Jurnal Mahasiswa Manajemen dan Akuntansi
Sub Rumpun ILMU EKONOMI Ekonomi Pembangunan Akuntansi Ekonomi Syariah Perbankan Perpajakan Asuransi Niaga (Kerugian) Notariat Bidang Ekonomi Lain Yang Belum Tercantum Sub Rumpun ILMU MANAJEMEN Manajemen Manajemen Syariah Administrasi Keuangan (Perkantoran, Pajak, Hotel, Logistik, Dll) Pemasaran Manajemen Transportasi Manajemen Industri Manajemen Informatika Kesekretariatan Bidang Manajemen Yang Belum Tercantum
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<![CDATA[Pengaruh Disiplin Kerja dan Motivasi terhadap Kinerja Pegawai di SMK Negeri 5 Bandung ]]>
<![CDATA[Azfi Shafia Marwah Anandhita]]>;
<![CDATA[Alda Ramadhika]]>
<![CDATA[ Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 4 No. 2 (2025): Oktober : JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas 45 Surabaya ]]>
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DOI: 10.30640/jumma45.v4i2.5145
<![CDATA[This study aims to analyse the influence of work discipline and motivation on employee performance at 5 Vocational High School Bandung. Work discipline and motivation are important factors in improving employee performance, especially in an educational environment. This research employs a quantitative method. The population in this study is teaching staff at 5 Vocational High School Bandung. The sample used is 98 people. The sampling technique used is nonprobability sampling with a census or total sampling type. The data source used in this study is primary data with research instrument used in form of a questionnaire via g-form which is distributed directly to respondents. The scale is the Likert scale. Analysis of data used is multiple linear analysis using SPSS software version 26. The results of the study indicate that work discipline has a positive effect on employee performance at 5 Vocational High School Bandung, and motivation also has a positive effect on employee performance. Simultaneously, work discipline and motivation positively influence employee performance at 5 Vocational High School Bandung. Work discipline and motivation contribute 57.4% to employee performance at 5 Vocational High School Bandung, while the remaining 42.6% is influenced by other factors not examined in this study.]]>
<![CDATA[Pengaruh Pengetahuan Produk dan Kepercayaan Konsumen terhadap Minat Beli Produk Segar Melalui Shopee pada Masyarakat Surabaya ]]>
<![CDATA[Hana Mutiara]]>;
<![CDATA[Iswati Iswati]]>
<![CDATA[ Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 4 No. 2 (2025): Oktober : JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas 45 Surabaya ]]>
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DOI: 10.30640/jumma45.v4i2.5146
<![CDATA[This study aims to analyze the influence of product knowledge and consumer trust on the interest in buying fresh products through the Shopee e-commerce platform in the people of Surabaya City. The research method used is quantitative with an associative approach. The sample in this study amounted to 96 respondents who were selected using the purposive sampling technique, namely consumers who have purchased fresh products through Shopee in the last three months. Data collection was carried out through an online questionnaire using Google Form, and data analysis was carried out by multiple linear regression tests using the help of SPSS software version 27. The results showed that partially, product knowledge had a negative but significant influence on buying interest, indicating that the higher the consumer's knowledge of fresh products, the more critical they were in considering purchases. Conversely, consumer trust has a positive and significant effect on buying interest, indicating that trust in platforms and products drives purchase decisions. Simultaneously, these two independent variables have a significant effect on buying interest. These findings imply that increasing consumer trust needs to be the main focus of fresh produce marketing strategies in e-commerce, while product information should be presented in a transparent and convincing manner.]]>
<![CDATA[Pengaruh Gaya Hidup, Persepsi Harga, dan Promosi terhadap Minat Beli Produk Kosmetik Emina di Kabupaten Nganjuk ]]>
<![CDATA[Nurul Ririn Komariyah]]>;
<![CDATA[Dyah Suswanti Respatiningtias]]>;
<![CDATA[Indrian Supheni]]>
<![CDATA[ Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 4 No. 2 (2025): Oktober : JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas 45 Surabaya ]]>
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DOI: 10.30640/jumma45.v4i2.5147
<![CDATA[This study aims to analyze the effect of lifestyle, price perception, and promotion on the purchase intention of Emina cosmetic products on the Shopee e-commerce platform among consumers in Sonobekel Village, Tanjunganom District, Nganjuk Regency. This research employed a quantitative method with a survey approach. Data were collected through questionnaires distributed to 96 respondents selected using purposive sampling. Data analysis was conducted using validity and reliability tests, classical assumption tests, multiple linear regression, as well as t-test and F-test with the assistance of SPSS version 30. The results show that partially, lifestyle, price perception, and promotion each have a positive and significant effect on purchase intention. Simultaneously, these three variables also have a positive and significant effect on purchase intention. These findings highlight that marketing strategies combining target consumers’ lifestyle alignment, fair price perception, and effective promotions can enhance purchase intention for Emina cosmetic products on Shopee.]]>
<![CDATA[Pengaruh Celebrity Endorsement, Harga, dan Kualitas Produk terhadap Keputusan Pembelian Skincare BG Skin Cabang Sampang ]]>
<![CDATA[Wulan Mauludina Ahmad]]>;
<![CDATA[Nur Farida]]>;
<![CDATA[Nur Aini Anisa]]>
<![CDATA[ Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 4 No. 2 (2025): Oktober : JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas 45 Surabaya ]]>
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DOI: 10.30640/jumma45.v4i2.5148
<![CDATA[This study aims to determine the influence of celebrity endorsement, price, and product quality on purchasing decisions of BG Skin skincare products among users at the BG Skin Branch Sampang. The research method used is quantitative with a survey approach. Data were collected by distributing questionnaires to 43 respondents who have used BG Skin products. The data analysis techniques employed include validity and reliability tests, classical assumption tests (normality, multicollinearity, and heteroscedasticity), multiple linear regression analysis, t-test, F-test, and coefficient of determination (R²). The results of the study indicate that the variables of celebrity endorsement, price, and product quality simultaneously have a significant effect on purchasing decisions. However, partially, only price and product quality have a significant influence on purchasing decisions, while celebrity endorsement does not have a significant effect. The coefficient of determination (R²) value of 0.415 indicates that 41.5% of the variation in purchasing decisions can be explained by the three independent variables.]]>
<![CDATA[Pengaruh Pemasaran Digital dan Ulasan Pelanggan Online terhadap Keputusan Pembelian pada Pengguna Tokopedia di Kabupaten Nganjuk ]]>
<![CDATA[Rifka Chintya Ade Gousmau]]>;
<![CDATA[Indrian Supheni]]>;
<![CDATA[Prasetya Tri Mahendra]]>
<![CDATA[ Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 4 No. 2 (2025): Oktober : JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas 45 Surabaya ]]>
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DOI: 10.30640/jumma45.v4i2.5149
<![CDATA[This study aims to determine the influence of Digital Marketing and Online Customer Reviews on Purchase Decisions among Tokopedia users in Nganjuk Regency. The independent variables in this research are Digital Marketing (X₁) and Online Customer Reviews (X₂), while the dependent variable is Purchase Decision (Y). The method used is quantitative research with an associative approach. Data were collected through questionnaires distributed to 400 respondents who are Tokopedia users in Nganjuk Regency. The results show that partially, Digital Marketing (X₁) has a significant effect on Purchase Decisions with a significance value of 0.005, and Online Customer Reviews (X₂) also have a significant effect with a significance value of 0.000. Simultaneously, Digital Marketing and Online Customer Reviews have a significant effect on Purchase Decisions with a significance value of 0.000 and an F-count value of 69.653. Thus, an effective digital marketing strategy and positive customer reviews are important factors that sellers on Tokopedia should pay attention to in order to increase consumers' purchase decisions.]]>
<![CDATA[Pengaruh Kualitas Produk dan Pelayanan terhadap Kepuasan Pelanggan di Story Coffee ]]>
<![CDATA[Olip Sagita]]>;
<![CDATA[Iskandar Ali Alam]]>;
<![CDATA[Nuris Sanida]]>
<![CDATA[ Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 4 No. 2 (2025): Oktober : JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas 45 Surabaya ]]>
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DOI: 10.30640/jumma45.v4i2.5150
<![CDATA[This study aims to examine the influence of product quality and service quality on consumer satisfaction at Story Coffee, a coffee shop located in Mesuji, Lampung. The research method used was a quantitative approach with a data collection technique through the distribution of questionnaires to 100 respondents. Data analysis was carried out using multiple linear regression through SPSS software. Product quality variables include aspects of taste, freshness, and appearance of the product, while service quality includes service speed, staff friendliness, and café atmosphere. The results of the study show that both product quality and service quality have a positive and significant influence on consumer satisfaction. These findings indicate that consistently improving product and service quality standards can improve customer satisfaction, which in turn contributes to consumer loyalty and business sustainability. In addition, there are other factors outside of the variables studied that also affect the level of consumer satisfaction. This study recommends that Story Coffee management continue to evaluate and improve the quality elements of products and services in order to maintain competitiveness and strengthen long-term relationships with customers.]]>
<![CDATA[Pengaruh Gaya Kepemimpinan dan Etos Kerja terhadap Kinerja Karyawan : (Studi Kasus Perusahaan Manufakturing) ]]>
<![CDATA[Sylvia Sisca Harlena]]>;
<![CDATA[Istianah Setyaningsih]]>
<![CDATA[ Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 4 No. 2 (2025): Oktober : JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas 45 Surabaya ]]>
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DOI: 10.30640/jumma45.v4i2.5151
<![CDATA[This study aims to determine the effect of Leadership Style and Work Ethic on Employee Performance at PT. Samjin Indonesia. The research method used is a quantitative approach. Data collection was carried out using primary data obtained through questionnaires distributed to employees. The population in this study amounted to 955 people, and the sampling technique used the Slovin formula with a 5% margin of error, resulting in a sample of 282 respondents. The analytical method employed was multiple linear regression analysis with normality test, multicollinearity test, and heteroscedasticity test. Hypothesis testing was conducted using the t-test, F-test, and coefficient of determination analysis. Based on the results of the partial test, Leadership Style (X1) and Work Ethic (X2) partially show a positive and significant effect on Employee Performance (Y) at PT. Samjin Indonesia, with t-count values of 2.400 and 12.382, respectively, greater than the t-table value of 1.969. Meanwhile, the simultaneous test results show an F-count value of 125.442, greater than the F-table value of 3.03, indicating that Leadership Style (X1) and Work Ethic (X2) simultaneously have a significant effect on Employee Performance (Y). The coefficient of determination (R²) value of 0.473 indicates an influence of 47.3%, while the remaining 52.7% is influenced by other variables not examined in this study.]]>
<![CDATA[Pengaruh Kreativitas, Inovasi, dan Prilaku Wirausahawan terhadap Kesuksesan Usaha UMKM Kecamatan Kedaton Bandar Lampung ]]>
<![CDATA[Fisca Adelia Febyani]]>;
<![CDATA[Luke Suciyati Amna]]>;
<![CDATA[Nuris Sanida]]>
<![CDATA[ Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 4 No. 2 (2025): Oktober : JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas 45 Surabaya ]]>
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DOI: 10.30640/jumma45.v4i2.5152
<![CDATA[This study aims to analyze the influence of creativity, innovation, and entrepreneurial behavior on the success of culinary MSME businesses in Kedaton District, Bandar Lampung City. The background of this research is based on the important role of MSMEs in the local economy, amid the challenges faced in the competitive food industry. The methodology used is a quantitative approach with data collection through a closed survey to 37 respondents of MSME owners who operate for more than one year and have branches. Data analysis was conducted using SPSS software, with multiple linear regression results showing has a positive and significant influence on business success. Innovation is the most dominant factor in increasing business success, with an R² value indicates that 58.5% of business success is influenced by these three variables. The conclusion of this study confirms the importance of increasing creativity, innovation, and entrepreneurial behavior to achieve success in the culinary business.]]>
<![CDATA[Pengaruh Café Atmosphere dan Service Quality terhadap Keputusan Pembelian di Kalenan Café and Resto Sawahan Kabupaten Nganjuk ]]>
<![CDATA[Linda Puspitasari]]>;
<![CDATA[Dwi Puji Rahayu]]>;
<![CDATA[Muhammad Bawono]]>
<![CDATA[ Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 4 No. 2 (2025): Oktober : JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas 45 Surabaya ]]>
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DOI: 10.30640/jumma45.v4i2.5153
<![CDATA[This study aims to examine the influence of Café Atmosphere and Service Quality on Purchase Decision at Kalenan Café and Resto, Sawahan District, Nganjuk Regency. The independent variables in this research are Café Atmosphere (X₁) and Service Quality (X₂), while the dependent variable is Purchase Decision (Y). This research employs a quantitative method with a causal associative approach. Data were collected by distributing questionnaires to 99 respondents who had previously made purchases at Kalenan Café and Resto. The results indicate that partially, Café Atmosphere (X₁) has a significant influence on Purchase Decision with a significance value of 0.002, and Service Quality (X₂) also has a significant influence with a significance value of 0.000. Simultaneously, Café Atmosphere and Service Quality significantly affect Purchase Decision with a significance value of 0.000 and an F-value of 14.111. Therefore, it can be concluded that the café’s atmosphere and service quality are essential factors that must be considered by management to increase consumers’ purchase decisions.]]>
<![CDATA[Pengaruh Perencanaan Pajak, Penghindaran Pajak, dan Ukuran Perusahaan terhadap Nilai Perusahaan ]]>
<![CDATA[Syamsul Asmedi]]>;
<![CDATA[Sulastri Sulastri]]>
<![CDATA[ Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 4 No. 2 (2025): Oktober : JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas 45 Surabaya ]]>
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DOI: 10.30640/jumma45.v4i2.5154
<![CDATA[Firm value is an important indicator that reflects a company’s performance and prospects, as well as serving as a basis for investors in making decisions. This study aims to examine the effect of tax planning, tax avoidance, and firm size on firm value in the property and real estate sector listed on the Indonesia Stock Exchange during the 2019–2023 period. This research employs a quantitative approach using secondary data, with the sample determined through purposive sampling, resulting in 10 companies with a total of 50 financial statement data. The analysis was conducted using panel data regression with Eviews 12 software. The results show that tax planning, tax avoidance, and firm size simultaneously affect firm value. However, partially, tax planning and tax avoidance have no significant effect on firm value, while firm size has a significant effect. These findings indicate that firm value is more influenced by the scale of the company’s operations rather than its tax management strategies. The implication of this study is that companies need to pay attention to business size growth in order to enhance firm value and attract investors.]]>
