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Firman Syah
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firman.syah@bisnis.pnj.ac.id
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Gedung Administrasi Niaga Politeknik Negeri Jakarta Jl. Prof. DR. G.A. Siwabessy, Kampus Universitas Indonesia Depok 16425
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INDONESIA
Jurnal Bisnis Event
Published by Politeknik Negeri Jakarta
ISSN : -     EISSN : 29631971     DOI : https://doi.org/10.32722
Core Subject : Social,
Social Sciences
Jurnal Bisnis Event adalah jurnal yang menerbitkan hasil penelitian di bidang bisnis MICE (Meeting, Incentive, Convention and Exibition). Jurnal Bisnis Event menerima artikel yang berhubungan dengan bisnis, perdagangan, perdagangan elektronik, pameran, pariwisata, organizer, manajemen, sumberdaya manusia, dan logistik Jurnal ini diterbitkan empat kali setahun, pada bulan Februari, Mei, Agustus dan November oleh Politeknik Negeri Jakarta, Indonesia. Jurnal Bisnis Event menerbitkan edisi pertamanya: Vol. 1, No. 1, 2020 pada bulan Februari dan jurnal menerbitkan artikelnya dalam bahasa Indonesia. Proses review dalam jurnal ini menggunakan double-blind peer-review, yang berarti identitas reviewer dan penulis dirahasiakan dari reviewer, dan sebaliknya.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 82 Documents
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Analisis Kinerja Pemasaran Digital Berbasis KPI. Studi Kasus Pada UMKM Destinasi Wisata Ekonomi Kreatif Situ Gede Kota Bogor Kurniawan Widagdyo
Bisnis Event Vol. 7 No. 26 (2026): Jurnal Bisnis Event
Publisher : Program Studi MICE, Jurusan Administrasi Niaga, Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/bev.v7i26.8381

Abstract

The development of the Situ Gede tourism area in Bogor City as a creative economy-based destination is part of the implementation of regional tourism development policies outlined in the 2022 Regional Tourism Development Master Plan (RIPPARDA). This area holds significant potential in strengthening Bogor City's image as a creative city that emphasizes community empowerment and environmental sustainability. One of the key elements in this development is the presence of Micro, Small, and Medium Enterprises (MSMEs), which have grown organically and play an important role in enhancing the attractiveness of the destination. This study aims to analyze the level of KPI-based digital marketing utilization among MSMEs in the Situ Gede area. The research employs a descriptive qualitative approach through field observations and in-depth interviews. The findings indicate that, out of 11 active MSMEs, the level of digital marketing adoption is categorized as moderate, with social media being the dominant promotional tool. However, performance indicators such as engagement rate, content consistency, and the utilization of Search Engine Optimization (SEO) and geo-tagging remain relatively low. The results highlight the need for continuous assistance and capacity building for MSME actors in optimizing digital marketing strategies, including the use of SEO, Social Media Optimization (SMO), and marketplace platforms to enhance marketing effectiveness and competitiveness. These efforts are expected to improve MSME performance while strengthening the creative economy-based tourism ecosystem in Situ Gede.
PENGARUH PEMANFAATAN TEKNOLOGI TERHADAP KEAMANAN LINGKUNGAN WISATA SITU CILODONG Firman Syah; Tantri Sari Safitry; Karbala Madania
Bisnis Event Vol. 7 No. 27 (2026): Jurnal Bisnis Event
Publisher : Program Studi MICE, Jurusan Administrasi Niaga, Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/bev.v7i27.8736

Abstract

The purpose of this paper is to examine the use of technology for the security of the Situ Cilodong tourist environment. The local tourism potential in the area can encourage sustainable community participation. Using a mix of methods including field observations, group discussions with the community and the Tourism Awareness Group (Pokdarwis), and calculations using SPSS 25 related to the concept of tourism awareness and community-based destination development, the results show that Situ Cilodong is one of the natural tourism potentials in Depok City, which has attractions in the form of lakes and open spaces utilized by the community for recreation and social activities. However, this tourism potential has not been optimally maximized, both in terms of management, promotion, and community participation in the development of tourist destinations. During the FGD, problems arose with waste and security and order, so that information technology is needed that can be utilized in terms of tool use, benefits, and minimizing risks even through minimal training from the Pokdarwis. CCTV was chosen to monitor the movement of the entire area while maintaining the comfort of local residents and tourists in a sustainable manner.

Page 9 of 9 | Total Record : 82

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