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Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce
Published by Universitas 45 Surabaya
ISSN : 29645298     EISSN : 29620821     DOI : 10.30640
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Kajian-kajian tersebut diharapkan dapat memperkaya khasanah keilmuan di bidang manajemen dan bisnis sehingga dapat menjadi salah satu referensi bagi para akademisi, pemangku kepentingan dan masyarakat luas. Manajemen SDM Keuangan Akutansi Ekonomi Islam
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Akuntansi
Articles 351 Documents
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Pengaruh Social Media Marketing terhadap Purchase Intention dengan Brand Image sebagai Variabel Intervening: (Studi Kasus pada Konsumen Kopi di Jabodetabek) Mita Oktaviani; Ika Febrilia; Rahmi Rahmi
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 4 No. 1 (2025): Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v4i1.3985

Abstract

The purpose of this research is to determine the influence of social media marketing on purchase intention with brand image as an intervening variable. The data collection method used in this study was a survey conducted by distributing questionnaires created through Google Form. The research sample consisted of 203 respondents from Jabodetabek area, aged 17 years or older, and familiar with Tuku Coffee Shop. The data analysis used to process and analyze the research results was Structural Equation Modeling (SEM) with AMOS to analyze. The results of this study indicate that social media marketing has an effect on brand image, brand image has an effect on purchase intention, social media marketing has an effect on purchase intention, and social media marketing has an effect on purchase intention through brand image.
Meningkatkan Inovasi dan Loyalitas Karyawan UMKM Zulkarnaini Zulkarnaini
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 4 No. 1 (2025): Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v4i1.4001

Abstract

Organizational innovation and loyalty are important elements in maintaining the sustainability and effectiveness of a community, including MSME employees. This study aims to analyze the factors that contribute to increasing innovation and loyalty of MSME employees. The research method used is a qualitative approach with observation techniques and in-depth interviews with administrators and active employees of the organization. The results of the study indicate that inspirational leadership, inclusive organizational culture, and active employee involvement in MSME activities are the main factors in increasing innovation and loyalty. In addition, creative programs that are in accordance with employee interests and needs can increase participation and a sense of belonging to the organization. Thus, the application of observation and interview-based strategies can provide a deeper understanding of organizational dynamics and help in designing more effective programs.
Pengaruh Budaya Organisasi dan Disiplin Kerja Terhadap Kinerja Karyawan Di PT Pegadaian Pada Kantor Daerah Pemeriksaan Bojonegoro Provinsi Jawa Timur Yang Dimediasi Oleh Semangat Kerja Bambang Sutanto; Akbar Wicaksono; Bayu Ariyadi; Dian Aditya Kusuma; Chamariyah Chamariyah
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 4 No. 1 (2025): Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v4i1.4100

Abstract

Bambang Sutanto, 2025. The Influence of Transactional Leadership on Employee Work Performance in the PT. Pegadaian at the Bojonegoro Regional Inspection Office, East Java Province, Mediated by Work Spirit. Wijaya Putra University Postgraduate Program Surabaya. This type of research is explanatory research, the approach used is a quantitative approach, the research sample is 65 people. The analysis tool uses Smart PLS (Partial Least Square). Research objectives: 1) To prove and analyze whether organizational culture has a direct influence on the work performance of employees at the PT. Pegadaian at the Bojonegoro Regional Inspection Office, East Java Province. 2) To prove and analyze whether organizational culture has a direct influence on the work spirit of the PT. Pegadaian at the Bojonegoro Regional Inspection Office, East Java Province. 3) To prove and analyze whether work discipline has a direct influence on the work performance of employees at the PT. Pegadaian at the Bojonegoro Regional Inspection Office, East Java Province. 4) To prove and analyze whether work discipline has a direct influence on the work spirit of the PT. Pegadaian at the Bojonegoro Regional Inspection Office, East Java Province. 5). To prove and analyze whether work enthusiasm has a direct influence on the work performance of employees at the PT. Pegadaian at the Bojonegoro Regional Inspection Office, East Java Province 6) To prove and analyze whether organizational culture has an indirect influence on employee work performance which is mediated by work morale at the PT. Pegadaian at the Bojonegoro Regional Inspection Office, East Java Province78) To prove and analyze whether work disciplines has an indirect influence on employee work performance which is mediated by work morale at the PT. Pegadaian at the Bojonegoro Regional Inspection Office, East Java Province. The research results show that: 1) organizational culture does not have a significant positive effect on employee work performance as evidenced by the original sample value of 0.280 and p-values ​​of 0.058. 2) organizational culture has a significant positive effect on work morale as evidenced by the original sample value of 0.377 and p-values ​​of 0.015. 3) Work morale has a significant positive effect on employee work performance as evidenced by the original sample value of 0.557 and p-values ​​of 0.000. 4) Transactional leadership has a significant positive indirect effect on employee work performance and work morale as evidenced by the original sample value of 0.210 and p-values ​​of 0.022.
Pengaruh Brand Image Dan Keputusan Pembelian Produk Terhadap Kepuasan Pelanggan Generasi Z Yang Dimediasi Oleh Nilai Pelanggan: Studi Kasus Pada PT. Indomarco Wilayah Kerja Sampang Adinda Jennifer Pardede; Hartono Hartono; Yoni Evan Pratama; Abdul Halik
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 4 No. 1 (2025): Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v4i1.4102

Abstract

Hartono, 2025. The Influence of Brand Image and Product Purchasing Decisions on Generation Z Customer Satisfaction Mediated by Customer Value (Case Study at PT. Indomarco Sampang Region). Doctoral Program, University of 17 August 1945 Surabaya. Based on its approach, this research is included in the type of explanatory research . The research sample was 146 respondents. The objectives of this study were 1) To test and analyze the significant effect of brand image on customer satisfaction of generation Z PT. Indomarco Sampang Region . 2) To test and analyze the significant effect of product purchasing decisions have a significant effect on customer satisfaction of generation Z PT. Indomarco Sampang Region. 3) To test and analyze the significant effect of brand image has a significant effect on customer value of PT. Indomarco Sampang Region. 4) To test and analyze the significant effect of product purchasing decisions on customer value of PT. Indomarco Sampang Region. 5) To test and analyze the significant effect of customer value has a significant effect on customer satisfaction of generation Z PT. Indomarco Sampang Region. 6) To test and analyze the indirect effect of brand image on customer satisfaction of generation Z PT. Indomarco Sampang Region mediated by customer value. 7) To test and analyze the indirect effect of product purchasing decisions on customer satisfaction of generation Z PT. Indomarco Sampang Region mediated by customer value. The research results show that : 1) brand image has a significant positive effect on customer satisfaction of generation Z PT. Indomarco Sampang Region with an original sample value of 0.256 . 2) Product purchasing decisions have a significant positive effect on customer satisfaction of generation Z PT. Indomarco Sampang Region with an original sample value of 0.530 . 3) brand image has a significant positive effect on customer value of PT. Indomarco Sampang Region with an original sample value of 0.428 . 4) product purchasing decisions have a significant positive effect on customer value of PT. Indomarco Sampang Region with an original sample value of 0.431 . 5) customer value has a significant positive effect on customer satisfaction of generation Z of PT. Indomarco Sampang Region with an original sample value of 0.335. 6) brand image has a significant positive effect on customer satisfaction of generation Z of PT. Indomarco Sampang Region mediated by customer value with an original sample value of 0.37 . 7) product purchasing decisions have a significant positive effect on customer satisfaction of generation Z PT. Indomarco Sampang Region which is mediated by customer value with an original sample value of 0.244 .
Analisis Pengaruh Strategi Promosi, Citra Merek Dan Persepsi Terhadap Keputusan Nasabah Pengguna Tabungan Emas Pada PT.Pegadaian (Persero) Cabang Jombang Mutiara Pertiwi; Intan Mazidah Permatasari; Syahrial Umardany; Chamariyah Chamariyah
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 4 No. 1 (2025): Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v4i1.4106

Abstract

The increasingly growing world economic developments of companies are competing to show each other the quality of their goods with other companies, and many consumers are beginning to invest in what areas are benefiting. Gold investment is a simple investment form. Because this investment can be done by anyone, whether they are from the educated or not, by investing gold in the form of gold coins and gold bullion. This study aims to determine simultaneously and partially promotional strategies, brand image and perceptions of users of gold savings at PT. Pegadaian (Persero) JOMBANG. The type of research used is associative. The population in this study 88.10 with a sample of 88 respondents. Data analysis techniques use multiple linear regression. The results showed simultaneously and partially promotion strategy, brand image and perception have a significant effect on purchasing decision. In the application of its marketing strategy should pay more attention to the brand image, given the image of gold jewelry brand on the consumer has not been embedded properly. This can be done for example by improving marketing and marketing communications programs to educate consumers about benefits and branding, through appropriate advertising strategies.
Profil dan Frekuensi Belanja Online Generasi Z di Platfrom E-Commerce pada Aplikasi Shopee Maharani Br Saragih; M. Irwan Padli Nasution
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 4 No. 4 (2025): Desember : Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v4i4.5377

Abstract

This study aims to analyze the demographic profile, shopping behavior characteristics, and online shopping frequency of Generation Z in Indonesia, with a focus on the use of the Shopee e-commerce platform. As digital natives, Gen Z has a high level of access to technology, which shapes active consumption patterns. They represent an important market segment in the e-commerce industry because their shopping habits are strongly influenced by digital technology. This study employs a descriptive quantitative method by distributing questionnaires to Gen Z respondents who are active Shopee users. The collected data are analyzed using descriptive statistics to describe user profiles, shopping intensity, and the factors influencing their purchasing decisions. The results show that Gen Z has a relatively high shopping frequency, influenced by various factors such as promotions, ease of use of the application, and stimulating features such as Shopee Live. In addition, reviews, product ratings, and recommendations from social media and influencers also have a significant impact on their purchasing decisions. These findings provide important insights for e-commerce practitioners to optimize more personalized and effective marketing strategies in order to attract attention and meet the shopping needs of Gen Z on digital platforms.
Transformasi Digital dan Pengaruhnya terhadap Loyalitas Nasabah Bank Syariah Saiful Bakhri; Frida Auliya A
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 4 No. 4 (2025): Desember : Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v4i4.5382

Abstract

Digital transformation has become an essential strategy for Islamic banking institutions in improving service quality, operational efficiency, and customer experience. This study aims to analyze the influence of digital transformation on the loyalty of customers within Islamic banks in Indonesia. The research highlights how digital services such as mobile banking, online customer service, and automated sharia-compliant transaction systems affect satisfaction, trust, and long-term customer retention. Using a descriptive qualitative approach, this study reviews theoretical frameworks and previous empirical findings concerning technology adoption, service quality, and customer loyalty in the context of Islamic finance. The analysis demonstrates that effective digital transformation strengthens customer engagement by providing convenience, transparency, and accessibility aligned with sharia principles. Moreover, digital innovation enables Islamic banks to maintain competitiveness in an increasingly digital-driven financial landscape. The implications of this study emphasize the importance of continuous technological development, customer education, and system reliability to foster higher loyalty among Islamic banking customers. This article contributes to the growing literature on digitalization in Islamic finance and provides insights that may guide practitioners in enhancing customer-centered digital strategies.
Manajemen Risiko Pada Peternakan Kambing di Desa Dampyak Kabupaten Tegal Aprilia Dwi Lestari; Amirah Amirah
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 4 No. 4 (2025): Desember : Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v4i4.5383

Abstract

The study aims to identify and analyze various types of risks faced by smallholder goat farmers in Dampyak Village, Tegal Regency, and to evaluate the risk management strategies they have implemented. A descriptive-analytical method was used with a survey approach involving five purposively selected goat farmers. Data was collected through interviews and questionnaires, then analyzed based on 23 risk indicators covering production, economic, environmental, and managerial aspects. The findings show that most indicators fall under the high-risk category, with an average aggregate score of 4,5. Major risks include extreme weather changes, livestock diseases such as scabies, limited forage availability, and market price fluctuations. From a managerial perspective, perspective, farmers still face challenges in record-keeping and adopting technology, although their awareness of risk management importance is relatively high. Mitigation strategies include routine vaccination, maintaining pen hygiene, providing alternative feed, and expanding marketing networks.
Pengaruh Literasi Keuangan Syariah Terhadap Pengambilan Keputusan Finansial Generasi Z Eva Mawarni Putri; Nadia Sari SW; Moniqa Astrid; Muhammad Arfan Harahap
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 4 No. 4 (2025): Desember : Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v4i4.5384

Abstract

This study aims to analyze the influence of Islamic financial literacy on the financial decision-making of Generation Z, a demographic group that is currently the most active in digital economic activities. Islamic financial literacy is viewed as an essential competency that includes understanding fundamental principles such as the prohibition of riba, profit-sharing concepts, risk management, and social responsibility in financial transactions. In the context of rapid financial technology development and increased access to various Islamic financial products, the ability of Generation Z to comprehend and apply these principles becomes a determining factor in the quality of their financial decisions. This study also highlights that Generation Z tends to exhibit high levels of consumptive behavior, making adequate knowledge of Islamic finance crucial in shaping their financial planning patterns, investment preferences, and level of caution when selecting financial instruments. Furthermore, the study emphasizes that Islamic financial literacy influences not only practical financial management aspects but also ethical and value-based perspectives that shape the financial mindset of Generation Z. The findings are expected to contribute to the development of more effective and targeted Islamic financial education strategies.
Transformasi Pendidikan di Indonesia: Peran Indeks Pembangunan Manusia, Akses Internet, dan Pengeluaran Pemerintah untuk Pendidikan Azmi Nuhisa; Puty Andini; Safuridar Safuridar
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 4 No. 4 (2025): Desember : Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v4i4.5385

Abstract

This study examines the influence of the Human Development Index (HDI), internet access, and government expenditure on education on the average years of schooling in Indonesia from 2009 to 2024. Employing a quantitative approach using multiple linear regression and secondary data from Statistics Indonesia (BPS), the research aims to clarify how human development quality, digital expansion, and fiscal commitment interact to shape national educational outcomes. The findings reveal that HDI and internet access exert a positive and significant impact on the increase in average years of schooling, underscoring the essential roles of human capital quality and equitable digital infrastructure in driving educational transformation. Conversely, government spending on education shows a negative and significant effect, suggesting potential inefficiencies in budget allocation or the long-term nature of educational investments. The model demonstrates exceptionally strong predictive power with an R² value of 99.57%. These results highlight the need to enhance the efficiency of education spending, accelerate the equal distribution of internet access, and strengthen human development synergy to ensure sustainable improvements in educational quality.

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