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Supriadi Siagian
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INDONESIA
Jurnal Manajemen dan Bisnis
Published by Yayasan Pendidikan Penelitian Pengabdian Algero
ISSN : -     EISSN : 28292103     DOI : https://doi.org/10.54259/manabis
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
MANABIS (Jurnal Manajemen dan Bisnis) adalah kumpulan jurnal, artikel, ide, konsep, teori dan hasil penelitian dari berbagai bidang yang berkaitan dengan lingkup Manajemen Pemaaran, Manajemen Keuangan, Manajemen Sumber Daya Manusia, Manajemen Bisnis, Manajemen Strategi dan Kewirausahaan. MANABIS (Jurnal Manajemen dan Bisnis) diterbitkan oleh Yayasan Pendidikan Penelitian Pengabdian Algero dengan periode penerbitan 4 (empat) kali dalam setahun yaitu Bulan Maret, Juni, September dan Desember. Tujuan dari Jurnal Manajemen dan Bisnis (ManaBis) adalah untuk memfasilitasi para Ilmuwan, Peneliti maupun Praktisi agar dapat menyebar luaskan hasil penelitian yang mengedepankan kebaruan yang memberikan kontribusi bagi pengembangan ilmu pengetahuan dibidang manajemen dan bisnis. Artikel dapat ditulis dalam bahasa Indonesia atau bahasa Inggris.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 106 Documents
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Pemanfaatan Tehnologi Digital dalam Strategi Pemasaran untuk Meningkatkan Penjualan pada UMKM Ery Suryanti; Puspa Fortuna Zulfa; Hendra Lesmana; Bernadette Cahya Putri Utami
MANABIS: Jurnal Manajemen dan Bisnis Vol. 4 No. 3 (2025): September 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v4i3.5411

Abstract

This study analyzes the use of digital technology in marketing strategies to increase sales. The use of digital technology has become a primary strategy in marketing activities in today's digital era, especially for businesses seeking to increase sales. The purpose of this study was to support the marketing strategy of shop X by utilizing social media and the GoFood app to reach more consumers and increase sales. This study used a qualitative descriptive method. The results indicate that shop X has utilized social media in its sales activities, and its strategy has been able to increase sales. Various promotions have yielded numerous benefits. The study shows that the use of digital technology can increase the effectiveness of promotional activities at an affordable cost and in a short time, facilitating communication with customers, thus increasing sales. The research concludes that one marketing strategy to increase sales is utilizing digital technology, as keeping up with technological developments is crucial for businesses to survive and thrive in the digital economy.
Enhancing Job Performance with Self Efficacy, Innovation, and Work Behaviour at PT. Aquafarm Nusantara Tobasa Miska Irani Tarigan; Santa Atasya Gurning
MANABIS: Jurnal Manajemen dan Bisnis Vol. 4 No. 3 (2025): September 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v4i3.5474

Abstract

Every organization must face several challenges when carrying out its activities. Problems that have been reported to PT. Aquafarm Nusantara Tobasa include issues with employee performance. This can happen because of the high levels of self-efficacy, innovation, and work behavior. The purpose of this research is to examine the role of self-efficacy, innovation, and performance in the workplace of PT Aquafarm Nusantara Tobasa employees. This study used a quantitative approach based on surveys and data collection through questionnaires administered to forty-five employees at PT Aquafarm Nusantara Tobasa using a sample technique known as simple random sampling. After data validity and reliability tests are run, data analysis using the augmented linear regression method with the SPSS package is initiated. This study's findings indicate that, both individually and collectively, employees' sense of self-efficacy, innovation, and work performance have a positive and statistically significant impact on their performance on the job. The coefficient of determination (R2) is 48.6%, which indicates that employees' abilities to self-efficacy, innovate, and perform their job duties can explain their performance, whereas 51.4% of the total is influenced by factors that are not included in this study. This study's limitations can be seen from the most important perspective within the company's problems.
Pengaruh Minat dan Lingkungan Belajar terhadap Prestasi Akademik Mahasiswa Institut Teknologi dan Bisnis Master Mhd Suleman Hsb; Aswanto, Aswanto; Mukson, Mukson; Panzi Barza; Legia Seki Yolanda
MANABIS: Jurnal Manajemen dan Bisnis Vol. 4 No. 3 (2025): September 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v4i3.5634

Abstract

This study aims to analyze the influence of learning interest and learning environment on the academic achievement of students in the Management Study Program at the Pekanbaru Master of Technology and Business Institute. The type of research used is quantitative research, which is research that focuses on data in the form of numbers and statistical analysis to answer research questions. The population in this study were 130 students in the 3rd and 5th semesters of management study programs, and the sample obtained in this study was 44 students. The data collection technique in this study used a closed questionnaire with a Likert scale of 1–5, where respondents were asked to provide answers according to the level of agreement with the statements given. This questionnaire was compiled based on variable indicators, namely learning interest, learning environment, and academic achievement. The data analysis technique carried out data processing using the SPSS 26 application. The results of this study indicate that learning interest and learning environment have a positive and significant influence on academic achievement. This means that the higher the learning interest and the better the learning environment, the student's academic achievement will also increase. Conversely, if the learning interest and environment are low, academic achievement tends to decrease.
Program Pengembangan Sumber Daya Manusia : Analisis Tren dan Dinamika Melalui Penelitian Global Elivia Pasma Putri
MANABIS: Jurnal Manajemen dan Bisnis Vol. 4 No. 3 (2025): September 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v4i3.5690

Abstract

Human resources are all assets related to individuals working in an organization. A human resources development program is a series of knowledge and activities specifically designed by each organization to empower humans as the main actors driving the organization. The author's research aims to determine the trends and dynamics of HR development programs through global research. The method used is simple quantitative research that focuses on general searches through the Scopus page, cluster selection on the Scival platform, and bibliometric research. The author takes the perspective of one cluster in selecting research trends related to human resources development programs, namely in the Assessment Center in Talent Management Practices. The results of the study: 130 scientific papers have been found in the Scopus platform. Meanwhile, the results of bibliometric research through VOSviewer found that the trends and dynamics of the topic have developed quite significantly and are more modern by providing discussions, such as "effectiveness," "evaluation," and "HRD programs" with a publication temporal of the 2020s and above. The research on Human Resources Development Programs from a global perspective encourages the development of science in the field of human resources management.
Strategi Optimalisasi Google Profile Business dalam Meningkatkan Visibilitas Online Glowmax Fikri Akmal Ash Shiddieqy; Cecep Safa'atul Barkah
MANABIS: Jurnal Manajemen dan Bisnis Vol. 4 No. 2 (2025): Juni 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v4i2.5359

Abstract

In the context of Indonesia's rapidly growing beauty and personal care industry, this research focuses on optimizing the Google Business Profile strategy for Glowmax, a beauty clinic in East Bekasi. Despite significant market potential, Glowmax faces internal challenges such as limited human resources and low digital literacy, which hinder online visibility and the ability to attract new clients. This study aims to bridge this gap by applying the SOSTAC (Situation Analysis, Objectives, Strategy, Tactics, Action, Control) strategic planning model to optimize Glowmax's digital presence. A qualitative descriptive research method was employed to analyze the implemented strategies and their results. The strategies included comprehensive profile completion, proactive review management, and regular content updates. The results show a significant increase in Google Maps profile views, from a target of 46 to 395 views within one month (June 1-30, 2025). Additionally, 177 customer interactions were recorded, indicating increased attention and engagement from potential customers. These achievements demonstrate that optimizing the Google Business Profile not only enhances visibility but also positively impacts business reputation and attractiveness, ultimately contributing to increased conversions such as new appointments and sales. Therefore, systematic management of the Google Business Profile is a crucial strategic step for MSMEs to compete in the digital era.
Peran Perceived Value Memoderasi Pengaruh Price Elasticity Terhadap Purchase Decision pada Generasi Z Novita Putri Diantati; Naadiya Aisyah Alfadlilah
MANABIS: Jurnal Manajemen dan Bisnis Vol. 4 No. 3 (2025): September 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v4i3.5729

Abstract

Modern life is inseparable from the growth of marketplaces and e-commerce, as Shopee has the largest traffic share in Indonesia. Promotional strategies provide opportunities for consumers to obtain attractive offers, while price elasticity remains a key factor influencing both attraction and retention. In addition, perceived value captures consumer’s evaluations of product benefits and quality, which ultimately shapes their purchase decisions. This study aims to analyze the moderating role of perceived value in the relationship between price elasticity and purchase decision. A quantitative approach was employed, involving 122 students of Universitas Islam Balitar as respondents, selected through accidental sampling technique. The findings reveal that price elasticity significantly affects purchase decisions, confirming its role in determining consumer choice. In addition, perceived value variable is proven to moderate and weaken the relationship. Consumers with high perceived value tend to be less sensitive in price changes, whereas consumers with low perceived value are easily influenced even by relatively small price fluctuations.

Page 11 of 11 | Total Record : 106

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