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Sisiia Maria Parinusa
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Lensa Ekonomi
Published by Universitas Papua
ISSN : 18584905     EISSN : 26230895     DOI : https://doi.org/10.30862/lensa
Core Subject : Economy,
Economics, Econometrics & Finance
Lensa Ekonomi berfokus pada lingkup Ekonomi Pembangunan secara makro serta perencanaan pembangunan yang mencakup analisa ekonomi, ekonomi publik dan Indek pembangunan Manusia.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 75 Documents
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Peran Analisis SWOT Dalam Pengembangan Produk Baru: Studi Kasus di Toko Dapur Manis Wijaya, Thover Aldi; Irsandi, Wildan Aldi; Steven, Willy Aldi; Sanjaya, Vicky F
Lensa Ekonomi Vol 18 No 02 (2024): Lensa Ekonomi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Papua

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30862/lensa.v18i02.380

Abstract

Sweet Kitchen Cake Shop is one of the fast-growing culinary businesses in Mesuji city. Established in 2015, this shop offers various types of traditional and modern cakes with distinctive flavors. Along with the growth of the culinary industry in the city of Mesuji, Sweet Kitchen Cake Shop faces increasingly fierce competition. To maintain and improve competitiveness, shop owners want to develop new products that can attract consumer interest. Research methods are scientific ways to obtain data with specific purposes and uses. The scientific method means that research activities are based on scientific characteristics, namely rational, empirical, and systematic (Bungin, 2003: 3) and use several methods such as 1) Types of Data and Data Sources 2) Research Variables 3) Population5) Data Collection Methods Data collection methods are techniques or ways that researchers can use to collect data. Data collection methods as a method that is independent of data analysis methods or even becomes the main tool for data analysis methods and techniques 5) Data Collection Methods 4) Sample5) Data Collection Methods Data collection methods are techniques or ways that researchers can use to collect data. Data collection method as a method that is independent of data analysis methods or even becomes the main tool for data analysis methods and techniques A. SWOT Analysis of Sweet Kitchen Cake Shop Based on the results of data collection and data analysis, a SWOT matrix for Sweet Kitchen Cake Shop is obtained as follows: Strengths Weaknesses Threats Opportunities SWOT analysis plays an important role in directing new product development strategies at Toko Kue Dapur Manis. Through the identification of strengths, weaknesses, opportunities, and threats, companies can formulate strategies that are in accordance with internal and external conditions. Strategies that can be applied include developing new products based on local raw materials, increasing marketing capabilities, product diversification, and efforts to improve operational efficiency and cost management. Implementation of the right strategy is expected to help Toko Kue Dapur Manis in increasing competitiveness and expanding the market.
Analisis Pengaruh Investasi Dalam Negeri dan Tenaga Kerja Terhadap Pertumbuhan Ekonomi di Kabupaten Manokwari Tahun 2020-2023 Zarlin, Zarlin; Tafalas, Muhammad Guzali; Semet, Maria Magdalena
Lensa Ekonomi Vol 18 No 02 (2024): Lensa Ekonomi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Papua

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30862/lensa.v18i02.383

Abstract

This research aims to find out whether investment and labor have an effect on economic growth in Manokwari Regency in the period 2020 to 2023. This research was carried out using quantitative analysis methods with testing techniques through (1) Classical assumption tests, in the form of normality tests, multicollinearity tests, heterodasticity; (2). Multiple linear regression test, and (3). Hypothesis Test, in the form of Partial Test (T-Test), Simultaneous Test (F-Test) and Determination Coefficient Test (R²). From the results of research conducted, the investment variable has a significant effect on economic growth, while the labor variable has no significant effect on economic growth in Manokwari Regency and simultaneously the investment and labor variables have a significant effect on economic growth.
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG DI MANOKWARI Suliatin, Titik; Bajari, Makarius; Lotte, Natalia Anastasia
Lensa Ekonomi Vol 18 No 02 (2024): Lensa Ekonomi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Papua

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30862/lensa.v18i02.384

Abstract

This study aims to examine and analyze the effect of product quality and price on samsung smartphone purchasing decisions in West Manokwari District. The type of research used is a quantitative approach with an associative type of problem. The population in this study was people in West Manokwari District who used Samsung smartphones and had used Samsung smartphones for at least 1 year. The sample collection technique is non probability sampling with a total sample of 100 respondents. The primary data used is by conducting interviews and distributing questionnaires. Secondary data is obtained from journals, books, websites, catalogs, and data of Samsung smartphone users in Manokwari. The results of this study show that the product quality variable partially affects samsung smartphone purchase decisions, and subsequent test results show that price variables have a partial effect on Samsung smartphone purchase decisions. As well as showing that the variables of product quality and price have a simultaneous effect on Samsung's smartphone purchase decision, meaning that the quality of the product provided is good and the price offered is appropriate and competitive can improve samsung's smartphone purchase decision in West Manokwari District.
ANALISIS PENDAPATAN PEDAGANG KAKI LIMA Barkah, Zaenul Alam; Tewernusa, Ketysia Imelda; Bauw, Siti Aisah
Lensa Ekonomi Vol 18 No 02 (2024): Lensa Ekonomi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Papua

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30862/lensa.v18i02.386

Abstract

This research aims to find out how much traders' income is and the influence of capital variables, working hours and length of business on the income of fresh vegetables traders in Wosi Village, Manokwari Regency. This type of research uses a descriptive quantitative approach. The population in this study were all fresh vegetables traders in Wosi Village, namely 40 traders, with a sample size of 40 respondents. Sampling used census techniques, namely by interviewing all respondents directly. The data source uses primary data in the form of a questionnaire and secondary data obtained from BPS, with the data analysis methods used, namely income analysis and multiple linear regression analysis. The results of this research show that the average income of fresh vegetables traders is IDR 11,816,350, the smallest income is IDR 3,664,000 and the largest income is IDR 54,270.00, with the partial working hours variable not having a significant effect on the trader's income. fresh vegetables, while the variables of capital and length of business partially have a significant effect on the income of fresh vegetables traders in Wosi Village.
Determinan Omzet Merchant QRIS di Kabupaten Manokwari Sebelum dan Saat Pandemi COVID-19 Djofar, Rizka F; Rahayu, Yuyun Puji; Tewernusa, Ketysia Imelda
Lensa Ekonomi Vol 18 No 02 (2024): Lensa Ekonomi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Papua

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30862/lensa.v18i02.387

Abstract

The purpose of this study is to analyze the factors that influence the revenue of QRIS Merchant s in Manokwari Regency. The data analysis technique used in this study is multiple linear regression. The primary data used was collected from 30 MSME respondents. The results of this study indicate that the period of use of QRIS, types of goods, and revenue conditions before and during the COVID-19 pandemic have a very significant effect on revenue simultaneously and partially at a confidence level of 95%. In addition, it is known that the coefficient of determination (Adjusted R Square) obtained is 0.962. This means that 96.2% of the revenue, can be explained by the period of use of QRIS, types of goods, and revenue conditions before and during the COVID-19 pandemic, while the remaining 3.8% is explained by other variables outside this study.
PENGARUH BRAND IMAGE DAN BRAND AWARANESS TERHADAP KEPUTUSAN PEMBELIAN PADA ORIESTOM BAY CAFE & RESTAURANT Bajari, Makarius; Lomo, Angely; Lotte, Luckhy
Lensa Ekonomi Vol 19 No 1 (2025): Lensa Ekonomi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Papua

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30862/lensa.v19i1.409

Abstract

This study aims to analyze the influence of brand image and brand awareness on purchasing decisions at Oriestom Bay Cafe & Restaurant in Manokwari. The background of this study is based on the rapid growth of the culinary industry in Indonesia which creates tight competition, so that business actors are required to implement effective marketing strategies. This study was conducted at Oriestom Bay Cafe & Restaurant, in Manokwari. The research method used is an associative quantitative approach with a sample of 90 respondents, taken using a purposive sampling technique. Data were collected through questionnaires distributed to consumers who had made repeat purchases more than twice a month. Data analysis used multiple linear regression to see the relationship between the independent variables (brand image and brand awareness) and the dependent variable (purchase decisions). The results showed that brand image and brand awareness had a positive and significant influence on purchasing decisions at Oriestom Bay Cafe & Restaurant. This shows that an effective marketing strategy through brand image and brand awareness can improve consumer purchasing decisions. This study is expected to be a reference for Oriestom Bay Cafe & Restaurant to improve its sales strategy.
Pengaruh Budaya Organisasi Terhadap Kinerja Pegawai Pada Kantor Badan Pusat Statistik (BPS) Umaya, Siti Nur; Sudarwadi, Dirarini; Haryati, Ismi
Lensa Ekonomi Vol 19 No 1 (2025): Lensa Ekonomi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Papua

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30862/lensa.v19i1.404

Abstract

This research aims to determine the influence of organizational culture on employee performance at the West Papua Province Central Statistics Agency Office. The analysis technique used in this research is quantitative. The sampling technique in this research is saturated sampling with a sample size of 51 respondents. The primary data used is in the form of interviews and questionnaires, the secondary data used is in the form of journals, agency profiles and books used as references. The data analysis technique used is chi-square test analysis with the help of the SPSS version 26 software computer application. Based on the results of the analysis that has been carried out, it can be seen that the calculated chi-square value (0.874) < chi square table (3.481), it can be said that organizational culture has a strong relationship with performance at Central Statistics Agency Office.
Pengaruh Likuiditas, Profitabilitas, dan Solvabilitas terhadap Kinerja Keuangan Bank Syariah yang Terdaftar di Bursa Efek Indonesia Tahun 2020-2023 Numberi, Camelia Lusandri; Tamher, Khoiriati; Werimon, Simson; Malino, Marlina
Lensa Ekonomi Vol 19 No 1 (2025): Lensa Ekonomi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Papua

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30862/lensa.v19i1.405

Abstract

This study aims to analyze the effect of liquidity, profitability, and solvency on the financial performance of Islamic banks listed on the Indonesia Stock Exchange in 2020-2023. This research uses a quantitative approach with multiple linear regression analysis methods. The data used is secondary data from the annual financial statements of four Islamic banks selected through purposive sampling technique, namely PT Bank Aladin Syariah Tbk, PT Bank Syariah Indonesia Tbk, PT Bank BTPN Syariah Tbk, and PT Bank Panin Dubai Syariah Tbk. The independent variables in this study are liquidity (Current Ratio), profitability (Return on Assets), and solvency (Debt to Asset Ratio), while the dependent variable is financial performance (Return on Equity). The analysis results show that partially, only profitability has a significant effect on financial performance. Meanwhile, liquidity and solvency have no significant effect partially. But simultaneously, the three variables have a significant effect on the financial performance of Islamic banks.
Pengaruh Quick Response Code Indonesian Standard (QRIS) terhadap Minat Beli Masyarakat (Studi Kasus di Distrik Manokwari Barat) Sasea, Revival; Rumere, Victor Sasea; Bauw, Siti Aisah
Lensa Ekonomi Vol 19 No 1 (2025): Lensa Ekonomi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Papua

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30862/lensa.v19i1.400

Abstract

The success of a payment system is largely determined by the advantages offered by its features, such as the Quick Response Indonesian Standard (QRIS). This research aims to explore the inherent features of QRIS—specifically convenience, speed, and security—and how they influence people's purchasing interest in the Manokwari District of Manokwari Regency. We utilized primary data collected from informant responses through questionnaires distributed via Google Forms. The data were analyzed using a multiple linear regression approach with Ordinary Least Squares. The findings indicate that both convenience and speed significantly and positively impact people's purchasing interest in West Manokwari District. In contrast, the security factor does not have a significant effect on shopping interest. Consequently, the policy implications suggest enhancing citizens' knowledge of digital financial literacy and strengthening digital financial infrastructure to improve the convenience of using QRIS for shopping transactions. The success of a payment system is largely determined by the advantages offered by its features, such as the Quick Response Indonesian Standard (QRIS). This research aims to explore the inherent features of QRIS—specifically convenience, speed, and security—and how they influence people's purchasing interest in the Manokwari District of Manokwari Regency. We utilized primary data collected from informant responses through questionnaires distributed via Google Forms. The data were analyzed using a multiple linear regression approach with Ordinary Least Squares. The findings indicate that both convenience and speed significantly and positively impact people's purchasing interest in West Manokwari District. In contrast, the security factor does not have a significant effect on shopping interest. Consequently, the policy implications suggest enhancing citizens' knowledge of digital financial literacy and strengthening digital financial infrastructure to improve the convenience of using QRIS for shopping transactions.
Pengaruh Pendapatan Asli Daerah, Belanja Modal dan Dana Alokasi Umum Terhadap Pertumbuhan Ekonomi di Provinsi Papua Barat Tahun 2017-2021 Meilina, Erna; Tewernusa, Ketysia Imelda; Parinusa, Sisilia Maria
Lensa Ekonomi Vol 19 No 1 (2025): Lensa Ekonomi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Papua

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30862/lensa.v19i1.406

Abstract

This study aims to determine the effect of local revenue, capital expenditure, and general allocation funds on economic growth in the Province of West Papua (case study: 12 regencies and 1 city) from 2017 to 2021. Data were obtained from the relevant agencies, namely the Directorate General of Financial Balance (DJPK) and the Central Bureau of Statistics (BPS) of West Papua Province. The research data were analysed using panel data regression analysis techniques. The research results indicate that the local revenue variable (X1) has a positive and significant effect on the economic growth variable (Y). However, the capital expenditure variable (X2) and the general allocation fund variable (X3) do not have an effect on the economic growth variable (Y) in the Province of West Papua.

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