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INDONESIA
Jurnal Manajemen dan Bisnis
Published by Yayasan Pendidikan Penelitian Pengabdian Algero
ISSN : -     EISSN : 28292103     DOI : https://doi.org/10.54259/manabis
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
MANABIS (Jurnal Manajemen dan Bisnis) adalah kumpulan jurnal, artikel, ide, konsep, teori dan hasil penelitian dari berbagai bidang yang berkaitan dengan lingkup Manajemen Pemaaran, Manajemen Keuangan, Manajemen Sumber Daya Manusia, Manajemen Bisnis, Manajemen Strategi dan Kewirausahaan. MANABIS (Jurnal Manajemen dan Bisnis) diterbitkan oleh Yayasan Pendidikan Penelitian Pengabdian Algero dengan periode penerbitan 4 (empat) kali dalam setahun yaitu Bulan Maret, Juni, September dan Desember. Tujuan dari Jurnal Manajemen dan Bisnis (ManaBis) adalah untuk memfasilitasi para Ilmuwan, Peneliti maupun Praktisi agar dapat menyebar luaskan hasil penelitian yang mengedepankan kebaruan yang memberikan kontribusi bagi pengembangan ilmu pengetahuan dibidang manajemen dan bisnis. Artikel dapat ditulis dalam bahasa Indonesia atau bahasa Inggris.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 139 Documents
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Internalisasi Nilai Pemasaran Syariah dalam Praktik Bisnis Halal dan Pembentukan Kepercayaan Masyarakat (Studi Kasus UMKM Halal di Koperasi Pesantren Sunan Ampel Jombang) Siti Nurun Nadhifah; Sulistyowati, Sulistyowati; Ferdy Gunawan; Mohammad Febri Gunawan
MANABIS: Jurnal Manajemen dan Bisnis Vol. 5 No. 1 (2026): Maret 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v5i1.6546

Abstract

This study aims to analyze the process of internalizing the value of sharia marketing characteristics (theistic, ethical, realistic, humanistic) in the halal business practices of MSMEs of the Sunan Ampel Jombang Islamic Boarding School Cooperative and its impact on public trust in the midst of the halalwashing issue. A descriptive qualitative approach through in-depth case studies applied thematic manual analysis, internal sharia SWOT, as well as triangulation of data from kyai, santri, consumer interviews, field observations, and cooperative documentation. The results show that the internalization of values takes place organically through the culture of kyai, santri, with the most dominant ethical ethics manifested in QR code transparency, measurement mandates, and sidq promotion. This strengthens consumer trust through emotional loyalty and reputation resilience, despite the constraints of low student digital literacy and mass price competition. This study confirms pesantren as an incubator of authentic halal MSMEs, providing a contextual sharia marketing model for replication in similar ecosystems. This study recommends digital sharia workshops, inter-Islamic boarding school collaboration, the 7P sharia checklist, and the DSN-MUI e-commerce fatwa for replication in national Islamic boarding school cooperatives to strengthen the competitiveness of sustainable halal MSMEs.
Analisis Strategi Operasional dan Tata Kelola Sanitasi Publik: Studi Kasus Revitalisasi Pasar Wosi Manokwari Maria Magdalena Semet; Sisilia Maria Parinusa; Siti Aisyah Bauw
MANABIS: Jurnal Manajemen dan Bisnis Vol. 5 No. 1 (2026): Maret 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v5i1.6644

Abstract

Traditional market sanitation is a critical aspect of environmental health and food safety, as markets operate as public spaces with high activity levels and significant waste generation. This study aims to assess the sanitation conditions of Wosi Market in Manokwari based on environmental health standards and to formulate sustainable sanitation management strategies. A qualitative descriptive approach was applied, with data collected through field observations, semi-structured interviews, and documentation. Sanitation conditions were evaluated using a descriptive-comparative analysis with a Guttman scale covering eight sanitation indicators in accordance with Indonesian Ministry of Health Regulations No. 17 of 2011 and No. 32 of 2017. The results indicate that Wosi Market exhibits very poor sanitation conditions, with a 0% compliance rate, meaning none of the indicators met the required standards. This condition is caused by inadequate sanitation infrastructure, weak market management, and low hygiene awareness among traders and visitors. SWOT analysis was used to formulate sanitation management strategies, emphasizing infrastructure revitalization, strengthened management and regulation, and continuous hygiene education. This study provides policy-relevant insights for improving sanitation management in traditional markets.
Peran Literasi Keuangan dan Modal Sosial dalam Meningkatkan Kinerja Keuangan Bumdes: Studi Kasus di Kabupaten Boalemo Sri Putri Inggriyani Nihali; Herlina Rasjid; Pakaya, Srie Isnawaty
MANABIS: Jurnal Manajemen dan Bisnis Vol. 5 No. 1 (2026): Maret 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v5i1.6671

Abstract

This study aims to analyze the partial and simultaneous effects of financial literacy and social capital on the financial performance of Village-Owned Enterprises (BUMDes) in Boalemo Regency. Using a quantitative approach and multiple linear regression analysis, data were collected through questionnaires from 82 administrators representing 41 active BUMDes, selected via purposive sampling. Hypothesis testing using the t-test revealed that both financial literacy (t = 3.721, p = 0.000) and social capital (t = 4.112, p = 0.000) have a positive and significant partial effect on financial performance. Simultaneously, the F-test (F = 25.876, p = 0.000) confirms that both variables jointly significantly influence financial performance. The coefficient of determination (R² = 0.563) indicates that 56.3% of the variance in BUMDes' financial performance is explained by the combined influence of financial literacy and social capital. The remaining 43.7% is attributed to other factors outside this model. The study concludes that strengthening the financial literacy of administrators and fostering social capital—characterized by community networks, trust, and cooperative norms—are critical, synergistic strategies for enhancing the financial accountability and operational success of BUMDes. These findings offer a systemic management perspective beyond mere technical accounting solutions.
Pengaruh Kesadaran Lingkungan dan Pemasaran Hijau terhadap Keputusan Pembelian Tumbler pada Mahasiswa Kewirausahaan Universitas ST Bhinneka Anastasya Nabila br Tarigan; Zhafirah Alaina; Rizki Ananda; Fauziah Annisa; Widya Yolanda Br Siregar
MANABIS: Jurnal Manajemen dan Bisnis Vol. 5 No. 1 (2026): Maret 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v5i1.6731

Abstract

The increasing environmental damage caused by the accumulation of plastic waste has encouraged the urgency of sustainable consumption behavior. This study aims to analyze the influence of environmental awareness and green marketing on tumbler purchasing decisions among Entrepreneurship students at Satya Terra Bhinneka University. The method used is quantitative with a non-experimental correlational design. Data were collectted through purposive sampling technique with a Likert scale questionnaire instrument. Data analysis used SPSS which includes validity, reliability, classical assumptions, multiple linear regression, F test, and T test. The results of the study indicate that partially, green marketing has a significant positive influence on tumbler purchasing decisions. Meanwhile, environmental awareness does not show a significant influence, which indicates that personal environmental concern has not been a major factor for students in purchasing tumblers. The determination value of 0,461 indicates that the two independent variables contribute 46,1% to the variation in purchasing decisions. This study concludes the importance of an effective green marketing strategy for institutions and business actors to promote sustanaible products.
Analisis Keputusan Pembelian Produk di Vending Machine FMIPA UII Menggunakan Regresi Logistik Berbasis Machine Learning Muthia Rahmatun Nisa'; Faizal, Ade Ahmad; Edy Widodo
MANABIS: Jurnal Manajemen dan Bisnis Vol. 5 No. 1 (2026): Maret 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v5i1.6913

Abstract

This study examines factors influencing students’ purchasing decisions on vending machines using a statistical modeling approach. The increasing adoption of vending machines in university environments highlights the need to understand consumer decision-making within self-service systems. This research analyzes the effects of perceived ease of use and price perception on purchasing decisions for food and beverage products sold through vending machines at the Faculty of Mathematics and Natural Sciences, Universitas Islam Indonesia. Primary data were collected through an online questionnaire from 128 active students selected using purposive sampling. Instrument validity and reliability were assessed prior to analysis to ensure data quality. Given that the dependent variable is dichotomous, binary logistic regression was employed to estimate the probability of purchase decisions. The results indicate that perceived ease of use has a positive and statistically significant effect on purchasing decisions and serves as the most influential predictor in the model. Price perception also shows a positive and significant effect, although with a smaller magnitude. Overall, the model demonstrates acceptable classification performance. These findings suggest that improving system usability is more effective than price adjustments in increasing vending machine usage among students.
The Influence of Entrepreneurial Characteristics on the Entrepreneurial Interest of Management Students at Universitas Mitra Bangsa Jakarta Anindya Nurani Mutiara Sari; Eny Ariyanto
MANABIS: Jurnal Manajemen dan Bisnis Vol. 5 No. 1 (2026): Maret 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v5i1.6961

Abstract

The development of Indonesia’s creative economy requires the availability of young human resources who possess strong entrepreneurial characteristics. Universities are expected to play a vital role in fostering entrepreneurial interest among students, particularly those in management programs. This study aims to analyze the influence of entrepreneurial characteristics, including entrepreneurial self-efficacy (ESE), innovation, risk-taking, proactiveness, and resilience, on the entrepreneurial interest of management students at Universitas Mitra Bangsa (UMIBA) Jakarta. The research employs a quantitative, survey-based approach. Data were collected through a structured questionnaire measured on a five-point Likert scale and distributed to 62 active management students from the 2023 cohort and earlier. Multiple linear regression analysis was used to examine the simultaneous and partial effects of the independent variables on entrepreneurial interest. The results indicate that entrepreneurial characteristics simultaneously have a significant effect on entrepreneurial interest (F = 3.159; Sig. = 0.014), with a coefficient of determination (R²) of 0.220. This suggests that 22% of the variation in entrepreneurial interest can be explained by the entrepreneurial characteristics examined in this study. Innovation shows the strongest positive, statistically significant influence, while entrepreneurial self-efficacy, risk-taking, proactiveness, and resilience exhibit positive but statistically insignificant effects. These findings emphasize the importance of strengthening innovation-oriented learning and experiential entrepreneurship programs in higher education to enhance students’ entrepreneurial interest.
Transformasi Pemasaran Konvensional Ke Digital Marketing Syariah pada Era Society 5.0 di Sektor Perbankan Syariah Moh. Firdaus Faiz Al'Ula; Elsa Syahrika Salmaria; Sulistyowati, Sulistyowati
MANABIS: Jurnal Manajemen dan Bisnis Vol. 5 No. 1 (2026): Maret 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v5i1.7007

Abstract

As the world transitions to the era of Society 5.0, the way products are marketed also needs to change. The transformation of marketing from a conventional system to a Sharia-compliant digital marketing system is one way in which economic actors, including Sharia banks, can keep up with the times. This study aims to describe how conventional marketing strategies evolve into sharia-based digital marketing, particularly in the context of sharia banking. The study employs a descriptive qualitative approach, incorporating a literature review and secondary data analysis drawn from publications by the OJK (Financial Services Authority), BI (Bank Indonesia), and sharia bank annual reports. The results show that, by adopting Islamic digital marketing strategies, economic actors are not only profit-oriented, but also benefit and Islamic sustainability-oriented. Digital marketing can expand the reach of promotions, increase Islamic financial literacy among customers, and introduce Islamic banking products to the digital community more effectively and efficiently. Consequently, public trust can be strengthened, Islamic financial inclusion can become more widespread in Indonesia, and businesses can operate in a more comprehensive Islamic manner.
Pengaruh Financing to Deposit Ratio, Biaya Operasional dan Pendapatan Operasional terhadap Return on Assets pada Bank Umum Syariah di Indonesia Periode 2020-2024. Nur Alya Nanda; Chalid Imran Musa; Annisa Paramaswary Aslam; Anwar, Anwar; Abdul Rahman
MANABIS: Jurnal Manajemen dan Bisnis Vol. 5 No. 1 (2026): Maret 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v5i1.7069

Abstract

This study aims to analyze the effect of the Financing to Deposit Ratio (FDR) and Operating Expenses to Operating Income (BOPO) on Return on Assets (ROA) in Islamic Commercial Banks in Indonesia. This research employs a quantitative approach using secondary data in the form of annual financial statements of Islamic Commercial Banks registered with the Financial Services Authority (OJK) during the period 2020–2024. The sample consists of 12 Islamic Commercial Banks selected using purposive sampling based on data availability and completeness. Data were analyzed using panel data regression with the assistance of Eviews 13. Model selection was conducted through the Chow test, Hausman test, and Lagrange Multiplier test. The results show that the Financing to Deposit Ratio (FDR) has a significant effect on Return on Assets (ROA), indicating that banks’ ability to manage financing distribution plays an important role in determining asset performance. In addition, Operating Expenses to Operating Income (BOPO) is also proven to have a significant effect on Return on Assets (ROA), suggesting that the management of operational activities contributes substantially to banks’ financial performance. Overall, these findings support agency theory, which states that managerial performance as an agent in managing funds and operational activities has a direct impact on the achievement of banks’ financial performance.
Pengaruh Brand Ambassador dan Brand Image terhadap Purchase Intention Produk Kecantikan Lokal pada E-Commerce Shopee Revilla Dwiayu Nastiti Montiaque; Yoki Muchsam; Ziyadi Ali Ikromi
MANABIS: Jurnal Manajemen dan Bisnis Vol. 5 No. 1 (2026): Maret 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v5i1.7086

Abstract

The study is expected to help entrepreneurs develop successful and efficient digital marketing strategies, focusing on using Brand Ambassador and the enhancement of Brand Image on e-commerce platforms. The search aims to analyze the influence of Brand Ambassadot and Brand Image on Purchase Intention of Azarine bauty products on Shopee Platform, both individually and simultaneously. The study employs a quantitative approach with a survey method. Data were collected from 100 Shopee users in Klapanunggal District through Likert Scale questionnaire and analyzed using Multiple Linier Regression. Primary data were obtained online via Google Form, whie secondary data were drawn from various literature sources. The dependent variable is Purchase Intention (Y), while the independent variable examined Brand Ambassador (X1) and Brand Image (X2). Data management this study includes Descriptive Analysis, Instrument Testing, Multiple Linier Regression, Classical Assumption Testing, and Hypothesis Testing. The results shoes dad Brand Ambassador and Brand Image have a positive and significant effect on Purchase Intention. The findings emphasize the importance of selecting public figure and strengthening Brand Image in increasing consumer buying interest on e-commerce platforms. The study demonstrates that high-quality Brand Ambassador and Brand Image positively impact consumers Purchase Intention to make purchases.  

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