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International Journal of Economics (IJEC)
Published by PT Inovasi Pratama Internasional
ISSN : -     EISSN : 2961712X     DOI : https://doi.org/10.55299/ijec
Core Subject : Economy,
Economics, Econometrics & Finance
International Journal of Economics (IJEC) E-ISSN. 2961-712X is a refereed publication that comes to address the Economic and Administration challenges that economic units of various nature face in today’s rapidly changing international economic environment. It is designed to publish original and high quality research work that will cast light in contemporary issues and will pave the way for the application of mould-braking solutions. IJEC’s general scope is to stimulate, promote and disseminate contemporary research that will have a significant impact on the theory and practice of Businesses, Public Organizations and other Institutions. IJEC’s aims to bridge the gap between theoretical developments and applied, policy-oriented research, becoming the ideal vehicle of advancing innovative ideas in the framework of entities’ economic management and general administration. In this context, the International Journal of Economics (IJEC) is bound to have a distinctive interdisciplinary profile, destined to cover a wide variety of topics spanning from Business Economics to Management, Finance, Accounting, Insurance, Risk Management, Auditing, Banking, International Economics, and Social Science. The ultimate mission of the International Journal of Economics (IJEC) is to constitute a valuable resource of scientific knowledge and applied research results for academics, practitioners and policy-makers becoming an indispensable ally in tackling modern economy’s challenges.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 705 Documents
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The Role of Marketing Automation Platforms and AI Chatbots in Enhancing the Effectiveness of Digital Marketing Strategies in E-commerce: A Socio-Technical Perspective Feronika Arfianingrum; Yeni Kartika Dewi Nurjana; Siti Mujanah; I Made Suparta
International Journal of Economics (IJEC) Vol. 5 No. 1 (2026): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v5i1.1926

Abstract

Rapid advances in technology, particularly Artificial Intelligence (AI), have catalyzed a revolution in digital marketing operations within the e-commerce sector. Modern consumer engagement now relies heavily on digital infrastructures that offer personalized experiences and accelerated response times. Consequently, this research investigates the strategic role of marketing automation systems and AI-driven chatbots as socio-technical drivers to enhance the efficacy of digital marketing initiatives. Adopting an interpretive qualitative literature review methodology, this study regularly evaluates academic works published between 2021 and 2026. The analysis identifies four critical dimensions of digital marketing: automation as a meaning-making framework, chatbots as relational touchpoints, the necessity of human-AI integration, and ethical oversight as a prerequisite for sustainability. This study offers a conceptual contribution by positioning AI not merely as a tool for operational speed, but as a transformative socio-technical instrument that fosters a more value-oriented and accountable e-commerce environment. The findings demonstrate that marketing success is contingent upon more than just technical processes; it requires a balanced optimization of algorithmic functions and human managerial reflexivity
The Effect of Instagram Marketing Activities on Repurchase Intention Mediated by Brand Image and Brand Trust Nur Alpiani Kumalasari; Lia Amalia
International Journal of Economics (IJEC) Vol. 5 No. 1 (2026): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v5i1.1935

Abstract

Instagram marketing activities an important role in marketing strategies that can be implemented by fast food restaurants by providing information that suits consumer needs and providing a quick response in receiving all forms of criticism so that consumer trust increases in the company and makes repeat purchases in the future. The purpose of this study was to determine how much influence Instagram marketing activities have on brand image and brand trust and repurchase intention in fast food restaurants among generation Z. This type of research is quantitative with a purposive sampling technique distributed through a questionnaire of fast food restaurant consumers aged 18-27 years and domiciled in the Bekasi area. Primary data analysis was carried out using the Structural Equation Modeling (SEM) method. The results of this study indicate that the Instagram marketing activities variable has the greatest direct influence on brand trust, then the brand trust variable has the greatest indirect influence between the relationship between Instagram marketing activities and repurchase intention. This study contributes to fast food restaurants in maintaining and increasing consumer trust can be seen from several factors, namely prioritizing food quality as an effort to improve restaurant quality, especially related to the menu offered. High quality will provide greater customer satisfaction, of course it will be more in demand by generation Z. For further research, researchers plan to expand the research area and look for objects in other fields.
The Influence of Social Media Communication and Service Quality on Patient Loyalty with Patient Trust as a Mediating Variable in Eye Health Services in Surabaya Eko Riswanto; Samsul Arifin; Siti Mujanah; I Made Suparta
International Journal of Economics (IJEC) Vol. 5 No. 1 (2026): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v5i1.1951

Abstract

The digital transformation of healthcare services has shifted the determinants of patient loyalty from solely clinical outcomes to relational dimensions and digital communication. Despite the growing use of social media in healthcare, studies that simultaneously integrate social media communication and service quality on patient loyalty, mediated by trust, particularly in eye healthcare services, are still limited. To analyze the direct and indirect effects of social media communication and service quality on patient loyalty through the mediation of patient trust in eye healthcare services in Surabaya. A quantitative cross-sectional survey was conducted with 100 randomly selected eye clinic patients. Data were collected using a Likert-scale questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS. Measurement and structural model evaluations were conducted, along with mediation testing using bootstrapping. Social media communication and service quality significantly influenced patient trust. The direct effect on patient loyalty was also significant for social media communication, service quality , and patient trust. Patient trust partially mediated the relationship between social media communication and loyalty (indirect effect) and the relationship between service quality and loyalty (indirect effect). The model explained 52.1% of the variance in patient trust and 61.2% of the variance in patient loyalty, with satisfactory predictive relevance. Social media communication serves not only as an informational tool but also as a relational channel for building trust in ophthalmology services. Service quality remains the primary foundation of trust and loyalty. Managers need to integrate digital communication strategies with service excellence, leveraging patient trust as a key mechanism for maintaining long-term loyalty
The Influence of Electronic Word of Mouth (E-WoM) and Electronic Service Quality on Brand Image and Purchase Intention Hartati Sukma Ningrum; Siti Nurlalela
International Journal of Economics (IJEC) Vol. 5 No. 2 (2026): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v5i2.1954

Abstract

Purchase intention an important role in marketing strategies that can be applied by the information technology and transportation industry by providing the best service for consumers to improve the company's brand image formed from e-service quality and electronic word of mouth optimally. The purpose of this study was to measure more specifically e-service quality against brand image and purchase intention. This type of research is quantitative with a purposive sampling technique distributed through a questionnaire to 100 respondents who use application-based food delivery services in Jakarta. Primary data analysis was carried out using the Structural Equation Modeling (SEM) method. The results of this study indicate that the 5 hypotheses proposed are accepted, E-service quality was found to have a positive effect on brand image, indicating that good digital service quality can strengthen brand perception. Electronic word of mouth also positively influences brand image, meaning that consumer reviews can enhance the positive perception of a brand. Furthermore, brand image positively influences purchase intention, meaning that the better the brand image, the higher the consumers' intention to purchase. Additionally, e-service quality has a positive effect on purchase intention, showing that a good user experience in the application can increase the desire to make a purchase. Lastly, electronic word of mouth also has a positive effect on purchase intention, indicating that positive reviews from other users can encourage consumers' purchasing decisions. This study contributes to the information technology and transportation industries in maintaining and increasing purchase intention by prioritizing consumer complaints to meet their needs. Furthermore, companies should introduce new innovations in every feature provided in food delivery service applications and present accurate and relevant information to fulfill consumer demands.
The Effect of Sustainability Disclosure and Earning Quality on Stock Prices with Dividend Policy as A Moderation Variable at PT Indo Tambangraya Megah Tbk Muhammad Naufal; Shodik; Tri Ratnawati; Nekky Rahmiyati
International Journal of Economics (IJEC) Vol. 5 No. 1 (2026): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v5i1.1959

Abstract

This study aims to analyze the effect of sustainability disclosure and earning quality on stock prices with dividend policy as a moderating variable at PT Indo Tambangraya Megah Tbk listed on the Indonesia Stock Exchange. This research is motivated by the increasing attention of investors toward non-financial information, particularly related to corporate sustainability aspects, as well as the importance of earnings quality in reflecting the company’s actual financial performance. In addition, dividend policy is considered a signal that can strengthen the relationship between disclosed information and market response. This study employs a quantitative approach with a causal associative research design. The data used are secondary data obtained from annual reports, sustainability reports, and stock price data during the observation period. The data analysis technique uses Moderated Regression Analysis (MRA) processed with the assistance of SPSS. The results of this study are expected to provide empirical evidence regarding the effect of sustainability disclosure and earning quality on stock prices, as well as to explain the role of dividend policy in strengthening or weakening these relationships. This study is expected to contribute to investors, corporate management, and academics in understanding the determinants of stock prices, particularly those related to sustainability and earnings quality
Examining The Influence of Influencers and Social Media Marketing on Online Decision-Making: The Mediating Role of Fear of Missing Out (Fomo) Among Indonesian E-Commerce Users Aged 25–45 Years Bagus Riyadistya; Susmawindardhani; Siti Mujanah; Estik Hari Pratiwi
International Journal of Economics (IJEC) Vol. 5 No. 1 (2026): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v5i1.1974

Abstract

This study aims to examine the empirical and theoretical evidence concerning the role of influencer marketing and Social Media Marketing Activities (SMMA) in shaping online decision-making, with Fear of Missing Out (FOMO) serving as a mediating variable among Indonesian e-commerce users aged 25–45 years. This research employs a systematic literature review approach using narrative synthesis. Five national and international indexed journal articles, along with one consumer behavior textbook, were selected and analyzed based on the relevance of the variables, population characteristics, and their applicability to the Indonesian context. The findings consistently demonstrate that influencer marketing and SMMA exert a significant positive influence on Fear of Missing Out (FOMO), which subsequently mediates the relationship between these marketing activities and online purchasing decisions. Furthermore, two of the reviewed studies involving respondents within age ranges overlapping the target group (18–40 years and 25–44 years) indicate that FOMO is prevalent among individuals in the productive age category. Additional theoretical support is provided by the consumer behavior literature, which highlights the importance of social influence and consumer motivation in shaping purchasing behavior. From a managerial perspective, marketing strategies that leverage influencers and social media platforms to stimulate FOMO can effectively encourage purchasing decisions among consumers in the productive age segment. Future studies are recommended to focus specifically on e-commerce users aged 25–45 years to provide more comprehensive empirical evidence regarding this relationship
The Effect of Distribution Efficiency, Technology Capability, And Customer Satisfaction on Sales Performance at PT Mandiri Cahaya Plastindo Fikram Wijaya; Mario Andriaskiton; August Halomoan Siregar
International Journal of Economics (IJEC) Vol. 5 No. 2 (2026): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v5i2.1975

Abstract

This study aims to analyze the effects of distribution efficiency, technological capability, and customer satisfaction on sales performance at PT Mandiri Cahaya Plastindo. A quantitative approach with a causal research design was employed. Data were collected from respondents associated with the company and analyzed using multiple linear regression to examine both partial and simultaneous relationships among variables. The results indicate that distribution efficiency has a positive and significant effect on sales performance, suggesting that timely delivery and effective logistics management contribute to improved sales outcomes. Technological capability shows a positive but insignificant effect, implying that the existing technological resources have not been fully integrated into customer-oriented and strategic business processes. Customer satisfaction has the strongest and most significant effect on sales performance, indicating that product quality, service responsiveness, and customer relationships are key determinants of sales success. Simultaneously, distribution efficiency, technological capability, and customer satisfaction significantly affect sales performance, with a coefficient of determination of 69.1%, while the remaining 30.9% is explained by other factors outside the model. These findings highlight the importance of improving distribution systems, optimizing the utilization of technology, and maintaining customer satisfaction to achieve sustainable sales performance and strengthen competitive advantage
Application of Information Technology in Sharia Accounting: A Strategy for Creating New Efficiency in Sharia Financial Institutions Eka Ratna Glis Purnamasari; Maulana Syarif Afwa; Binti Nur Asiyah
International Journal of Economics (IJEC) Vol. 5 No. 2 (2026): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v5i1.1979

Abstract

The digital transformation that has penetrated the world of accounting has also reached entities that adhere to Sharia principles, thus creating a need to understand how information technology can support efficiency without sacrificing inherent Islamic values. This study was conducted to examine the role of information technology including cloud computing, blockchain, and artificial intelligence in Sharia accounting information systems (AIS), as well as their implications for compliance with the principles of justice, trustworthiness, transparency, and the prohibition of riba (usury), gharar (gharar), and maysir (gambling). The approach used was qualitative descriptive through library research, reviewing books, journal articles, and regulatory documents relevant to Sharia accounting and accounting information systems. The study's findings demonstrate that the use of information technology can automate transaction recording, reduce human error, accelerate the preparation of financial reports, and strengthen the transparency and accountability of Sharia financial institutions. However, its implementation still faces several obstacles, including limited human resources with expertise in accounting and Sharia principles, high technology investment costs, data security threats, heterogeneity in global standards, and the complexity of adapting conventional systems to Sharia principles. This study is expected to enrich the conceptual discourse regarding the development of a sharia accounting information system that is efficient, transparent, and remains based on Islamic values
Training Does Not Always Improve Performance: The Mediating Role of Competence and Commitment among Civil Servants in Papua Joko Waluyo; Yohanis Rante; Westim Ratang; Jack H Syauta
International Journal of Economics (IJEC) Vol. 5 No. 2 (2026): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v5i2.1987

Abstract

Training is often assumed to directly improve employee performance, yet this assumption may not hold without the role of intervening variables. This study examines the effect of training and work motivation on employee performance, both directly and indirectly through competence and commitment, among civil servants in a region with geographical challenges. A quantitative approach was applied using Structural Equation Modeling (SEM) with AMOS. The sample comprised 213 administrative training alumni of the Religious Training Center of Papua from seven Offices of the Ministry of Religious Affairs, with significance criteria of CR ≥ 1.96 or p ≤ 0.05. The results show that training significantly affects competence (CR 5.093) and commitment (CR 4.694) but has no direct effect on performance (CR 1.870; p 0.061). Work motivation significantly affects competence, commitment, and performance. Competence and commitment each significantly affect performance and mediate the effects of both training and motivation on performance, with commitment as the most dominant mediator. The model explains 48.3% of the variance in employee performance. These findings confirm that training does not automatically improve performance but requires strengthening competence and commitment as prerequisites. Accordingly, improving civil servant performance demands post-training support, job rotation, and commitment reinforcement rather than merely conducting training
The Influence of Sustainable Innovation, Digital Technology, and Promotion on Sales Performance of Sigiro Art Shop Mario Andrias Kiton; Agusman; Brian Valentino Sigiro
International Journal of Economics (IJEC) Vol. 5 No. 2 (2026): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v5i2.1993

Abstract

This study aims to analyze the influence of sustainable innovation, digital technology, and promotion on the sales performance of Sigiro Art Shop MSMEs. The background of this research is based on the importance of improving MSME competitiveness through product innovation, the utilization of digital technology, and effective promotional strategies in facing increasingly dynamic market competition. Sigiro Art Shop is an MSME engaged in the production and sale of traditional Karo musical instruments, particularly traditional and electric kulcapi, which have experienced fluctuating sales during the research period. This study employed a quantitative method with an associative approach. Data were collected through questionnaires distributed to respondents who had direct relationships with Sigiro Art Shop. The data were analyzed using multiple linear regression with the assistance of SPSS software, including validity tests, reliability tests, classical assumption tests, t-tests, F-tests, and the coefficient of determination (R²). The results indicate that sustainable innovation, digital technology, and promotion have a positive and significant effect on the sales performance of Sigiro Art Shop, both partially and simultaneously. These findings suggest that improving product innovation, maximizing the use of digital technology, and implementing effective promotional activities can increase sales and strengthen the competitiveness of culture-based MSMEs. Therefore, Sigiro Art Shop should continuously develop innovation, expand the utilization of digital technology, and enhance promotional effectiveness to support sustainable business growth

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