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Journal Research of Social Science, Economics, and Management

jrssem
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Published by CV. Publikasi Indonesia

ISSN : 28076494 EISSN : 28076311 DOI : 10.36418

Core Subject : Social,

Environmental Science

The Journal Research of Social Science, Economics, and Management is a double-blind peer-reviewed academic journal and has open access to social and scientific fields. The journal is published monthly once by CV. Publikasi Indonesia. The Journal Research of Social Science, Economics, and Management provides a means for sustained discussion of relevant issues that fall within the focus and scopes of the journal which can be examined empirically. The journal publishes research articles covering all aspects of including social science, economics, management, law, and education.

Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)

Articles 1,333 Documents

126 127 128 129 130

Development of Hydrographic Risk Assessment in Planning Hydrooceanographic Survey and Charting Areas Abimanyu, Alin; Hidayat, Heru Syamsul; Widiarto, M. Asrof
Journal Research of Social Science, Economics, and Management Vol. 5 No. 3 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i3.1126

As an archipelagic country, Indonesia faces significant challenges in ensuring maritime safety and conducting effective hydrographic surveys. The Hydrographic Risk Assessment (HRA) approach is used to identify high-risk areas caused by outdated or inaccurate hydrographic data, dense vessel traffic, and the strategic or economic value of certain regions. This study aims to develop a multi-criteria decision-making model to determine national hydrographic survey priorities more efficiently and adaptively, in accordance with Indonesia’s complex maritime geography. The analysis results indicate that Navigational Safety (0.47) and Data Quality (0.35) are the most dominant criteria influencing survey prioritization. Sub-criteria such as Traffic Volume (0.32), Bathymetric Conditions (0.17), and CATZOC (Category Zone of Confidence) (0.14) serve as key indicators in the decision-making process. Areas such as the Indonesian Archipelagic Sea Lanes (ALKI) (0.26), Strategic Straits (0.15), and Strategic Ports (0.12) are identified as top priorities for survey implementation. These findings suggest that a risk-based and geospatial data-integrated approach provides a strong foundation for designing more targeted and impactful hydrographic survey policies. The study recommends several strategies, including enhancing the resolution and coverage of nautical charts, developing a national geospatial hydrographic information system, and utilizing modern survey technologies such as autonomous survey vessels and satellite data integration. Accordingly, this assessment model is expected to strengthen institutional capacity in supporting maritime safety, optimizing marine spatial planning, and promoting sustainable management of Indonesia’s vast and dynamic maritime domain.

Gender Power Relations in Putin's Speech on The Russian Invasion of Ukraine Misman, Jonathan Imanuel
Journal Research of Social Science, Economics, and Management Vol. 5 No. 3 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i3.1127

The Russian invasion of Ukraine that has occurred since February 24, 2022 has shown Russian masculinity in dominating Ukraine. The language construction delivered by Putin in his speech narratives illustrates unequal gender power relations. The assumption of Russia as a man who came to protect Ukraine from Western influence justifies the violence and war they are carrying out. The patriarchal and machismo social system in Russia is also a source of violence as well as legitimizing Russia's actions. The image of Putin as a macho leader cannot be separated from the narrative he uses in his speech. Therefore, this paper aims to answer the question of how feminism reads Putin's language construction in military operations in Ukraine. To answer this question, the author uses a feminist poststructuralist approach. Through this approach, it can be understood that the discourse in Putin's speech narrative has constructed a language that gives meaning to the concept of gender based on Russian traditional values. This meaning influences the perceptions and actions of Russian society in the conflict in Ukraine.

E-Commerce Distribution Efficiency Analysis To Enhance Culinary Msmes’ Performance In Jabodetabek Indarsari, Aisyah
Journal Research of Social Science, Economics, and Management Vol. 5 No. 3 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i3.1128

This study aims to describe the level of efficiency of the distribution of culinary MSME products through e-commerce platforms in the Greater Jakarta area based on cost, time, service, and output indicators. The research method used was quantitative descriptive with a questionnaire instrument on a Likert scale of 1–5, which was compiled based on the SCOR model, logistics distribution theory, and Logistics Service Quality (LSQ) and SERVQUAL dimensions. A total of 30 culinary MSMEs who actively use e-commerce services such as GoFood, GrabFood, and ShopeeFood became research respondents. The results showed that the distribution costs were relatively high (average 3.16), mainly due to platform commissions and packaging costs. The distribution time dimension is in the good category (3.74), although in practice there is still a potential for delay due to the process of picking up products by drivers. Service/reliability earned a high score (3.87), indicating customer satisfaction with order accuracy, product condition, and tracking. The output of the effort showed an increase (3.84) in sales, reach, and customer satisfaction. An efficiency index of 1.12 indicates that distribution through e-commerce platforms as a whole is relatively efficient because the output produced is higher than the cost and time inputs. These findings confirm that the use of e-commerce platforms plays an important role in supporting the efficiency of the distribution of culinary MSMEs in urban areas. However, optimizing cost strategies and platform selection is still needed so that MSMEs can achieve a more sustainable level of efficiency.

The Effect of Size, Profitability, Leverage and Capital Intensity on the Effective Tax Rate (ETR) in Food and Beverage Industry Sub-Sector Companies Listed on the Indonesia Stock Exchange (IDX) Satyo, Yuwono Aji; Paranita, Ekayana Sangkasari
Journal Research of Social Science, Economics, and Management Vol. 5 No. 3 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i3.1129

This study aims to analyze the effect of Company Size, Profitability, Leverage, and Capital Intensity on Effective Tax Rate (ETR) in food and beverage industry sub- sector companies listed on the Indonesia Stock Exchange (IDX) during the period 2020-2023. The approach used is quantitative with an associative approach, which allows empirical identification of the relationship between independent and dependent variables. The sample was determined using purposive sampling method, which resulted in 31 companies in the food and beverage industry sector with a total of 124 observations. Data analysis was performed using panel data regression using Eviews software version 12. The results showed that company size and leverage had no significant effect on ETR. Meanwhile, profitability and capital intensity have a significant positive effect on ETR. Simultaneously, the four independent variables proved to have a significant effect on ETR. These findings provide important implications for company management and policy makers to consider internal factors in the formulation of a tax strategy that is balanced between fiscal efficiency and regulatory compliance.

Analysis And Design Of Cash Sales Accounting Information System at Alfamart Kembang Beji Usman, Susanti; Putri , Ratih Widyanti
Journal Research of Social Science, Economics, and Management Vol. 5 No. 3 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i3.1131

The rapid economy in the era of globalization opens up opportunities for new businesses, but also increases competition between companies. The company must carry out its operational activities effectively and efficiently. The implementation of an appropriate accounting information system and the latest technology is essential to improve competitiveness and operational efficiency. This study aims to analyze the ongoing cash sales accounting information system and its conformity with the internal control system, and design an alternative cash sales accounting information system. This research method uses qualitative data, the source of data in this study is carried out through literature studies, interviews, and direct observation. The analysis tools used are flowcharts, data flow charts (DFD), ERD, and normalization. The conclusion obtained from this study is that the cash sales accounting information system at Alfamart Kembang Beji has been well computerized, but there are still weaknesses in terms of separation of duties, document authorization, and incomplete documents. The finance department makes a turnover report that should be done by the accounting department. The researcher proposes improvements through flowchart creation, DFD, ERD, database design, and various document input-output designs to improve the existing system.

Innovation in Adding Moringa Leaf Puree (Moringa Oleifera) in the Making of Roti Jala Susanti, Elly; Afriani, Miratia; Amalia, Eva; Saputra , Eryd
Journal Research of Social Science, Economics, and Management Vol. 5 No. 3 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i3.1133

Concerns over the adverse effects of using synthetic dyes in food products—such as the risk of allergies and long-term health issues—have prompted the need for safer and more nutritious natural dye alternatives. This research aims to explore the innovation in adding Moringa Leaf Puree (Moringa Oleifera) in the making of Roti Jala as an effort to present traditional foods that are healthier and more functional. The research employed an experimental approach with three treatments, namely the addition of Moringa leaf puree at levels of 25%, 50%, and 75% of the total wheat flour. The results showed that the 25% Moringa leaf treatment was the most preferred formulation among the panelists, achieving an overall preference rate of 81%, especially in terms of color, texture, and taste. The ANOVA test indicated significant differences in color, aroma, and taste, but not in texture. Macronutrient content analysis revealed an increase in energy, protein, and fat corresponding with the higher addition of Moringa leaf puree, where the 75% sample yielded 872.2 kcal of energy, 210.7 g of protein, and 179.2 g of fat per 200 grams serving. This study demonstrates that Moringa leaf puree can serve as a natural coloring agent while enhancing nutritional value without diminishing the typical characteristics of Roti Jala. These findings are expected to contribute to the development of traditional culinary innovations that are healthy, economically valuable, and supportive of sustainable food product advancement.

Design of Batik Dhemar Kambhang Information Media Based on Observational Documentary Film Hujairi, Ahmad Walid; Khoironi, Khoironi; Anugerah, Ahmed David
Journal Research of Social Science, Economics, and Management Vol. 5 No. 3 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i3.1136

Dhemar Kambhang Batik is a typical batik from Sumenep Regency, Madura, which has a unique motif and deep philosophy, namely as a "lit lantern" which means the light of life. However, the lack of media information about batik means that it is not widely known by the public. This research aims to design information media based on observational documentary films to introduce Dhemar Kambhang Batik to the public. The method used is the Multimedia Development Life Cycle with stages: concept, design, material collection, design, testing and distribution. This documentary film directly involves batik owners and cultural observers in Sumenep to provide complete and accurate information. Test results on 50 respondents showed that this documentary film was very informative with a respondent satisfaction level of 3.4 (category "satisfied" or "good") and a success rate of 94%. Positive assessments were also given by cultural experts and film experts, who stated that the storyline, shooting techniques and delivery of information were good and easy to understand. With an observational approach, this film succeeds in presenting information about the history, manufacturing process and development of Dhemar Kambhang Batik in an interesting and informative manner.

Analysis of The Influence and Priority of Employer Branding Dimensions in Attracting Generation Z Job Applicants Honanta, Cindy; Sitepu, Rismawati; Nainggolan , Romauli
Journal Research of Social Science, Economics, and Management Vol. 5 No. 3 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i3.1141

Employer branding is a strategy for attracting and retaining potential employees amidst increasingly fierce competition. This strategy is particularly relevant for Generation Z employees, a young generation with unique characteristics and high expectations for a flexible, meaningful, and innovative work environment. When choosing a job, they consider not only financial aspects but also company values, opportunities for personal development, and work-life balance. Therefore, developing employer branding that meets the needs and expectations of Generation Z employees is key to companies remaining competitive and attracting quality talent. This study analyses the influence and priorities of four dimensions of employer branding: economic value (salary and compensation), social value (work environment and culture), development value (learning and career opportunities), and interest value (innovation and challenges). The methods used were multiple linear regression and the Analytical Hierarchy Process (AHP), involving 200 respondents, consisting of final-year undergraduate students and fresh graduates majoring in Information Technology, Engineering, and Management in Indonesia. The results of the study indicate that interest value is the strongest and most prioritized factor in attracting prospective Generation Z employees to apply for jobs, followed by economic value, which also has a significant influence. Development value was not proven to be significant, while social value tended to have a negative influence. These findings provide practical recommendations for companies to develop effective employer branding strategies,

The Dominant Factors That Influence Preferences For Visiting Grin Cafe Usodo, Sapto; Riza, Fahrul; Haryono, Cosmas Gatot
Journal Research of Social Science, Economics, and Management Vol. 5 No. 3 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i3.1143

This study aims to identify and map the dominant factors influencing customer visit preferences to Grin Kafe, a local café business that has two branches with different characteristics. A quantitative approach is used in this study by applying the Analytical Hierarchy Process (AHP) method, which allows analysis of the relative importance of various factors determining customer visit decisions. The two main variables analyzed include: atmosphere and interior design. Data was collected through a paired comparison questionnaire given to customers who had visited Grin Kafe. The results of the study are expected to provide an overview of the priority of customer perception of these factors, as well as become a strategic basis for the development of services and increase the attractiveness of Grin Kafe, as well as contribute to the development of consumer behavior studies in the local café sector.

The Utilization of Watermelon Peel Flour in Making Traditional Nagasari Cakes Dwiputri, Alya Syabila
Journal Research of Social Science, Economics, and Management Vol. 5 No. 3 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i3.1145

Watermelon (Citrullus lanatus) is advantageous because it can be cultivated year-round. However, data from the Central Statistics Agency of Riau Islands Province (2025) show that its production has fluctuated over the years. This research aims to utilize watermelon peel as a substitute for rice flour in making traditional nagasari cakes. The innovation addresses the high percentage of wasted watermelon peels, which can cause environmental pollution. The study used an experimental method with a Complete Randomized Design (RAL) and three substitution levels of watermelon peel flour: 25%, 50%, and 75%. The peels were dried at 60°C for 9–10 hours, then ground and sifted into fine flour. The resulting nagasari products were evaluated organoleptically by 20 panelists using hedonic and hedonic quality tests. Results showed that increasing the substitution level significantly affected color, producing a darker appearance due to the Maillard reaction. In contrast, no significant differences were found in aroma and taste among the formulas. However, texture varied, with higher substitution producing softer cakes. The 25% substitution formula (sample 173) received the highest rating from panelists. Therefore, using watermelon peel flour in nagasari production supports food diversification while offering an innovative approach to reducing organic waste, consistent with zero-waste and sustainable food principles.

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Zidnal Falah

Contact Email jurnalcomserva@gmail.com

Phone +6285322218207

Journal Mail Official muhammadzidnal31@gmail.com

Editorial Address Jl. Ki Ageng Tapa (Perumahan Pondok Mutiara Gegunungan Blok F9) RT 3, RW Gegunungan, Sumber, Kab. Cirebon, Jawa Barat.

Location Kab. cirebon, Jawa barat INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Zidnal Falah

Contact Email
jurnalcomserva@gmail.com

Phone
+6285322218207

Journal Mail Official
muhammadzidnal31@gmail.com

Editorial Address
Jl. Ki Ageng Tapa (Perumahan Pondok Mutiara Gegunungan Blok F9) RT 3, RW Gegunungan, Sumber, Kab. Cirebon, Jawa Barat.

Location
Kab. cirebon,

Jawa barat

INDONESIA