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I Gusti Ngurah Agung Suprastayasa
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LACULTOUR: Journal of Language and Cultural Tourism
Published by Politeknik Pariwisata Bali
ISSN : 29640261     EISSN : 29630673     DOI : https://doi.org/10.52352/lacultour.v1i2
Core Subject : Education, Social,
Education Languange, Linguistic, Communication & Media Social Sciences Other
LACULTOUR: Journal of Language and Cultural Tourism is a peer-reviewed journal published by the Center for Research and Community Service in collaboration with the Language Center of Bali Tourism Polytechnic. This journal is dedicated to the dissemination of research on the exploration and optimization of languages and cultural tourism. Firstly published in 2022, this journal invites contributions in the following interdisciplinary scope: 1. Languages 2. Language teaching 3. Applied linguistics 4. Language tourism 5. Cultural tourism 6. Culture and language
Arjuna Subject : Ilmu Sosial - Linguistik dan Bahasa
Articles 114 Documents
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The Influence of Digital Marketing, Online Reviews, and Brand Image on Decision to Stay at Adhiwangsa Apartment, Surabaya
LACULTOUR: Journal of Language and Cultural Tourism Vol. 5 No. 1 (2026): LACULTOUR: Journal of Language and Cultural Tourism
Publisher : Unit Pelayanan Bahasa, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/lacultour.v5i1.2637

Abstract

This study examines the influence of digital marketing, online reviews, and brand image on consumers' decision to stay at Adhiwangsa Apartment, Surabaya. A quantitative explanatory design was employed using purposive sampling, resulting in data from 79 respondents who had booked or stayed at the property through digital platforms. Data were analyzed using multiple linear regression. The findings reveal that digital marketing does not have a significant direct effect on decision to stay, indicating that promotional activities alone are insufficient to influence consumers' choices for high-involvement accommodation services. In contrast, online reviews have a positive and significant effect, highlighting the dominant role of electronic word-of-mouth in reducing information uncertainty and strengthening consumer confidence. Brand image demonstrates a positive but statistically insignificant influence, suggesting that reputation alone cannot drive decision to stay without being supported by positive customer experiences and credible online information. The study extends the application of the Theory of Planned Behavior and Signaling Theory to the premium apartment context by demonstrating that digital credibility and social validation outweigh promotional communication in shaping consumer decisions. These findings provide practical implications for accommodation managers to prioritize digital reputation management, encourage authentic customer reviews, and deliver consistent service quality to enhance competitiveness in an increasingly digital hospitality environment.
Embedding Local Wisdom in Sustainable Mangrove Ecotourism: A Tri Hita Karana Perspective
LACULTOUR: Journal of Language and Cultural Tourism Vol. 5 No. 1 (2026): LACULTOUR: Journal of Language and Cultural Tourism
Publisher : Unit Pelayanan Bahasa, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/lacultour.v5i1.2699

Abstract

Tourism development has generated economic benefits while increasing environmental degradation, particularly in sensitive coastal ecosystems such as mangrove forests. Sustainable tourism therefore requires management approaches that integrate environmental conservation, community participation, and local cultural values. This study examined the implementation of sustainable tourism based on the Tri Hita Karana philosophy at a Mangrove Ecotourism in Bali. A qualitative case study approach was employed using purposive sampling. Data were collected through semi-structured interviews with ecotourism managers, tour guides, fishermen, and visitors, supported by participant observation and document analysis. The data were analyzed using thematic analysis. The findings showed that the three dimensions of Tri Hita Karana were embedded in ecotourism management practices. The Parahyangan dimension was reflected in religious rituals and spiritual activities supporting environmental conservation. The Pawongan dimension promoted community empowerment through employment, stakeholder collaboration, and environmental education. The Palemahan dimension emphasized mangrove conservation through waste management, visitor control, ecosystem restoration, and biodiversity protection. The study demonstrated that Tri Hita Karana functioned as an operational governance framework that integrated spiritual, social, and ecological values to support sustainable mangrove ecotourism management.
Visualizing Vibrancy: A Multimodal Analysis of Photographic Representations in Ho Chi Minh City Travel Guidebook Le Minh Phuoc Ta; Thi Nhu Ngoc Nguyen
LACULTOUR: Journal of Language and Cultural Tourism Vol. 5 No. 2 (2026): Lacultour: Journal of Language & Cultural Tourism
Publisher : Unit Pelayanan Bahasa, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/lacultour.v5i2.2620

Abstract

This study investigates the meaning-making process of 224 photographic representations in Ho Chi Minh City Travel Guidebook (English e-version) in relation to its tourism slogan Vibrant Ho Chi Minh. The research adopts a multimodal discourse analysis approach, integrating both qualitative and quantitative methods. The primary theoretical framework is adapted from Hunter’s (2008) typology of photographic representations, which was, in turn, developed from Kress and Van Leeuwen's (2006) Visual Grammar. The findings indicate that the vibrancy of Ho Chi Minh City, Vietnam is significantly emphasized by these photographic representations, with its rich cultural aspects (51.79%) and modern infrastructure (20.98%) being prominently depicted together with its outstanding tourism products (21.87%). In other words, this vibrancy is constructed from both internal vibrancy (intangible values) and external vibrancy (tangible infrastructure and amenities). Furthermore, in the context of Vietnam’s robust tourism development and the globalizing trends within the industry, the study proposes recommendations aimed at enhancing the persuasive efficacy of the photographic representations in tourism texts promoting destinations in Vietnam.
The Influence of Tourist Motivation on Intention to Attend the Seventeenth "Right Here" World Tour Jakarta 2025 Concert Sandrina Wielda Adoe; Ety Dwi Susanti
LACULTOUR: Journal of Language and Cultural Tourism Vol. 5 No. 2 (2026): Lacultour: Journal of Language & Cultural Tourism
Publisher : Unit Pelayanan Bahasa, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/lacultour.v5i2.2654

Abstract

Concert attendance is no longer perceived merely as a form of entertainment but also as a type of event-based tourism influenced by tourists' travel motivations. This study aims to examine the effect of tourist motivation on visiting intention toward the Seventeen "Right Here" World Tour Jakarta 2025 concert. A quantitative approach was employed, involving 100 respondents who had attended the concert, selected through purposive sampling. Data were collected using a Likert-scale questionnaire and analyzed through descriptive statistics, validity and reliability tests, classical assumption tests, simple linear regression, the t-test, and the coefficient of determination using IBM SPSS Statistics. The findings reveal that tourist motivation has a positive and statistically significant effect on visiting intention. The higher the level of tourist motivation, the stronger the intention to attend the concert. Motivations driven by the desire for entertainment, social interaction, and emotional experiences were identified as the primary factors influencing visiting intention. These findings provide practical insights for concert organizers and tourism stakeholders in developing effective marketing strategies to enhance visitor interest and support the sustainable growth of event tourism.

Page 12 of 12 | Total Record : 114

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