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eProceedings of Art & Design
Published by Universitas Telkom
ISSN : 23559349     EISSN : -     DOI : -
Core Subject : Humanities, Art,
Arts Humanities
Merupakan media publikasi karya ilmiah lulusan Universitas Telkom yang berisi tentang kajian Art & Design. Karya Tulis ilmiah yang diunggah akan melalui prosedur pemeriksaan (reviewer) dan approval pembimbing terkait.
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 23 Documents
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Search results for , issue "Vol. 11 No. 4 (2024): Agustus 2024" : 23 Documents clear
PERANCANGAN BRAND ACTIVATION KAMPUNG LUKIS JELEKONG BERSAMA GREEBEL DALAM MENIGKATKAN BRAND AWARENESS UNTUK USIA 13-18 DI BANDUNG Orlinfelicia, Rinda; Syafikarani, Aisyi; Rangga Lawe, I Gusti Agung
eProceedings of Art & Design Vol. 11 No. 4 (2024): Agustus 2024
Publisher : Telkom University

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Abstract

There has been no stability in tourists from within and outside the country since the restrictions were implemented. Promotion of the Jelekong Lukis Village through the event, namely Jelekong Fest, was less effective because it was accompanied by the celebration of National Puppet Day, so the only potential that was highlighted was the wayang. The methodology used in this research was qualitative by collecting observational data, literature studies, interviews and questionnaires. Based on the analysis that has been carried out in the promotional content of Kampung Lukis Jelekong's Instagram social media, the use of this social media is still not optimal. With less informative Instagram feeds and fonts that are not suitable for use. This causes a lack of enthusiasm from Instagram users. Based on the data collection and analysis that has been carried out, it can be concluded that Kampung Lukis Jelekong has good potential for tourism, but the lack of attention in the field of promotion and social media is a challenge for this tourist attraction. Therefore, Kampung Lukis Jelekong needs brand activation promotional media through events that can provide direct interaction from the promoter to the visitors who come. Keywords: tourism, promotional media, event.
PERANCANGAN BRAND ACTIVATION KEBUN STROBERI DESA LEBAKMUNCANG PADA KELUARGA MUDA BERSAMA SUSU ULTRA MILK. Zainindiyah, Amelia; Syafikarani, Aisyi; Agung Rangga, I Gusti
eProceedings of Art & Design Vol. 11 No. 4 (2024): Agustus 2024
Publisher : Telkom University

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Abstract

Bandung has highlands which are suitable for gardening such as strawberries.One of the places used as a place for gardening is Lebakmuncang Village. Not only forgardening land but also for tourist attractions that have an agro-educational tourismconcept where visitors can learn to garden guided by farmers. However, it is a shamethat Lebakmuncang Village Strawberry Farm has never carried out a brand activation promotional strategy such as holding existing exhibition events such as the West JavaGarden Fest event. West Java Garden Fest. This research can produce a promotionalstrategy in the form of an exhibition event that is suitable for the tourism potential of Lebakmuncang Village with a target audience of young families who like to spend time with their family on holiday. Keywords: tourism village, strawberries, Lebakmuncang Village, exhibition event.
PERANCANGAN BRAND ACTIVATION DESA WISATA TARUMAJAYA BERSAMA TRAVELOKA DALAM MEMBANGUN RECOGNITION TERHADAP GENERASI Z DI KOTA BANDUNG Zain Akbarriza, Sania; Maharani Budi, Sri; Ningrum, Nina Nursetia
eProceedings of Art & Design Vol. 11 No. 4 (2024): Agustus 2024
Publisher : Telkom University

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Abstract

Tarumajaya Village has not maximized its communication messages so that the potential and historical value are less conveyed to its target audience. Therefore, theproblem formulation that will be discussed is how to design communication messages, visuals, and creative media for the needs of brand activation of Tarumajaya TourismVillage in building recognition. The objective to be achieved is to create a communication message as well as visual design and creative media to support the brand activation ofTarumajaya Tourism Village. This research uses a qualitative approach with reference to Moleong’s theory. Data was collected through literature study, observation, interviews,questionnaires. The data was then analyzed through cultural mapping, comparison matrix analysis, SWOT, AOI, and AISAS. The results that have been achieved are the design ofbrand activation in the form of an exhibition event that communicates the historical valueand local wisdom of Tarumajaya Village with the target audience, namely generation Z,especially 17-21 years old in Bandung City. The exhibition will be in partnership with Traveloka and held during the West Java Festival. This concept was chosen becauseTarumajaya Village still needs to build its brand recognition, so a partnership with a wellknown brand and presence in a well-known event can help increase exposure andaudience interest. Through this design, it is hoped that it can be a solution for Tarumajaya Tourism Village in developing a tourism village and introducing it to a wider audiencethrough its unique historical value. Keywords: Tarumajaya Village, history, brand activation, recognition.
PERANCANGAN BUKU ILUSTRASI MENGENAI PEMBUATAN WAYANG GOLEK UNTUK ANAK USIA 9 – 12 TAHUN DI JELEKONG Utami, Giva Dini; Nastiti, Nisa Eka; Alifaprilina Supriadi, Olivine
eProceedings of Art & Design Vol. 11 No. 4 (2024): Agustus 2024
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Abstract

Wayang Golek is one of the arts preserved in Jelekong. However, the number ofwayang golek craftsmen in Jelekong actuallydecreased from year to year due to the lackof interest of the younger generation. As for introducing and educating the making of theoriginal Jelekong golek puppets, one of them is to create educational media in the form ofpicture storybooks with illustrations that are suitable for children to read. The purpose ofthis study is to find out the design ofeducational media in the form of illustrated booksabout making wayang golek by utilizing proper visualization so that theycan know andpreserve the original wayang golekJelekong. Research data were collected through directobservation toJelekong, interviews with related resource persons, and literature studiesusing qualitative research methods. Keywords: Wayang Golek Jelekong, wayang golek craftsmen, educational media, illustration.
PERANCANGAN DESAIN KEMASAN POTENSI WISATA KULINER DESA NAGREG KENDAN KABUPATEN BANDUNG Nabila Azmi, Hanai; Denny Nugraha, Novian; Sri Soedew, Sri
eProceedings of Art & Design Vol. 11 No. 4 (2024): Agustus 2024
Publisher : Telkom University

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Abstract

Nagreg Kendan Village is a village that is currently being developed to become a tourist destination. Besides its natural and cultural tourism potentials, Nagreg Kendan Village also has culinary tourism from several Micro, Small, and Medium Enterprises (MSME) actors that produce village flagship culinary products. However, the strategies to increase attractiveness and selling power of the culinary tourism potentials in the village are still minimal, so it is not widely known among the public, especially tourist. The packaging used mostly still uses simple packaging, does not yet display the visual identity of Nagreg Kendan Village and the characteristic of the product. The purpose of this research is to create packaging design to introduce it to public, especially tourist, increase attractiveness and selling power, as well as to become a characteristic of the culinary tourism potentials of Nagreg Kendan Village. The data collection methods used in compiling this final assignment report are: observation, interviews, and literature review. Keywords: Packaging design, Nagreg Kendan Village, Culinary tourism
PERANCANGAN DESAIN KEMASAN POTENSI WISATA KULINER DESA NAGREG KENDAN KABUPATEN BANDUNG Nabila Azmi, Hana; Denny Nugraha, Novian; Soedewi, Sri
eProceedings of Art & Design Vol. 11 No. 4 (2024): Agustus 2024
Publisher : Telkom University

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Abstract

Nagreg Kendan Village is a village that is currently being developed to becomea tourist destination. Besides its natural and cultural tourism potentials, Nagreg KendanVillage also has culinary tourism from several Micro, Small, and Medium Enterprises(MSME) actors that produce village flagship culinary products. However, the strategies toincrease attractiveness and selling power of the culinary tourism potentials in the villageare still minimal, so it is not widely known among the public, especially tourist. Thepackaging used mostly still uses simple packaging, does not yet display the visual identityof Nagreg Kendan Village and the characteristic of the product. The purpose of thisresearch is to create packaging design to introduce it to public, especially tourist, increaseattractiveness and selling power, as well as to become a characteristic of the culinarytourism potentials of Nagreg Kendan Village. The data collectionmethods used incompiling this final assignment report are: observation, interviews, and literature review. Keywords: Packaging design, Nagreg Kendan Village, Culinary tourism
PERANCANGAN DESTINATION BRANDING SEBAGAI MEDIA PROMOSI DESA WISATA Syaharani Putri, Fitri; Azharyandi Siswanto, Riky; Apsari, Diani
eProceedings of Art & Design Vol. 11 No. 4 (2024): Agustus 2024
Publisher : Telkom University

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Abstract

Bandung is an Indonesian city located in the province of West Java. The city isone of the important centers on the island of Java which is famous for its various aspectsof culture, education, and tourism. Bandung is a city that has a variety of tourism, such asnature tourism, arts, culinary and many more. Not only in the city center, the regency areaalso has tours that are no less interesting. One of the potential natural attractions andcultural arts in Bandung Regency is located in Cibiru Wetan Village. However, Cibiru WetanTourism Village does not yet have Destination Branding and promotional media that are consistent and strong enough. This research is a research using mixed methods. The datacollection process was carried out by means of observation, questionnaires, interviews andalso literature studies. The analysis method used is SWOT analysis method and visual dataanalysis. The results of the design are instructions for using a visual identity onpromotional media that can show the unique values possessed by the Cibiru Wetan touristvillage. This research aims to design Destination Branding for Cibiru Wetan TourismVillage and its application on promotional media. The results of this research are expected to help the development of promotion and branding of Cibiru Wetan Village. So that it canincrease awareness and also tourists who visit. The study of thissubject is very useful forunderstanding how to use visual identity properly and correctly so that it becomes aconsistent identity, and is expected to be a solution to existing problems. Keywords: destination branding, Tourism Village, promotional media
PERANCANGAN ENVIRONMENTAL GRAPHIC DESIGN DESA WISATA NAGREG KENDAN KABUPATEN BANDUNG Waren, Aryna; Denny Nugraha, Novian; Soedewi, Sri
eProceedings of Art & Design Vol. 11 No. 4 (2024): Agustus 2024
Publisher : Telkom University

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Abstract

With a wide range of potential destinations, Nagreg Kendan Village is includedin one of the tourist village programsHowever, due to the fact that Nagreg Kendan is anew community or the outcome of Nagreg community's land development, this NagregCounty Village still lacks the means and means of information, such as hints or directionsfor visitors, so that visitors can be lost and less comfortable when arriving at existingdestinations. For that, this research and design are useful to create a solution that isenvironmental graphic design, signage, and wayfinding for Nagreg Tourism Village ofKendan. The goal of this strategy is to effectively and efficiently save time forvisitors who are unfamiliar with the new environment they are visiting, as well asto assist and facilitate them in getting clear and comfortable information. This studyemployed design methodologies, EGD methods, which included descriptive and matrixanalysis, as well as qualitative methods such data collecting through observations,interviews, and library studies. Keywords: environmental graphic design, signage, wayfinding, Nagreg Kendan Village, Tourist Village
PERANCANGAN KEMASAN PRODUK UMKM SONOKANA BAKERY DI KABUPATEN BANDUNG Rahmi Nurul Ihsani, Tengku; Eridani Naufalina, Fariha; Krisna Aditya, Dimas
eProceedings of Art & Design Vol. 11 No. 4 (2024): Agustus 2024
Publisher : Telkom University

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Abstract

MSMEs (Micro, Small and Medium Enterprises) have a significant role in the country's economic growth. Based on data from the Ministry of Cooperatives and MSMEs, the contribution of MSMEs to the Indonesian economy includes the ability to absorb 97% of the total existing workforce and can collect up to 60.4% of total investment. Sonokana Bakery is an MSME that sells various types of bread and donuts inspired by Japanese butter cookies. The problems faced by Sonokana Bakery are the lack of recognition of the product by pupils and students, the lack of visual identity in the packaging design for Sonokana Bakery products, and the lack of attractiveness of Sonokana Bakery product packaging compared to similar projects. This research uses data collection methods through a qualitative approach in the form of observation, interviews, documentation and literature study, as well as visual analysis methods, SWOT matrix analysis and matrix analysis, with the aim of increasing the selling power of Sonokana Bakery products and targets through more attractive packaging designs, has a visual identity and shows complete information. With good packaging design, it is hoped that consumers will believe in the quality of Sonokana Bakery products and increase the brand quality and selling value of Sonokana Bakery products so that they can compete with other competitors and get a wider target market. Keywords: packaging design, MSMEs, Sonokana Bakery
PERANCANGAN MEDIA BRAND COMMUNICATION UNTUK MENINGKATKAN AWARENESS CAF… BABA SWITA Nugraha, Aditia; Lukito, Wahyu; Mulya Prajana, Adya
eProceedings of Art & Design Vol. 11 No. 4 (2024): Agustus 2024
Publisher : Telkom University

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Abstract

The phenomenon of the emergence of various cafes in Indonesia has become aneveryday sight. It can be seen from the many cafes that have sprung up from big cities to small towns, including the city of Bandung. Baba Swita is a new cafe in the city of Bandung.Baba Swita's advantages and potential are regularly communicated through only a few media platforms used, and it does not yet have maximum brand communication media,both online and offline, and wants to increase promotional efforts to further increase its awareness. To cover its target market widely, Baba Swita only consistently communicatesvia social media platforms in the form of Instagram. The phenomenon of the high level of the cafe industry and the rapid development of information media, Baba Swita needs tohave good brand communication in order to maintain and cover a wider market, namely by designing media and design systems and their application to communication media aspart of brand communication. This research was carried out by collecting data through literature study, observation, interviews and questionnaires which were then analyzedusing the SWOT analysis method, comparisonmatrix analysis, Consumer Insight and Consumer Journey. Keywords: design, brand communication, cafÈ, awareness, information development, media

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