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Jurnal Bisnis Event
Published by Politeknik Negeri Jakarta
ISSN : -     EISSN : 29631971     DOI : https://doi.org/10.32722
Core Subject : Social,
Social Sciences
Jurnal Bisnis Event adalah jurnal yang menerbitkan hasil penelitian di bidang bisnis MICE (Meeting, Incentive, Convention and Exibition). Jurnal Bisnis Event menerima artikel yang berhubungan dengan bisnis, perdagangan, perdagangan elektronik, pameran, pariwisata, organizer, manajemen, sumberdaya manusia, dan logistik Jurnal ini diterbitkan empat kali setahun, pada bulan Februari, Mei, Agustus dan November oleh Politeknik Negeri Jakarta, Indonesia. Jurnal Bisnis Event menerbitkan edisi pertamanya: Vol. 1, No. 1, 2020 pada bulan Februari dan jurnal menerbitkan artikelnya dalam bahasa Indonesia. Proses review dalam jurnal ini menggunakan double-blind peer-review, yang berarti identitas reviewer dan penulis dirahasiakan dari reviewer, dan sebaliknya.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 67 Documents
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POTENSI AMBASSADOR PADA ASOSIASI PROFESI DI INDONESIA DALAM MENDORONG PEMENANGAN BIDDING KONFERENSI Christina Lipuringtyas Rudatin; Wardhani, Annisa Wardhani; Heri Setyawan; Firman Syah; Muhammad Iqbal Katik Rajo Endah
Bisnis Event Vol. 6 No. 22 (2025): Jurnal Bisnis Event
Publisher : Program Studi MICE, Jurusan Administrasi Niaga, Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/bev.v6i22.7560

Abstract

International meetings (either conferences or other forms of meetings) that are held certainly have implications for the image of the host. The organization of the event represents the destination/country that acts as the host. The potential to organize international meetings can come from several market segments, one of which is the association market segment, especially professional associations affiliated with international or world-class associations. The main reason for preparing the Ambassador Program is that the majority of international association meetings that occur periodically and alternate between countries require a kind of competitive bidding process involving local or national contacts to submit proposals or invitations (ICCA, 2012). This research was conducted to increase the number of international association conferences held in order to improve Indonesia's competitiveness as a MICE Destination. The method that will be used is the exploratory method by conducting desk research and respondent surveys to professional associations affiliated with international associations. Keyword: Ambassador Program, Bidding, Association Conference, MICE
Peningkatan Kemampuan Berbicara Bahasa Inggris Mahasiswa MICE melalui Pendekatan Project-Based Learning (PBL) di Politeknik Negeri Jakarta Safitry, Tantri Sari; Akbar, Djuni; Syafganti, Imam
Bisnis Event Vol. 6 No. 22 (2025): Jurnal Bisnis Event
Publisher : Program Studi MICE, Jurusan Administrasi Niaga, Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/bev.v6i22.7583

Abstract

This study aims to assess the impact of implementing project-based learning (PBL) in English for Specific Purposes (ESP) classes at a vocational university. The research was conducted within the Business English department, with a specific focus on students majoring in Event Management or MICE (Meeting, Incentive, Convention, Exhibition) programs. The primary skill under investigation in this study is students' speaking abilities, particularly in the context of drama performance. A qualitative research approach was employed to explore the students' learning processes. Data collection methods included conducting semi-structured interviews, classroom observations, logbook entries, and evaluations of student performances, involving a total of 90 student participants. Subsequently, data analysis entailed an interpretation process and coding. the findings of this study reveal that the use of PBL in ESP classes significantly improved students' English-speaking skills, benefitting approximately 80% of the participants. Furthermore, the PBL approach not only enhanced speaking proficiency but also contributed to the development of discipline among students, motivating them to actively address learning challenges.
PROSES PERSIAPAN PROGRAM BUSINESS MATCHING DALAM PAMERAN PLASTICS AND RUBBER INDONESIA 2023 OLEH PT PAMERINDO INDONESIA Inayah Putri, Nabilah; Setyawan, Heri
Bisnis Event Vol. 6 No. 23 (2025): Jurnal Bisnis Event
Publisher : Program Studi MICE, Jurusan Administrasi Niaga, Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/bev.v6i24.6997

Abstract

The business matching program is a crucial element in supporting the growth and development of the MICE industry. One of the key roles of this program is to enhance sales by providing a direct meeting platform between business actors and potential consumers. The Plastics and Rubber Indonesia 2023 exhibition by PT Pamerindo Indonesia reflects a focus on the practical application of the business matching program in a specific exhibition. The purpose of this report is to present information on the preparation and implementation process, as well as the challenges and solutions undertaken in the Business Matching program at the Plastics and Rubber Indonesia 2023 exhibition. The research method used is qualitative with a descriptive approach. The results of this study indicate that the preparation process for the Business Matching program at the Plastics and Rubber Indonesia 2023 exhibition went well.   Keywords: Program, Business Matching, MICE, and PT Pamerindo Indonesia
Peran Content Planner Pada Media Project @Ruangmagang.id Aldawiyah, Siti; Syah, Firman; Wardhani, Annisa
Bisnis Event Vol. 6 No. 23 (2025): Jurnal Bisnis Event
Publisher : Program Studi MICE, Jurusan Administrasi Niaga, Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/bev.v6i23.7417

Abstract

With the rise of digitalization trends and the important role of social media in modern communication, understanding the role of content planners has become increasingly vital. The MICE world faces significant dynamics, especially in dealing with the need for relevant and engaging content planning to establish connections with diverse audiences. The purpose of this study is how the process of creating a content plan on Instagram @ruangmagang.id. The method used is qualitative research. Content Plan Process @ruangmagang.id, This process begins with the analysis of the target audience, followed by the search for relevant content topics and the determination of the content delivery concept. There is an emphasis on the intensity of discussion and deliberation within the team, which results in content drafts that are in accordance with the ideas of team members and company directives. Suggestions for future authors to conduct further research on the concrete impact of changing an Instagram account to a business on increasing brand awareness, by analyzing the data and statistics obtained after the change is made. Keyword: role, content planner, media project
Analisis Strategi Customer Interaction Melalui Pre-Event Virtual dalam Pemasaran Trade Expo Indonesia 2024 Kamiil, Muhammad Daffa; Akbar, Djuni
Bisnis Event Vol. 6 No. 23 (2025): Jurnal Bisnis Event
Publisher : Program Studi MICE, Jurusan Administrasi Niaga, Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/bev.v6i23.7657

Abstract

This study analyzes the effectiveness of customer interaction strategies implemented during the virtual pre-event seminars of Trade Expo Indonesia (TEI) 2024, with a focus on their contribution to enhancing trust and participation among international buyers. Employing a qualitative case study approach on the official organizer of TEI 2024, this research draws on data collected through participatory observation and documentation analysis of seminars targeting the Japanese, Dutch, and East African markets. The findings highlight that interaction models centered on direct dialogue with official government trade representatives—such as Trade Attachés and the Indonesian Trade Promotion Center (ITPC)—serve as a critical factor. This strategy achieved up to a 90% participation rate, demonstrating that interactive sessions, particularly discussions and Q&A segments, significantly reinforce buyer trust. Implicatively, the study suggests that pre-event virtual strategies emphasizing authoritative interaction may serve as an effective model for international B2B event marketing, functioning as a catalyst to foster engagement and convert audiences into exhibition participants.
Linked and Match Antara Program Studi MICE Politeknik Negeri Jakarta Dengan PT MD Media: Studi Kasus Penilaian Beban Kerja 2024 Gultom, Hosea David; Judisseno, Rimsky K.
Bisnis Event Vol. 6 No. 23 (2025): Jurnal Bisnis Event
Publisher : Program Studi MICE, Jurusan Administrasi Niaga, Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/bev.v6i23.7668

Abstract

Vocational education aims to produce graduates who are ready for work and aligned with industry needs. This study analyzes the 'link and match' between the curriculum of the MICE (Meeting, Incentive, Convention, and Exhibition) Study Program at the Polytechnic Negeri Jakarta (PNJ) and work practices in the event organizer industry, through a case study of workload assessment at PT Metra Digital Media (MD Media). The objective of this research is to evaluate the alignment between theories acquired during lectures and their practical application in the professional world, particularly in event management. This study employed a qualitative method, with data collection techniques including direct observation, interviews, and documentation during a three-month internship period. The analysis results indicate a significant correlation between subjects such as Logistics Management, Site Inspection, Corporate Event, Special Event, and Convention Planning, and the tasks performed at PT MD Media, with an average suitability percentage ranging from 65% to 90%. Nevertheless, the gap analysis revealed that field practice demands more flexible adaptation and the handling of more complex aspects compared to the theoretical frameworks taught. In conclusion, there is a good 'link and match' between the PNJ MICE study program and industry needs, where theoretical knowledge serves as a crucial foundation for professional practice. However, the development of dynamic practical competencies remains necessary to effectively meet industry challenges. Keywords: Link and Match, MICE, Workload Analysis, Event Management, Vocational Education
PERAN MANAJEMEN RISIKO DALAM MENINGKATKAN KINERJA PERUSAHAAN EVENT ORGANIZER Prabowo, Eko
Bisnis Event Vol. 6 No. 23 (2025): Jurnal Bisnis Event
Publisher : Program Studi MICE, Jurusan Administrasi Niaga, Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/bev.v6i23.7746

Abstract

Indonesia’s event and MICE (Meetings, Incentives, Conferences, and Exhibitions) industries have demonstrated rapid growth over the past decade, contributing significantly to the country’s tourism and creative economy sectors. However, this progress has been accompanied by increased exposure to external disruptions, most notably the Covid-19 pandemic. In this volatile and competitive landscape, event organizer (EO) firms are required to adopt adaptive and forward-looking risk management strategies to ensure performance sustainability. This study aims to examine the relationship between risk management and organizational performance within the Indonesian event industry, with a particular focus on the financial and operational dimensions of risk. Employing a descriptive quantitative approach, data were collected from 100 EO and MICE business operators across Indonesia. Structural equation modeling using Partial Least Squares (PLS-SEM) was applied to test the proposed model. Findings reveal that both financial risk (β = 0.297, p = 0.020) and operational risk (β = 0.370, p = 0.003) have a statistically significant and positive impact on firm performance. Together, these factors account for 69.2% of the variance in performance outcomes (R² = 0.692). The results emphasize the importance of implementing systematic and anticipatory risk management practices to enhance business resilience and competitive advantage. By identifying key risk factors that influence EO performance, this study contributes to a deeper understanding of strategic management in the event industry and offers practical implications for improving firm responsiveness amid an increasingly dynamic global environment.

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