cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Firman Syah
Contact Email
firman.syah@bisnis.pnj.ac.id
Phone
+628567170783
Journal Mail Official
firman.syah@bisnis.pnj.ac.id
Editorial Address
Gedung Administrasi Niaga Politeknik Negeri Jakarta Jl. Prof. DR. G.A. Siwabessy, Kampus Universitas Indonesia Depok 16425
Location
Kota depok,
Jawa barat
INDONESIA
Jurnal Bisnis Event
Published by Politeknik Negeri Jakarta
ISSN : -     EISSN : 29631971     DOI : https://doi.org/10.32722
Core Subject : Social,
Social Sciences
Jurnal Bisnis Event adalah jurnal yang menerbitkan hasil penelitian di bidang bisnis MICE (Meeting, Incentive, Convention and Exibition). Jurnal Bisnis Event menerima artikel yang berhubungan dengan bisnis, perdagangan, perdagangan elektronik, pameran, pariwisata, organizer, manajemen, sumberdaya manusia, dan logistik Jurnal ini diterbitkan empat kali setahun, pada bulan Februari, Mei, Agustus dan November oleh Politeknik Negeri Jakarta, Indonesia. Jurnal Bisnis Event menerbitkan edisi pertamanya: Vol. 1, No. 1, 2020 pada bulan Februari dan jurnal menerbitkan artikelnya dalam bahasa Indonesia. Proses review dalam jurnal ini menggunakan double-blind peer-review, yang berarti identitas reviewer dan penulis dirahasiakan dari reviewer, dan sebaliknya.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 82 Documents
 5   6   7   8   9 
Proses Promosi Melalui Media Sosial untuk Event Genrevolusi oleh Genvoice by PT Koran Jakarta Sarah Qiptiah Putri; Sudarno Sudarno; Fauzi Mubarak; Yuningsih Yuningsih
Bisnis Event Vol. 7 No. 27 (2026): Jurnal Bisnis Event
Publisher : Program Studi MICE, Jurusan Administrasi Niaga, Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/bev.v7i27.7797

Abstract

Social media plays an important role in the lives of Generation Z. As digital natives, they utilize these platforms not only to socialize but also to access information and engage with social and cultural issues. This opens up business opportunities for organizations to interact with them through digital content marketing and relevant campaigns. Genvoice, a media platform that targets young audiences, organized the “GenRevolusi” event to educate and empower Generation Z by combining both digital and offline activities. This study explores the social media promotional strategy implemented by Genvoice for the GenRevolusi event. The researcher was directly involved in content creation, scheduling, publishing, and audience engagement as part of the internship program. Using qualitative methods such as observation, interviews, document analysis, and literature review, this study highlights how planning, visual appeal, and real-time interaction affect reach and engagement. Strong storytelling, consistent branding, and tailored formats help boost visibility, while challenges like limited time, budget, and content adaptation across platforms require strategic planning to ensure meaningful audience involvement.
Exploring the Dynamics of Price Competitiveness and Tourism Openness in Enhancing Bandung City’s Local Revenue Asterina Anggraini; Annisa Wardhani; Meisa Sofia; Nuraeni Hadiati Farhani; Diara Nazifa Rizqi Kamalia
Bisnis Event Vol. 7 No. 26 (2026): Jurnal Bisnis Event
Publisher : Program Studi MICE, Jurusan Administrasi Niaga, Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/bev.v7i26.6856

Abstract

This study analyses the dynamics of the Price Competitiveness Indicator (PCI) and Openness Indicator (OI) in driving Bandung City's Local Own-Source Revenue (PAD) during the 2019-2023 period. A quantitative descriptive method with trend analysis was used to map the changing patterns of these three variables. The results show that PCI has a strong positive correlation with PAD, where a sharp decline in 2020 due to the COVID-19 pandemic was followed by a significant recovery through 2023. In contrast, the contribution of OI to PAD was relatively small and weak, although it showed an increasing trend post-pandemic. The study's conclusion indicates that price competitiveness is the main short-term driver of PAD, while openness is more strategic for long-term growth. The policy implication is the need for a balance between price stabilization strategies and enhancing destination openness.
Peningkatan Literasi Pengelolaan Keuangan Melalui Event BERANDA X OJK 2023 Nabiilah Rizky Auliya; Imam Syafganti; Muhammad Iqbal Katik Rajoendah; Annisa Wardhani; Yuningsih Yuningsih
Bisnis Event Vol. 7 No. 25 (2026): Jurnal Bisnis Event
Publisher : Program Studi MICE, Jurusan Administrasi Niaga, Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/bev.v7i25.6871

Abstract

Financial literacy is a fundamental necessity that everyone should possess to avoid financial issues. The Financial Services Authority (Otoritas Jasa Keuangan) is endeavoring to expand its financial literacy campaign program aimed at educating and enhancing the financial literacy of the community, with the current primary target being Housewives. Efforts supporting the Financial Services Authority's program to achieve this goal include socialization through the organization of the talk show event "Beranda (Belajar Antar Bunda)". To achieve this objective, the approach involves organizing the talk show event and conducting research using observation methods and questionnaires among the participants of the talk show event. The results of this research indicate that the "Beranda" talk show event was successfully conducted, as it provided benefits in financial management and significantly increased knowledge and awareness of financial literacy among the participants of the "Beranda" talk show event.
Proses Penyelenggaraan Event Musyawarah Nasional Organisasi Profesi Pejabat Pengawas Lingkungan Hidup Tahun 2023 Oleh PT Genesia Dwi Mitra Astri Amalia Ramadhona; Muhammad Iqbal Katik Rajoendah
Bisnis Event Vol. 7 No. 26 (2026): Jurnal Bisnis Event
Publisher : Program Studi MICE, Jurusan Administrasi Niaga, Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/bev.v7i26.6877

Abstract

Environmental pollution and damage are increasing, this condition directly or indirectly disturbs human life. In this case, it is necessary to make comprehensive efforts in the form of effective, consistent, and consistent law enforcement from the Pejabat Pengawas Lingkungan Hidup (PPLH). One of the things that PPLH did to form this professional organization was to hold the first Organisasi Profesi Pejabat Pengawas Lingkungan Hidup National Conference in 2023 online and offline on Wednesday 6 December 2023, appointing PT Genesia Dwi Mitra as the event organizer. This research aims to determine the process of organizing the 2023 Organisasi Profesi Pejabat Pengawas Lingkungan Hidup National Conference. The author uses qualitative methods by collecting data through observation, documentation, and literature study. The findings obtained were that PT Genesia Dwi Mitra had carried out the stages of preparation and implementation of the event properly referring to the terms of reference (ToR) provided by the client.
Proses Pengadaan Barang Event "Floriculture Indonesia International Expo" Divisi Procurement PT Fasen Creative Quality Revica Chika Wahyudi; Firman Syah
Bisnis Event Vol. 7 No. 26 (2026): Jurnal Bisnis Event
Publisher : Program Studi MICE, Jurusan Administrasi Niaga, Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/bev.v7i26.7422

Abstract

The rapid development of the event industry in Indonesia, especially in the exhibition sector, has become an importantplatform for companies to introduce products, establish business networks, and attract investors and tourists. Largescale exhibitions have a positive impact on the local economy, including the transportation, accommodation, andhospitality sectors. This study aims to analyze the process of demand to procurement of goods at events carried out bythe procurement division and identify the main obstacles faced by the procurement division in the procurement processfor exhibition events, especially in terms of time, cost and quality of goods. The data analysis method used by the authoris a descriptive qualitative method. The procurement process in the procurement division includes several stagesincluding the vendor search and selection process, the vendor payment process and the goods receipt process duringloading. Each process has its own procedure. In carrying out its duties, the procurement division faces several obstaclesthat often occur, namely the difficulty in finding vendors that meet needs, long communication with vendors, differencesin expectations between vendors and event organizers, price negotiations and internal decision-making that take a longtime, goods sent do not match specifications, quantity, or are damaged, and technical obstacles, but all these obstaclescan be overcome by implementing effective solutions and taking anticipatory steps.
PROSES REGISTRASI PADA ACARA INDONESIA INTERNATIONAL SUSTAINABILITY FORUM (IISF) 2024 Amelia Diah Puspita Puspita; Sudarno Sudarno; Noni Noerkaisar; Karbala Madania
Bisnis Event Vol. 7 No. 25 (2026): Jurnal Bisnis Event
Publisher : Program Studi MICE, Jurusan Administrasi Niaga, Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/bev.v7i25.7720

Abstract

This study examines the multifaceted registration process implemented for the Indonesia International Sustainability Forum (IISF) 2024, assessing its efficiency and impact on overall event management. As a nation with significant natural resources, Indonesia’s commitment to sustainable development is paramount, making IISF a vital platform for advancing green initiatives. The research adopts a qualitative and comparative analysis methodology, drawing insights from direct observation, detailed meeting minutes, and a comprehensive case study conducted during a six-month internship at Kadin Indonesia. Key findings reveal a comprehensive online pre-registration, a stringent participant verification process guided by a specific matrix, and a streamlined re-registration procedure using QR codes and RFID technology. The paper also identifies and discusses specific challenges encountered, such as data accuracy and managing diverse participant expectations, alongside the practical solutions implemented. This research underscores the critical role of an effective and user-friendly registration system in the successful execution of large-scale international MICE (Meetings, Incentives, Conventions, and Exhibitions) events, offering valuable lessons and best practices for future event planning and contributing to the body of knowledge in professional event management.
Implementasi IMPLEMENTASI MICE EVENT DALAM PROGRAM IISMA-E DI FRANKFURT SCHOOL OF FINANCE AND MANAGEMENT aura syaliha; Imam Syafganti; Christina L. Rudatin
Bisnis Event Vol. 7 No. 25 (2026): Jurnal Bisnis Event
Publisher : Program Studi MICE, Jurusan Administrasi Niaga, Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/bev.v7i25.7721

Abstract

The Indonesian International Student Mobility Awards for Entrepreneurs (IISMA-E) program is an initiative by the Ministry of Education, Culture, Research, and Technology of the Republic of Indonesia aimed at providing international exposure for vocational students. This study aims to describe the implementation of MICE (Meeting, Incentive, Conference, Exhibition) activities carried out during the IISMA-E program at the Frankfurt School of Finance and Management, Germany. This research uses a qualitative descriptive method with data collected through direct observation and documentation. The results show that the application of MICE in this program provided students with practical experience in organizing international-scale events, expanding professional networks, and understanding global work culture. The two main events analyzed in this study were the Asia Berlin Summit and the Panel Discussion with the Consulate General of Indonesia in Frankfurt. Keyword: MICE, IISMA-E, international event, vocational students, global experience
Karakteristik Pemilihan Venue Pameran oleh Perusahaan Penyelenggara Pameran di Jakarta Fauzi Mubarak; Rimsky K. Judisseno; Heri Setyawan
Bisnis Event Vol. 7 No. 25 (2026): Jurnal Bisnis Event
Publisher : Program Studi MICE, Jurusan Administrasi Niaga, Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/bev.v7i25.8067

Abstract

This study aims to identify the factors influencing Professional Exhibition Organizers (PEOs) in selecting exhibition venues in Jakarta. As Indonesia’s economic hub, Jakarta provides several large-scale facilities such as the Jakarta Convention Center (JCC), Indonesia Convention Exhibition (ICE) BSD, and Jakarta International Expo (JIExpo) Kemayoran. The study employs a quantitative-descriptive approach through a survey of 120 active PEOs and in-depth interviews with key venue managers. Data were analyzed using descriptive statistics, Pearson correlation, and Exploratory Factor Analysis (EFA). The results show five main factors affecting venue selection: (1) accessibility and transport, (2) facilities and flexibility, (3) service and professionalism, (4) image and reputation, and (5) pricing and administrative convenience. ICE BSD and JCC are the most preferred venues for their reliability and reputation. The findings conclude that venue selection decisions are driven more by experiential value and operational efficiency rather than rental cost. The study recommends the development of a digital platform, “Jakarta MICE Venue Hub”, to enhance collaboration and competitiveness of Jakarta’s MICE industry.
THE ROLE OF ICE BREAKING IN SHAPING THE LEARNING ENVIRONMENT AND ENHANCING PARTICIPANT SATISFACTION Pratiwi Pratiwi
Bisnis Event Vol. 7 No. 25 (2026): Jurnal Bisnis Event
Publisher : Program Studi MICE, Jurusan Administrasi Niaga, Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/bev.v7i25.8178

Abstract

This study investigates the influence of ice-breaking activities on the learning environment and participant satisfaction in community-based training programmes, particularly those linked to educational events in the MICE sector. Even though ice breaking is used a lot, there are not much empirical evidence about how it affects training outcomes. This research examines the direct effects of ice breaking on the learning environment, its impact on participant satisfaction, and the mediating role of the learning environment. A quantitative explanatory design was employed, involving 158 participants who participated in organised nonformal training sessions organised by the Institut Pariwisata Tedja Indonesia in 2025. Data were gathered by a 24-item questionnaire and evaluated using PLS-SEM with SmartPLS, encompassing assessments of convergent validity, discriminant validity, and reliability. Results indicate that ice breaking markedly enhances the learning environment (β = 0.783, p < 0.001). The learning environment has a big effect on the link between ice breaking and how happy participants are (β = 0.573, p < 0.001). A significant albeit modest direct effect of ice breaking on satisfaction was seen (β = 0.191, p = 0.003). The results show that well-structured opening activities improve psychological readiness, engagement, and positive emotional states, which in turn improve the overall training experience for participants. The study contributes to the literature on experiential learning and offers practical guidance for facilitators and event organisers to develop more engaging and effective training programmes.
MENGUKUR PROKSI KEPUASAN PENGUNJUNG EVENT DARI FOTO DOKUMENTASI MENGGUNAKAN COMPUTER VISION PADA HOWELL EXPO Restu Jati Saputro; Ratri Kurniasari
Bisnis Event Vol. 7 No. 26 (2026): Jurnal Bisnis Event
Publisher : Program Studi MICE, Jurusan Administrasi Niaga, Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/bev.v7i26.8350

Abstract

Event satisfaction is commonly measured through post-event surveys, yet such instruments are retrospective and vulnerable to memory bias. This study examines whether event documentation photos can be used to construct an auditable satisfaction proxy through computer vision. The workflow combined media inventory, duplicate removal, face quality filtering, face re-detection, face cropping, and smile-based expression proxy scoring. From 1,835 documentation files, 1,739 JPG photos were identified as the main image source. After quality screening, 236 photos were categorized as suitable or moderately suitable for expression analysis. Among them, 178 photos (75.42%) were classified as positive smiling, 56 photos (23.73%) as neutral or non-smiling, and 2 photos failed face re-detection. The average satisfaction proxy score reached 0.653 on a 0-1 scale, indicating that the atmosphere of Howell Expo 2025 was generally positive. The findings suggest that the event was sufficiently successful in creating a positive visitor experience, although the resulting score should be interpreted as an operational proxy rather than a direct measurement of individual emotion.

Page 8 of 9 | Total Record : 82

 5   6   7   8   9 

Filter by Year

2020 2026


Reset
Filter By Issues
All Issue Vol. 7 No. 27 (2026): Jurnal Bisnis Event Vol. 7 No. 26 (2026): Jurnal Bisnis Event Vol. 7 No. 25 (2026): Jurnal Bisnis Event Vol. 6 No. 23 (2025): Jurnal Bisnis Event Vol. 6 No. 22 (2025): Jurnal Bisnis Event Vol. 6 No. 21 (2025): Jurnal Bisnis Event Vol. 5 No. 20 (2024): Jurnal Bisnis Event Vol. 5 No. 19 (2024): Jurnal Bisnis Event Vol. 4 No. 16 (2023): Jurnal Bisnis Event Vol. 4 No. 15 (2023): Jurnal Bisnis Event Vol. 4 No. 14 (2023): Jurnal Bisnis Event Vol. 4 No. 13 (2023): Jurnal Bisnis Event Vol. 2 No. 6 (2021): Jurnal Bisnis Event Vol. 2 No. 5 (2021): Jurnal Bisnis Event Vol. 1 No. 4 (2020): Jurnal Bisnis Event Vol. 1 No. 3 (2020): Jurnal Bisnis Event Vol. 1 No. 2 (2020): Jurnal Bisnis Event Vol. 1 No. 1 (2020): Jurnal Bisnis Event More Issue