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Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce
Published by Universitas 45 Surabaya
ISSN : 29645298     EISSN : 29620821     DOI : 10.30640
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Kajian-kajian tersebut diharapkan dapat memperkaya khasanah keilmuan di bidang manajemen dan bisnis sehingga dapat menjadi salah satu referensi bagi para akademisi, pemangku kepentingan dan masyarakat luas. Manajemen SDM Keuangan Akutansi Ekonomi Islam
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Akuntansi
Articles 325 Documents
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Pengaruh Social Media Marketing terhadap Purchase Intention dengan Brand Image sebagai Variabel Intervening: (Studi Kasus pada Konsumen Kopi di Jabodetabek) Mita Oktaviani; Ika Febrilia; Rahmi Rahmi
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 4 No. 1 (2025): Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v4i1.3985

Abstract

The purpose of this research is to determine the influence of social media marketing on purchase intention with brand image as an intervening variable. The data collection method used in this study was a survey conducted by distributing questionnaires created through Google Form. The research sample consisted of 203 respondents from Jabodetabek area, aged 17 years or older, and familiar with Tuku Coffee Shop. The data analysis used to process and analyze the research results was Structural Equation Modeling (SEM) with AMOS to analyze. The results of this study indicate that social media marketing has an effect on brand image, brand image has an effect on purchase intention, social media marketing has an effect on purchase intention, and social media marketing has an effect on purchase intention through brand image.
Meningkatkan Inovasi dan Loyalitas Karyawan UMKM Zulkarnaini Zulkarnaini
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 4 No. 1 (2025): Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v4i1.4001

Abstract

Organizational innovation and loyalty are important elements in maintaining the sustainability and effectiveness of a community, including MSME employees. This study aims to analyze the factors that contribute to increasing innovation and loyalty of MSME employees. The research method used is a qualitative approach with observation techniques and in-depth interviews with administrators and active employees of the organization. The results of the study indicate that inspirational leadership, inclusive organizational culture, and active employee involvement in MSME activities are the main factors in increasing innovation and loyalty. In addition, creative programs that are in accordance with employee interests and needs can increase participation and a sense of belonging to the organization. Thus, the application of observation and interview-based strategies can provide a deeper understanding of organizational dynamics and help in designing more effective programs.
Pengaruh Budaya Organisasi dan Disiplin Kerja Terhadap Kinerja Karyawan Di PT Pegadaian Pada Kantor Daerah Pemeriksaan Bojonegoro Provinsi Jawa Timur Yang Dimediasi Oleh Semangat Kerja Bambang Sutanto; Akbar Wicaksono; Bayu Ariyadi; Dian Aditya Kusuma; Chamariyah Chamariyah
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 4 No. 1 (2025): Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v4i1.4100

Abstract

Bambang Sutanto, 2025. The Influence of Transactional Leadership on Employee Work Performance in the PT. Pegadaian at the Bojonegoro Regional Inspection Office, East Java Province, Mediated by Work Spirit. Wijaya Putra University Postgraduate Program Surabaya. This type of research is explanatory research, the approach used is a quantitative approach, the research sample is 65 people. The analysis tool uses Smart PLS (Partial Least Square). Research objectives: 1) To prove and analyze whether organizational culture has a direct influence on the work performance of employees at the PT. Pegadaian at the Bojonegoro Regional Inspection Office, East Java Province. 2) To prove and analyze whether organizational culture has a direct influence on the work spirit of the PT. Pegadaian at the Bojonegoro Regional Inspection Office, East Java Province. 3) To prove and analyze whether work discipline has a direct influence on the work performance of employees at the PT. Pegadaian at the Bojonegoro Regional Inspection Office, East Java Province. 4) To prove and analyze whether work discipline has a direct influence on the work spirit of the PT. Pegadaian at the Bojonegoro Regional Inspection Office, East Java Province. 5). To prove and analyze whether work enthusiasm has a direct influence on the work performance of employees at the PT. Pegadaian at the Bojonegoro Regional Inspection Office, East Java Province 6) To prove and analyze whether organizational culture has an indirect influence on employee work performance which is mediated by work morale at the PT. Pegadaian at the Bojonegoro Regional Inspection Office, East Java Province78) To prove and analyze whether work disciplines has an indirect influence on employee work performance which is mediated by work morale at the PT. Pegadaian at the Bojonegoro Regional Inspection Office, East Java Province. The research results show that: 1) organizational culture does not have a significant positive effect on employee work performance as evidenced by the original sample value of 0.280 and p-values ​​of 0.058. 2) organizational culture has a significant positive effect on work morale as evidenced by the original sample value of 0.377 and p-values ​​of 0.015. 3) Work morale has a significant positive effect on employee work performance as evidenced by the original sample value of 0.557 and p-values ​​of 0.000. 4) Transactional leadership has a significant positive indirect effect on employee work performance and work morale as evidenced by the original sample value of 0.210 and p-values ​​of 0.022.
Pengaruh Brand Image Dan Keputusan Pembelian Produk Terhadap Kepuasan Pelanggan Generasi Z Yang Dimediasi Oleh Nilai Pelanggan: Studi Kasus Pada PT. Indomarco Wilayah Kerja Sampang Adinda Jennifer Pardede; Hartono Hartono; Yoni Evan Pratama; Abdul Halik
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 4 No. 1 (2025): Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v4i1.4102

Abstract

Hartono, 2025. The Influence of Brand Image and Product Purchasing Decisions on Generation Z Customer Satisfaction Mediated by Customer Value (Case Study at PT. Indomarco Sampang Region). Doctoral Program, University of 17 August 1945 Surabaya. Based on its approach, this research is included in the type of explanatory research . The research sample was 146 respondents. The objectives of this study were 1) To test and analyze the significant effect of brand image on customer satisfaction of generation Z PT. Indomarco Sampang Region . 2) To test and analyze the significant effect of product purchasing decisions have a significant effect on customer satisfaction of generation Z PT. Indomarco Sampang Region. 3) To test and analyze the significant effect of brand image has a significant effect on customer value of PT. Indomarco Sampang Region. 4) To test and analyze the significant effect of product purchasing decisions on customer value of PT. Indomarco Sampang Region. 5) To test and analyze the significant effect of customer value has a significant effect on customer satisfaction of generation Z PT. Indomarco Sampang Region. 6) To test and analyze the indirect effect of brand image on customer satisfaction of generation Z PT. Indomarco Sampang Region mediated by customer value. 7) To test and analyze the indirect effect of product purchasing decisions on customer satisfaction of generation Z PT. Indomarco Sampang Region mediated by customer value. The research results show that : 1) brand image has a significant positive effect on customer satisfaction of generation Z PT. Indomarco Sampang Region with an original sample value of 0.256 . 2) Product purchasing decisions have a significant positive effect on customer satisfaction of generation Z PT. Indomarco Sampang Region with an original sample value of 0.530 . 3) brand image has a significant positive effect on customer value of PT. Indomarco Sampang Region with an original sample value of 0.428 . 4) product purchasing decisions have a significant positive effect on customer value of PT. Indomarco Sampang Region with an original sample value of 0.431 . 5) customer value has a significant positive effect on customer satisfaction of generation Z of PT. Indomarco Sampang Region with an original sample value of 0.335. 6) brand image has a significant positive effect on customer satisfaction of generation Z of PT. Indomarco Sampang Region mediated by customer value with an original sample value of 0.37 . 7) product purchasing decisions have a significant positive effect on customer satisfaction of generation Z PT. Indomarco Sampang Region which is mediated by customer value with an original sample value of 0.244 .
Analisis Pengaruh Strategi Promosi, Citra Merek Dan Persepsi Terhadap Keputusan Nasabah Pengguna Tabungan Emas Pada PT.Pegadaian (Persero) Cabang Jombang Mutiara Pertiwi; Intan Mazidah Permatasari; Syahrial Umardany; Chamariyah Chamariyah
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 4 No. 1 (2025): Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v4i1.4106

Abstract

The increasingly growing world economic developments of companies are competing to show each other the quality of their goods with other companies, and many consumers are beginning to invest in what areas are benefiting. Gold investment is a simple investment form. Because this investment can be done by anyone, whether they are from the educated or not, by investing gold in the form of gold coins and gold bullion. This study aims to determine simultaneously and partially promotional strategies, brand image and perceptions of users of gold savings at PT. Pegadaian (Persero) JOMBANG. The type of research used is associative. The population in this study 88.10 with a sample of 88 respondents. Data analysis techniques use multiple linear regression. The results showed simultaneously and partially promotion strategy, brand image and perception have a significant effect on purchasing decision. In the application of its marketing strategy should pay more attention to the brand image, given the image of gold jewelry brand on the consumer has not been embedded properly. This can be done for example by improving marketing and marketing communications programs to educate consumers about benefits and branding, through appropriate advertising strategies.

Page 33 of 33 | Total Record : 325

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