and corporate finances, and more.
Pemberdayaan Masyarakat Melalui Program Pembukaan Lahan Ketahanan Pangan Di Desa Beka Sebagai Desa Percontohan Rosanti Padagang; Ika Rafika; Mohammad Ega Nugraha
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 3 No. 2 (2023): Juni : Jurnal Ekonomi dan Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v3i2.1388

Abstract

Indonesia faces many food-related problems. The occurrence of malnutrition always begins with food scarcity or the weak ability of the community to process food sources in the region. Food security is an important priority for every government and society. Given the increasingly limited agricultural land, optimizing the use of yard land is one of the strategic options to increase household food supply in Beka Village. The purpose of this program is to educate the community on the best way to manage idle land into food security land. The method of implementing this service uses a participatory training method involving the community and the Beka Village Government. The results achieved in this service are the establishment of food security land in each RT in Beka Village as a pilot village.
Analisis Strategi Pengembangan Usaha dan Pemasaran Produk Pada Usaha Narasa Potato Lusi Ketrin Memah; Suryadi Samudra; Harnida Wahyuni Adda
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 3 No. 2 (2023): Juni : Jurnal Ekonomi dan Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v3i2.1391

Abstract

The food and beverage business in Indonesia is a business that continues to grow. Seeing the increasing number of restaurants, cafes and other culinary attractions, this indicates that the food and beverage business is always eyed by all parties. The goal of Narasa Potato product development is to maximize product sales achievement and also to increase customer satisfaction with Narasa Potato products. At present there are also many businesses that have recently opened and then closed because they have not thought about the existing market competition. This study aims to analyze the business development strategy and product marketing at the "Narasa Potato" business. The research method used is qualitative with data processing and analysis consisting of primary data analysis in the form of interview data and secondary data in the form of information about Narasa Potato products. attract and target the market by continuing to market products through today's modern technology network so that Narasa Potato products are increasingly known and remain viable in the current era of market competition by implementing better business development and product marketing.
Analisis Pengaruh Perkebunan Kelapa Sawit Terhadap Perekonomian di Provinsi Sumatera Utara Tahun 2012-2020 Noni Rozaini; Tinti Sriyani
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 3 No. 2 (2023): Juni : Jurnal Ekonomi dan Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v3i2.1392

Abstract

This study aims to determine how the influence of area, plantation production and labor on economic growth in North Sumatra Province. This study uses secondary data taken from the BPS of North Sumatra Province in 2012-2020. This study uses multiple linear regression analysis. The assumption test used is descriptive statistical analysis, normality test, autocorrelation test, multicollinearity and heteroscedasticity test. The entire data processing of this research uses the Eviews 9 analysis tool. The results of this study indicate that area has a positive and insignificant effect on the GRDP of North Sumatra, the plantation production variable has a positive but not significant effect on the GRDP of North Sumatra and the labor variable has a positive and significant effect on GRDP North Sumatra.
Analisis Pengaruh PDRB, IPM Dan Tenaga Kerja Terhadap Ketimpangan Distribusi Pendapatan Di Kalimantan Tengah Devi Astuti; Alexandra Hukom
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 3 No. 2 (2023): Juni : Jurnal Ekonomi dan Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v3i2.1395

Abstract

Due to the variation in resources and speed of development between regions at the time it was first implemented, disparities between regions were unavoidable. As a result of uneven economic growth, inequality arises. The purpose of this study was to examine the relationship between the GRDP, HDI, and labor variables on the focus of income in Central Kalimantan. This research methodology uses quantitative methods to study a topic through the use of previously collected data. Income disparity is not significantly affected by the Gross Regional Domestic Product (GRDP) variable and the Human Development Index (IPM) variable. While the labor variable has a significant effect on income inequality. As a result, there has been little or no change in the level of economic tension. This shows that Central Kalimantan has not been able to adequately manage the regional economy.
Pengembangan Olahan Daun Kelor Sebagai Potensi Pendapatan Keluarga Di Desa Loru Kecamatan Sigi Biromaru Kabupaten Sigi Gugun Mangesa; Harnida Wahyuni Adda; Betty Betty
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 3 No. 2 (2023): Juni : Jurnal Ekonomi dan Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v3i2.1398

Abstract

This study aims to determine internal factors (Strenghts, Weaknesses) and external factors (Opportunities- Threats) in supporting the business deveopment of processed moringa leaf products in Loru Village. The detremination of the respondents was determined purposively (purposive). The number of respondents 6 consisted of 1 group leader and 2 group members,while external party respondents consisted of 3 consumers. The analysis used in the study is descriptive analysis and SWOT analysis. The results of the SWOT analysis show that the business development of processed moringa leaf products in Loru village is in the ST strategy, namely quadrant II,where in this posiyion overcoming existing threats by using the strengths of alternative strategies namely (1) Maximizing the use of capital in purchasing raw materials, (2) Maintaining a distinctive taste to anticipate changes in consumer tastes and face compotition with similar busisnesses, (3) Utilizing attractive product packaging and original taste in order to anticipate product equality substitution.
Pengaruh Strategi Operasional, Strategi Pemasaran, Dan Strategi Keuangan Terhadap Kinerja Perusahaan Gunawan Aji; Intan Ayu Anggraini; Amirotul Mahfudhoh; Nadia Fitriatul Khasanah
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 3 No. 2 (2023): Juni : Jurnal Ekonomi dan Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v3i2.1399

Abstract

This study aims to determine how the influence of operational strategy, marketing strategy, and financial strategy on better company performance. This research was conducted using a literature study, namely by looking for various references that have relevance to the research title. The research method used in this study is using a qualitative descriptive research method with the researcher as the object, where the researcher has the role of collecting, studying and describing all possibilities that will occur in the company. This research uses secondary data obtained from various kinds of literature studies using internet media in the form of online journals and books. The results of this study indicate that there is influence from the enactment of strategies carried out by companies such as operational strategies, marketing strategies, and financial strategies.
Analisis Kepuasan Konsumen Pada Pelayanan Statistik Terpadu Melalui SKD 2022 (Survei Kebutuhan Data) Di BPS Kabupaten Donggala Moh Ikhsan S. Korona; Ponirin Ponirin; Muh. Riswandi Palawa
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 3 No. 2 (2023): Juni : Jurnal Ekonomi dan Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v3i2.1407

Abstract

PST is the gateway for BPS data dissemination. The services provided through the PST unit are one door or referred to as one gate service. The existence of the PST unit is expected to provide convenience for consumers in finding data and statistical information. The PST service system is divided into 2 (two), namely consumers who come directly to PST and consumers who go online to obtain services. These non-face-to-face or online services can be accessed either through the BPS website, via pst.bps.go.id, the BPS AllStat application (based on Android and iOS), telephone, facsimile, e-mail, or mail. The purpose of implementing SKD 2022 in general is to obtain evaluation material from consumers as an important instrument for improving the quality of data and statistical information and providing good service. Besides that, SKD is also a survey designed by BPS to identify the level of need and level of consumer satisfaction with data and services. The methodology described is divided into three parts, namely the sampling method, data collection method, and data analysis method. Based on the data collection method for all PST SKD organizers, the CAWI method is more widely used, for all PST organizers. This is related to the condition of adapting to new habits which include providing services online or online.
Upaya Meningkatkan Literasi Membaca Melalui Pojok Baca Untuk Mengantisipasi Buta Huruf Bagi Anak-Anak Di Desa Doda Rahmat Rahmat; Eliarni S.T Rantenay; Syamsul Bahri Dg.Parani; Erwan Sastrawan
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 3 No. 2 (2023): Juni : Jurnal Ekonomi dan Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v3i2.1408

Abstract

This community service was carried out by Tadulako University lecturers and students in Doda Village, Kinovaro District, Sigi Regency. There is one thing that is the focus of the community service work program in Doda Village, namely a culture of low community literacy. The high number of school-age children is not accompanied by adequate literacy facilities. So that the literacy movement in Doda Village only relies on facilities and support from schools. The creation of a reading corner aims to provide literacy facilities and form reading habits in order to increase interest in reading as part of the literacy movement in Indonesia. The implementation of community service activities begins with observation, then is carried out in stages, namely social reflection, program planning, program implementation and evaluation. As an effort to form reading habits in order to foster children's interest in reading, assistance is provided for reading activities at the reading corner of Doda Village, Kinovaro District, Sigi Regency. The result of this service is the growth of children's interest in reading in Doda Village, this can be seen from the high enthusiasm of the children during the reading assistance activities which are carried out every week. It is hoped that this community service activity will foster children's interest in reading as an effort to activate the literacy movement in Indonesia.
Analisis Dampak Jual Beli Online Dengan Sistem Cash On Delivery (COD) Terhadap Costumer Dan Kurir Dalam Kajian Ekonomi Islam di Kelurahan Sidorame Ali Akbar Harahap; Sugianto Sugianto; Nurul Jannah
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 3 No. 2 (2023): Juni : Jurnal Ekonomi dan Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v3i2.1409

Abstract

This study aims to identify and analyze the implementation of cash on delivery in buying and selling online at the Shopee market place. To find out and analyze the impact of buying and selling online with the cash on delivery (COD) system on customers and couriers in the perspective of Islamic Economics. The research design used was qualitative descriptive research. Data collection techniques in this study used interviews and documentation techniques. Data analysis techniques in this study used data reduction, data presentation and conclusion. The results of the study show that the mechanism or method of buying and selling online with the Cash On Delivery system that is carried out by cash on delivery at the Shopee Community of Sidorame Village is to create a Shopee account first, then promote goods from suppliers or online shops that have been selected from the Shopee application by uploading photos. - interesting photos to social media, when there is an order then start searching/selecting and buying goods on the Shopee application, after finishing selecting then fill in the complete buyer's address, then select the payment method to be used, then check the words "send as cash on delivery. An Islamic economic study of buying and selling online with the Cash On Delivery system carried out by cash on delivery at the Shopee Community of the Sidorame Village shows that this buying and selling is not in line with the concept of bai' assalam, especially parallel greetings & basic principles/values ​​of business ethics in the Islamic economy where there are elements the lack of clarity regarding the goods sold by Shopee cash on delivery, because cash on delivery does not own, know or see the original form of the goods in real terms. Then there is no element of honesty (openness) by the cash on delivery party to the buyer regarding the system used.