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Syahmardi Yacob
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Management Department, Faculty of Economics and Business, Universitas Jambi, Indonesia Kampus Unja Pinang Masak, Jl. Raya Jambi-Muara Bulian Km.15 Mendalo Darat, Jambi Luar Kota, Jambi
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Journal of Business Studies and Management Review
Published by Universitas Jambi
ISSN : 2597369X     EISSN : 25976265     DOI : https://doi.org/10.22437/jbsmr
Core Subject : Science, Social,
Decision Sciences, Operations Research & Management Social Sciences
The aim of the Journal of Business Studies and Management Review (JBSMR)  is to be a unique journal in its provision of extraordinary services like quick and professional correspondence with authors, fair and comprehensive articles’ double-blind peer review, prompt results of reviews by our dedicated reviewers and editors, high readership and impact. The scope of the manuscript that can be published in JBSMR is financial management, human resource management, marketing management, production and operation management, retail, e-retail, e-commerce, entrepreneurship, small and medium enterprises, and digital marketing in any Business and Management Discipline.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 261 Documents
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PENGARUH BEBAN KERJA TERHADAP KEPUASAN KERJA DENGAN WORK-LIFE BALANCE SEBAGAI VARIABEL INTERVENING PADA PT. BANK RAKYAT INDONESIA (PERSERO) TBK. CABANG JAMBI Syamsasni, Anggun; Amin, Shofia; Setiawan, Wahyu Juari
Journal of Business Studies and Management Review Vol. 8 No. 2 (2025): JBSMR, Vol 8 No.2 June 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v8i2.44564

Abstract

AbstractThis study aims to analyse the effect of workload on job satisfaction with work-life balance asan intervening variable at PT Bank Rakyat Indonesia (Persero) Tbk. Jambi Branch. Thisresearch uses quantitative methods with data collection techniques by distributingquestionnaires to 77 respondents. Hypothesis testing using descriptive analysis techniquesusing the SmartPLS tool. The results of this study indicate that (1) workload has a positive andsignificant effect on job satisfaction. (2) Workload has a significant effect on work-life balance.(3) Work-life balance has a positive and significant effect on job satisfaction. (4) Workload hasa significant effect on job satisfaction through work-life balance as an intervening variable.Keywords: Job Satisfaction, Workload, Work-life balance
ENHANCING ENGAGEMENT IN QRIS ADOPTION: THE IMPACT OF EASE OF USE ON USAGE DECISIONS WITH TRUST AS A MEDIATING VARIABLE AMONG USERS IN JAMBI PROVINCE Arvelita, Alya Diandra; Yacob, Syahmardi; Sari, Novita
Journal of Business Studies and Management Review Vol. 8 No. 2 (2025): JBSMR, Vol 8 No.2 June 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v8i2.44719

Abstract

This study examines the impact of ease of use on QRIS usage decisions, with trust as a mediating variable among users in Jambi Province. Employing a quantitative approach with a survey method, data were collected from 100 respondents and analyzed using Partial Least Squares (PLS). The findings reveal that ease of use has a positive and significant effect on user trust—individuals who perceive QRIS as easy to learn and operate tend to exhibit higher levels of trust. However, ease of use does not directly influence usage decisions. Instead, trust plays a crucial mediating role, significantly affecting users' decisions to adopt QRIS. These results highlight the necessity of enhancing usability and fostering trust to drive broader adoption.nThis study contributes to the existing literature by providing empirical evidence on the mediating role of trust in the relationship between ease of use and usage decisions in the context of digital payment adoption. The findings offer practical implications for policymakers, financial institutions, and QRIS developers in designing strategies that improve user experience and build trust to accelerate QRIS adoption. By addressing key factors influencing user decisions, this research supports the development of more effective digital payment ecosystems in Indonesia.
PENGARUH EKSPEKTASI PENDAPATAN, PENGETAHUAN KEWIRAUSAHAAN DAN MINDSET WIRAUSAHA TERHADAP MINAT BERWIRAUSAHA PEGAWAI NEGERI SIPIL BADAN PENGELOLAAN KEUANGAN DAN PENDAPATAN DAERAH PROVINSI JAMBI Rosadi, Ichsan; Yacob, Syahmardi; Lubis, Tona Aurora
Journal of Business Studies and Management Review Vol. 8 No. 2 (2025): JBSMR, Vol 8 No.2 June 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v8i2.44840

Abstract

This study investigates the influence of income expectations, entrepreneurial knowledge, and entrepreneurial mindset on entrepreneurial intention among civil servants at the Regional Revenue and Financial Management Agency (BPKPD) of Jambi Province, Indonesia. Employing a quantitative approach with a descriptive-verificative design, the research utilized Partial Least Squares Structural Equation Modeling (PLS-SEM) for data analysis, processed using SmartPLS 3.0. Data were collected through structured questionnaires from a purposive sample of 156 respondents, determined using Slovin's formula from a total population of 296. The findings reveal that all three independent variables exert a statistically significant and positive effect on entrepreneurial intention. Income expectation (β = 0.302; t = 3.161; p < 0.01), entrepreneurial knowledge (β = 0.937; t = 9.754; p < 0.001), and entrepreneurial mindset (β = 0.347; t = 3.079; p < 0.01) significantly contribute to shaping entrepreneurial interest among civil servants. The model demonstrates a high explanatory power with an R-squared value of 0.976, indicating that 97.6% of the variance in entrepreneurial intention is explained by the model. These results underscore the importance of fostering entrepreneurial literacy, realistic income expectations, and a proactive entrepreneurial mindset in encouraging civil servant engagement in entrepreneurship. The study contributes to the literature by addressing a research gap concerning public sector entrepreneurship and provides practical implications for policy formulation aimed at promoting entrepreneurial development among state employees.
PENGARUH SOCIAL MEDIA MARKETING DAN PROMOSI TERHADAP MINAT BELI KONSUMEN DITOKO ONOY BAKERY ARIZONA JAMBI Pangestu, Mira Gustiana; Sabrina, Hanan Laras; Yossinomita; Ramadhan, Raihan Fajri
Journal of Business Studies and Management Review Vol. 8 No. 2 (2025): JBSMR, Vol 8 No.2 June 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v8i2.44913

Abstract

This study explores the influence of social media marketing and promotional strategies on consumer purchase intention at Onoy Bakery in Arizona, Jambi. In today’s highly competitive bakery industry, digital marketing plays a crucial role in attracting consumer interest. The research was conducted by gathering insights from consumers through questionnaires. The findings reveal that social media marketing has a strong impact on consumers' willingness to make a purchase, particularly through the use of engaging visual content, interactive communication, and platforms such as Instagram and TikTok. On the other hand, traditional promotional methods did not appear to significantly affect consumer interest. These results highlight that while social media marketing is an effective tool for increasing purchase intention, conventional promotional strategies may require further innovation to remain relevant. This study underscores the importance for businesses to adapt to digital trends in order to maintain consumer engagement and drive purchasing decisions.
MAINTAINING THE WORK ENVIRONMENT TO IMPROVE EMPLOYEE PERFORMANCE Rajagukguk, Iswento Rizki Manarissar; Johannes, Johannes; Rosita , Sry
Journal of Business Studies and Management Review Vol. 8 No. 2 (2025): JBSMR, Vol 8 No.2 June 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v8i2.45189

Abstract

The purpose of this research is to determine and analyze the impact of employee skills on the performance of ASN employees through the work environment, using it as a mediating variable in Jambi Province. The population consists of employees who are permitted to pursue higher education, totaling 412 people. Using the Slovin method, the number of samples in this study was calculated to be 81 people. Data analysis was conducted using Partial Least Squares (PLS) techniques, with measurements of the outer model and inner model. The results of the study indicate that employee skill, organizational commitment, and work environment influence employee performance directly, while employee skill and organizational commitment also influence the work environment. Indirectly, it shows that employee skill and organizational commitment influence employee performance through the work environment as a mediating variable.
PERILAKU GENERASI MUSLIM Z DI APLIKASI TIKTOK Desta Fitriana; Johannes, Johannes; Ekasari, Novita
Journal of Business Studies and Management Review Vol. 8 No. 2 (2025): JBSMR, Vol 8 No.2 June 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v8i2.45412

Abstract

The purpose of this study is to explain the influence of fashion trends, promotions, and online shopping preferences on the purchasing decisions of Muslimah fashion products on TikTok. This research employs a quantitative approach with a non-probability sampling method due to the unknown population size, involving a sample of 96 respondents. The data used is primary data obtained from a digital questionnaire via Google Forms with a 5-point Likert scale. The distribution of this questionnaire was carried out via WhatsApp and Instagram.. The data analysis method used the Partial Least Square (PLS) based Structural Equation Model (SEM) 4.1. The results indicate that fashion trends, promotions, and online shopping preferences significantly influence the purchasing decisions of Muslimah fashion products on TikTok in the Generation Z era. This study provides strategic recommendations for Muslimah fashion business actors to continue innovating in product design, optimizing promotions, and ensuring comfort and enhancing user experience in online shopping to attract and retain consumers.
DIGITAL CONTENT STRATEGY: HOW SOCIAL PROOF INFLUENCES PURCHASING DECISIONS Siregar, Ade Perdana; Setiawan, Wahyu Juari
Journal of Business Studies and Management Review Vol. 8 No. 2 (2025): JBSMR, Vol 8 No.2 June 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v8i2.46134

Abstract

The growth of the creative industry in Indonesia has become a pillar in the economy, this phenomenon has illustrated that human resources have the potential to be ready for competitiveness towards foreign countries. Marketing through online media has become an idol for business actors, in addition to being very easy to use, it is supported by small promotional costs. Managing information content on social media is very important, in addition to creating attraction, it also fosters consumer trust to choose to transact to buy a product. The objectives of this study are (1) To examine the influence of smart digital content marketing on purchasing decisions; (2) To examine the influence of smart digital content marketing on social proof; (3) To examine the influence of social proof on purchasing decisions; (4) To examine the role of social proof in mediating the influence of smart digital content marketing on purchasing decisions. The data analysis method used is Structural Equation Modeling (SEM) measurement using SmartPLS software. The results of the analysis show that Smart Digital Content Marketing has a positive and significant effect on Purchasing Decisions. In addition, Social Proof also has a significant effect on Purchasing Decisions and mediates the relationship between Smart Digital Content Marketing and Purchasing Decisions. This finding confirms the importance of the presence of social proof as a reinforcement of the effectiveness of digital marketing strategies in driving consumer purchasing decisions.
THE INFLUENCE OF FLASH SALES AND AI-POWERED PRODUCT REVIEWS ON PURCHASE INTENTION OF AMAZON PRODUCTS IN INDONESIA Adetia, Mayang salva; Yacob, Syahmardi; Musnaini, Musnaini
Journal of Business Studies and Management Review Vol. 8 No. 2 (2025): JBSMR, Vol 8 No.2 June 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v8i2.46662

Abstract

This study aims to examine the influence of flash sales and AI-powered product reviews on purchase intention toward Amazon products in Indonesia. A quantitative approach was used, with data collected through a questionnaire distributed to 100 respondents. The data were analyzed using SmartPLS 4 to assess validity, reliability, and both direct and indirect relationships among variables. The results show that flash sales do not have a significant direct effect on purchase intention. In contrast, AI-powered product reviews have a positive and significant influence on purchase intention. Furthermore, flash sales have a significant indirect effect on purchase intention when mediated by AI-powered product reviews. These findings suggest that the integration of AI technology in product reviews can enhance the effectiveness of promotional strategies like flash sales in driving consumer purchase intention.
ISLAMIC ACCOUNTING KNOWLEDGE: FRAMEWORK AND FUTURE RESEARCH Wahyuni TD, Ika Sari
Journal of Business Studies and Management Review Vol. 8 No. 2 (2025): JBSMR, Vol 8 No.2 June 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v8i2.46693

Abstract

This paper aims to provide a comprehensive framework for understanding Islamic accounting knowledge and to outline future research directions in this field. Islamic accounting is a specialized area that integrates financial reporting with Islamic ethical principles, emphasizing transparency, fairness, and social responsibility. This study reviews existing literature to identify key components of Islamic accounting knowledge and proposes a structured framework to guide future research. The paper concludes with recommendations for future research, highlighting areas that require further exploration to enhance the development and application of Islamic accounting practices. This paper employs bibliometric analysis to examine past and contemporary research topics, selecting and appraising contributions while analysing and consolidating data. A methodical approach has been utilised to identify, assess, and incorporate pertinent Islamic accounting knowledge literature studies. After screening and analysing 126 selected documents with the VOS viewer, it is evident that among a thousand keywords, three stand out in terms of frequency and link strength. The research highlights the considerable academic interest in themes such as "Islamic," accounting," and "knowledge," underscoring their importance. The findings of this paper help bridge the gap in Islamic accounting knowledge by linking Western accounting methods with religious values. The theoretical significance of this paper lies in establishing a correlation among three key research domains: Islamic, Accounting, and Knowledge. The outcomes reflect fairness, justice, and transparency. This integration can potentially create Islamic accounting, a specialized field that integrates financial reporting with Islamic ethical principles, emphasizing transparency, fairness, and social responsibility based on Islamic principles.
The INFLUENCE OF GAMIFICATION ON BRAND LOYALTY : A STUDY OF A DIGITAL BANK IN INDONESIA WITH CUSTOMER ENGAGEMENT AS MEDIATION Tampubolon, Abram Myhero Yancristofel; Sari, Diana
Journal of Business Studies and Management Review Vol. 8 No. 2 (2025): JBSMR, Vol 8 No.2 June 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v8i2.47236

Abstract

This research examines how gamification affects brand loyalty, emphasizing the mediating function of customer engagement within the context of a digital banking application. Utilizing data from 323 respondents and employing Partial Least Squares Structural Equation Modeling (PLS-SEM), the study demonstrates that gamification positively influences both customer engagement and brand loyalty. Additionally, customer engagement serves as a partial mediator, indicating that users who are engaged cognitively, emotionally, and behaviorally tend to exhibit stronger brand loyalty. These findings underscore the strategic importance of gamification in enhancing engagement and cultivating lasting customer relationships in the digital banking sector.

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