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Ahmad Ashifuddin Aqham
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Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen
Published by Universitas 45 Surabaya
ISSN : 29645328     EISSN : 29620813     DOI : 10.30640
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Kajian-kajian tersebut diharapkan dapat memperkaya khasanah keilmuan di bidang manajemen dan bisnis sehingga dapat menjadi salah satu referensi bagi para akademisi, pemangku kepentingan dan masyarakat luas. Manajemen SDM Keuangan Akutansi Ekonomi Islam
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 364 Documents
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Analisis Strategi Peningkatan Daya Tarik Toko Kue Solim Dengan Menggunakan Corerespondence Analysis Mutiara Citra Sari; Dhea Sri Amanda; Suryatman Desri
Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen Vol. 2 No. 4 (2023): Oktober: Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/inisiatif.v2i4.1371

Abstract

This research aims to analyze the strategies for enhancing the attractiveness of Solim Cake Shop using the Correspondence Analysis method. Solim Cake Shop is a micro, small, and medium enterprise (MSME) that focuses on the production and sale of various types of cakes. In an effort to improve the standard of living for the community and compete with rival stores, this study is conducted to identify the position of Solim Cake Shop's products in terms of attributes desired by the public. The results of this research show that Solim Cake Shop has more advantages compared to other competitors.
Peran Usaha Ekonomi Kreatif Dalam Penyerapan Tenaga Kerja Muslim Ayu Lestari; Zulhelmi Zulhelmi
Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen Vol. 2 No. 4 (2023): Oktober: Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/inisiatif.v2i4.1397

Abstract

The creative economy is a form of business that focuses more on people's creativity to create something new or innovate existing goods or businesses so that they have marketability and competitiveness in the market. The existence of the creative economy has a role in creating jobs to accommodate local communities, increase income, preserve culture and encourage export-import. The purpose of this study was to determine the role of the creative economy business of the Independent Young Embroidery and Embroidery House in absorbing Muslim workers. The research method used is descriptive qualitative research, data collection methods by observation, interviews, and documentation. The data analysis technique used is data reduction, data presentation, and drawing conclusions. From the results of the research, it was found that the role of the creative economy business Rumah Mandiri Embroidery and Embroidery Young has a role in absorbing Muslim workers, which play a role in providing jobs, increasing income, increasing intellectual property, preserving culture, encouraging product exports. The determining factors considered in absorbing labor are labor wages, skills possessed, investment value, and production value.
Pengaruh Kepatuhan Sak, Salah Saji Material, Reputasi Kap Terhadap Financial Distress Dan Opini Audit Pada Perusahaan Manufaktur Yang Terdapat Di Bursa Efek Indonesia (Bei) Tahun 2019-2020 Merciana Selvi Lasdin; Tri Ratnawati
Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen Vol. 2 No. 4 (2023): Oktober: Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/inisiatif.v2i4.1405

Abstract

This study aims to determine the effect of IFR Compliance, Material Misstatement of Public Accounting Reputation on Financial Distress and Audit Opinion. The population in this study is manufacturing companies listed on the Indonesia Stock Exchange (IDX) in 2019-2021. There were 24 companies with 72 samples in this study. This research data analysis and hypothesis testing technique uses Partial least square application analysis with Outer Model and Inner Model tests.The results of this study prove that SAK Compliance has a positive and significant effect on Audit Opinion, Material misstatement has a positive and significant effect on Audit Opinion, KAP Reputation does not have a significant effect on Audit Opinion, SAK Compliance does not have a significant effect on Financial Distress, Material Misstatement does not have a significant effect on Financial Distress, KAP Reputation has a positive and significant effect on Financial Distress and Financial Distress does not have a significant effect on the Audit Opinion.
Pengaruh Citra Merek (Brand Image), Wom (Word Of Mouth) Dan Persepsi Harga Terhadap Minat Beli Smarthphone Pada Mahasiswa Universitas 17 Agustus 1945 Surabaya Valeria N.K Wati; Hotman Panjaitan
Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen Vol. 2 No. 4 (2023): Oktober: Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/inisiatif.v2i4.1406

Abstract

This study aims to determine the effect of Brand Image, WOM (Word Of Mouth) and Price Perception on Purchase Intention. The population in this study were all students of the University of 17 August 1945 Surabaya, totalling 12,819. The sampling technique used purposive sampling with a sample size of 100 respondents obtained from calculations using the slovin formula. Sample collection using questionnaires conducted online and offline with the help of google form.Based on the results of the study, multiple linear regression analysis was obtained as follows Y = 15.871 + -0.029 (X1) + 0.245 (X2) + 0.413 (X3) The results of the t test hypothesis (partial test) state that the Brand Image variable (X1) has no effect on the Purchase Interest variable (Y), WOM (Word Of Mouth) (X2), Price Perception (X3) partially affects the Purchase Interest variable (Y). The results of the F test (simultaneous test) state that the Brand Image variable (X1), WOM (Word Of Mouth) (X2), Price Perception (X3) simultaneously affect the Purchase Intention variable (Y).
Peran Organizational Citizenship Behavior Sebagai Upaya Optimalisasi Kinerja Pegawai Berbasis Work-Life Balance Fadil Gema Imani; Adya Hermawati; Bambang Budiantono
Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen Vol. 2 No. 4 (2023): Oktober: Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/inisiatif.v2i4.1410

Abstract

The purpose of this study was to determine the effect of work-life balance on employee performance mediated by organizational citizenship behavior. The population in this study were all employee at Technical Unit of Vocational Training Wonojati in Malang. The sampling technique in this study used "Non Probability Sampling", and the sampling method in this study was Saturated Sample (Total Sampling) or Census. Respondents in this study were 32 people of that become an active employee at Technical Unit of Vocational Training Wonojati in Malang. The Data is processed through the software Smart-Partial Least Square 3 (Smart-PLS 3).The results showed that work-life balance has no significant effect on employee performance, work-life balance has a significant effect on organizational citizenship behavior, organizational citizenship behavior has a significant effect on employee performance. Organizational citizenship behavior acts as a mediator on the effect of work-life balance on employee performance at Technical Unit of Vocational Training Wonojati in Malang.
Analisis Pengaruh Makro Influencer Dan Mikro Influencer Dalam Kol (Key Opinion Leader) Marketing Terhadap Brand Awareness Skintific Audrey Jessie Widyadhana
Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen Vol. 2 No. 4 (2023): Oktober: Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/inisiatif.v2i4.1412

Abstract

Brand awareness is a crucial factor in marketing strategies that influences brand recognition and perception among consumers. This study aims to analyze the impact of macro influencer, Abel Cantika, and micro influencer, Skin Oppa, in Key Opinion Leader (KOL) marketing strategies on brand awareness for the brand Skintific. The research adopts a quantitative approach, employing survey methods and collecting data through questionnaires distributed to social media users. The collected data is analyzed using regression analysis to examine the influence of independent variables (macro influencer and micro influencer) on the dependent variable (brand awareness). The findings indicate that both the macro influencer, Abel Cantika, and the micro influencer, Skin Oppa, significantly influence brand awareness for the Skintific brand. These findings have important implications for marketing practitioners in planning KOL marketing strategies involving both types of influencers to enhance brand awareness and brand image in the beauty industry. The participation of Abel Cantika as a macro influencer demonstrates higher brand recognition and positive perceptions among consumers. On the other hand, Skin Oppa's presence as a micro influencer influences brand awareness through direct interaction and personal recommendations with his engaged followers. These results highlight the importance of combining the impact of macro and micro influencers to create a holistic and effective approach in reaching a wider target audience and strengthening the brand-consumer relationship. Additionally, this study provides deeper insights into the power of KOL influence in shaping brand awareness, which can assist companies in making better strategic decisions to establish their brand presence in a competitive market. The findings underscore the significance of incorporating both macro and micro influencers in KOL marketing strategies, enabling marketers to maximize brand exposure and effectively engage with consumers. Practitioners can leverage the insights from this research to plan and implement impactful KOL marketing campaigns that enhance brand awareness and foster a positive brand image in the beauty industry.
Pengaruh Digital Marketing, Brand Image, Dan Kualitas Produk Terhadap Keputusan Pembelian Ulang Produk Skincare Lokal Pada Mahasiswa Universitas 17 Agustus 1945 Surabaya Naomi Maktita; Hotman Panjaitan
Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen Vol. 2 No. 4 (2023): Oktober: Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/inisiatif.v2i4.1413

Abstract

The aim of this research is to see the effect of digital marketing, brand image, and product quality on the decision to repurchase local skincare products. All 12,819 students at the 17 August 1945 University of Surabaya became the population of this study. The researcher used purposive sampling in sampling and obtained a sample of 100 respondents from calculations using the slovin formula. Sample collection using questionnaires conducted online and offline with the help of google form. According to the research results obtained multiple linear regression analysis . According to the results of the partial test (t test), partially there is influence from the Digital Marketing (X1), Brand Image (X2), Product Quality (X3) variables on Repurchase Decisions (Y). While according to the F test (simultaneous test) that simultaneously there is influence from the Digital Marketing (X1), Brand Image (X2), Product Quality (X3) variables on Repurchase Decisions (Y).
Peran Mediasi Kepuasan Pelanggan Atas Pengaruh Relationship Marketing Dan Service Quality Terhadap Loyalitas Pelanggan Novian avisena; Survival Survival; Adya Hermawati
Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen Vol. 2 No. 4 (2023): Oktober: Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/inisiatif.v2i4.1414

Abstract

This study aims to determine the mediating role of customer satisfaction on the influence of relationship marketing and service quality on customer loyalty (studies at the Grand Citihub Hotel @Kajoetangan, Malang City. The population in this study were all customers of the Grand Citihub Hotel @Kajoetangan Malang City who had used hotel services. The sampling technique used in this study is Nonprobability Sampling with a total of 100 respondents. And the data is processed through Smart Partial Least Square (PLS) software.The results of this study indicate that: (1) Relationship marketing is able to increase customer loyalty at Grand Citihub Hotel @Kajoetangan Malang City. (2) Service quality is able to increase customer loyalty of Grand Citihub Hotel @Kajoetangan Malang City. (3) Relationship marketing is not able to increase customer satisfaction at Grand Citihub Hotel @Kajoetangan, Malang City. (4) Service quality is able to increase customer satisfaction at Grand Citihub Hotel @Kajoetangan, Malang City. (5) Customer satisfaction is able to increase customer loyalty of Grand Citihub Hotel @Kajoetangan Malang City. (6) Customer satisfaction is unable to play a role in mediating the effect of relationship marketing on customer loyalty of Grand Citihub Hotel @Kajoetangan, Malang City. (7) Customer satisfaction is able to play a role in mediating partially (partial mediation) on the effect of service quality on customer loyalty Grand Citihub Hotel @Kajoetangan Malang City.
Pengaruh Kepercayaan Dan Risiko Terhadap Minat Nasabah Menggunakan Mobile Banking Di PT. BNI Di Lubuk Alung Indah Kasman
Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen Vol. 2 No. 4 (2023): Oktober: Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/inisiatif.v2i4.1415

Abstract

The purpose of this study was to determine the effect of trust and risk on customer interest in using mobile banking at PT. BNI in Lubuk Alung partially or simultaneously. This type of research is quantitative. The sample used amounted to 89 people. Data collection techniques are observation, questionnaires and looking at the literature. Based on the results of the study, it was found that partially the trust variable had a positive and significant effect on customers' interest in using mobile banking at PT. BNI in Lubuk Alung with a tcount (7.823) > ttable (1.662) and a significant value of 0.000 <0.05 and risk has a negative and significant effect on customers' interest in using mobile banking at PT. BNI in Lubuk Alung with a tcount (-2.172) < ttable (1.662) and a significant value of 0.033 <0.05. Trust and risk variables simultaneously have a positive and significant effect on customers' interest in using mobile banking at PT. BNI in Lubuk Alung with Fcount (7.493) > Ftable (3.10) and a significant value of 0.000 <0.05
Analisis Kesehatan Bank Dengan Metode RGEC Pada Bank Yang Terdfatar Di Bursa Efek Indonesia Periode 2019-2021 Moch. Rafli Sadam; Pratama Indra Sutrisno
Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen Vol. 2 No. 4 (2023): Oktober: Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/inisiatif.v2i4.1416

Abstract

Bank health is the bank's ability to regularly carry out banking activities and fulfill its responsibilities in accordance with Bank Indonesia Regulation No. 13/1/PBI/2011. To assess the health of the bank using the Risk profile, Good Corporate Governance, Earnings, and Capital (RGEC) method which uses measurements of non-performing loans (NPL), loan to deposit ratio (LDR), Good Corporate Governance (GCG), return on assets (ROA), return on equity (ROE), operating expenses to operating income, and capital adequacy ratio (CAR). This research uses a quantitative descriptive approach, this study uses a causal design or causal relationship. To determine the soundness level of a bank, there is a matrix of determining criteria for each variable. The criteria for this determination are based on Bank Indonesia Circular No. 13/24/DPNP of 2011. The data source for this study uses conventional banking secondary data at banks listed on the Indonesia Stock Exchange for the 2019-2021 period. The sample was determined as many as 78 observations. From the results of the research that has been done, it can be concluded that there are banks that have conditions of "Very Healthy, Healthy, Fairly Healthy and Less Healthy". Banks that have "Unhealthy" conditions, namely PT Bank Ganesha Tbk (BGTG) in 2021. There are 6 banks that have "Quite Healthy" conditions which include PT Bank Amar Indonesia Tbk (AMAR) in 2020 and 2021, PT Bank MNC Internasional Tbk (BABP) in 2019 and 2020, PT Bank Tabungan Negara Tbk (BBTN) in 2019, PT Bank Ganesha Tbk (BGTG) in 2020, PT Bank Ina Perdana Tbk (BINA) in 2019 to 2021, PT Bank Pembangunan Daerah Jawa Timur Tbk (BJTM) in 2021. Only PT Bank OCBC NISP Tbk has a "Very Healthy" condition in 2020. While the rest are banks with a "Healthy" condition

Page 10 of 37 | Total Record : 364

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