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Syahmardi Yacob
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Management Department, Faculty of Economics and Business, Universitas Jambi, Indonesia Kampus Unja Pinang Masak, Jl. Raya Jambi-Muara Bulian Km.15 Mendalo Darat, Jambi Luar Kota, Jambi
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Journal of Business Studies and Management Review
Published by Universitas Jambi
ISSN : 2597369X     EISSN : 25976265     DOI : https://doi.org/10.22437/jbsmr
Core Subject : Science, Social,
Decision Sciences, Operations Research & Management Social Sciences
The aim of the Journal of Business Studies and Management Review (JBSMR)  is to be a unique journal in its provision of extraordinary services like quick and professional correspondence with authors, fair and comprehensive articles’ double-blind peer review, prompt results of reviews by our dedicated reviewers and editors, high readership and impact. The scope of the manuscript that can be published in JBSMR is financial management, human resource management, marketing management, production and operation management, retail, e-retail, e-commerce, entrepreneurship, small and medium enterprises, and digital marketing in any Business and Management Discipline.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 288 Documents
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FINANCIAL KNOWLEDGE AND FINANCIAL ATTITUDE AS DETERMINANTS OF FINANCIAL SATISFACTION: THE MEDIATING ROLE OF FINANCIAL BEHAVIOR IN WELMA MYBCA Yulli; Ihsan, Mohammad; Solikhin, Agus
Journal of Business Studies and Management Review Vol. 9 No. 1 (2025): JBSMR, Vol 9 No.1 December 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v9i1.53268

Abstract

This study examines the role of financial knowledge on financial behavior, financial attitude on financial behavior, financial knowledge on financial satisfaction, financial attitude on financial satisfaction, financial attitude on financial satisfaction, financial behavior on financial satisfaction, and to determine the role of financial behavior in the influence between financial knowledge on financial satisfaction, the mediating role of financial behavior in influencing between financial attitude on financial satisfaction of Welma myBCA application users at PT Bank Central Asia, Tbk. Although the number of BCA customers who have investment products is still relatively small compared to the total customer base, the fastest growth comes from the young customer segment. This growth was driven by the integration of Welma into the myBCA application, simplification of the investment process, easy access to investor identity, and adjustments to transaction limits and nominals that increase the attractiveness and accessibility of investment products for the younger generation. A mixed-methods approach was adopted, combining quantitative analysis using SEM-Partial Least Squares with 384 respondents who used Welma in the myBCA application. The findings showed that financial knowledge and financial attitude have a positive and significant effect on financial behavior and financial satisfaction in customers who use the Welma myBCA application. In addition, financial behavior has a positive effect on financial satisfaction and acts as a mediating variable that strengthens the influence of financial knowledge and financial attitude on financial satisfaction. These findings confirm that increased financial knowledge and good financial attitudes encourage healthy financial behavior, which ultimately increases customer financial satisfaction.
The MEDIATING ROLE OF SELF-EFFICACY IN THE RELATIONSHIP BETWEEN FAMILY ENVIRONMENT, MOTIVATION, AND ENTREPRENEURIAL INTENTION AMONG EMPLOYEES OF THE JAMBI HIGH PROSECUTOR’S OFFICE Aurora, Claudia Ernestina; Dahmiri; Ekasari, Novita
Journal of Business Studies and Management Review Vol. 9 No. 1 (2025): JBSMR, Vol 9 No.1 December 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v9i1.53356

Abstract

The purpose of this study is to identify and analyze whether self-efficacy mediates the influence of the family environment and motivation on the entrepreneurial intention of employees at the High Prosecutor’s Office of Jambi. The population used in this study consists of all employees of the High Prosecutor’s Office of Jambi in 2024, totaling 224 individuals. Based on calculations using the Slovin method, the sample size for this study is 144 respondents. The data analysis technique employed is Partial Least Squares (PLS) analysis. Based on the research findings, it can be concluded that the family environment, motivation, and self-efficacy play very important roles in shaping the entrepreneurial intention of employees at the High Prosecutor’s Office of Jambi. The family environment was found to be in the “very good” category and serves as a strong supporting factor, in line with the high level of entrepreneurial motivation among employees, which is driven by the desire to improve welfare, independence, and self-actualization. In addition, self-efficacy was also categorized as “very good,” reflecting employees’ confidence in their ability to run a business. Entrepreneurial intention itself shows a positive tendency and falls into the “good” category. Empirically, the family environment and motivation have a positive and significant effect on entrepreneurial intention, both directly and indirectly through self-efficacy. Furthermore, self-efficacy has also been proven to have a positive and significant effect on entrepreneurial intention. These findings confirm that strong family support and high motivation enhance self-efficacy, which in turn strengthens the entrepreneurial intention of employees at the High Prosecutor’s Office of Jambi.
MEMBANGUN LOYALITAS PELANGGAN KLINIK KECANTIKAN MYRII JAMBI: ANALISIS STRATEGI COST LEADERSHIP DENGAN KEPUASAN SEBAGAI MEDIATOR Fajri, Irham; Dahmiri; Indrawijaya, Sigit
Journal of Business Studies and Management Review Vol. 9 No. 1 (2025): JBSMR, Vol 9 No.1 December 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v9i1.53445

Abstract

The primary objective of the development of beauty clinics is to attract and maintain customer loyalty toward the services offered. This study aims to analyze the effect of cost leadership strategy on customer loyalty at MyRii Beauty Clinic Jambi, both directly and indirectly through customer satisfaction as a mediating variable. In addition, this research examines the effect of cost leadership strategy on customer satisfaction, as well as the effect of customer satisfaction on customer loyalty. This study employs a quantitative approach and is classified as explanatory research. The sampling technique used was purposive sampling, with the sample size determined using the Slovin formula, resulting in 359 respondents. The findings indicate that cost leadership strategy have a positive effect on customer loyalty at MyRii Beauty Clinic Jambi. Affordable and efficient pricing are able to enhance customer satisfaction, which in turn encourages customer loyalty. Furthermore, customer satisfaction is proven to play a crucial role in strengthening the relationship between cost leadership strategy with customer loyalty, both through direct effects and as a partial mediating variable. These findings confirm that customer satisfaction is a key factor in building sustainable customer loyalty.
GREENING PUBLIC SERVICE PERFORMANCE: THE INTERPLAY OF GREEN LEADERSHIP AND ENTREPRENEURIAL LEADERSHIP CHARACTERISTICS THROUGH A GREEN INNOVATION CLIMATE Gustina, Evi; Aurora Lubis, Tona; Masriani, Ida
Journal of Business Studies and Management Review Vol. 9 No. 1 (2025): JBSMR, Vol 9 No.1 December 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v9i1.53446

Abstract

This study examines the influence of Green Leadership and Entrepreneurial Leadership Characteristics on Public Service Performance, with Green Innovation Climate as a mediating variable at the Environmental Agency of Jambi Province. Drawing upon Natural Resource-Based View (NRBV), Upper Echelons Theory (UET), Public Sector Entrepreneurship (PSE), and Organizational Climate theory within the AMO framework (Ability–Motivation–Opportunity), this research proposes an integrated model linking leadership orientation, innovation climate, and public service outcomes. The study employs a quantitative approach using Structural Equation Modeling–Partial Least Squares (SEM-PLS). Data were collected from civil servants and contract employees across organizational units. The findings indicate that Green Leadership and Entrepreneurial Leadership Characteristics significantly influence Green Innovation Climate. Green Innovation Climate significantly affects Public Service Performance and mediates the relationship between leadership variables and service performance. These findings suggest that environmentally oriented and entrepreneurial leadership can strengthen organizational climate for green innovation, which in turn enhances program achievement, service quality, stakeholder coordination, regulatory compliance, and environmental impact.
Pengaruh Literasi Keuangan dan Sikap Keuangan terhadap Kesejahteraan Keuangan dengan Perilaku Keuangan sebagai Variabel Mediasi: Studi pada Pegawai Negeri Sipil di Provinsi Jambi Ario Gusmansyah; Tona Aurora Lubis; Agus Solikhin
Journal of Business Studies and Management Review Vol. 9 No. 1 (2025): JBSMR, Vol 9 No.1 December 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v9i1.53520

Abstract

This study aims to analyze the influence of financial literacy and financial attitude on financial well-being, with financial behavior as a mediating variable among civil servants at the Regional Financial and Revenue Management Agency (BPKPD) of Jambi Province. Using a quantitative approach with Structural Equation Modeling (SEM-PLS), data were collected from 175 respondents through structured questionnaires. The results indicate that financial behavior is the strongest and most dominant predictor in determining financial well-being. Interestingly, the findings reveal that financial literacy has no direct effect on financial behavior, indicating a knowledge-behavior gap among the officers. However, financial attitude is proven to be the primary driver in shaping disciplined financial behavior. The mediation test confirms that financial behavior acts as a crucial bridge that transforms knowledge and attitude into tangible financial well-being. This study recommends that government agencies focus on educational programs based on behavioral and mental shifts, rather than merely providing theoretical materials.
The ROLE OF DIGITAL LITERACY IN ENHANCING THE INFLUENCE OF DIGITAL BRANDING AND CUSTOMER EXPERIENCE ON CUSTOMER LOYALTY AT CAFE LATERA JAMBI Vilano, M. Afif Vilano Fitrah; Lubis, Tona Aurora; Utama, Ahmad Nur Budi
Journal of Business Studies and Management Review Vol. 9 No. 1 (2025): JBSMR, Vol 9 No.1 December 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v9i1.53590

Abstract

This study aims to analyze the influence of digital branding and customer experience on customer loyalty at Cafe Latera Jambi, as well as to examine the moderating role of digital literacy in these relationships. The study employed a quantitative approach using purposive sampling of 170 Generation Z respondents who were visitors of Cafe Latera Jambi. Data were collected through a questionnaire using a 5-point Likert scale and analyzed using Partial Least Square-Structural Equation Modeling (PLS-SEM) via SmartPLS 4 software. The results revealed that: (1) digital branding has a positive and significant effect on customer loyalty (β = 0.373; t = 7.037; p = 0.000); (2) customer experience has a positive and significant effect on customer loyalty (β = 0.450; t = 9.311; p = 0.000) and serves as the strongest predictor; (3) digital literacy does not moderate the effect of digital branding on customer loyalty (β = −0.078; t = 1.526; p = 0.127); and (4) digital literacy does not moderate the effect of customer experience on customer loyalty (β = −0.018; t = 0.382; p = 0.703). Although digital literacy does not function as a moderator, it has a significant direct effect on customer loyalty (β = 0.270; p = 0.000). The research model explains 44.9% of the variance in customer loyalty. These findings imply that digital branding and customer experience strategies can be applied universally to the Gen Z segment without the need for segmentation based on digital literacy levels.
MARKETING COMMUNICATION, E-WOM, AND TOURISM EVENTS IN SHAPING VISIT INTENTION: THE MEDIATING ROLE OF DESTINATION IMAGE Futri Rezki Indah; Yacob, Syahmardi; Musnaini
Journal of Business Studies and Management Review Vol. 9 No. 1 (2025): JBSMR, Vol 9 No.1 December 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v9i1.53641

Abstract

Abstract This study examines the role of destination image as a mediating variable in the relationship between marketing communication, electronic word of mouth (e-WOM), tourism events, and visiting intention in Tanjung Jabung Timur Regency, Indonesia. Tourism development in the region has shown fluctuating growth, indicating the need for more effective strategic marketing efforts. Grounded in the Stimulus-Organism-Response (S-O-R) framework and the Theory of Planned Behavior (TPB), this research proposes that destination image functions as a psychological mechanism linking marketing stimuli to behavioral intention. A quantitative explanatory approach was employed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Data were collected through structured questionnaires distributed to respondents aged 17 years and above who had accessed tourism-related information about Tanjung Jabung Timur. The findings reveal that marketing communication, e-WOM, and tourism events significantly influence visiting intention. Tourism events demonstrate the strongest direct effect on visiting intention, while e-WOM has the strongest influence on destination image. Furthermore, destination image significantly affects visiting intention and mediates the relationship between marketing communication and visiting intention, as well as between e-WOM and visiting intention. However, destination image does not mediate the relationship between tourism events and visiting intention. The model shows strong explanatory power, highlighting the importance of integrated digital marketing strategies and online engagement in strengthening destination image and enhancing tourism competitiveness in Tanjung Jabung Timur Regency.
The INFLUENCE OF DIGITAL LEADERSHIP AND EMPLOYEE DIGITAL COMPETENCY ON HUMAN RESOURCE PERFORMANCE THROUGH E-HRM TRANSFORMATION: A STUDY OF SAMSAT EMPLOYEES’ PERCEPTIONS Fitri, Mahdaliyah; Rosita, Sry; Aurora Lubis, Tona
Journal of Business Studies and Management Review Vol. 9 No. 1 (2025): JBSMR, Vol 9 No.1 December 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v9i1.53967

Abstract

Digital transformation has become an important part of bureaucratic reform aimed at improving organizational efficiency and the quality of public services. This study aims to analyze the influence of digital leadership and employee digital competence on public service human resource performance, as well as examine the mediating role of electronic Human Resource Management (e-HRM) transformation in the SAMSAT Office of Jambi City. The study employed an explanatory quantitative approach using a survey method involving all employees of UPTD PPD SAMSAT Kota Jambi, totaling 80 respondents, through a total sampling technique. Data were collected using a Likert-scale questionnaire and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results show that digital leadership has a positive and significant effect on human resource performance, but it does not have a significant effect on e-HRM transformation. Employee digital competence has a negative effect on human resource performance, but it has a positive and significant effect on e-HRM transformation. Furthermore, e-HRM transformation positively affects human resource performance. In the mediation analysis, e-HRM transformation does not mediate the relationship between digital leadership and human resource performance, but it significantly mediates the relationship between employee digital competence and human resource performance. These findings indicate that improving digital competence will be more effective in enhancing performance when supported by the implementation of an integrated e-HRM system. This study contributes to the development of digital-based public sector human resource management studies and provides practical recommendations for improving the quality of public services.

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