Economics and Business Journal
Economics and Business Journal (ECBIS) | ISSN (e): 2963-7589 is an international peer-reviewed, open access scientific journal dedicated to the advancement and dissemination of research results that support high-level research in the fields of Economics, Management and Business, this journal publishes articles six times a year in January, March, May, July, September, and November. The Journal is particularly interested in papers relevant to the whole economic and business issues, comprised of three salient disciplines: (1) economics, (2) business administration, and (3) accounting. These fields are furthermore divided into the following specific areas: Economics: Public Economics, International Economics, Development Economics, Monetary Economics, Financial Economics, Game Theory. Business : Finance, Marketing, Human Resource Management, Strategic Management, Operations, Entrepreneurship, and Ethics. Accounting: Public Sector Accounting, Taxation, Financial Accounting, Management Accounting, Auditing, and Information Systems. The aforementioned areas are just indicative, and the Board of Editors is in principle welcoming rigorous articles that encompass scientific economics and business fields.
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<![CDATA[The Influence of Digital Marketing and Service Quality on Consumer Purchasing Decisions Coffee Shop Lagi Lagi CHL Makassar City ]]>
<![CDATA[Marhawati]]>;
<![CDATA[Nurhidayah, AM. Fatwa]]>;
<![CDATA[Supatminingsih, Tuti]]>;
<![CDATA[Rahmatullah]]>;
<![CDATA[Ampa, A. Tenri]]>
<![CDATA[ Economics and Business Journal (ECBIS) Vol. 2 No. 1 (2023): November ]]>
Publisher : <![CDATA[PT. Maju Malaqbi Makkarana ]]>
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DOI: 10.47353/ecbis.v1i6.96
<![CDATA[The purpose of this research is to determine the influence exerted by digital marketing and service quality on consumer purchasing decisions Coffee Shop Lagi lagi chl Makassar City. The research method used is quantitative with descriptive methodology. To collect research data for this study, questionnaires and documentation were both used. In this study, 50 people were used as samples, and the Likert scale method was used to calculate the number of samples. Partial test (t test), simultaneous test (f test), coefficient of determination (R2), and classical assumption test are the data analysis techniques used in this study. The research findings show that each factor used has a beneficial impact on consumer purchasing decisions Coffee Shop Lagi lagi chl as a result of Digital Marketing (X1) related to marketing knowledge. Quality of service (X2). Purchase decision (Y).]]>
<![CDATA[Development of Innovative Packaging Design for Madura Cassava Chips to Improve Product Competitiveness ]]>
<![CDATA[Buyung Adi Dharma]]>;
<![CDATA[Hermawan, Agus]]>;
<![CDATA[Suharsono, Naswan]]>
<![CDATA[ Economics and Business Journal (ECBIS) Vol. 2 No. 1 (2023): November ]]>
Publisher : <![CDATA[PT. Maju Malaqbi Makkarana ]]>
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DOI: 10.47353/ecbis.v2i1.100
<![CDATA[This research aims to develop the design and packaging of Madurese Cassava Chips products at Mrs X's UMKM. The research method used is a research and development model using the ADDIE model. The sample used in this study totalled 55 respondents. The data collection instrument used is a questionnaire sheet in the form of a google form. There are validation results from design experts and business practitioner experts, which are very feasible. The product was then tested on 55 respondents who were divided into two groups, namely 31 respondents were consumers of Madura Cassava Chips products who had purchased the product before development with the results being quite feasible to use and 24 respondents were consumers of Madura Cassava Chips products who had purchased the product after development with the results being very feasible to use. From the results of the pretest and posttest, it was found that there were differences in product packaging design on the competitiveness of Mrs X's MSMEs before and after developing the Madura Cassava Chips product packaging design. Based on the results that have been obtained, the development of the Madura Cassava Chips product design and packaging is very feasible to use]]>
<![CDATA[Hospitality Business Success: The Vital Role of Human Resource Training in The Digital Era ]]>
<![CDATA[Muhammad, A Fadel]]>;
<![CDATA[Devi, Ni Nyoman]]>;
<![CDATA[Goeliling, Ardiansyah]]>;
<![CDATA[Arimbawa, I Gede Arya Pering]]>;
<![CDATA[Amin, Abdul Rahim]]>
<![CDATA[ Economics and Business Journal (ECBIS) Vol. 2 No. 1 (2023): November ]]>
Publisher : <![CDATA[PT. Maju Malaqbi Makkarana ]]>
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DOI: 10.47353/ecbis.v2i1.101
<![CDATA[Human resource management (HRM) in the hospitality industry is a key element to achieving success and providing quality service to guests. HR management covers various aspects, including career planning, development, training, compensation, and performance appraisal. This research uses a qualitative approach in a descriptive research type to understand the important role of HR in the hospitality industry. Career planning and employee development help motivate and maintain employee morale, while ensuring placements that match their competencies and goals. Fair and sustainable compensation is an important factor in maintaining employee satisfaction and motivating them to perform. Performance appraisals help identify employees' strengths and weaknesses and provide the necessary feedback for improvement. In the competitive hospitality industry, effective HR management is the key to success in delivering superior service and achieving long-term business goals. This research provides insight into the importance of HR management in the hospitality industry in the digital era.]]>
<![CDATA[The Influence of Brand Value Co-Creation, Brand Trust, and Perceived Ease of Use on Interest In Investing Through Electronic Word of Mouth: Case Study on LANDX Investors ]]>
<![CDATA[Maqsuda, Janggih]]>;
<![CDATA[Sopiah]]>;
<![CDATA[Hermawan, Agus]]>
<![CDATA[ Economics and Business Journal (ECBIS) Vol. 2 No. 1 (2023): November ]]>
Publisher : <![CDATA[PT. Maju Malaqbi Makkarana ]]>
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DOI: 10.47353/ecbis.v2i1.102
<![CDATA[The contribution of MSMEs to the Indonesian economy is large, but this sector still has obstacles in obtaining capital. Therefore, referring to Indonesian Capital Market regulations, the government, through the OJK (Financial Services Authority), issued Regulation Number 37/POJK.04/2018 concerning Crowdfunding Services through information technology-based share offerings (Equity Crowdfunding). LandX is an organizer registered with ALUDI which already has OJK permission. The average level of funds collected by LandX for each project is up to 4 billion. The population in this study is 88,572 investors who have registered with LandX as of December 2022. The sample was taken using purposive sampling. The conclusion of this research is that Brand trust has a significant effect on investors' investment interest, Brand value co-creation engagement attitude has no significant effect on investors' interest in investing in LandX through e-WOM, Brand value co-creation engagement behavior has a significant effect on investors' investment interest in LandX through e-WOM, Perceived ease of use has a significant effect on investors' interest in investing in LandX through e-WOM and E-WOM has a significant effect on investors' interest in investing in LandX]]>
<![CDATA[Analysis of Non-Cash Transactions, Debit Cards, Credit Cards, and Electronic Money, on the Money Supply in Indonesia ]]>
<![CDATA[Astuty, Sri]]>
<![CDATA[ Economics and Business Journal (ECBIS) Vol. 2 No. 1 (2023): November ]]>
Publisher : <![CDATA[PT. Maju Malaqbi Makkarana ]]>
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DOI: 10.47353/ecbis.v2i1.104
<![CDATA[This study was conducted to determine the effect between the independent variable, namely non-cash transactions (debit card transactions, credit card transactions, and electronic money transactions) on the dependent variable, namely the Money Supply (M1) in Indonesia. The research was conducted using a quantitative approach and the type of research used secondary data in the form of time series data from 2012-2021 obtained from Bank Indonesia and the Central Bureau of Statistics. The purpose of this study is to determine the effect of non-cash transactions on the money supply in Indonesia during 2012-2021. The analysis model used is multiple linear regression using SPSS. This study also uses the statistical t test, statistical F test, and the coefficient of determination R2. Based on the results of the research that has been done, it shows that debit card transactions have a positive effect on the amount of money in circulation and credit card transactions have a negative effect on the money supply in 2012-2021. Meanwhile, electronic money transactions have no effect on the money supply in 2012-2021]]>
<![CDATA[The Influence of Product Quality, Price & Service Quality on Consumer Satisfaction at Palekko Sidenreng Eating Houses in Sidrap District ]]>
<![CDATA[Fitria, Safira]]>;
<![CDATA[Kurniawan, Agung Widhi]]>;
<![CDATA[Wardhana Haeruddin, Muhammad Ilham`]]>
<![CDATA[ Economics and Business Journal (ECBIS) Vol. 2 No. 1 (2023): November ]]>
Publisher : <![CDATA[PT. Maju Malaqbi Makkarana ]]>
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DOI: 10.47353/ecbis.v2i1.105
<![CDATA[This research aims to determine the partial influence of product quality, price and service quality on consumer satisfaction at the Palekko Restaurant in Sidenreng Rappang Regency. The number of samples taken was 100 respondents. The results of the research show that service quality, price and product quality have a significant effect on consumer satisfaction at the Palekko Sidenreng Restaurant in Sidenreng Rappang Regency, based partially on the calculation results that the t-calculated value of the product quality variable is ( 6.435), the t-calculated value of the price variable is (3.223) and the t-calculated value of the service quality variable (3.752) is greater than the t-table value (1.660) and the sig value of all variables is smaller than 0.05. Simultaneously, service quality, price and product quality have a significant effect on consumer satisfaction at the Palekko Sidenreng Restaurant in Sidenreng Rappang Regency. The calculation results show that the F-count value = 30,946 is greater than the F-table value = 2.70 (30,946 > 2.70) and significance value = 0.000 (smaller than α = 0.05). (0.000 < 0.05).]]>
<![CDATA[Factors Affecting The Rupiah Exchange Rate Over The United States Dollar in Indonesia ]]>
<![CDATA[Irwandi]]>;
<![CDATA[Regina]]>;
<![CDATA[Rahmizal, Maizul]]>
<![CDATA[ Economics and Business Journal (ECBIS) Vol. 2 No. 1 (2023): November ]]>
Publisher : <![CDATA[PT. Maju Malaqbi Makkarana ]]>
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DOI: 10.47353/ecbis.v2i1.107
<![CDATA[This study examines the factors that affect the exchange rate of the rupiah against the US dollar in Indonesia between 2013-2022. The observed factors include interest rates, inflation, and money supply. Annual data was used from legitimate sources such as Bank Indonesia and the Central Bureau of Statistics. The results show that interest rates have a significant influence on the rupiah exchange rate, with an increase in interest rates causing a depreciation of the rupiah against the US dollar. Inflation has no significant effect on the exchange rate, although high inflation can affect purchasing power and confidence in the local currency. Money supply also has a significant effect, where an increase tends to cause rupiah depreciation. An increase in money supply causes inflation and decreases purchasing power, thus decreasing the exchange rate of the rupiah against the US dollar]]>
<![CDATA[Examining the Impact of Trust and Image on The Loyalty of Islamic Banking Clients in Indonesia: an Empirical Study ]]>
<![CDATA[Hasdiansa, Ilma Wulansari]]>
<![CDATA[ Economics and Business Journal (ECBIS) Vol. 2 No. 1 (2023): November ]]>
Publisher : <![CDATA[PT. Maju Malaqbi Makkarana ]]>
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DOI: 10.47353/ecbis.v2i1.108
<![CDATA[Exploring the multifaceted dynamics of customer loyalty in Islamic banking, this study investigates the roles of trust and corporate image in Eastern Indonesia's Islamic banking sector. Employing structural equation modelling (SEM) as the analytical tool, the research uncovers the intricate interplay between corporate image, trust, and customer loyalty. Results indicate that a solid corporate image significantly and positively influences customer trust. This trust is crucial in boosting customer loyalty towards Islamic banking services. Highlighting the importance of corporate image, the study reveals its role as a cornerstone in building and reinforcing customer trust, which is crucial for fostering long-term customer relationships. The research provides strategic insights for Islamic banks in Eastern Indonesia, suggesting that a focus on enhancing corporate image and trust can lead to increased customer loyalty. This contribution enriches the understanding of loyalty dynamics within the Islamic banking sector, underscoring the significance of trust and corporate image in the unique market context of Eastern Indonesia.]]>
<![CDATA[Exploring the Role of Brand Equity on Customer Satisfaction and Brand Loyalty: A Case Study of Browcyl's Signature Makassar Snacks ]]>
<![CDATA[Hasbiah, Sitti]]>
<![CDATA[ Economics and Business Journal (ECBIS) Vol. 2 No. 1 (2023): November ]]>
Publisher : <![CDATA[PT. Maju Malaqbi Makkarana ]]>
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DOI: 10.47353/ecbis.v2i1.109
<![CDATA[This study aims to explore the relationship between consumer-based brand equity and brand loyalty, with an emphasis on the mediating role of customer satisfaction in the specific context of the cake shop segment within the restaurant industry. Employing Structural Equation Modeling (SEM) through LISREL, this research analyzes data collected from customers of Browcyl’s cake shops in Makassar. The model focuses on examining the impact of five dimensions of consumer-based brand equity on customer satisfaction and, subsequently, on brand loyalty. The results indicate that three out of the five dimensions of consumer-based brand equity significantly and positively influence customer satisfaction. In turn, customer satisfaction has a strong, positive impact on brand loyalty. This highlights the pivotal role of certain brand equity elements in enhancing customer satisfaction, which is a key driver of brand loyalty in the cake shop sector. The study offers valuable insights for practitioners in the restaurant industry, particularly in the cake shop sector. It suggests that focusing on specific aspects of brand equity can significantly improve customer satisfaction, leading to increased brand loyalty. This provides a strategic direction for cake shop owners and marketers to strengthen their brand equity in ways that resonate with their customers.]]>
<![CDATA[Analysis of The Competitiveness of Indonesian Rubber Exports in The Market International ]]>
<![CDATA[Ulfah, Maulida]]>;
<![CDATA[Samsir, Andi]]>;
<![CDATA[Alam, Syamsu]]>
<![CDATA[ Economics and Business Journal (ECBIS) Vol. 2 No. 1 (2023): November ]]>
Publisher : <![CDATA[PT. Maju Malaqbi Makkarana ]]>
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DOI: 10.47353/ecbis.v2i1.110
<![CDATA[The object of this study is to know the competitiveness of Indonesian rubber and articles thereof (HS 40) export in international market, also the rivals (China and Thailand) by using Revealed Comparative Advantage (RCA) to analyze the comparative advantage and Export Product Dynamic (EPD) to analyze the competitive advantage. The result shows that Indonesia has a comparative advantage and specializes in rubber and articles thereof (HS 40) export above the average of countries’ based on RCA value, but this commodity is not competitive in capturing the international market based on EPD value. This study also finds the weakness of the RCA method that has been unable to identify the relative productivity (comparative advantage) of country. We underlined that RCA valuein this study is not absolutely shows the strength/weakness of the countries.]]>
