cover
Contact Name
Ahmad Ashifuddin Aqham
Contact Email
ahmad.ashifuddin@gmail.com
Phone
+6288215137076
Journal Mail Official
danang@stekom.ac.id
Editorial Address
Universitas 45 Surabaya Jl Mayjend Sungkono 106 Surabaya, info@univ45sby.ac.id, (031) 56112 14; (031) 563 39 05
Location
Kota surabaya,
Jawa timur
INDONESIA
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce
ISSN : 29645298     EISSN : 29620821     DOI : 10.30640
Core Subject : Economy, Science,
Kajian-kajian tersebut diharapkan dapat memperkaya khasanah keilmuan di bidang manajemen dan bisnis sehingga dapat menjadi salah satu referensi bagi para akademisi, pemangku kepentingan dan masyarakat luas. Manajemen SDM Keuangan Akutansi Ekonomi Islam
Articles 414 Documents
Impact of Compensation and Work Stress on Employee Performance Achmad Daengs GS; Enny Istanti; Nisa Widhawati
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 4 No. 4 (2025): Desember : Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v4i4.5744

Abstract

This study aims to examine the impact of compensation and work stress on employee performance at a branch office. The research population consisted of 37 employees, and the sample used in the study was also drawn from the same group. Data analysis was conducted using multiple linear regression with the assistance of SPSS 18 statistical software. The findings revealed that both compensation and work stress significantly affect employee performance. Specifically, the results indicate that higher compensation and reduced work stress lead to improved employee performance. Based on these findings, the author recommends that the company continue to prioritize compensation adjustments and work stress management to ensure ongoing improvements in employee performance. By addressing these factors, the company will be better positioned to achieve its organizational goals. This study underscores the importance of a supportive work environment where employees feel fairly compensated and experience manageable stress levels, ultimately enhancing productivity and contributing to the overall success of the organization.
Pengaruh Kualitas Produk, Desain Produk, dan Citra Merek terhadap Keputusan Pembelian Produk Moisturizer Skintific di Kota Batam Vioretta Angela; Nora Pitri Nainggolan Nainggolan
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 5 No. 3 (2026): September : Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v5i3.6746

Abstract

The skincare industry has experienced substantial growth, driven by rising awareness of skin health and the increasing role of digital social platforms in shaping consumer buying choices behavior. In a highly competitive market, skincare companies must continuously enhance product attributes to attract consumers and stimulate purchasing decisions. This research seeks to examine the effects of product quality, product design, and brand image on the purchase decisions of Skintific moisturizer consumers in Batam City. A data-driven approach was adopted for this research. Primary research data were obtained using from 100 selected participants through an online survey administered based on purposive sampling criteria. The resulting dataset was then evaluated using multiple regression techniques supported by IBM SPSS Statistics version 31.The analysis included validity and reliability testing, classical assumption tests, coefficient of determination analysis, and hypothesis testing using t-tests and F-tests. The findings reveal that product quality, product design, and brand image have positive and significant effects on purchasing decisions, both individually and simultaneously. The regression coefficients were 0.461 for product quality, 0.411 for product design, and 0.607 for brand image. Furthermore, the Adjusted R Square value of 0.657 indicates that 65.7% of the variation in purchasing decisions can be explained by these variables. The study highlights the importance of improving product quality, developing attractive designs, and strengthening brand image to increase consumer purchase decisions toward Skintific moisturizer products.
Strategi Pengembangan Agribisnis Bawang Merah di Kabupaten Lombok Timur, NTB M. Yusuf; IGN Aryawan Asasandi
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 5 No. 3 (2026): September : Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v5i3.7073

Abstract

The development of shallot agribusiness in East Lombok Regency, NTB, is not only oriented towards increasing production, but also providing production facilities, cultivation, post-harvest, marketing, and strengthening farmer institutions. The aims of this research are  to: (1) Identify internal and external factors that influence the strategy for developing shallot agribusiness; and (2) Streamline and analyze alternative priorities for the strategy for developing shallot agribusiness. The method used in the research is a descriptive method, while data collection is carried out using survey techniques. Data were analyzed using the SWOT method. The results of the study show that: (1) Internal factors include strengths and weaknesses. Strengths include shallots as the main horticultural commodity, increasing harvest area each year, and highland and lowland cultivation land suitable for Bima Brebes and Philippine varieties. Weaknesses include the absence of certified seed producers, fluctuating productivity, and land contour obstacles in the application of irrigation technology. (2) External factors include opportunities such as support from the APBN-TP and APBD budgets, guidance on processing technology from the Horticulture Directorate, high demand, and the existence of shallot processing technology. Threats include shallot imports, pest and disease attacks, and uncertain climate conditions. The main strategic priority is to strengthen the implementation of GAP, followed by increasing production through the use of resources, development of certified seed businesses, inventory control, and development of processed shallot products.
Pengaruh Kepemimpinan Digital dan Rekrutmen Enumerator Berbasis Aplikasi SOBAT BPS terhadap Kualitas Kerja Enumerator melalui Pelatihan Digital pada Badan Pusat Statistik Kota Pagar Alam Ainil Qalbin; Elvera Elvera; Yulia Misrania
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 5 No. 3 (2026): September : Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v5i3.7375

Abstract

This study analyzes the effect of digital leadership and application-based enumerator recruitment through the SOBAT BPS platform on enumerator work quality, with digital training positioned as a mediating variable, at the Statistics Indonesia (BPS) Office of Pagar Alam City. The research was motivated by the demand for fast and accurate census data in the digital transformation era, while field observations revealed gaps in digital leadership, recruitment, and training. This research applied a quantitative associative-causal approach involving 220 enumerators selected through saturated sampling, with data collected via a five-point Likert-scale questionnaire and analyzed using Partial Least Square Structural Equation Modeling (PLS-SEM) through SmartPLS software. The findings confirmed that all seven hypotheses were accepted. Digital leadership and application-based recruitment significantly influenced work quality both directly and indirectly through digital training. Application-based recruitment showed the strongest effect on digital training, while digital training proved to be a strong mediator. The model explained 74.1% of work-quality variance and 75.5% of digital-training variance. These results imply that the integration of digital leadership, digital recruitment, and effective digital training is a strategic factor for improving enumerator work quality and the quality of national statistical data.
The Influence of Digital Business Strategy, Digital Transformatio and E-Commerce Utilization on the Performance of MSME Toy Entrepreneurs in Ponorogo Septian Dwi Susanto; Sri Hartono; Tegoeh Hari Abrianto
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 5 No. 3 (2026): September : Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v5i3.7390

Abstract

The rapid development of digital technology has encouraged Micro, Small, and Medium Enterprises (MSMEs) to adopt strategies that enhance their competitiveness and business performance. This study aims to examine the influence of digital business strategy, digital transformation, and e-commerce utilization on the performance of toy MSME entrepreneurs in Ponorogo Regency, Indonesia. A quantitative approach with an associative research design was employed. Data were collected through questionnaires distributed to 22 toy MSME entrepreneurs using a saturated sampling technique, in which all members of the population were included as respondents. The collected data were analyzed using multiple linear regression analysis to determine the individual and combined effects of the independent variables on business performance. The findings reveal that digital business strategy, digital transformation, and e-commerce utilization each have a positive and significant effect on the performance of toy MSME entrepreneurs. Furthermore, these three variables simultaneously exert a significant positive influence on MSME performance. The results indicate that the effective implementation of digital business strategies, digital transformation initiatives, and e-commerce platforms can substantially improve the performance and competitiveness of toy MSMEs in Ponorogo Regency. These findings provide practical implications for MSME owners and policymakers in promoting digital adoption to support sustainable business growth and long-term competitiveness.
Pengaruh Entrepreneurial Orientation, Motivation, dan Locus of Control terhadap Self Efficacy dan Entreprenurial Intention di Lingkungan SMK Negeri 24 Jakarta Ana Wijayanti; Verry Cyasmoro
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 5 No. 3 (2026): September : Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v5i3.7542

Abstract

This study aims to examine the effects of Entrepreneurial Orientation, Locus of Control, and Motivation on Entrepreneurial Intention, with Self-Efficacy serving as a mediating variable. A quantitative research approach with a survey method was employed. Data were collected through questionnaires distributed to respondents and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS software. The findings reveal that Entrepreneurial Orientation has a positive and significant effect on both Entrepreneurial Intention and Self-Efficacy. Motivation also has a significant effect on Entrepreneurial Intention and Self-Efficacy. Meanwhile, Locus of Control significantly influences Self-Efficacy, but does not have a significant direct effect on Entrepreneurial Intention. Furthermore, Self-Efficacy has a significant effect on Entrepreneurial Intention. The mediation analysis demonstrates that Self-Efficacy significantly mediates the relationships between Entrepreneurial Orientation, Locus of Control, and Motivation with Entrepreneurial Intention. These findings suggest that strengthening entrepreneurial orientation, motivation, and individuals' confidence in their entrepreneurial capabilities plays an essential role in enhancing entrepreneurial intention. Therefore, higher education institutions and other relevant stakeholders are encouraged to develop entrepreneurship education and training programs that not only enhance entrepreneurial knowledge and skills but also foster students' self-efficacy to prepare competent, independent, and competitive future entrepreneurs.
Peran Media Sosial dalam Mendukung Kesuksesan Mahasiswa Prodi Bisnis Digital Universitas Merangin sebagai Affiliate marketer Syarif Lovedly; Mukhlis Yunus; Renol Elmi Krisito; Mulia Aminurahman
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 5 No. 3 (2026): September : Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v5i3.7556

Abstract

The development of digital technology has created new opportunities for students to generate additional income through affiliate marketing. Social media has become an essential platform for promoting products, disseminating information, engaging with potential customers, and establishing personal branding as an affiliate marketer. However, achieving success in affiliate marketing requires more than simply sharing promotional content; it also depends on effective communication strategies, audience engagement, and consistent online activity. This study aims to explore the role of social media in supporting students' success as affiliate marketers. A qualitative research approach was employed using in-depth interviews with five university students who were actively involved in affiliate marketing. The collected data were analyzed thematically to identify key patterns and factors contributing to their success. The findings reveal that social media plays a strategic role in building audience trust, expanding promotional reach, increasing product visibility, and improving conversion rates. Furthermore, content quality, posting consistency, audience interaction, and the ability to adapt to social media trends were identified as significant factors influencing affiliate marketing performance. This study contributes to the growing literature on digital business and affiliate marketing while providing practical insights for students interested in developing sustainable online entrepreneurial activities through social media.
Pengaruh Kompetensi dan Fasilitas Kerja terhadap Kinerja Perawat pada RSUD Taman Husada Kota Bontang Agustina Agustina; Ani Yunaningsih; Puti Harissa Pratidhina
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 5 No. 3 (2026): September : Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v5i3.7564

Abstract

This study is grounded in the need of Taman Husada Regional Hospital, Bontang City, to obtain empirical evidence regarding the factors shaping nurses' performance, particularly competency and work facilities, as a basis for managerial decision making in support of the hospital's vision as a high standard healthcare institution. This study aims to identify the level of competency, work facilities, and nurses' performance, as well as to measure the magnitude of the effect of competency and work facilities on nurses' performance, both partially and simultaneously. This study employed a quantitative causal associative approach using a saturated sampling technique involving the entire population of 35 nurses. Primary data were collected through a Likert scale questionnaire and analyzed using path analysis with the assistance of SPSS version 25, following the transformation of ordinal data into interval data through the Method of Successive Interval. The results indicate that competency falls into the Very Good category, while work facilities and nurses' performance fall into the Good category. The verificative results show that competency exerts a dominant effect on nurses' performance, whereas work facilities exert only a very small partial effect. Simultaneously, both variables affect nurses' performance, with the remaining variance explained by other factors outside the model. These findings imply that strengthening competency through continuous education should become a primary managerial priority, while the provision of adequate work facilities remains necessary as a fundamental prerequisite for safe and quality healthcare service.
Pengaruh Kualitas Sistem Pembayaran QRIS terhadap Minat Penggunaan Pembayaran Digital dengan Kepercayaan sebagai Variabel Mediasi pada Pedagang Kuliner di Stadion Maulana Yusuf Kota Serang Ana Umrotul Aini
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 5 No. 3 (2026): September : Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v5i3.7580

Abstract

The rapid growth of digital payment technology has encouraged the adoption of the Quick Response Code Indonesian Standard (QRIS) among culinary vendors, including those operating in the Pujasera area of Maulana Yusuf Stadium, Serang City. However, QRIS utilization among these vendors remains suboptimal, as cash transactions still dominate daily business activity. This study examines the effect of QRIS payment system quality on the intention to use digital payment, with trust as a mediating variable. A quantitative associative approach was applied to 132 culinary vendors selected through purposive sampling, with data collected via a Likert-scale questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that system quality has a significant direct effect on trust and on intention to use digital payment, trust significantly affects intention to use, and trust partially mediates the relationship between system quality and intention to use. These findings confirm that both the technical quality of the QRIS system and users' trust jointly determine vendors' willingness to adopt digital payment, offering practical implications for QRIS providers and local government in strengthening digital payment adoption among small culinary businesses.
Pengaruh Current Ratio (CR), Return on Assets (ROA), Debt to Equity Ratio (DER), terhadap Harga Saham Perusahaan Telekomunikasi yang Terdaftar di BEI (Perode 2021-2024) Nurul Khoiriyah; Arda Raditya Tantra
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 5 No. 3 (2026): September : Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v5i3.7594

Abstract

This research is motivated by the strategic role of telecommunication companies in Indonesia as the backbone of digital transformation, which requires substantial funding through the capital market where stock price movements are heavily driven by financial performance; however, prior studies on the effect of financial ratios on stock prices still exhibit inconsistent and conflicting findings. The purpose of this study is to analyze and determine the partial and simultaneous effects of the Current Ratio (CR), Return on Assets (ROA), and Debt to Equity Ratio (DER) on the stock prices of telecommunication companies listed on the Indonesia Stock Exchange (IDX) for the 2021–2024 period. Employing a quantitative approach with secondary data derived from annual financial statements, the data analysis techniques include classic assumption tests, multiple linear regression analysis, and hypothesis testing (t-test and F-test) conducted using SPSS software across 36 observations. The partial results (t-test) reveal that the CR has a significant negative effect on stock prices, implying that excessively high liquidity signals inefficient asset management due to idle funds, while ROA exerts a significant positive effect because strong profitability delivers a positive signal to the market; conversely, DER shows a significant negative effect on stock prices. Simultaneously (F-test), CR, ROA, and DER exert a significant effect on stock prices with a coefficient of determination (R2) of 0.636, indicating that 63.6% of the variation in stock prices can be explained by the model, while the remaining 36.4% is influenced by other factors outside the scope of this study. In conclusion, a company's overall financial health encompassing liquidity, profitability, and solvency plays a critical role in driving stock price dynamics, wherein investors in the telecommunication subsector tend to prioritize profitability performance and optimal capital structure management.