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International Journal of Business and Applied Economics (IJBAE)
Published by PT FORMOSA CENDEKIA GLOBAL
ISSN : -     EISSN : 29636124     DOI : https://doi.org/10.55927/ijbae.v2i1
Core Subject : Science,
Decision Sciences, Operations Research & Management
International Journal of Business and Applied Economics (IJBAE), is an international peer-reviewed journal that is aimed to be an international forum and platform for disseminating high-quality business, management, and economic-related researches, by Formosa Publisher. IJBAE seeks to publish high-quality, scholarly empirical journal articles that are related to management, finance, accounting, economics, business, and its applications. The journal strives to serve as the ultimate vehicle for the exchange of ideas and research studies among business and economics scholars internationally. IJBAE is dedicated to publishing scientific articles on the study of management, finance, accounting, economics, and business from different aspects and perspectives as well as the themes that have been determined. IJBAE publishes articles in January, March, May, July, September, and November.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 199 Documents
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The Effect of the Covid-19 Pandemic on Financial Profitability at the Balo' Ta Savings and Loan Cooperative Pangraran, Fisca Mawa; Haliah; Nirwana
International Journal of Business and Applied Economics Vol. 3 No. 2 (2024): March 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijbae.v3i2.8415

Abstract

This research aims to ascertain and evaluate the profitability of financial statements pertaining to the Balo ‘Ta Savings and Loan Cooperative for the period 2019-2021, both prior to and throughout the COVID-19 pandemic. Research findings and data analysis indicate that the financial profitability of the Balo ‘Ta savings and loan cooperative has fluctuated between increasing and decreasing in response to the COVID-19 pandemic. The profitability of cooperatives is assessed through the utilization of return on equity, return on assets, net profit margin, and operating profit margin metrics. In contrast, the gross profit margin exhibited a decline over the course of 2019 to 2021.
Improving Purchase Intention Through Celebrity Endorsement, Social Media Advertising, and Customer Experience With Brand Image as a Moderation Wibisana, Luqman Ikhsanudin; Miswanto, Miswanto; Gusmao, Maria Alda Saores
International Journal of Business and Applied Economics Vol. 3 No. 2 (2024): March 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijbae.v3i2.8468

Abstract

This study examines the effect of celebrity endorsement, social media advertising, and customer experience on purchase intention, with brand image as moderation. This research focuses on a case study of the McD BTS Meal product, the result of a collaboration between the McDonald brand and the South Korean boyband, Bangtan Boys or BTS. Two hundred ten respondents filled out the questionnaire, but only 184 respondents were eligible to be processed for data testing. The respondents are in Indonesia. The data processing used the WarpPLS version 7 program, and the validity and reliability tests used the SPSS version 26 program. The research findings show the following. First, celebrity endorsement, social media advertising, and customer experience positively influence purchase intention. Second, brand image cannot moderate the influence of social media advertising and customer experience on purchase intention. Third, brand image moderates the effect of celebrity endorsement on purchase intention.
Strategy Implementation in Efforts to Improve Teacher Performance Sartika, Dwi; Mulyono, Sugeng; Nasir, M. Jamal Abdul
International Journal of Business and Applied Economics Vol. 3 No. 2 (2024): March 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijbae.v3i2.8608

Abstract

This research aims to identify the application of strategies to improve teacher performance. The research focus was on Tahfidz Elementary School teachers in Lumajang, especially Tahfidz Al Aziz Elementary School, Bahrusysyifa Qur'an Elementary School, and Cahaya Qur'an SQS. This research uses a qualitative approach. Research data was obtained from informants, including school principals, teachers and student guardians. Data collection methods include observation, interviews, and documentation. Data were analyzed inductively using data reduction steps, data presentation and conclusion. The findings of this research indicate that the implementation of strategies in an effort to improve teacher performance is improving performance by building intense communication between school principals and teachers, holding independent coaching, conducting evaluation meetings, attending official education and training, holding comparative studies, and fulfilling teacher welfare.
Poverty Alleviation Programs and Economic Development Evidence from Nigeria Onyernama, Jude Chidi; Adekunle, Bamidele Joseph; Egwu, Chijioke; Ada, Chioma Obi
International Journal of Business and Applied Economics Vol. 3 No. 2 (2024): March 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijbae.v3i2.8621

Abstract

This work observes the influence of poverty alleviation programs on economic development evidence from Nigeria. Despite various poverty alleviation programs implemented by various past and present governments in Nigeria,it seems that this menace is still living with us. Therefore, the aim of this paper is to find out theorigin of poverty alleviation programmes in Nigeria, the approaches and strategies that Nigerian government has applied to reduce poverty, the appraisal or outcomes of poverty alleviation programmes and the constraints of the programmes in Nigeria.This study covers the period between 1980– 2015.Analyzing time series dataobtained from secondary sources. The essence of the study is to investigate the significant influenceof various poverty alleviation programmes set up by various governments to reduce poverty level inNigeria. The researcher employed the Ordinary Least Square Technique to measure theincidence of poverty. The analysis was facilitated with the use of E-views analytical package.Findings reveal the existence of overall significant influence of poverty alleviation programmes on economicdevelopment of Nigeria.
The Influence of Self-Esteem, Self-Control, and Peer Environment on Consumptive Behavior With Hedonic Lifestyle as a Mediator (Study of Online Shopping Behavior Via E-Commerce in Generation Z) Miswanto, Miswanto; Sari, Eka Puspita; Sarmento, Tito Apolinário; Pereira, Deolindo Henrique
International Journal of Business and Applied Economics Vol. 3 No. 3 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijbae.v3i3.8690

Abstract

The trend of online shopping among Generation Z is getting higher. Generation Z is a generation that has mastered various technologies, social media, and online shopping platforms. This encourages Generation Z to behave consumptively with transaction conveniences in different online shopping platforms, especially e-commerce. This study aims to determine the mediating effect of a hedonic lifestyle on the relationship between self-esteem, self-control, peer environment, and consumptive behavior. The research method used purposive sampling with a total sample of 203 respondents. The results showed that self-esteem and peer environment positively affected the hedonic lifestyle, while self-control did not affect the hedonic lifestyle. A hedonic lifestyle has a positive effect on consumptive behavior. Self-esteem and peer environment do not affect consumptive behavior. Self-control has a negative effect on consumptive behavior. As for the mediating effect, it shows that a hedonic lifestyle can mediate the influence of self-esteem and peer environment on consumptive behavior. However, a hedonic lifestyle is not able to mediate the effect of self-control on consumptive behavior.
Redefining Green Accounting in the Health Field: A Phenomenological Study Mir’atussholiha, Baiq Khovifa; Sokarina, Ayudia
International Journal of Business and Applied Economics Vol. 3 No. 3 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijbae.v3i3.9103

Abstract

The aim of this research is to interpret Green Accounting in the health sector based on stakeholders, namely employees and patients of the Tanjung Karang Community Health Center. This research uses a qualitative approach with phenomenology as the research method. Data collection techniques were carried out through observation, in-depth interviews and documentation. The informants in this research were the treasurer and person in charge of the environment as internal stakeholders and the community (patients) as external stakeholders who were visiting. The results of this research show that green accounting in the health sector is interpreted as compiling, recording and presenting information on infectious and non-infectious waste processing which is carried out with compliance and caution by stakeholders, thus encouraging the creation of cleanliness, comfort and admiration for the surrounding environment. Through this research, theoretical implications are produced that provide insight into the new meaning of green accounting in the health sector. Apart from that, there are also practical implications for accountants and even academics regarding green accounting analysis in the context of financial reports as well as encouraging further discussion about green accounting, especially in the health sector.
The Influence of Online Promotion and Product Diversity on Customer Satisfaction with Purchase Decision as an Intervening Variable Febrianto, Denni; Fihartini, Yuniarti; Husna, Nurul
International Journal of Business and Applied Economics Vol. 3 No. 3 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijbae.v3i3.9186

Abstract

In the bustling fitness industry of Bandar Lampung, Club Verde Fitness Center stands out, utilizing online promotions via Instagram to engage potential and existing customers. This quantitative study aims to assess the impact of these online promotions and product diversity on consumer satisfaction through purchase decisions. With a sample size of 141 respondents who have utilized Club Verde's facilities, data was collected through questionnaires and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The findings reveal that while online promotions alone didn't significantly affect consumer satisfaction, they did influence purchasing decisions. Additionally, product diversity positively impacted both purchase decisions and consumer satisfaction. These results underscore the importance of a multifaceted marketing approach and varied product offerings in enhancing consumer satisfaction and driving purchase decisions in the fitness industry.
Driving Sustainable Business Performance: The Impact of Green Innovation on Food & Beverage SMEs in Bandar Lampung City Natalie, Hellen Cornellia; Bangsawan, Satria; Husna, Nurul
International Journal of Business and Applied Economics Vol. 3 No. 3 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijbae.v3i3.9187

Abstract

This research investigates how green innovation, including both product and process innovations, affects the sustainable performance of micro, small, and medium food and beverage enterprises (MSMEs) in Bandar Lampung City. Using quantitative methods and a sample of 100 MSMEs, the study finds that while there is a positive but insignificant relationship between green product innovation and sustainable business performance, there is a significant positive relationship between green process innovation and sustainable business performance. This suggests that MSMEs in the food and beverage sector are increasingly adopting environmentally friendly practices, such as waste management and energy conservation, leading to improved business sustainability. The study underscores the importance of integrating green innovation into business strategies to enhance performance and promote environmental responsibility.
The Influence of Service Marketing Mix and Competitiveness on Customer Loyalty through Brand Equity of Loading and Unloading Services for Non-Container Goods at PT Pelindo Banjarmasin A. Rangga; Nuril Huda; Asmawatiy, Cici
International Journal of Business and Applied Economics Vol. 3 No. 3 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijbae.v3i3.9236

Abstract

Customer loyalty is believed to be determined by Service Marketing Mix and Competitiveness. Service Marketing Mix variables such as Product, Price, Place, Promotion, People, Process, Physical Evidence and Competitiveness Variables. The aims of this research are (1) to analyze the influence of Service Marketing Mix and competitiveness on Brand Equity of non-container loading and unloading services at PT Pelindo (Persero) Banjarmasin, (2) to analyze the influence of Brand Equity on Customer loyalty of non-container loading and unloading services at PT Pelindo Banjarmasin, (3) analyzing the influence of Service Marketing Mix and competitiveness on Customer loyalty through Brand Equity of loading and unloading services for non-container goods at PT Pelindo (Persero) Banjarmasin. This research uses quantitative methods. The population in this research is all customers/users of PT Pelindo Banjarmasin`s non-container loading and unloading services. Determination of sampling in this study used purposive sampling with the Quota Sampling method so that the sample in this study amounted to 135 companies. Data was collected through questionnaires and analyzed using the SEM-PLS. The results of this research show that (1) Service Marketing Mix and predicted competitiveness have a positive effect on Brand Equity of loading and unloading services for non-container goods at PT Pelindo (Persero) Banjarmasin, (2) Predicted Brand Equity has a positive effect on Customer loyalty of loading and unloading services. non-container goods at PT Pelindo Banjarmasin, (3) Service Marketing Mix and predictable competitiveness loading and unloading services for non-container goods at PT Banjarmasin.
Analysis of Business Development at Banana Chips MSMEs with Red Ocean Strategy Nurhaliza, Arridha Lutfia; Rr. Erlina
International Journal of Business and Applied Economics Vol. 3 No. 3 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijbae.v3i3.9404

Abstract

The banana chip industry in Lampung Province is growing rapidly due to the high production of bananas in the area. Banana is one of the leading commodities along with coffee and pepper. Although bananas are usually sold in their raw form, due to their perishability, the banana chip industry has become a more durable alternative. This study aims to provide light on Askha Jaya's business development practices, specifically whether or not the company continues to use the Red Ocean Strategy approach to rivalry in the market. Interviews and written records serve as main and secondary sources of information. The tools used for data analysis include SWOT, IFE, and matrices, as well as a scheme. Matrixes for internal and external factors, as well as four-step framework and strategy canvas. And currently, Askha Jaya Banana Chips still use Samudera Merah, according to research findings.

Page 12 of 20 | Total Record : 199

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