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Jurnal Comparative : Ekonomi Dan Bisnis
Published by Universitas Muhammadiyah Tangerang
ISSN : -     EISSN : 27459632     DOI : DOI : 10.31000/combis
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Comparative: Ekonomi Dan Bisnis merupakan sarana bagi para penulis dan dosen untuk melaksanakan salah satu tridarma perguruan tinggi yaitu penelitian. Jurnal ilmiah ini untuk membantu para dosen Fakultas Ekonomi dan Bisnis baik program studi manajemen dan akuntansi serta dosen pada umumnya untuk mempublikasikan hasil penelitian tulisan dan kajian bidang ekonomi dan bisnis Adapun ruang lingkup jurnal yang akan dipublikasikan ekonomi, akuntansi, manajemen dan bisnis
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 27 Documents
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Search results for , issue "Vol 7, No 1 (2025): February" : 27 Documents clear
THE INFLUENCE OF PRICE, DIGITAL MARKETING, STORE ATMOSPHERE AND PRODUCT DIVERSITY ON PURCHASE DECISIONS Lutfi, Muhammad; Satoto, Eko Budi; Izzudin, Ahmad
Jurnal Comparative: Ekonomi dan Bisnis Vol 7, No 1 (2025): February
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v7i1.13401

Abstract

The clothing industry at Piala Tanggul Store has developed into a necessity for the community. One of the driving factors for the growth of consumers buying clothing products at Piala Tanggul Store lies in the clothing industry through price, Digital Marketing, Store Atmosphere and Product Diversity. This study aims to determine and analyze the effect of price, Digital Marketing, Store Atmosphere and Product Diversity on purchasing decisions at Piala Tanggul Store. This type of research uses a quantitative method with a sample size of 96 respondents and uses a non-probability sampling technique with a purposive sampling technique using a data collection technique in the form of a questionnaire to respondents. The data analysis technique for this study uses instrument testing, classical assumptions, multiple linear regression, hypotheses and coefficients of determination. The results of the analysis obtained show that price, digital marketing, store atmosphere and product diversity have a positive and significant partial effect on purchasing decisions, as well as a simultaneous effect.
THE INFLUENCE OF ENTREPRENEURSHIP EDUCATION, FAMILY ENVIRONMENT AND ENTREPRENEURIAL MOTIVATION ON ENTREPRENEURIAL STUDENT DECISIONS Nugroho, Rifqi Maulana Adi; Fatimah, Feti; Wijayantini, Bayu
Jurnal Comparative: Ekonomi dan Bisnis Vol 7, No 1 (2025): February
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v7i1.13211

Abstract

One of the driving factors for the growth of entrepreneurial spirit in a country lies in the role of universities through entrepreneurship education. Educational institutions, especially universities, support their students in increasing awareness of the importance of entrepreneurship. This study aims to determine and analyze the influence of entrepreneurship education, family environment and entrepreneurial motivation on entrepreneurial decisions of FEB students in the Management Study Program. This type of research uses a quantitative method with a sample size of 88 respondents and uses a Non-probability sampling technique with a purposive sampling technique using a data collection technique in the form of a questionnaire to respondents. The data analysis technique for this study uses instrument testing, classical assumptions, multiple linear regression, hypotheses and coefficients of determination. The results of the analysis obtained show that entrepreneurship education, family environment and entrepreneurial motivation have a positive and significant effect partially on entrepreneurial decisions, and have a simultaneous effect and the results of the R2 Determination Coefficient test with a contribution level of influence of 0.931 or 93%.
THE INFLUENCE OF TRANSFORMATIONAL LEADERSHIP STYLE ON EMPLOYEE PERFORMANCE WITH MOTIVATION AS AN INTERVENING VARIABLE Darwinto, Darwinto; Amelia, Idahlia; Masripah, Ipah
Jurnal Comparative: Ekonomi dan Bisnis Vol 7, No 1 (2025): February
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v7i1.12909

Abstract

The purpose of this study was to determine the effect of Transformational Leadership Style Variable (X) on Employee Performance (Y) with Motivation (Z) as Intervening Variable at PT JNE Gudang OTB Legok, Tangerang Regency. The method used is a quantitative method of measuring the method used is the Likert scale by taking 45 respondents from the entire population as the research sample. For data analysis, researchers used statistical analysis with the SmartPLS 3.2.9 program.  From the research results, it is known that the Transformational Leadership Style has a positive and significant effect on employee performance with the path coefficient value of 0.324 or 32.4% and has a p-value <0.05, which is 0.031. Transformational Leadership Style has a positive and significant effect on motivation with the result that the path coefficient value is 0.912 or 91.2% and has a p-value <0.05, which is 0.000. Motivation has a positive and significant effect on employee performance with the result that the path coefficient value is 0.632 or 63,2% t- and has a p-value <0.05, which is 0.000. Motivation variable shows that motivation is a partial mediation of the influence of Transformational Leadership Style on Performance, with a significance of 0.000 <0.05.
THE EFFECT OF INCENTIVES ON THE PERFORMANCE OF ACCOUNT MANAGERS REGIONAL LEGS AT PT TELKOM TELKOM INDONESIA (PERSERO),TBK REGIONAL V Bunga, Audry Indri; Baharuddin, Baharuddin; Tandirerung, Jeana
Jurnal Comparative: Ekonomi dan Bisnis Vol 7, No 1 (2025): February
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v7i1.13654

Abstract

The incentive aims to increase employees' morale so that their performance improves to achieve the Company's goals. Therefore, it is important to analyze how the provision of incentives affects their performance in the Regional Large Government Service (RLEGS) unit of PT Telkom Regional 5. However, there is a problem where employees feel that the incentives are not fair, the incentives are given only at the will of the superiors, they are not satisfied with the incentives provided, and they are promised by the segment to be appointed as Pro Account Manager (permanent Telkom employees). The research method used in this study is a quantitative method using primary data by distributing questionnaires to Account Managers. The analysis tools used are in the form of correlation coefficient, determination coefficient, and t-test to determine the hypothesis. The sample in this study was 44 Account Managers who were randomly taken using the slovin formula. Based on the research that has been conducted, the conclusions are 1) The results of the Pearson Product Moment Correlation Coefficient Hypothesis Testing, with a positive value, means that the more incentives increase, the more the performance of the Account Manager will also increase. 2) The results of the Determination Coefficient Hypothesis (r-Square) test show that the Incentive variable simultaneously has an influence on the performance variable. 3) The results of the Test Hypothesis Test, show that there is a significant influence between the provision of incentives and the performance of the REgional LEGS Account manager in PT. Telkom Indonesia (Persero) Regional V. Through the explanation above, it can be concluded that "Incentives have a significant influence on performance.
THE INFLUENCE OF WORD OF MOUTH AND SERVICE EXELLENT ON CONSUMER SATISFACTION Prasetyo, Fitria Madaniah; Tovtora S, Feba Dinova Dex
Jurnal Comparative: Ekonomi dan Bisnis Vol 7, No 1 (2025): February
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v7i1.13658

Abstract

This research aims to determine the effect of word of mouth and excellent service on customer satisfaction at the Alfamart T-junction Keramat Pakuhaji Tangerang. The data in this study are qualitative in the form of quantitative data, because data analysis uses statistical analysis, the qualitative data form is used as quantitative data. And qualitative is converted into quantitative form data using the Likert scale method. A sample of 60 respondents was taken using the incidental sampling technique, that is, anyone who happens to meet the researcher can be used as a sample. Proposed statistical tests which include validity test, reliability test, classic assumption test, simple regression, multiple regression, simple correlation test, multiple correlation test, and determination coefficient of determination. And done by testing the hypothesis that includes partial test (t test) and silmutan test (f test). The results showed that partially the Word of Mouth (X1) variable had a positive effect on Customer Satisfaction (Y). This is indicated by tcount> ttable, namely 5.293> 2.001, and Service Excellent (X2) has a positive effect on Customer Satisfaction (Y). This is indicated by tcount> ttable which is 3.702> 2.001 and a significant regression value of 0.000 is less than 0.050. And simultaneously the variables Word of Mouth (X1) and Service Excellent (X2) have a positive effect on Customer Satisfaction (Y), namely Fcount> Ftable of 11.066> 3.16. With the value of the multiple regression equation Y = 7.778 + 0.304 X1 + 0.494 X2 with a determination coefficient of 28.0%, the rest is influenced by factors not examined
INTERNAL AND EXTERNAL ANALYSIS IN DETERMINING THE OPTIMAL BUSINESS STRATEGY FOR BAEK EXPRESS MIE MSMES Juliana, Sherlin; Amaturrahman, Roihanah; Wimasada, Caesari Tyas; C.L.S, Clara Regina; Paramartha, Made Bagus
Jurnal Comparative: Ekonomi dan Bisnis Vol 7, No 1 (2025): February
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v7i1.13139

Abstract

This study aims to analyze the business strategy and policy of the Mie Baek Ekspress SME through an internal and external analysis approach. Mie Baek Ekspress is a fast-food business specializing in local-flavored noodles, established in 2022 in Bandung Regency. This research employs a qualitative method with data collection techniques, including in-depth interviews, focus group discussions (FGD), and secondary data analysis. External analysis using PESTEL and Porter's Five Forces reveals that Mie Baek Ekspress faces threats from fluctuating raw material prices and intense competition with similar businesses, such as Mie Gacoan. Internal analysis shows strengths in local taste and strategic location, while weaknesses lie in limited production capacity and underdeveloped digital marketing. The SWOT and TOWS Matrix approach formulates optimal strategies, such as utilizing digital marketing, optimizing operational efficiency, and product development with new menu innovations and eco-friendly packaging. The study concludes that Mie Baek Ekspress should optimize digital marketing, improve operational efficiency, and strengthen product innovation to enhance its competitiveness and business sustainability. The practical implications of this research are expected to help SMEs overcome business challenges and increase competitiveness in the local culinary market.
APPLICATION OF MARKETING MIX AND DIGITAL MARKETING TO SALES Damayanti, Jessica Putri; Setyowati, Trias; Wibowo, Yohanes Gunawan
Jurnal Comparative: Ekonomi dan Bisnis Vol 7, No 1 (2025): February
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v7i1.13423

Abstract

The development of the economy in the current era of globalization is very rapid and has brought major changes to high competition in all aspects of people's lives, especially in the business world that affects the way companies operate, interact, and innovate. This study aims to determine and analyze the application of marketing mix and digital marketing to sales at a souvenir shop typical of Probolinggo, tengiri brand fish crackers. This type of research uses a qualitative method by directly interviewing research respondents, namely shop owners, employees and customers. Data collection methods by conducting observations, interviews, documentation. The data analysis techniques in this study are by reducing data, presenting data, concluding and testing data validity. The results of the analysis obtained show that success in implementing marketing mix elements such as products, prices, places, and promotions has a positive impact on consumer appeal and In designing digital marketing strategies and introducing new products, Toko Oleh-Oleh utilizes internet advertising through the Instagram and WhatsApp platforms to promote its products, it has a significant impact on increasing sales
THE EFFECT OF LIQUIDITY, LEVERAGE, PROFITABILITY ON TAX AGGRESSIVENESS WITH FIRM SIZE AS MODERATION Supriyatno, Agus; Kismanah, Imas; Kimsen, Kimsen; Pagandi, Ahmad
Jurnal Comparative: Ekonomi dan Bisnis Vol 7, No 1 (2025): February
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v7i1.13219

Abstract

This study is to determine the effect of Liquidity, Leverage, Profitability, on Tax Aggressiveness and Firm Size as moderating variables. This research uses a quantitative approach, the research sample is 19 companies. The sampling technique used was purposive sampling, namely a sample research technique with certain considerations using Eviews 12 software. The research method used in this analysis was the Chow test, Hausman test, Lagrange Multiplier test with the selected model, namely the Random effect model. The results of the simultaneous hypothesis research show that the Leverage and Profitability variables have a significant effect on Tax Aggressiveness (ETR). The results of the partial hypothesis research Leverage and Profitability have no effect on Tax Aggressiveness. While Profitability has an effect on Tax Aggressiveness. Company Size does not moderate Liquidity and Leverage on Tax Aggressiveness while Company Size can moderate the effect of Profitability on Tax Aggressiveness
ANALYSIS OF THE INFLUENCE OF TOTAL QUALITY MANAGEMENT IN IMPROVING PRODUCT QUALITY AT PT. KIMIKA USAHA PRIMA Priatmaja, Cantika Rahmadhantri; Hafidzi, Achmad Hasan; Wibowo, Yohanes Gunawan
Jurnal Comparative: Ekonomi dan Bisnis Vol 7, No 1 (2025): February
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v7i1.12942

Abstract

This study aims to analyze the impact of implementing Total Quality Management (TQM) on product quality improvement at PT. Kimika Usaha Prima. The study focuses on three key TQM indicators: customer focus, teamwork, and education and training. Employing a quantitative approach, the research involved 35 respondents selected using a saturated sampling technique. Data were collected through questionnaires and interviews, then analyzed using multiple linear regression to determine the relationships among the variables. The findings reveal that the three TQM indicators customer focus, teamwork, and education and training have a significant influence on product quality improvement. These results suggest that an effective application of TQM principles can enhance the quality of products produced by the company. This study provides practical recommendations for PT. Kimika Usaha Prima to strengthen its competitive advantage through the structured and sustainable implementation of TQM strategies. Moreover, it highlights the importance of organizational commitment to prioritizing customer satisfaction, fostering teamwork, and investing in human resource development as key drivers of quality enhancement.
THE INFLUENCE OF INFLUENCER MARKETING, CONTENT QUALITY AND SHOPEE E-COMMERCE ONLINE REVIEWS ON THE PURCHASE DECISION OF THE 3SECOND BRAND Nursamsi, Faizal; Suharto, Akhmad; Samsuryaningrum, Ira Puspitadewi
Jurnal Comparative: Ekonomi dan Bisnis Vol 7, No 1 (2025): February
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v7i1.13443

Abstract

Business people are required to provide better innovation, so that fashion trends always develop. In today's society, people are required to keep up with current developments in the fashion sector so that they are seen as cool and confident in their social circle. This research aims to determine and analyze the influence of Influencer Marketing, Content Quality and Shopee E-Commerce Online Reviews on Purchasing Decisions at the 3second Brand, Jember Regency. This type of research uses quantitative methods with a sample size of 90 respondents and uses non-probability sampling techniques with purposive sampling techniques, using data collection techniques in the form of questionnaires to respondents. The data analysis techniques for this research use instrument testing, classical assumptions, multiple linear regression, hypothesis testing and the coefficient of determination R2. The analysis results obtained show that influencer marketing, product quality and online reviews have a significant influence both partially and simultaneously on purchasing decisions at the 3second Brand in Jember Regency.

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