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Asian Journal of Applied Business and Management (AJABM)
Published by PT FORMOSA CENDEKIA GLOBAL
ISSN : -     EISSN : 29647932     DOI : https://doi.org/10.55927/ajabm.v1i2
Core Subject : Science,
Decision Sciences, Operations Research & Management
Asian Journal of Applied Business and Management (AJABM) is a double-blind peer-reviewed, open-access journal published by Formosa Publisher. AJABM aims to provide an international outlet for research publication and scholarship on management and business-orientated themes and topics. With contributions from its networking around the globe, the journal includes articles across the full range of business and management disciplines. AJABM publishes articles quarterly in February, May, August, and November.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 95 Documents
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Analysis of Healthy Alert Personal Selling Strategy at PT Mitra Antar Putra in South Jakarta Hardiansyah, Novan Fariz; Pasaribu, Veta Lidya Delimah
Asian Journal of Applied Business and Management Vol. 3 No. 2 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajabm.v3i2.9601

Abstract

PT Mitra Antar Putra has a sales division which applies personal selling to market PT. Mitra Antar Putra currently has 2 departments, namely Inbound Acquisition and Outbound Acquisition where each department has a unit/team. Personal selling activities by the sales department. The focus of this research is how to explain current strategies, conditions, and alternative personal selling strategies. This comprehensive method uses qualitative methods, and the techniques used are interviews, documentation, observation, analytical methods used for data collection, data reduction and data display. Based on research by PT Mitra Antar Putra using the reach, meet and close strategy, through various strategies that have been compiled in the SWOT table, 3 alternative strategies were selected according to the form of creating new features that did not exist, evaluating the form of promo and the results to create a new promotion, overhauling the rules special or new for the Sales Team to acquire equally in each category. Based on the personal selling strategy, the alternative strategy "revises special or new rules for the Sales Team to acquire equally in each category.
The Influence of Student Purchasing Power on Traders' Income in the Environment Around Campus Vera Maria; Desi Maryana; Raisyha Rafania; M. Vhikry Salam
Asian Journal of Applied Business and Management Vol. 3 No. 2 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajabm.v3i2.9979

Abstract

This research was conducted with the aim of knowing the magnitude of the influence of the importance of student purchasing power on the economy, especially traders who are around them. With the formulation of the problem includes where student pocket money comes from, what is the average amount of student money each month, what is the money for, and what is the effect of student purchasing power on traders around the campus. The research method used by researchers is a qualitative research method. The location of this research was conducted at Sultan Ageng Tirtayasa University, with the target respondents being students of S1 Management, D3 Marketing Management, and D3 Banking at Sultan Ageng Tirtayasa University. The number of samples used was 28% of 250 students so around 70 respondents were obtained. Data collection techniques were carried out by distributing questionnaire links to students which were conducted online, and conducting interviews with targets, namely traders around the Untirta campus which were conducted offline. From the results of the study, the researchers found that many students were aware of the influence of their purchasing power to improve the economy of traders around the campus. From the results of the interviews, it was found that respondents (traders) around the campus stated that the purchasing power of students greatly influenced the merchant's economy. One of the impacts is that by returning to offline lectures, students are able to provide profits to traders from 50% to 200%, which can help stabilize the merchant's economy.
Analysis of Factors Affecting the Well-Being of the Elderly in Bengkulu City Yesi Septriani; Azansyah
Asian Journal of Applied Business and Management Vol. 3 No. 2 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajabm.v3i2.9980

Abstract

Well-being is a broad concept that has many factors that can influence it. One indicator that reflects the success of development is the increase in life expectancy (UHH) of the population, which also has an impact on the increasing number of elderly people. This study aims to analyze the factors that affect the welfare of the elderly in the city of Bengkulu. The influence of education level, employment status, income, marital status, and health access to the welfare of the elderly in Bengkulu City. The sample size was 100 elderly people out of a total of 31,857. Samples obtained from the calculation of the number of elderly population in Bengkulu using Slovin formula and error rate of 10%. Data collection was conducted through the dissemination of questionnaires, structural interviews and in-depth interviews. Analyzed by logistic regression analysis. Based on the results of the study, the level of education, employment Status, marital Status and Health Access does not affect the welfare of the elderly and income significantly and positively affect the welfare of the elderly in the city of Bengkulu.
The Influence of Promotion and Price on Buyer Satisfaction of Luwak White Coffee Products at Pondok Aren Distributors Yulianty, Indri Nova; Pasaribu, Veta Lidya Delimah
Asian Journal of Applied Business and Management Vol. 3 No. 2 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajabm.v3i2.9981

Abstract

The purpose of this research is to determine the effect of promotion and price on purchase satisfaction for Luwak Whitee Coffee products at Pondok Aren Distributors. The method used is a quantitative method. The sampling technique used Slovin sampling and a sample of 99 respondents was obtained from a total population of 9388 agent shops in a year. Data analysis uses validity tests, reliability tests, classical assumption tests, regression analysis, correlation coefficients, coefficients of determination, and hypothesis tests. The results of this research were that the hypothesis test obtained a calculated t value > t table or (9,531 > 1.984). Then promotion and price simultaneously have a significant effect on purchase satisfaction with the regression equation Y = 7,728 + 0.236X1 + 0.511X2. . The value of the coefficient of determination or contribution of influence is simultaneously equal, while the remainder is (100-52.3%) = 47.7% influenced by other factors. Hypothesis testing obtained a calculated F value > F table or (6,499 < 1.984).
Effect of Green Economy Variable on Sumatera Regional Income (2018-2023) Wahyu Nur Inayati; Ratu Eva Febriani
Asian Journal of Applied Business and Management Vol. 3 No. 2 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajabm.v3i2.10164

Abstract

Increasingly rapid economic growth has not only met human material needs, but also increased global environmental pollution which requires every country to pay a heavy price for climate change and environmental pollution that occurs. The environmental problems that occur urge policies to implement a green economy as a solution to the most urgent and effective environmental problems. This research was conducted by analyzing the issue of implementing a green economy on regional income growth. This research aims to see the influence of factors in implementing the green economy concept on the economic growth of the Sumatra region. The analytical method used is quantitative analysis with a panel data regression model consisting of common effect, fixed effect and random effect approaches from secondary data on green economy variables, namely public data on air quality index as an environmental pillar, life expectancy, average length of schooling. , and the open unemployment rate as a social pillar, fiscal spending based on its function as an economic pillar and the GRDP level at constant prices in 10 Sumatra Provinces from 2018-2023. This research shows that there is a positive and significant influence between the green economy on regional income, namely life expectancy and average length of schooling, while the environmental quality index, open unemployment rate and fiscal spending have a negative and insignificant effect on regional income.
The Influence of Work Motivation and Work Discipline on Employee Performance at PT Tunas Mekar Farm, Bogor Regency Pupu Pahrudin; Veta Lidya Delimah Pasaribu
Asian Journal of Applied Business and Management Vol. 3 No. 2 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajabm.v3i2.10165

Abstract

The purpose of this research is to determine the effect of employee work motivation and work discipline simultaneously on employee performance at PT Tunas Mekar Farm, Bogor Regency. The research approach used in this research is the Quantitative Method. The sampling technique consisted of 76 people. The data collection technique in this research uses a questionnaire distributed to employee. Data analysis techniques Data using Descriptive Analysis, Validity Test, Reliability, Simple, Multiple Regression Analysis, Classical Assumption Test, t Test (Partial), F Test (Simultaneous), Correlation Coefficient and Determination. The results of this research are that Service Quality has a significant effect on Consumer Loyalty with the regression equation Y = 4.893+0.504X1+0.209X2 + e, the correlation coefficient value is 0.793, which means the level of relationship between the dependent variable and the independent variable is strong with a coefficient of determination of 62.9% and the results of the t test show that the Work Motivation variable has a calculated t of 3.704 > t table of 1.665 (sig. α=0.05 and df = n-k, namely 73) with a significance level of 0.000 which is smaller than 0.05, then Ha is accepted . This means that Work Motivation has a positive effect on Employee Performance and the Work Discipline variable has a calculated t of 3.926 > t table of 1.665 (sig. α=0.05 and df = n-k, namely 73) with a significance level of 0.000 which is smaller than 0, 05, then Ha is accepted. This means that work discipline has a positive effect on employee performance.
Analysis of Factors Affecting Foreign Debt in Indonesia (Case Study 1990-2023) Prasetyo, Agung; Pasaribu , Esti
Asian Journal of Applied Business and Management Vol. 3 No. 3 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajabm.v3i3.10563

Abstract

This research aims to determine the factors that influence foreign debt by using data on foreign exchange reserves, exchange rates, and interest rates on Indonesia's foreign debt for the period 1990-2023. The data used in this research was obtained from the official websites of the Ministry of Finance of Indonesia, the Central Bureau of Statistics (BPS), and Bank Indonesia. This research uses multiple linear regression analysis. The results of this research show that foreign exchange reserves, exchange rates, and interest rates simultaneously influence Indonesia's foreign debt. Partially, foreign exchange reserves have a positive and significant effect on Indonesia's foreign debt, the exchange rate influences Indonesia's foreign debt, and interest rates have a positive effect on Indonesia's foreign debt.
Analysis of the Production Area Planning of Ground Fish at CV Hadori in East Lampung District Azzahra, Amalya Almira; Rr. Erlina; Ambarwati, Dwi Asri Siti
Asian Journal of Applied Business and Management Vol. 3 No. 3 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajabm.v3i3.10571

Abstract

This study investigates production scale planning at CV Hadori, a fish processing company, using Break-Even Point (BEP) analysis and linear trend forecasting. The company faces significant overproduction of minced fish, leading to excess inventory and reduced profits. The research employs a descriptive quantitative approach, analyzing historical production and sales data through trend analysis and BEP calculations. Findings indicate that CV Hadori must produce and sell over 405,436 kg of processed fish in 2026 to achieve profitability. Recommendations include optimizing production and sales strategies, investing in appropriate machinery, and continuously monitoring market conditions to adjust forecasts. Effective production planning will help minimize surplus, enhance profitability, and ensure long-term sustainability.
The Role of Political Stability and Foreign Direct Investment in Indonesia's Economic Growth Kristofano, Yosef Yepta; Febriani, Ratu Eva
Asian Journal of Applied Business and Management Vol. 3 No. 3 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajabm.v3i3.10680

Abstract

This study aims to determine how the role of political stability and foreign direct investment to economic growth in indonesia. This study also aims to examine the influence of political stability and foreign direct investment (FDI) in playing an important role in economic growth in 34 provinces in Indonesia for the period 2018-2022. The method used in this study is a quantitative research method using secondary data in the form of panel data. The analysis tool used is panel regression. It was found that the positive relationship between political stability, Foreign Direct Investment (FDI), has a very important role for economic growth in Indonesia.
The Influence of Gender and Investment on Economic Growth in Sumatra Pamelia, Vania; Ratih, Arivina
Asian Journal of Applied Business and Management Vol. 3 No. 3 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajabm.v3i3.10700

Abstract

This study aims to analyze the impact of gender equality and domestic investment on economic growth in Sumatra from 2017 to 2022. Specifically, it examines the roles of the Gender Development Index (GDI), Gender Empowerment Index (GEI), and Domestic Investment (PMDN) using secondary data sourced from BPS. The research employs panel data regression analysis to identify significant factors influencing economic growth. The results reveal that both GDI and GEI have a positive and significant effect on economic growth, while PMDN also contributes positively. These findings highlight the importance of promoting gender equality and boosting domestic investment to drive economic development. Additionally, the study identifies diverse economic behaviors across provinces, indicating the necessity for tailored regional development strategies. Overall, this research underscores the critical role of gender equality and investment in fostering sustainable economic growth in Sumatra.

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