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International Journal of Management, Entrepreneurship, Social Science and Humanities (IJMESH)

ijmesh
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Published by Research Synergy Foundation

ISSN : - EISSN : 25800981 DOI : https://doi.org/10.31098/ijmesh

Core Subject : Economy, Humanities, Science, Social,

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

The journal has an international perspective on Management, entrepreneurship, Social Science and Humanities and publishes conceptual papers and empirical studies which bring together issues of interest to academic researchers and educators, policy-makers and practitioners worldwide. The editorial team encourages quality submissions which advance the study of Entrepreneurship including entrepreneurs behavior, Social entrepreneurship, Social enterprise, small medium enterprise, small economics; Management includes Operational management, People management, knowledge management, Finance, Marketing management, business administration, International business, Business communication, human resource, organization behavior; Social Science inlcudes Psychology, law, Language, sociology, Government science, Community, community development, politic and social science, culture; Humanities inculdes Human right, women empowerment, conflict resolution, middle east conflict

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 164 Documents

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Forensic Interview of Sexually Abused Children: The Case of Three Selected Child Protection and Investigation Units in Addis Ababa Tensae Gebrekrstos Gebreegziabher
International Journal of Management, Entrepreneurship, Social Science and Humanities Vol. 3 No. 1 (2020): June 2020
Publisher : Research Synergy Foundation

This study examines the application of forensic interview methods used in police investigations to gather evidence from sexually abused children. The investigating police officers need a range of skills related to interviewing victims, helpful in the course of detecting suspects. An effective interview is therefore a milestone to the investigating officers, plan a new way of eliciting relevant information from additional sources. Typically, interviewing requires the police to attempt to identify the type of sex crime considering the phases of pre, present, and post crime acts. The study used a qualitative method to explore the opinions of informants in depth. Seventeen participants were drawn from seven investigating police officers, three public prosecutors, three social workers, and four administrators selected using a purposive sampling technique. Data pertinent to the study were gathered using unstructured and key-informant interview techniques. Besides, observation and document reviews were employed to complement the data solicited from both sources. Thematic analysis was applied to give a thick description of data opinionated by informants. The study shows that investigating police officers are poorly acquainted with the interview techniques established by the Federal Supreme Court Interview Techniques Guideline. The guideline explicitly advocates the police officers' use of free narrative open-ended questions implying ample room to the child to describe the situation of the abuse in his/her own words. The study conveys the message that the police officers should take a series of training on forensic interviews and design the landscape where regular feedback, supervision, and stress management mechanisms will regularly be exchanged.

Business Strategy Formulation to Increase Profit of Agung Artomoro Company Mahfudhotul Ainiyah; Sonny Rustiadi
International Journal of Management, Entrepreneurship, Social Science and Humanities Vol. 3 No. 1 (2020): June 2020
Publisher : Research Synergy Foundation

Agung Artomoro is a service company operating since February 2012. The company was established because of the high number of migrants in Indonesia associated with the high demand for labor in the plantation industry. The company focuses on offering full package service in providing labor for plantation, providing goods for plantation labor, and providing transportation service. Since it was founded, the company continues to get a positive earning year to year, but the increase in revenue followed by an increase in the cost, and it causes profit stagnation. This research investigates what causes of the stagnation in company profit. The research question design method was used in this paper, which involves using a qualitative research interview in collecting data from 11 respondents, including internal and external parties. The external analysis results show that the pulp and paper industry is still growing, which supported by government regulation. The internal analysis results show that the company has resources and capabilities that have not been fully maximized. The conclusion of the internal and external analysis resulted in details of SWOT analysis tools and formulated into the Fishbone analysis to discover the root cause of the company's problem. This research aims to create a new business model by proposing a few strategies to increase business performance evaluation for internal development. The researcher selected two strategies obtained from Porter’s Generic Strategy, which used a vertical integration strategy, both integrating backward and integrating forward. The results of the proposed strategies are mapped into Business Model Canvas and highlight how cost leadership strategy can maximize the use of resources and capabilities to make business performance more effective and efficient and create sustainability in competitive advantages.

Business Strategy Formulation for Art Merchandise Brand (Case Study: Gutsy Prune) Natalie Amadea; Mustika Sufiati Purwanegara
International Journal of Management, Entrepreneurship, Social Science and Humanities Vol. 3 No. 1 (2020): June 2020
Publisher : Research Synergy Foundation

A part of Indonesia's creative industries is the art merchandise industry which is dominated by independent visual artists who establish their art merchandise brands to market original art merchandise. Visual artists try to apply the principles of entrepreneurship in their practice since entrepreneurship has a fundamental role in their artistic careers. A business strategy is needed for any art merchandise brand. To develop a business strategy that is based on the empirical case, an Indonesian art merchandise brand called Gutsy Prune is analyzed as a case study. Gutsy Prune needs to develop a business strategy to boost the sales stagnation and to ensure the business continuity within the art merchandise market. The methodology for the research is a qualitative method and it is executed by conducting in-depth interviews with Gutsy Prune's potential and current customers. The results from the interview will be treated as the primary data along with observation and competitor analysis, while information from literature research will be used as secondary data to support the primary data. The focus of the research is the formulation of a business strategy for the art merchandise brand and the data collection was conducted by using interviews, observation, competitor analysis, and literature research. Gutsy prune needs to have a business strategy to tackle the sales stagnation that is caused by the low rate of inventory turnover. Before formulating a business strategy to boost sales stagnation, a series of analysis that includes environmental scanning and customer analysis is performed. The result from the aforementioned analysis is further examined by using SWOT Analysis to discover the root causes of the sales stagnation. It has been concluded that Gutsy Prune possesses some weaknesses in its segmentation, targeting, positioning, value proposition, marketing mix, and organizational structure. To resolve the root causes, Gutsy Prune develops a business strategy that contains STP Strategy, Value Proposition Canvas, Marketing Mix Strategy, organizational structure design, and a generic competitive strategy to sums up the business strategy's direction. From the research, Gutsy Prune can establish a one-year implementation plan to execute the business strategy.

The Effect Of Storytelling Marketing On Purchasing Decisions Through Brand Equity As Intervening Variable On Gojek In Jakarta Ridha Rizkia; Farah Oktafani
International Journal of Management, Entrepreneurship, Social Science and Humanities Vol. 3 No. 1 (2020): June 2020
Publisher : Research Synergy Foundation

As the capital city, Jakarta has become a city of traffic jams due to its dense and productive population. Private motorbike or motorcycle taxi is an alternative choice to deal with traffic jams. Gojek appears and becomes a solution for complaints against conventional motorcycle taxis. Many companies, including Gojek, are competing to do promotions to attract the attention of consumers. Gojek uses storytelling marketing strategies in creating advertisements and content in their social media. This research was conducted to determine the effect of storytelling marketing (X) on purchasing decisions (Y) through brand equity (Z) as an intervening variable. The analysis technique in this study uses quantitative methods with the type of exploratory research. Non-probability used as sampling method with the type of purposive sampling. The population size in this study was unknown and the sample used was 100 respondents. Based on descriptive analysis of storytelling marketing variables (X), brand equity (Z) and purchasing decisions (Y) are in the good category. While the results of the PLS analysis found that storytelling marketing influences purchasing decisions through brand equity as an intervening variable

The Utilization of Family Planning Methods Among Rural Women In Ogun State, Nigeria Mojisola Oyewole
International Journal of Management, Entrepreneurship, Social Science and Humanities Vol. 3 No. 2 (2020): December 2020
Publisher : Research Synergy Foundation

Family planning implies spacing and timing of child births. However, despite many actions put in place by government at all levels to sensitize citizen on the need for family planning; most Nigeria population still does not practice it as expected. Thus, the study assessed the utilization of family planning methods among rural women in Ogun State. Multistage sampling technique was used to select 120 respondents and structured questionnaire schedule was used for the data collection. Data collected were analysed using both descriptive and inferential analysis.Result shows that majority of the rural women had mean age of 33±10, 45.0% were Muslims, 57.5% had secondary education, 77.5% married, 50.0% traders, 39.1% had between 5 and 6 persons in their households, 42.5% earned between 35,001 and 60,000 monthly and 66.7% of the were member of social association. Also, 60.8% had low awareness of contraceptive methods. In addition, 56.7% had high knowledge of family planning methods, most of the rural women sourced information on family planning through television. Also, increase in weight experienced by the respondents were the health factors militating against the utilization of family planning methods by the rural women as 50.8% had high utilization of family planning methods used by the rural women. There was a significant relationship between member of social association (?2=4.268, p<0.05), awareness of contraceptive method utilize by rural women (r=0.761, p<0.05), knowledge (r=0.617, p<0.002), source of information (r=-0.119, p<0.05), factors (r=0.201, p<0.05) and level of utilization of family planning methods.It is therefore concluded that most of the women had high knowledge of family planning methods but only utilized the commons ones available to them. It is therefore recommended that educative trainings should be organized for the women to enhance their usage of other methods to ensure a secured child bearing.

Plight of Widows in Hindu Religion (A Feminist Critique of Deepa Mehata’s Film Water) Ramesh Prasad Adhikary
International Journal of Management, Entrepreneurship, Social Science and Humanities Vol. 3 No. 2 (2020): December 2020
Publisher : Research Synergy Foundation

This research paper is focused in Deepa Mehta's Film Water to study the plight of Hindu widows. As the tradition of Hindu society, widows are compelled to adopt the widow system. Chuyia, the eight year old protagonist is sent to a Bidhuwa Ashram in Benaras because of her widowhood. The exploitation of child-marriage in the grip of patriarchal culture of widowhood, and the rejection of Chuyia to accept her widowhood is presented in the film. Kalyani, the second young widow in the ashram, revolts against such inhuman culture and decides to get married. She is forced to act as a 'prostitute' in the house of bourgeois. Chuyia is also sexually exploited by bourgeois. As a qualitative research, the researcher analyzed the film from the perspective of Hindu evil traditions. Patriarchies, widow tradition, social stereotypes of Hindu traditions are observed in this paper to analyze the film.

French artisan food co-operatives at the intersection between the artisan dimension and industrial logic – A two case study analysis Simon Adderley; Lee Gray
International Journal of Management, Entrepreneurship, Social Science and Humanities Vol. 3 No. 2 (2020): December 2020
Publisher : Research Synergy Foundation

This article provides two case studies of food manufacturing co-operatives in France. Both co-operatives were formed after large multi-national firms ceased manufacturing in a specific factory and the workers, rather than accepting redundancies, established an artisan production company based on “traditional” techniques and co-operative values. In order to do this it utilises the often overlooked literature of the artisan craft movement. While this literature has been primarily developed around the emergence of artisanship in the third world it will be argued that such conceptualisations are also useful when exploring the development of artisanship amongst co-operative companies who are re-establishing their traditional ways of working, even in the “developed world”. In doing so it builds on the work of Dickie and Frank (1996) who stated that “through crafts, tradition is maintained and/or invented, and marketed to consumers who find other meanings in the objects.” The theoretical construct posited by this article maintains that businesses with non-traditional economic models actually faced a complex and multi-faceted series of pulls in a number of different directions. Furthermore that businesses re-establishing themselves as artisan manufacturers using locally sourced materials with democratic models of governance can be directly compared to artisan craft producers from the developing world. The article draws attention to the parallels between two important research areas which have not been linked before. By doing so it has important implications for the mechanisms by which support is given to emerging co-operatives in the developed world and the a priori assumptions which underpin current policy.

Influencer Marketing in Digital Era: Does It Really Works? Daniel Hermawan
International Journal of Management, Entrepreneurship, Social Science and Humanities Vol. 3 No. 2 (2020): December 2020
Publisher : Research Synergy Foundation

The increasing number of social media users creates new opportunities in the marketing world. Marketing, which initially focused on the product (product-oriented), now has to be transformed into consumer-oriented marketing with many information channels owned by consumers. Consumers are becoming more critical of the products/services offered by companies with the many choices they have. The existence of influencers is a bridge or communication medium that connects companies with consumers in the digital era. Through personality, authenticity, and honesty given by influencers, consumers are expected to be more attached and aware of the existence of a brand. Not infrequently, companies take advantage of influencers in product/service marketing programs in introducing a brand. Influencers become digital advocates who represent brands through endorsement programs. This research will discuss (1) the phenomenon of influencer marketing in the digital era, (2) the types of influencers and the characteristics of consumers who follow them, (3) the use of influencers in marketing activities in the digital era. The study was conducted through Pentad analysis with qualitative methods. The study found that influencer marketing can be an effective marketing method by leveraging the influencer's charisma, personality, attitude, and lifestyle in representing the brand.

Folk Belief on Pancur Gading Site in Deli Tua Village, Sumatera Utara Province, Indonesia Ayu Febryani; Puspitawati Puspitawati; Trisni Andayani; Wira Fimansyah; Dedi Andriansyah
International Journal of Management, Entrepreneurship, Social Science and Humanities Vol. 4 No. 1 (2021): June 2021
Publisher : Research Synergy Foundation

Folk belief through magical practices is an integral part of the discussion about the Pancur Gading Site, located in Deli Tua Village, North Sumatra, Indonesia. Through this folk belief, people come with their own goals and purposes. The remains of this site can be seen by the rushing water of the two showers, namely ‘pancuran putri’ (princess shower) and ‘pancuran panglima’ (the commander's shower). People believe by using this water, all the problems in their life can be resolved immediately. Various magical practices are also held to fulfill human desires for the problems they face. The religious behavior of the people who believe in the properties of Pancur Gading is based on the folk belief in the worshiped figures. The legend of Putri Hijau provides a conception of revered supernatural figures, including the princess known as Putri Hijau or Nini Biring, her first brother (kakek naga), the second (kakek meriam), her commanders, and the ancestors who were worshiped according to cultural background of their respective communities. This belief is strengthened by the existence of media from supernatural experts who connect to patients. This paper is an effort to make an inventory of the various folk beliefs and traditions related to the Pancur Gading Site as an intangible cultural heritage.

Managerial Roles: Intuitions of the Academic Institution Employees, an evidence from the universities in Ozamiz City Anna C. Bocar
International Journal of Management, Entrepreneurship, Social Science and Humanities Vol. 3 No. 2 (2020): December 2020
Publisher : Research Synergy Foundation

Within this study, we want to determine the extent of academic administrators' managerial roles in a certain university, because their role in any academic institution is the most significance to lead the employees and middle managers. Once the administrators do the proper and appropriate management, the organization's goals will be attained. We employed the descriptive survey method, and used the rating of administration's managerial roles implementation, as one of our measures in our questionnaires. We formulated a qualitative scale, and each one has its corresponding verbal interpretation. In addition, we propose a hypothetical mean range, which is the assigned numeric value to strengthen and validate each of the particular qualitative extent. We found that the academic administrators manifested their managerial roles are at a great degree; confirming the interview with the nonteaching staff and the academic administrators themselves. We conclude that although the academic administrators manifested their capabilities in performing their managerial roles to attain the goals of the university, still, there were certain areas that they needed to develop, such as to enhance network with other institutions and community agency, to confine subordinate's workload with a dedication for official duties.

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Hendrati Dwi Mulyaningsih

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ijmesh@researchsynergypress.com

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+628112341734

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ijmesh@researchsynergypress.com

Editorial Address
Jl. Nyaman No 31 Komplek Sinergi Antapani Bandung, Indonesia

Location
Kota surakarta,

Jawa tengah

INDONESIA

Abstract

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Hendrati Dwi Mulyaningsih

Contact Email ijmesh@researchsynergypress.com

Phone +628112341734

Journal Mail Official ijmesh@researchsynergypress.com

Editorial Address Jl. Nyaman No 31 Komplek Sinergi Antapani Bandung, Indonesia

Location Kota surakarta, Jawa tengah INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Hendrati Dwi Mulyaningsih

Contact Email
ijmesh@researchsynergypress.com

Phone
+628112341734

Journal Mail Official
ijmesh@researchsynergypress.com

Editorial Address
Jl. Nyaman No 31 Komplek Sinergi Antapani Bandung, Indonesia

Location
Kota surakarta,

Jawa tengah

INDONESIA