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INDONESIA
Jurnal Manajemen dan Bisnis
Published by Yayasan Pendidikan Penelitian Pengabdian Algero
ISSN : -     EISSN : 28292103     DOI : https://doi.org/10.54259/manabis
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
MANABIS (Jurnal Manajemen dan Bisnis) adalah kumpulan jurnal, artikel, ide, konsep, teori dan hasil penelitian dari berbagai bidang yang berkaitan dengan lingkup Manajemen Pemaaran, Manajemen Keuangan, Manajemen Sumber Daya Manusia, Manajemen Bisnis, Manajemen Strategi dan Kewirausahaan. MANABIS (Jurnal Manajemen dan Bisnis) diterbitkan oleh Yayasan Pendidikan Penelitian Pengabdian Algero dengan periode penerbitan 4 (empat) kali dalam setahun yaitu Bulan Maret, Juni, September dan Desember. Tujuan dari Jurnal Manajemen dan Bisnis (ManaBis) adalah untuk memfasilitasi para Ilmuwan, Peneliti maupun Praktisi agar dapat menyebar luaskan hasil penelitian yang mengedepankan kebaruan yang memberikan kontribusi bagi pengembangan ilmu pengetahuan dibidang manajemen dan bisnis. Artikel dapat ditulis dalam bahasa Indonesia atau bahasa Inggris.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 139 Documents
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Pemanfaatan Tehnologi Digital dalam Strategi Pemasaran untuk Meningkatkan Penjualan pada UMKM Ery Suryanti; Puspa Fortuna Zulfa; Hendra Lesmana; Bernadette Cahya Putri Utami
MANABIS: Jurnal Manajemen dan Bisnis Vol. 4 No. 3 (2025): September 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v4i3.5411

Abstract

This study analyzes the use of digital technology in marketing strategies to increase sales. The use of digital technology has become a primary strategy in marketing activities in today's digital era, especially for businesses seeking to increase sales. The purpose of this study was to support the marketing strategy of shop X by utilizing social media and the GoFood app to reach more consumers and increase sales. This study used a qualitative descriptive method. The results indicate that shop X has utilized social media in its sales activities, and its strategy has been able to increase sales. Various promotions have yielded numerous benefits. The study shows that the use of digital technology can increase the effectiveness of promotional activities at an affordable cost and in a short time, facilitating communication with customers, thus increasing sales. The research concludes that one marketing strategy to increase sales is utilizing digital technology, as keeping up with technological developments is crucial for businesses to survive and thrive in the digital economy.
Enhancing Job Performance with Self Efficacy, Innovation, and Work Behaviour at PT. Aquafarm Nusantara Tobasa Miska Irani Tarigan; Santa Atasya Gurning
MANABIS: Jurnal Manajemen dan Bisnis Vol. 4 No. 3 (2025): September 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v4i3.5474

Abstract

Every organization must face several challenges when carrying out its activities. Problems that have been reported to PT. Aquafarm Nusantara Tobasa include issues with employee performance. This can happen because of the high levels of self-efficacy, innovation, and work behavior. The purpose of this research is to examine the role of self-efficacy, innovation, and performance in the workplace of PT Aquafarm Nusantara Tobasa employees. This study used a quantitative approach based on surveys and data collection through questionnaires administered to forty-five employees at PT Aquafarm Nusantara Tobasa using a sample technique known as simple random sampling. After data validity and reliability tests are run, data analysis using the augmented linear regression method with the SPSS package is initiated. This study's findings indicate that, both individually and collectively, employees' sense of self-efficacy, innovation, and work performance have a positive and statistically significant impact on their performance on the job. The coefficient of determination (R2) is 48.6%, which indicates that employees' abilities to self-efficacy, innovate, and perform their job duties can explain their performance, whereas 51.4% of the total is influenced by factors that are not included in this study. This study's limitations can be seen from the most important perspective within the company's problems.
Pengaruh Minat dan Lingkungan Belajar terhadap Prestasi Akademik Mahasiswa Institut Teknologi dan Bisnis Master Mhd Suleman Hsb; Aswanto, Aswanto; Mukson, Mukson; Panzi Barza; Legia Seki Yolanda
MANABIS: Jurnal Manajemen dan Bisnis Vol. 4 No. 3 (2025): September 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v4i3.5634

Abstract

This study aims to analyze the influence of learning interest and learning environment on the academic achievement of students in the Management Study Program at the Pekanbaru Master of Technology and Business Institute. The type of research used is quantitative research, which is research that focuses on data in the form of numbers and statistical analysis to answer research questions. The population in this study were 130 students in the 3rd and 5th semesters of management study programs, and the sample obtained in this study was 44 students. The data collection technique in this study used a closed questionnaire with a Likert scale of 1–5, where respondents were asked to provide answers according to the level of agreement with the statements given. This questionnaire was compiled based on variable indicators, namely learning interest, learning environment, and academic achievement. The data analysis technique carried out data processing using the SPSS 26 application. The results of this study indicate that learning interest and learning environment have a positive and significant influence on academic achievement. This means that the higher the learning interest and the better the learning environment, the student's academic achievement will also increase. Conversely, if the learning interest and environment are low, academic achievement tends to decrease.
Program Pengembangan Sumber Daya Manusia : Analisis Tren dan Dinamika Melalui Penelitian Global Elivia Pasma Putri
MANABIS: Jurnal Manajemen dan Bisnis Vol. 4 No. 3 (2025): September 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v4i3.5690

Abstract

Human resources are all assets related to individuals working in an organization. A human resources development program is a series of knowledge and activities specifically designed by each organization to empower humans as the main actors driving the organization. The author's research aims to determine the trends and dynamics of HR development programs through global research. The method used is simple quantitative research that focuses on general searches through the Scopus page, cluster selection on the Scival platform, and bibliometric research. The author takes the perspective of one cluster in selecting research trends related to human resources development programs, namely in the Assessment Center in Talent Management Practices. The results of the study: 130 scientific papers have been found in the Scopus platform. Meanwhile, the results of bibliometric research through VOSviewer found that the trends and dynamics of the topic have developed quite significantly and are more modern by providing discussions, such as "effectiveness," "evaluation," and "HRD programs" with a publication temporal of the 2020s and above. The research on Human Resources Development Programs from a global perspective encourages the development of science in the field of human resources management.
Strategi Optimalisasi Google Profile Business dalam Meningkatkan Visibilitas Online Glowmax Fikri Akmal Ash Shiddieqy; Cecep Safa'atul Barkah
MANABIS: Jurnal Manajemen dan Bisnis Vol. 4 No. 2 (2025): Juni 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v4i2.5359

Abstract

In the context of Indonesia's rapidly growing beauty and personal care industry, this research focuses on optimizing the Google Business Profile strategy for Glowmax, a beauty clinic in East Bekasi. Despite significant market potential, Glowmax faces internal challenges such as limited human resources and low digital literacy, which hinder online visibility and the ability to attract new clients. This study aims to bridge this gap by applying the SOSTAC (Situation Analysis, Objectives, Strategy, Tactics, Action, Control) strategic planning model to optimize Glowmax's digital presence. A qualitative descriptive research method was employed to analyze the implemented strategies and their results. The strategies included comprehensive profile completion, proactive review management, and regular content updates. The results show a significant increase in Google Maps profile views, from a target of 46 to 395 views within one month (June 1-30, 2025). Additionally, 177 customer interactions were recorded, indicating increased attention and engagement from potential customers. These achievements demonstrate that optimizing the Google Business Profile not only enhances visibility but also positively impacts business reputation and attractiveness, ultimately contributing to increased conversions such as new appointments and sales. Therefore, systematic management of the Google Business Profile is a crucial strategic step for MSMEs to compete in the digital era.
Peran Perceived Value Memoderasi Pengaruh Price Elasticity Terhadap Purchase Decision pada Generasi Z Novita Putri Diantati; Naadiya Aisyah Alfadlilah
MANABIS: Jurnal Manajemen dan Bisnis Vol. 4 No. 3 (2025): September 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v4i3.5729

Abstract

Modern life is inseparable from the growth of marketplaces and e-commerce, as Shopee has the largest traffic share in Indonesia. Promotional strategies provide opportunities for consumers to obtain attractive offers, while price elasticity remains a key factor influencing both attraction and retention. In addition, perceived value captures consumer’s evaluations of product benefits and quality, which ultimately shapes their purchase decisions. This study aims to analyze the moderating role of perceived value in the relationship between price elasticity and purchase decision. A quantitative approach was employed, involving 122 students of Universitas Islam Balitar as respondents, selected through accidental sampling technique. The findings reveal that price elasticity significantly affects purchase decisions, confirming its role in determining consumer choice. In addition, perceived value variable is proven to moderate and weaken the relationship. Consumers with high perceived value tend to be less sensitive in price changes, whereas consumers with low perceived value are easily influenced even by relatively small price fluctuations.
Pengaruh Motivasi dan Efikasi Diri terhadap Minat Berwirausaha Mahasiswa Fakultas Ekonomi Universitas Muhammadiyah Aceh Arinal Haqqi; Agus Ariyanto; M.Yamin
MANABIS: Jurnal Manajemen dan Bisnis Vol. 4 No. 4 (2025): Desember 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v4i4.5652

Abstract

Entrepreneurial interest among university students is a strategic factor in driving economic growth and expanding job opportunities. However, not all students share a strong interest in entrepreneurship. One of the main reasons is the low level of motivation and self-efficacy. This study aims to examine the extent to which motivation and self-efficacy affect students’ entrepreneurial interest. The research method employed was a quantitative approach with an associative design to analyze the relationship between variables. The population consisted of all active undergraduate students of the Faculty of Economics, Muhammadiyah University of Aceh, enrolled in the Even Semester of the 2022 cohort, totaling 1,350 students. The sample was determined using Slovin’s formula, resulting in 93 respondents. They were selected randomly, or through incidental sampling, by inviting students willing to complete a Google Form and provide their WhatsApp numbers. The findings indicate that both motivation (X1) and self-efficacy (X2) have a positive and significant effect on entrepreneurial interest (Y), both partially and simultaneously.
Pengaruh Social Media Influencers terhadap Brand Image dan Purchase Intention pada Produk Scarlett Whitening Cornellius Raditya Bagaskoro; Yuliasti Ika Handayani
MANABIS: Jurnal Manajemen dan Bisnis Vol. 4 No. 4 (2025): Desember 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v4i4.5736

Abstract

This study aims to examine the influence of social media influencers on purchase intention and the role of brand image as a mediator for Scarlett brand beauty products. This research is a quantitative study involving 196 respondents as the research sample, with data collected through an online survey. Data analysis was performed using Structural Equation Modelling (SEM) software with the SmartPLS 3.0 program. The results obtained in this study indicate that social media influencers have a significant impact on purchase intention, whereas brand image does not have a significant impact on purchase intention. Brand image significantly mediates the influence of social media influencers on purchase intention. The fact that brand image does not have a significant influence on purchase intention suggests that other factors, such as price, product quality, promotion, and recommendations from others, remain more dominant in influencing consumer purchase intentions. This study provides additional information on the influence of social media influencers on purchase intention with brand image mediation for Scarlett products. Practical suggestions and recommendations for further research are also presented in the final section.
Analisis Kelayakan dan Keberlanjutan Model Bisnis Hidroponik (Studi Kasus: AA Hidroponik Surakarta) Rahmad Nur Sidiq; Setiyani, Rahmawati; Sepfrian, Bimoseno
MANABIS: Jurnal Manajemen dan Bisnis Vol. 4 No. 4 (2025): Desember 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v4i4.5839

Abstract

The hydroponics business is showing strong growth trends, supported by high market demand and lucrative opportunities, especially amid increasing demand for fresh produce and awareness of food safety in regions with limited agricultural land such as the Surakarta Residency. The purpose of this study is to analyze the feasibility and sustainability of the hydroponic business model at AA Hydroponic, a growing business experiencing increased demand in Surakarta. The research method used is a case study at AA Hydroponic, conducted over a period of six months, from March to August 2025. Data collection was carried out through documentation, interviews, and direct observation with business actors. The main data analysis used a SWOT matrix to formulate business strategies and Efficiency Analysis to evaluate operational systems, particularly product distribution. The SWOT analysis results show that the business development of AA Hydroponic is on a healthy and positive trend, capable of utilizing its strengths to exploit opportunities. Furthermore, analysis of product distribution efficiency shows a value of 0.33 or 33%. This value indicates that the company is able to produce and distribute vegetables at a relatively low cost. The AA Hydroponics business model shows strong sustainability, driven by clear market segmentation (B2B and B2C) and healthy profit potential. Finally, this case study shows the potential for healthy profits, and with market maintenance and consistency, the sustainability of this hydroponic business model is very promising in the future.
Penguatan Kolaborasi Guru SMK melalui Outbound Training: Perspektif Experiential Learning Dinis Cahyaningrum; Ni Wayan Adelia Mutiara Asri; Isra Dewi Kuntary Ibrahim; Muhammad Najib Roodhi
MANABIS: Jurnal Manajemen dan Bisnis Vol. 4 No. 4 (2025): Desember 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v4i4.5844

Abstract

This study aims to analyze the effectiveness of experiential learning-based outbound training in strengthening teacher collaboration in vocational high schools (SMK). Collaboration is viewed as a crucial foundation for developing a collective work culture and improving the quality of teaching and learning. The research employed a mixed-method approach with a sequential exploratory design, involving 78 teachers from three departments at SMK GS through pretest–posttest, participatory observation, and in-depth interviews. The results showed an average increase of 49.4% in collaboration scores, with the highest improvement in the group processing aspect, indicating teachers’ enhanced ability to evaluate and manage teamwork reflectively. Qualitative data supported these findings, revealing changes in teachers’ mindsets and collaborative behavior across departments. The study concludes that experiential learning-based outbound training is an effective transformational learning strategy for strengthening teacher collaboration and fostering a professional culture in vocational education settings.

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