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Jurnal Mahasiswa Manajemen dan Akuntansi
Published by Universitas 45 Surabaya
ISSN : 28287207     EISSN : 28287118     DOI : 10.30640
Core Subject : Economy, Humanities, Science,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Sub Rumpun ILMU EKONOMI Ekonomi Pembangunan Akuntansi Ekonomi Syariah Perbankan Perpajakan Asuransi Niaga (Kerugian) Notariat Bidang Ekonomi Lain Yang Belum Tercantum Sub Rumpun ILMU MANAJEMEN Manajemen Manajemen Syariah Administrasi Keuangan (Perkantoran, Pajak, Hotel, Logistik, Dll) Pemasaran Manajemen Transportasi Manajemen Industri Manajemen Informatika Kesekretariatan Bidang Manajemen Yang Belum Tercantum
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 256 Documents
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Strategi Pemasaran Sekolah: Analisis Pengaruh Brand Image, Digital Marketing, dan Word of Mouth terhadap Keputusan Pilihan Siswa Karina Putri; Adimas Rois Adnan; Adi Artino
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 4 No. 2 (2025): Oktober : JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v4i2.5103

Abstract

This study aims to analyze the influence of Brand Image, Digital Marketing, and Word of Mouth (WOM) on students' decisions in choosing a school. In an increasingly competitive digital era, these three variables are considered essential in shaping perceptions and influencing prospective students' choices. The research employs a quantitative approach using multiple linear regression analysis. Data were collected through questionnaires distributed to student respondents and analyzed using validity tests, reliability tests, and classical assumption tests. The results show that all three independent variables significantly influence school choice decisions, both partially and simultaneously. WOM is found to be the most dominant factor affecting students' decisions, followed by Brand Image and Digital Marketing. The Adjusted R Square value of 0.622 indicates that 62.2% of the variation in student decisions can be explained by these three variables. These findings imply that educational institutions should focus their marketing strategies on strengthening word-of-mouth communication, building a positive brand image, and optimizing digital media to reach prospective students effectively.
Analisa Kepuasan Pelanggan Terkait Service Quality Makeup Artist: Vallen Beauty Shelvi Juwitasari; Alda Ramadhika
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 4 No. 2 (2025): Oktober : JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v4i2.5106

Abstract

In the rapidly growing beauty industry, customer satisfaction is a crucial indicator of the sustainability of Makeup Artist (MUA) service businesses. This phenomenon highlights the importance of analyzing service quality as a determining factor of customer loyalty. This study aims to (1) identify the level of customer satisfaction with the services provided by Vallen Beauty, and (2) analyze customer perceptions of service quality based on the five SERVQUAL dimensions. The study adopts the SERVQUAL theoretical framework, which includes the dimensions of tangibles, reliability, assurance, responsiveness, and empathy. The research method used is descriptive qualitative with a case study approach at Vallen Beauty. Data collection was carried out using three main techniques: in-depth interviews with the owner, staff, and loyal customers, supported by direct observation of the service process and documentation in the form of reviews and portfolio. The findings reveal a high level of customer satisfaction with Vallen Beauty’s services, which significantly contributes to customer loyalty and word-of-mouth recommendations. Customer perceptions of the five SERVQUAL dimensions are consistently positive, with reliability (consistent and timely results) and empathy (warm, personal approach) identified as the main strengths. Based on these findings, it is recommended that Vallen Beauty enhance the formal aspects of its services, such as building a customer database, designing a loyalty program, and proactively communicating product credibility to strengthen long-term customer relationships.
Pengaruh Strategi Promosi dan Harga terhadap Kepuasan Konsumen pada Produk Bouket di Desa Curah Tatal Kecamatan Arjasa Kabupaten Situbondo Shinta Nur Maulida; Sri Ayuda Mujiyanti; Lusi Endang Sri D
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 4 No. 2 (2025): Oktober : JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v4i2.5107

Abstract

In an era of globalization and increasingly fierce market competition, companies are required to be more discerning in designing effective marketing strategies to attract and retain consumers. One crucial element of a marketing strategy is promotion, which serves to increase consumer awareness, interest, and preference toward a product or service. In addition, price is also an essential factor that significantly influences purchasing decisions and customer satisfaction. The balance between an effective promotional strategy and appropriate pricing can determine a company’s success in achieving a competitive advantage. In this context, bouquets, which are aesthetically arranged flower compositions, are becoming increasingly popular, particularly for various special occasions such as weddings, birthdays, graduations, and other celebrations. The increasing demand for bouquets reflects the growing consumer interest in symbolic and personalized products that convey emotions and messages. This study aims to analyze the influence of promotion and price on consumers’ purchasing decisions for bouquet products. Using a quantitative approach through surveys and statistical analysis, the research identifies key factors that shape consumer preferences. The findings are expected to contribute to the development of effective marketing strategies that enhance sales performance and strengthen customer loyalty in the bouquet industry.
Pengaruh Inovasi dan Kualitas Produk Kopi Rempah Bapak Ali di Sumberanyar Mlandingan terhadap Kepuasan Konsumen Arini Hidayati; Lusy Endang Sri D; Agusti Agusti
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 4 No. 2 (2025): Oktober : JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v4i2.5108

Abstract

The coffee industry, particularly in Indonesia, is experiencing rapid growth, driven by increasing public interest in local products with unique flavors and distinctive tastes. The purpose of this study is to examine the interaction between innovation and product quality in influencing consumer satisfaction with spiced coffee products. With the rise of local coffee brands, particularly spiced coffee, understanding consumer satisfaction becomes crucial for maintaining competitive advantage. This study adopts a qualitative approach to explore consumer experiences, perceptions, and perspectives regarding the innovation and quality of Mr. Ali's spiced coffee products. The qualitative method allows for an in-depth exploration of social and cultural phenomena, providing valuable insights into how consumers perceive innovation and product quality. Through in-depth interviews and participant observations, the research reveals that consumers value the integration of unique flavors and high-quality ingredients in their coffee experience. The study concludes that there is a mutually reinforcing relationship between product innovation, product quality, and consumer satisfaction. Mr. Ali's spiced coffee products have successfully met customer expectations by introducing relevant innovations, using high-quality raw materials, and offering responsive and personalized customer service. These factors collectively contribute to enhanced consumer satisfaction, reinforcing the importance of continuous innovation in the coffee industry.
Determinan Faktor Penggunaan QRIS pada BSI Mobile Zalsa Ayulia Pramudita; Muh. Hasbi Ash. Shiddiq; Shadriyah Shadriyah
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 4 No. 2 (2025): Oktober : JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v4i2.5109

Abstract

This study purposes to analyze the influence of trust and ease of use on the adoption of QRIS through mobile banking services by customers of Bank Syariah Indonesia (BSI) in Bone Regency. The main issue addressed is the relatively low adoption of QRIS in mobile banking services, which is suspected to be influenced by user trust and perceived ease of use. This research uses a quantitative approach with a survey method by distributing questionnaires to 100 participants who are users of BSI Mobile QRIS. The data were analyzed using multiple linear regression analysis. The results show that both trust and ease of use have a positive and significant influence on the use of QRIS, both partially and simultaneously. Ease of use was found to have a more dominant effect than trust. The study concludes that increasing trust and ease of use in the application can encourage the adoption of QRIS mobile banking services. Therefore, banks should enhance digital literacy efforts and ensure system reliability and security to strengthen user trust.
Pengaruh Volatilitas Harga Saham, Volume Perdagangan Saham dan Free Cash Flow terhadap Return Saham City Nurdiansyah; Indawati Indawati
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 4 No. 2 (2025): Oktober : JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v4i2.5110

Abstract

This study aims to analyze the effect of stock price volatility, trading volume, and free cash flow on stock returns of consumer non-cyclical sector companies listed on the Indonesia Stock Exchange during 2019–2023. A quantitative method with secondary data collected from the IDX official portal was employed. Data analysis was conducted using EViews 12 through a panel data regression model with a Random Effect Model (REM) approach. The results indicate that, simultaneously, all three independent variables significantly influence stock returns. Partially, however, only trading volume shows a significant impact, while stock price volatility and free cash flow do not significantly affect returns individually. The adjusted R-squared value of 0.172387 reveals that approximately 17.2% of stock return variation is explained by these variables. These findings support the signaling theory, suggesting that trading activity reflects investors’ responses to firms’ financial information. This study contributes to investors and academics in understanding how technical and fundamental factors interact to influence stock performance in a relatively stable sector.
Pengaruh Struktur Modal, Arus Kas Operasi, dan Pertumbuhan Laba terhadap Kualitas Laba Engelina Jismaneri; Indawati Indawati
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 4 No. 2 (2025): Oktober : JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v4i2.5111

Abstract

This study examined the effect of Capital Structure, Operating Cash Flow, and Profit Growth on Earnings Quality. The study focused on companies in the Consumer Non-Cyclicals sector listed on the Indonesia Stock Exchange (IDX) during the 2019-2023 period. A purposive sampling technique was applied, selecting 30 companies from the population of 125 based on specific criteria, which were then analyzed over five years of observation, resulting in 150 observation units. The data were quantitative, sourced from the companies’ annual financial reports, and analyzed using Eviews 12 software. Panel data regression was used to analyze the data. The findings of this study indicate that Capital Structure, Operating Cash Flow, and Profit Growth together influence Earnings Quality. More specifically, Capital Structure was found to have a partial effect on Earnings Quality. Operating Cash Flow showed a significant linear relationship with Earnings Quality, indicating its substantial impact. However, Profit Growth was not found to affect Earnings Quality. This study highlights the importance of capital structure and operating cash flow in influencing earnings quality and provides insights for investors and financial analysts in evaluating the financial health of companies within the consumer non-cyclicals sector. Further studies are suggested to explore the role of other financial factors in determining earnings quality.
Pengaruh Intellectual Capital, Ukuran Perusahaan, dan Dewan Komisaris Independen terhadap Nilai Perusahaan Finda Eka Azhari; Ani Kusumaningsih
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 4 No. 2 (2025): Oktober : JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v4i2.5112

Abstract

This study aims to analyze the effect of Intellectual Capital, Firm Size, and Independent Board of Commissioners on Firm Value in banking sub-sector companies listed on the Indonesia Stock Exchange for the period 2019–2023. The research employs a quantitative method with a panel data regression approach to assess the relationship between these variables. Purposive sampling was used to select a sample of 25 companies, resulting in a total of 125 observations. The data were collected from the companies' financial statements and annual reports, then processed using E-Views 12 software for analysis. The findings reveal that Intellectual Capital, Firm Size, and Independent Board of Commissioners simultaneously have a significant effect on Firm Value. However, when considered individually, Intellectual Capital does not show a significant impact on Firm Value, suggesting that intellectual assets may not be fully reflected in the value of the firms in the banking sub-sector. On the other hand, Firm Size and the presence of an Independent Board of Commissioners both have a significant positive effect on Firm Value, indicating that larger firms and those with independent governance structures tend to achieve higher firm value. These findings contribute to the understanding of corporate governance and intellectual capital in enhancing firm value, particularly in the banking industry.
Pengaruh Keputusan Investasi, Keputusan Pendanaan, dan Pertumbuhan Perusahaan terhadap Nilai Perusahaan Rayhan Dwi Tirtanata; Ayumi Rahma
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 4 No. 2 (2025): Oktober : JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v4i2.5114

Abstract

This study aims to examine and obtain empirical evidence regarding the effect of Investment Decisions, Funding Decisions, and Company Growth on Firm Value in banking sub-sector companies listed on the Indonesia Stock Exchange during the period 2019 to 2023. This study uses a descriptive quantitative approach with purposive sampling method in sample selection, resulting in 205 observations. The data were analyzed using panel data regression techniques with the help of Eviews 12 software. The results showed that simultaneously, Investment Decisions, Funding Decisions, and Company Growth had an effect on Firm Value. But partially, Company Growth has a positive influence on Firm Value. Meanwhile, Investment Decisions and Funding Decisions have no effect on Firm Value. This finding indicates that the company growth factor is more considered by investors in assessing the value of banking companies, compared to other managerial decisions. Based on these results, it is recommended for companies to focus more on sustainable growth strategies to increase company value in the eyes of investors and other stakeholders.
Peran Pemimpin dalam Membangun Motivasi Kerja Karyawan di Tengah Persaingan Industri Rajut Teofadli Mubaroq; Agus Alamsyah
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 4 No. 2 (2025): Oktober : JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v4i2.5115

Abstract

This research aims to understand the role of leaders in building employee work motivation at CV Saung Rajut, particularly in the context of fierce competition in the knitting industry. As the industry constantly evolves, effective leadership becomes crucial for improving employee morale, loyalty, and productivity. This study uses a qualitative approach with data collection techniques including interviews, observations, and documentation. The findings indicate that the leader at CV Saung Rajut has successfully created a conducive and harmonious work environment. Leaders position employees as partners, lead by example, and foster humanistic and empathetic communication. These actions motivate employees to innovate and make deeper contributions toward achieving the company’s goals, demonstrating the impact of transformational leadership. Additionally, the company’s flexible work system and family-oriented work culture further strengthen both intrinsic and extrinsic motivation among employees. The research highlights that leadership at CV Saung Rajut goes beyond traditional methods, creating a work atmosphere that promotes collaboration, trust, and commitment. This, in turn, supports the company’s competitiveness in the industry. Effective leadership not only boosts employee engagement but also contributes to the overall success and sustainability of the company in a highly competitive market.

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