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Syahmardi Yacob
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Management Department, Faculty of Economics and Business, Universitas Jambi, Indonesia Kampus Unja Pinang Masak, Jl. Raya Jambi-Muara Bulian Km.15 Mendalo Darat, Jambi Luar Kota, Jambi
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Journal of Business Studies and Management Review
Published by Universitas Jambi
ISSN : 2597369X     EISSN : 25976265     DOI : https://doi.org/10.22437/jbsmr
Core Subject : Science, Social,
Decision Sciences, Operations Research & Management Social Sciences
The aim of the Journal of Business Studies and Management Review (JBSMR)  is to be a unique journal in its provision of extraordinary services like quick and professional correspondence with authors, fair and comprehensive articles’ double-blind peer review, prompt results of reviews by our dedicated reviewers and editors, high readership and impact. The scope of the manuscript that can be published in JBSMR is financial management, human resource management, marketing management, production and operation management, retail, e-retail, e-commerce, entrepreneurship, small and medium enterprises, and digital marketing in any Business and Management Discipline.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 261 Documents
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The RELATIONSHIP BETWEEN FILM SEQUELS AND TICKET & MERCHANDISE PURCHASE DECISIONS FOR SPIDER-MAN: NO WAY HOME WITH CONSUMER SATISFACTION AS AN INTERVENING VARIABLE Muhammad Alkubbarul Hafiz; Ekasari, Novita; Hasbullah, Husni
Journal of Business Studies and Management Review Vol. 8 No. 2 (2025): JBSMR, Vol 8 No.2 June 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v8i2.43180

Abstract

The film industry has experienced rapid growth in recent decades, with sequels playing a crucial role in maintaining audience engagement and increasing revenue. Spider-Man: No Way Home serves as an example of a successful sequel that attracted millions of viewers and generated substantial merchandise sales. However, not all sequels achieve the same level of success, leading to questions about the factors influencing audience decisions. This study aims to analyze the impact of film sequels on ticket and merchandise purchase decisions, with consumer satisfaction as an intervening variable. A quantitative research approach was employed, utilizing a survey method to collect data from fans of Spider-Man: No Way Home in Indonesia. The data were analyzed using Structural Equation Modeling (SEM). The findings indicate that film sequels significantly influence purchase decisions, both directly and through consumer satisfaction. The study confirms that satisfaction with a previous film strongly impacts a viewer’s decision to watch the sequel and purchase related merchandise. These results provide valuable insights for the film industry in designing more effective marketing strategies, particularly in ensuring high-quality storytelling and audience engagement to sustain franchise success. The study also highlights the importance of consumer loyalty, suggesting that maintaining a positive audience experience is key to long-term profitability in the entertainment industry
The INFLUENCE OF INFLUENCER MARKETING AND SOCIAL MEDIA MARKETING ON PURCHASE DECISIONS AT TEANOL CAFÉ, JELUTUNG BRANCH, JAMBI CITY Simarmata, Lusiana Pransisca; Ekasari, Novita; Novitasari, Novitasari
Journal of Business Studies and Management Review Vol. 8 No. 2 (2025): JBSMR, Vol 8 No.2 June 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v8i2.43710

Abstract

This study aims to determine the effect of Influencer Marketing and Social Media Marketing on Purchasing Decisions at Café Teanol, Jelutong Branch, Jambi City. This study uses quantitative methods and data collection techniques by distributing questionnaires using a Likert scale. The type of data used is primary data obtained from filling out questionnaires via Google Forms. The data analysis method used is multiple linear analysis using SPSS version 27. The sample in this study were consumers who made purchases at Café Teanol, Jelutung Branch, Jambi City, as many as 98 respondents with a purposive sampling method. The results show that Influencer Marketing and Social Media Marketing have a positive and significant effect on purchasing decisions both simultaneously and partially, and the variable that dominates in influencing is Influencer Marketing. Suggestions for Café Teanol Jelutung Branch are expected to improve and choose Influencers with more social media accounts to increase consumer trust, teanol is also expected to encourage consumers to share product posts on café teanol so that more people know about the posts, and teanol is expected to increase consumer satisfaction to have a good experience and will make consumers tell their experiences to potential consumers so that purchasing decisions occur
DEVELOPING MOBILE BANKING SERVICES TO ENHANCE BANKING COMPETITIVENESS Huda, Nazara Nurul; Johannes; Fitriaty
Journal of Business Studies and Management Review Vol. 8 No. 2 (2025): JBSMR, Vol 8 No.2 June 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v8i2.43733

Abstract

This study aims to analyze the impact of mobile banking service on customer satisfaction and loyalty at Bank Jambi. A quantitative research approach was employed, with data collected through questionnaires distributed to 88 respondents who utilize mobile banking services via Google Forms. Data analysis was conducted using the Partial Least Squares (PLS) technique, revealing that service quality positively and significantly influences customer satisfaction. The result shows that the higher the level of service quality provided, the greater the customer satisfaction experienced. Additionally, customer satisfaction significantly influences customer loyalty, as satisfied customers tend to exhibit higher loyalty and recommend the bank's products and services to others. This study also found that service quality positively affects customer loyalty through customer satisfaction as a mediating factor. These findings highlight the critical role of service quality in fostering customer satisfaction and loyalty. Consequently, this study contributes to the understanding of service quality and assists in enhancing the bank's competitiveness. Improving service quality will not only increase customer satisfaction but also strengthen loyalty.
The EFFECT OF SUPPORTIVE WORK ENVIRONMENT ON EMPLOYEE RETENTION WITH ORGANIZATIONAL COMMITMENT AS A MEDIATING VARIABLE AT BHAYANGKARA JAMBI HOSPITAL Wiratama, Putri Amelia; Hasanah, Nur; Elliyana, Dessy
Journal of Business Studies and Management Review Vol. 8 No. 2 (2025): JBSMR, Vol 8 No.2 June 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v8i2.43814

Abstract

The main aim of the study was to empirically investigate organizational commitment in mediating the relationship between work environment support and employee retention. The questionnaire was distributed to 72 respondents who were honorary employees of Bhayangkara Jambi Hospital. The questionnaire consisted of several statement items received from previous studies to obtain responses using quantitative methodology. Statistical analysis and hypothesis testing used PLS-SEM with SmartPLS 4.0 software. The findings of the study explain that work environment support has a positive and significant effect on employee retention. In addition, organizational commitment is able to mediate the relationship between work environment support and employee retention. This study presents implications for human resource practices so that agencies continue to develop mechanisms by providing work environment support to increase employee organizational commitment, which in turn will increase employee retention. This study contributes to the existing literature on the relationship between work environment support and employee retention.
The INFLUENCE OF SOCIAL MEDIA MARKETING, ONLINE CUSTOMER REVIEW, AND PRICE ON PUCHASE INTENTION IN DIGITAL CREATIVE SKILLS CLASS ON INSTAGRAM IN GENERATION Z OF JAMBI CITY Nurhidayat, Prasetyo; Ade Octavia; Novita Sari
Journal of Business Studies and Management Review Vol. 8 No. 2 (2025): JBSMR, Vol 8 No.2 June 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v8i2.43841

Abstract

The purpose of this study was to test and analyse social media marketing, online customer reviews, and price on the purchase intention of Digital Creative Skill classes on Instagram in Generation Z Jambi City. Data was collected using a questionnaire consisting of 17 statements. The population in this study was Instagram users who knew about the Digital Creative Skill class among Generation Z in Jambi City, with a research sample size of 96 respondents and a sampling technique using purposive sampling. The analysis method used in this research is multiple linear regression analysis. The results of the study show that social media marketing, online customer reviews, and price partially and simultaneously have a positive and significant effect on purchase intention in the Digital Creative Skill class. It was found that the price variable in this study is the most dominant variable influencing purchase intention in the Digital Creative Skill class
UNPACKING TOURIST SATISFACTION IN HOTELS: A MULTI-DIMENSIONAL ANALYSIS BASED ON HOTEL TYPE, LOCATION, AND ONLINE REVIEW PLATFORMS Wulandari, Zhafira Nisa; Akbar, Muhammad Alifh; Hananditya, Adinda Hanung; Zulfana, Marsa Farah; Avisa, Mianda Putri; Efendi, Dilla Rachmawati; Yi, Li Gu; Saihaloknya, Dwi Mela
Journal of Business Studies and Management Review Vol. 8 No. 2 (2025): JBSMR, Vol 8 No.2 June 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v8i2.44006

Abstract

This study explores the complex and multidimensional factors that influence tourist satisfaction in the hospitality industry, focusing specifically on the roles played by hotel type, geographic location, and online review platforms. Employing a systematic literature review (SLR) approach, the research analyzes 30 peer-reviewed journal articles published between 2018 and 2024, drawing insights from diverse disciplines including marketing, tourism studies, consumer behavior, data analytics, and digital technology. The findings highlight several key determinants of tourist satisfaction, such as service quality, perceived experiential value, levels of technological innovation, and the effectiveness of personalized marketing efforts. Additionally, variations in guest satisfaction are observed based on hotel classification (luxury, mid-range, or budget), physical location (urban centers, suburban areas, or popular tourist destinations), and the online platforms through which customer feedback is expressed (e.g., TripAdvisor, Google Reviews). This study offers a comprehensive synthesis of recent academic literature and provides practical recommendations for hotel managers to design more contextualized, data-informed strategies that elevate the guest experience and drive long-term loyalty.
TOWARDS A BETTER UNDERSTANDING OF THE FACTORS OF ENTREPRENEURIAL FAILURE: AN EXPLORATORY STUDY OF ENTREPRENEURS IN THE SFAX REGION OF TUNISIA Souissi, Mourad
Journal of Business Studies and Management Review Vol. 8 No. 2 (2025): JBSMR, Vol 8 No.2 June 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v8i2.44028

Abstract

Entrepreneurial failure remains a complex, multi-dimensional subject of study that continues to generate academic debate, due to the lack of consensus on its definition and implications. While some researchers associate it with cessation of activity or economic failure, others see it as a learning and resilience process for the entrepreneur. This diversity of interpretations has led to the emergence of different approaches to better understand this phenomenon. This study explores the factors behind entrepreneurial failure in Tunisian SMEs, specifically in the Sfax region. The main objective is to identify the internal and external causes leading to the failure of new SMEs, focusing on the role of the entrepreneur, available resources and the contextual environment. Using an exploratory qualitative approach, 20 entrepreneurs were interviewed to gather data on their experiences, challenges and obstacles encountered. The results reveal that the failure of Tunisian SMEs results from the complex interaction of several factors. The main factors identified include a lack of managerial skills, difficulties in accessing finance, cumbersome administrative bureaucracy, as well as a lack of institutional support. Although entrepreneurial motivation and commitment are important, they are often insufficient in the face of structural and contextual obstacles to SME development. This study sheds light on the limitations of public support policies and suggests ways of improving the sustainability of Tunisian SMEs.
The ROLE OF MARKETING PUBLIC RELATIONS (MPR) IN MODERATING THE PRICE STRATEGY ON CUSTOMER AWARENESS OF GERAKAN PANGAN MURAH (GPM) ACTIVITIES IN JAMBI CITY Elsa Miranda.R; Yacob, Syahmardi; Yuniarti, Yenny
Journal of Business Studies and Management Review Vol. 8 No. 2 (2025): JBSMR, Vol 8 No.2 June 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v8i2.44203

Abstract

This study aims to analyze the role of marketing public relations (MPR) in moderating price strategies for customer awareness in the activities of the Gerakan Pangan Murah (GPM) in Jambi City. The research method used is a quantitative approach with analysis techniques using SmartPLS version 4.0. The sample in this study consisted of 96 respondents who were selected through purposive sampling techniques. Data collection was carried out through observation, questionnaires and literature studies. The results of the study show that pricing strategies have a positive and significant influence on customer awareness. In addition, marketing public relations also has a positive and significant effect on customer awareness. Testing the effect of moderation shows that marketing public relations plays a role in moderating the relationship between marketing public relations and pricing strategies, but marketing public relations as moderation plays a role in weakening the relationship between price strategies and customer awareness. The implication of this study emphasizes that companies need to pay attention to the policies of marketing public relations to increase customer audience effectively. Because the company does not only rely on price strategies in building customer awareness. Therefore, it is necessary to balance the pricing strategy with marketing public relations so that marketing can be achieved optimally.
The ROLE OF FINANCIAL LITERACY, ACCESS, AND MANAGEMENT SKILLS IN SHAPING MARITAL SATISFACTION Utami, Cahyaning Budi
Journal of Business Studies and Management Review Vol. 8 No. 2 (2025): JBSMR, Vol 8 No.2 June 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Economic challenges are the second leading cause of divorce in Indonesia. Based on Couple and Finance Theory, marital satisfaction is influenced by personal factors and financial capabilities. This study aims to examine the impact of financial literacy and financial access on marital satisfaction, with a focus on the moderating role of financial management skills. A quantitative approach was applied, and data were analyzed using structural equation model, resulting 670 valid responses. The findings reveal that financial literacy and financial access directly influence financial management skills enhance the effect of financial literacy and financial access on marital satisfaction indirectly. These results underscore the importance of improving financial management skills to promote marital satisfaction through better financial practices. Additionally, integrating financial education into premarital programs for prospective couples is essential to strengthen financial ability and foster marital satisfaction.
ASSESSING THE IMPACT OF CONTENT MARKETING, INFLUENCER MARKETING, AND ELECTRONIC WORD OF MOUTH ON SUBSIDIZED HOUSING PURCHASE DECISIONS: THE MODERATING EFFECT OF E-WOM Budi Susanto; Yacob, Syahmardi; Lubis, Tona Aurora
Journal of Business Studies and Management Review Vol. 8 No. 2 (2025): JBSMR, Vol 8 No.2 June 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v8i2.44443

Abstract

This study aims to examine the influence of Content Marketing, Influencer Marketing, and Electronic Word of Mouth (e-WOM) on purchase decisions for subsidized housing, as well as to evaluate the moderating role of e-WOM in the relationship between digital marketing strategies and consumer purchasing decisions. The research was conducted at PT. Digdaya Cipta Harjita, involving 190 respondents who had purchased subsidized housing in Jambi City and Muaro Jambi Regency. Employing a quantitative approach with Partial Least Square-Structural Equation Modeling (PLS-SEM), the results indicated that Content Marketing (β = 0.125; T = 2.117; p = 0.036), Influencer Marketing (β = 0.261; T = 3.195; p = 0.002), and e-WOM (β = 0.254; T = 3.012; p = 0.003) have a positive and significant impact on purchase decisions. Furthermore, e-WOM demonstrates a significant negative moderating effect on the relationship between Content Marketing and purchase decisions (β = –0.153; T = 2.314; p = 0.022), and a positive moderating effect on the relationship between Influencer Marketing and purchase decisions (β = 0.161; T = 2.067; p = 0.040). The model's R-square value of 0.267 indicates that the proposed variables explain 26.7% of the variance in purchasing decisions. These findings suggest that the effectiveness of digital marketing strategies in promoting subsidized housing is influenced not only by the quality of content and social influence but also by consumer perceptions shaped through digital word-of-mouth interactions, highlighting the critical role of online reputation management in enhancing marketing outcomes.

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