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Golden Ratio of Data in Summary
Published by Manunggal Halim Jaya
ISSN : -     EISSN : 2776641     DOI : https://doi.org/10.52970/grdis
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Golden Ratio of Data in Summary Golden Ratio of Data in Summary with e-ISSN 2776-6411, welcomes submissions that describe data from all research areas. Please note: almost any piece of information can be defined as data. However, to merit publication in Golden Ratio of Data, in Summary, should be a set of information that is acquired/collected with a scientific method and have value to the research community. Golden Ratio of Data in Summary welcomes papers dataset that is based in multidiscipline for easier to find. Increase traffic towards associated research articles and literature, leading to more citations. Publication Frequency: Semi-Annual Issues Per Year: Issue 1, November to April, and Issue 2, May to October.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 622 Documents
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The Effects of COVID-19 on Garuda Indonesia Airlines Sarjono, Haryadi; Alvian, Cordirianto; Marcelino, Kelvin
Golden Ratio of Data in Summary Vol. 5 No. 3 (2025): May - July
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v5i3.1164

Abstract

Impact of the COVID-19 pandemic on Garuda Indonesia, Indonesia's national airline. Reviews Garuda Indonesia's status before the pandemic, emphasizing its critical role in the global aviation sector and its challenges, including fluctuating jet fuel prices and environmental concerns. The onset of the COVID-19 pandemic brought unprecedented disruption, leading to a sharp decline in passenger demand, stringent travel restrictions, and a global economic downturn, all of which significantly impacted the aviation industry. This study analyzes the financial consequences for Garuda Indonesia, which are characterized by declining revenues and operational challenges, as well as the implementation of strategic measures to mitigate these impacts. The study uses a comprehensive methodology, analyzing financial statements and market data to assess the airline's resilience, financial health, and adaptation strategies during the pandemic. The study highlights the airline's shift towards financial restructuring, increasing operational efficiency, and focusing on passenger-centric services as key strategies for survival. The role of government support and policies in assisting the aviation sector during this crisis is also discussed, emphasizing the need for such interventions for the industry's recovery. The paper underlines the importance of continued innovation and adaptability in the aviation industry, particularly for airlines like Garuda Indonesia, to navigate post-pandemic challenges and sustain long-term growth and development.
Communication Strategy of The Prevention And Community Empowerment Team of BNN Tangerang City in The Drug-Free Village Program Riswandi, Rafa Wahyu; Yuniani, Hani; Lancia, Ferari
Golden Ratio of Data in Summary Vol. 5 No. 2 (2025): February - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v5i2.1179

Abstract

The rate of drug abuse in Indonesia continues to increase every year, and Tangerang City, Indonesia, is one of the areas experiencing a rise in drug-related cases annually. Therefore, through the Drug-Free Village Program, BNN Tangerang City strives to reduce the level of drug abuse in the area. This study aims to explain the communication strategy used by the Prevention and Community Empowerment Team of BNN Tangerang City in the Drug-Free Village Program. The theories used in this research are the Elaboration Likelihood Model (ELM) and communication planning. This study employs a descriptive qualitative method, with the research subject being the Prevention and Community Empowerment Team of BNN Tangerang City. The findings of this study conclude that the communication strategy used by the Prevention and Community Empowerment Team of BNN Tangerang City consists of ten stages of communication planning, starting with gathering data related to the program, determining program objectives, defining strategies, segmenting the audience, selecting channels, structuring messages, conducting management planning, organizing training, implementing the program, and finally, evaluating the program. According to the Prevention and Community Empowerment Team of BNN Tangerang City, implementing the Drug-Free Village Program has been quite effective in increasing community participation in preventing drug abuse. This is evidenced by the continued operation of P4GN activities in villages that have been designated as drug-free villages, even after the program has officially ended. However, improvements in strategy evaluation and development must continue to be made to create a more effective communication strategy.
The Influence of Promotion and Brand Trust on Purchase Intention of GLAZE Brand Jam Products in Modern Trade Channels in Tangerang City, Indonesia Anggraini, Rr Renny; Hermawan, Hengki; Amirudin, A.
Golden Ratio of Data in Summary Vol. 5 No. 2 (2025): February - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v5i2.1192

Abstract

This study aims to analyze the influence of promotion and brand trust on the purchase intention of Glaze jam products marketed through modern trade channels in Tangerang City. The increasing competition in the food additive industry requires PT. Colatta, as the producer of Glaze, is to optimize its marketing strategy. However, the declining sales trend in recent months indicates that the implemented promotional strategy has not effectively attracted consumer interest. Additionally, brand trust is also a crucial factor in purchasing decisions. This study employs a quantitative approach using a survey method and multiple regression analysis. The population of this research consists of consumers who purchase Glaze jam products in modern trade channels in Tangerang City, while the sample is selected using purposive sampling techniques. Data was collected through questionnaires distributed to respondents who met the research criteria. The analysis results show that both promotion and brand trust have a significant influence on purchase intention. Therefore, PT. Colatta needs to enhance its digital marketing strategy, strengthen its brand image, and expand its distribution reach to compete effectively in a highly competitive market.
The Influence of Work Motivation, Work Environment, and Work Culture on Employee Performance at Rensa Sofyan Hotel Darda, Ahmad; Rojikun, Ahmad
Golden Ratio of Data in Summary Vol. 5 No. 2 (2025): February - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v5i2.1199

Abstract

This study investigates the influence of Work Motivation, Work Environment, and Work Culture on Employee Performance at Rensa Sofyan Hotel, a three-star hotel located in East Jakarta. The research was conducted in response to a noticeable decline in employee performance over the years 2020 to 2022. Using a quantitative research approach, data were collected through the distribution of structured questionnaires to employees. The population in this study consisted of all employees at Rensa Sofyan Hotel, and a sample of 40 respondents was selected for analysis. The variables measured include work motivation (X1), work environment (X2), work culture (X3), and employee performance (Y), with each measured using a five-point Likert scale. Data analysis techniques included validity and reliability tests, normality test, F-test, t-test, and coefficient of determination (R²). The results revealed that work motivation had a positive and significant effect on employee performance, while work environment and work culture showed no significant effect when tested individually. However, when analyzed simultaneously, all three independent variables had a significant joint influence on performance. The study concludes that employee motivation plays a dominant role in shaping performance outcomes, offering useful implications for human resource management strategies in the hospitality sector.
The Influence of Motivation and Work Discipline on Employee Performance Abid, Muhamad; Savikri, Hureyda
Golden Ratio of Data in Summary Vol. 5 No. 2 (2025): February - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v5i2.1200

Abstract

This research analyzes work motivation and discipline's influence on team member performance at PT. Moderland, South Tangerang. The study uses a quantitative research method with a saturated sampling technique, involving 50 employees as respondents. Data were collected through questionnaires, observation, and interviews, then analyzed using multiple linear regression analysis. The results indicate that work motivation and discipline significantly positively affect team member performance, both partially and simultaneously. Employees with higher motivation and discipline levels tend to demonstrate better work outcomes in quality, quantity, timeliness, and cooperation. The coefficient of determination also shows that these two independent variables can explain much of team member performance. This research concludes that enhancing motivation and maintaining discipline are crucial strategies for improving team member productivity and organizational effectiveness. The findings are expected to support better human resource management practices at PT. Moderland.
The Influence of Discipline and Motivation on Employee Performance: Empirical Study from PT. Food and Beverages Indonesia, QBig BSD City Branch, Tangerang Mogi, Agustina
Golden Ratio of Data in Summary Vol. 5 No. 3 (2025): May - July
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v5i3.1214

Abstract

This study examines the influence of discipline and motivation on team member performance at PT. Foods Beverages Indonesia, QBig BSD City Branch. A quantitative approach with a descriptive-associative method is employed. The population consists of all 50 employees at the company, and the sample is determined using a saturated sampling technique, which includes the entire population. Data are collected through questionnaires and analyzed using multiple linear regression. The results indicate that discipline and motivation significantly and positively affect team member performance, with discipline having a more substantial influence. This suggests that employees who adhere to workplace rules and are motivated tend to demonstrate higher performance levels. These findings highlight the importance of maintaining team member discipline and enhancing motivation to achieve optimal organizational goals. The study provides valuable insights for management in formulating effective strategies to improve workforce productivity.
The Influence of Brand Awareness and Promotion on Purchase Decisions of MACS Stationery Products in the West Java Region, Indonesia Irfanudin, Ahmad Maulana; Andalusi, Ratih
Golden Ratio of Data in Summary Vol. 5 No. 3 (2025): May - July
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v5i3.1215

Abstract

This research aims to analyze the influence of brand awareness and promotion on purchasing decisions of MACS stationery products in West Java. The study uses a quantitative approach with a descriptive and verification method. Data were collected through questionnaires distributed to a population consisting of MACS consumers in West Java. Using non-probability sampling with purposive sampling technique, a total of 100 respondents were selected as the sample. The data were analyzed using multiple linear regression analysis with the assistance of SPSS software version 26. The results showed that both brand awareness and promotion have a positive and significant influence on consumer purchasing decisions. The coefficient of determination (R²) indicates that 39.3% of the variation in purchasing decisions is explained by the two independent variables, while the remaining 60.7% is influenced by other factors not examined in this study. The findings highlight the importance of strengthening brand awareness and implementing effective promotional strategies to increase consumer purchasing behavior
The Influence of Motivation and Job Satisfaction on Employee Performance Sunardi, Didi; Awaliah, Ade Tuti
Golden Ratio of Data in Summary Vol. 5 No. 3 (2025): May - July
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v5i3.1218

Abstract

This study aims to analyze the influence of work motivation and job satisfaction on employee performance at PT. Sumber Alfaria Trijaya Tbk. The research employs a quantitative approach using a multiple linear regression method. The population in this study includes all PT employees. Sumber Alfaria Trijaya Tbk, while the sample consists of 40 respondents selected through purposive sampling. Data were collected using a structured questionnaire and analyzed using validity and reliability tests, classical assumption tests, and hypothesis testing through partial and simultaneous analysis. The results show that both work motivation and job satisfaction positively and significantly affect employee performance, either partially or simultaneously. These findings suggest that employee performance can be improved by increasing motivation and job satisfaction through organizational policies that support career development, reward systems, and a positive work environment. The research contributes to the field of human resource management by reinforcing the role of psychological factors in enhancing work performance.
The Influence of Ticket Prices and Physical Facilities on Visitor Interest at the Sunrise Point Sunan Ibu Tourist Attraction in Ciwidey, Bandung Regency, Indonesia Supriyatna, Wawan
Golden Ratio of Data in Summary Vol. 5 No. 3 (2025): May - July
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v5i3.1222

Abstract

This study examines the influence of ticket prices and facilities on visitor interest at the Sunrise Point Sunan Ibu tourist attraction in Ciwidey, Bandung Regency. Employing a quantitative approach with a survey method, the research involved a population comprising all visitors to the site during the study period, with a sample of 81 respondents selected through purposive sampling. Data were gathered using a closed-ended questionnaire and analyzed using multiple linear regression. The results revealed that both ticket prices and facilities positively and significantly impact visitor interest, individually and collectively. These findings suggest that appropriate pricing and the availability of adequate facilities can effectively enhance tourist interest. Consequently, the study provides valuable insights for tourism managers in formulating development strategies that prioritize visitor satisfaction and comfort, thereby supporting sustainable tourism.
The Influence of Price and Promotion on Purchase Decisions: Case Study from Cimory Yogurt Products Ivantan, I.
Golden Ratio of Data in Summary Vol. 5 No. 3 (2025): May - July
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v5i3.1225

Abstract

This study examines the influence of price and promotion on consumer purchasing decisions of Cimory yogurt products distributed through Miss Cimory Indonesia. The research employs a quantitative approach with a survey method, involving data collection through questionnaires. The study population consists of all consumers who purchased Cimory products through Miss Cimory agents in the Pondok Hijau Ciputat area during 2023, totaling 1,830 individuals. Using the Slovin formula with a 10% margin of error, the study determined a sample size of 95 respondents selected through random sampling. Data analysis was conducted using multiple linear regression. The results of the analysis revealed that both price and promotion have a significant effect on purchasing decisions. This finding suggests that effective pricing and promotional strategies positively influence consumer decision-making. Therefore, companies are encouraged to optimize these variables to enhance purchase intention and strengthen customer loyalty. The research contributes to the marketing field by highlighting the importance of key elements in the marketing mix that directly influence consumer behavior.

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