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Syahmardi Yacob
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Management Department, Faculty of Economics and Business, Universitas Jambi, Indonesia Kampus Unja Pinang Masak, Jl. Raya Jambi-Muara Bulian Km.15 Mendalo Darat, Jambi Luar Kota, Jambi
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Journal of Business Studies and Management Review
Published by Universitas Jambi
ISSN : 2597369X     EISSN : 25976265     DOI : https://doi.org/10.22437/jbsmr
Core Subject : Science, Social,
Decision Sciences, Operations Research & Management Social Sciences
The aim of the Journal of Business Studies and Management Review (JBSMR)  is to be a unique journal in its provision of extraordinary services like quick and professional correspondence with authors, fair and comprehensive articles’ double-blind peer review, prompt results of reviews by our dedicated reviewers and editors, high readership and impact. The scope of the manuscript that can be published in JBSMR is financial management, human resource management, marketing management, production and operation management, retail, e-retail, e-commerce, entrepreneurship, small and medium enterprises, and digital marketing in any Business and Management Discipline.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 288 Documents
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The INFLUENCE OF E-WALLET USAGE IN TRIGGERING IMPULSE BUYING (A Comparative Study Between Gen X And Gen Z Consumers In Bandung) Reza Daradinanti; Diana Sari
Journal of Business Studies and Management Review Vol. 8 No. 2 (2025): JBSMR, Vol 8 No.2 June 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v8i2.47372

Abstract

This study investigates the influence of e-wallet usage in triggering impulse buying behavior in Generation X and Generation Z consumers in Bandung. Through a comparison of the two generational, the research aims to identify the key drivers that enhance impulsive purchasing tendencies facilitated by digital wallets. Data was collected through surveys, and statistical analysis was performed to validate the hypothesis that e-wallet features such as usability and compatibility significantly affect impulse buying. The findings highlight key differences between Gen X and Gen Z in their use of e-wallets and their resultant impact on consumer purchasing behaviors.
"THE INFLUENCE OF WORK-LIFE BALANCE ON EMPLOYEE PERFORMANCE WITH MENTAL HEALTH AS AN INTERVENING VARIABLE: A STUDY AT LPP RRI JAMBI" Isfa, Salsabila; Adriani, Zulfina; Setiawan, Wahyu Juari
Journal of Business Studies and Management Review Vol. 9 No. 1 (2025): JBSMR, Vol 9 No.1 December 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v9i1.46467

Abstract

This study aims to examine the effect of work-life balance on employee performance with mental health as an intervening variable at LPP RRI Jambi. A quantitative method was applied using a survey approach by distributing questionnaires to 62 employees. Data were analyzed using Structural Equation Modeling (SEM) with Partial Least Squares (PLS). The results indicate that work-life balance has a significant positive effect on both mental health and employee performance. Moreover, mental health significantly mediates the relationship between work-life balance and employee performance. These findings highlight the importance of creating a supportive work environment that fosters work-life balance to enhance employees’ mental health and overall productivity.
STORYTELLING AS A COMMUNICATION STRATEGY MARKETING ON INSTAGRAM: STUDY THE TUKU SAMBAL CASE Yosi Fahdillah; irfan Hassandi; Yossinomita; Wahya Lubis
Journal of Business Studies and Management Review Vol. 9 No. 1 (2025): JBSMR, Vol 9 No.1 December 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v9i1.47890

Abstract

This Research This aiming For analyze how storytelling is used as a communication strategy marketing by UMKM Tuku Sambal through the Instagram platform. Using approach qualitative with method studies case , research This explore practice narrative built by the Instagram account @tukusambal in convey message brand , build connection with consumers , and strengthen identity brand . Analysis done with to study content uploads (captions, visuals, interactions) users ) and reflect it through Narrative Paradigm theory , Social Media Marketing, Brand Identity, and Integrated Marketing Communication (IMC). Research results show that the storytelling applied by Tuku Sambal is authentic , consistent and contains values relevant culture​ with life audience . The story being told No only introduce products , but also build proximity emotional and strengthening loyalty customers . This strategy is also supported by uniform visual branding , style down to earth language , as well as interaction two active direction​ through social media . Findings This to emphasize that storytelling is not only tool communication creative , but also an effective marketing strategy in build identity brand and improve involvement customer digitally .
EXPLORING THE COMBINED EFFECT OF PRODUCT AVAILABILITY, PRICING, AND PROMOTION ON FEMALE CONSUMER RETENTION Shikha, Farzana Arifin; Hoque, Ashikul; Hamid, Abu Bakar Abdul
Journal of Business Studies and Management Review Vol. 9 No. 1 (2025): JBSMR, Vol 9 No.1 December 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v9i1.47955

Abstract

This article investigates how promotional activities, strategic pricing, and product availability influence the retention of female consumers, a relatively underexplored domain in customer loyalty research. Recognizing that women represent a substantial share of global purchasing power, the study underscores the importance of understanding the factors that shape long-term female buyer engagement. A systematic review of existing literature, supported by industry-based analyses such as reports and case studies, was conducted to evaluate how these strategies affect consumer behavior. The findings reveal that transparent pricing, consistent product availability, and personalized promotional initiatives are key determinants of customer satisfaction and retention. The study is distinctive in highlighting the scarcity of women-cantered retention strategies within existing scholarship. It emphasizes the necessity for retailers to deliver seamless and tailored shopping experiences, as failure to do so may result in financial and reputational losses. From a practical standpoint, the research suggests that organizations should adopt data-driven insights and flexible promotional strategies to strengthen the loyalty of female consumers. Keywords: Female Consumers, Customer Retention, Product Availability, Psychological Pricing, Promotions, Loyalty Strategies
The INFLUENCE OF INFLUENCER MARKETING AND ONLINE CUSTOMER REVIEWS ON PURCHASE DECISIONS FOR SKINTIFIC PRODUCTS IN THE E-COMMERCE TIKTOK SHOP Ar Kacio Maharani; Musnaini; Ade Perdana Siregar
Journal of Business Studies and Management Review Vol. 9 No. 1 (2025): JBSMR, Vol 9 No.1 December 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v9i1.48179

Abstract

This study aims to determine the influence of influencer marketing and online customer reviews on purchasing decisions for Skintific products on the TikTok Shop e-commerce platform. The background of this study is based on the increasing use of TikTok as a marketing platform and the large number of Generation Z consumers who purchase skincare products after seeing promotions from influencers and reviews from other users. The research method used is associative quantitative research with data collection techniques through distributing questionnaires to 200 respondents who are TikTok Shop users and have purchased Skintific products via WhatsApp. Data analysis was carried out using multiple linear regression with the help of SPSS software. The results show that both influencer marketing and online customer reviews have a positive and significant effect, both partially and simultaneously, on purchasing decisions. The conclusion of this study is that marketing strategies involving influencers and online reviews can influence consumer behavior, especially in purchasing decisions on digital platforms. This research is expected to provide practical contributions for business actors and academics in the development of digital marketing studies.
The INFLUENCE OF WEBSITE CAPABILITY, SERVICE PERFORMANCE, AND E-WOM ON STUDENTS PURCHASE DECISIONS ON MARKETPLACE IN PONTIANAK CITY Khurnadi, Vicky; Graceallah, Georgerius
Journal of Business Studies and Management Review Vol. 9 No. 1 (2025): JBSMR, Vol 9 No.1 December 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v9i1.48219

Abstract

This study aims to examine the relationship between the variables of website capability, service performance, and electronic word of mouth (E-Wom) on students' purchase decisions on the marketplace in Pontianak City, this study uses a quantitative approach with three independent variables, namely website capability, service performance, and e-Wom, as well as one independent variable, namely purchase decision. The population in the study is marketplace users in Pontianak City, with a sample of 124 students determined through nonprobability sampling with accidental sampling techniques and collected through questionnaires. The results of the study show that: (1) website capabilities have a positive and significant effect on purchasing decisions, which confirms that reliable and effective website quality is able to influence students' purchasing decisions; (2) Service performance has a positive and significant effect on purchase decisions, so that service according to consumer expectations is able to increase purchases; and (3) e-WOM has a positive and significant influence on purchasing decisions, which means that a good review can influence a person to buy an item. These findings confirm the importance of website capabilities, service performance, and e-WOM as a way to improve purchasing decisions.
EXPLORING THE ROLE OF REBRANDING, SERVICE QUALITY, AND BRAND IMAGE IN HOTEL CUSTOMER SATISFACTION AT HARRIS HOTEL PONTIANAK Florentina, Ika; Patiro , Shine Pintor Siolemba; Mubarok, Faizul
Journal of Business Studies and Management Review Vol. 9 No. 1 (2025): JBSMR, Vol 9 No.1 December 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v9i1.48267

Abstract

This study aims to analyze the influence of rebranding, service quality, and brand image on customer satisfaction at Harris Hotel Pontianak. The research background arises from the increasingly intense competition in the hospitality industry, where marketing strategies based on rebranding and service quality play a crucial role in maintaining customer loyalty. This study employed a quantitative approach using a survey method. Data were collected through questionnaires distributed to 130 respondents, consisting of guests of Harris Hotel Pontianak. The analytical technique applied was multiple linear regression to examine the effect of independent variables on the dependent variable. The results reveal that rebranding, service quality, and brand image simultaneously have a significant effect on customer satisfaction. Partially, service quality exerts the most dominant influence, followed by brand image, while rebranding shows a weaker effect compared to the other two variables. These findings indicate that although rebranding is important in shaping new consumer perceptions, customer satisfaction is more strongly determined by the quality of services provided and the strength of the established brand image. The study concludes that hotel management should prioritize consistent improvements in service quality, strengthen brand image through effective marketing communication, and carry out continuous rebranding efforts to remain relevant to market needs. This research is expected to serve as a reference for hospitality practitioners in formulating customer satisfaction-oriented marketing strategies. Keywords: rebranding, service quality, brand image
The INFLUENCE OF INFLUENCER MARKETING AND BRAND AWARENESS ON PURCHASE DECISIONS OF KAHF SKINCARE PRODUCTS AMONG GENERATION Z Rivandy, Radhinal A; Roza, Suswita; Hasbullah, Husni
Journal of Business Studies and Management Review Vol. 9 No. 1 (2025): JBSMR, Vol 9 No.1 December 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v9i1.48395

Abstract

This study aims to analyze the influence of influencer marketing and brand awareness on the purchasing decisions of Kahf skincare products among Generation Z. The research is grounded in the rapid growth of the male skincare industry in Indonesia and the increasing role of social media and influencers as dominant digital marketing strategies. A quantitative approach was employed, using a structured questionnaire distributed to 100 Gen Z respondents in Jambi City who had purchased Kahf products and were exposed to influencer promotions. Data analysis was conducted using Structural Equation Modeling-Partial Least Square (SEM-PLS) to examine the relationships among variables. The findings indicate that both influencer marketing and brand awareness have a positive and significant impact on purchasing decisions. The results suggest that trust, attractiveness, and brand presence in consumers' minds play critical roles in influencing buying behavior, particularly among digitally native consumers.
PENGARUH DESTINATION ATTRIBUTES DAN MEMORABLE TOURISM EXPERIENCE TERHADAP REVISIT INTENTION PADA GENERASI Z Anisa Apriliani; Johannes; Ihsan, Moh
Journal of Business Studies and Management Review Vol. 9 No. 1 (2025): JBSMR, Vol 9 No.1 December 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v9i1.49023

Abstract

This study aims to explain the influence of destination attributes and memorable tourism experience on revisit intention. The research employs a quantitative approach with data collected through an online questionnaire distributed via Google Form. The population is Generation Z, with samples determined using the purposive sampling technique. A total of 150 respondents who are students of Universitas Maritim Raja Ali Haji (UMRAH) were selected because they had visited Lagoi Bay at least once. The results show that most respondents experienced a clean beach atmosphere, comfortable facilities, and beautiful scenery that created a memorable travel experience. The findings indicate that destination attributes and memorable tourism experience have a positive influence on revisit intention. In other words, the better the destination’s attributes and the more memorable the tourist experience, the greater the visitors’ desire to return to Lagoi Bay.
IMPACT OF WORK–LIFE BALANCE ON FEMALE EMPLOYEES AND ORGANIZATIONAL PERFORMANCE: EVIDENCE FROM THE NIGERIAN BANKING SECTOR Ogunbowale, Engr. Peter Enitan; Olufemi, Olayemi; Oyeleke, Bunmi Issaac
Journal of Business Studies and Management Review Vol. 9 No. 1 (2025): JBSMR, Vol 9 No.1 December 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v9i1.49344

Abstract

This study examined the impact of work–life balance (WLB) on female employees’ performance and overall organizational performance within the Nigerian banking sector. The study aimed to investigate how WLB practices such as flexible work arrangements, wellness programs, and supervisory support influence female employees’ performance and how this, in turn, affects organizational outcomes. It also tested whether female employee performance mediates the relationship between WLB and organizational performance. Data were obtained from 116 valid responses collected from female staff working in selected commercial banks across Lagos State. Descriptive and inferential statistics, including regression and bootstrap mediation analyses, were performed using SPSS. Results revealed that WLB significantly and positively influenced female employee performance (β = 0.366, p = 0.0008), while female employee performance significantly predicted organizational performance (β = 0.685, p < 0.001). The mediation analysis confirmed that employee performance mediates the relationship between WLB and organizational performance, with an indirect effect of 0.253 (95% CI [0.097, 0.441]) and an insignificant direct effect (β = 0.053, p = 0.4935). This indicates that WLB indirectly enhances organizational outcomes through improved employee performance. These findings indicated that WLB indirectly enhances organizational outcomes through improved employee performance. The study emphasized the importance of employee-centred WLB strategies for sustaining productivity and promoting organizational excellence in Nigeria’s banking industry.

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