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Journal Research of Social Science, Economics, and Management

jrssem
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Published by CV. Publikasi Indonesia

ISSN : 28076494 EISSN : 28076311 DOI : 10.36418

Core Subject : Social,

Environmental Science

The Journal Research of Social Science, Economics, and Management is a double-blind peer-reviewed academic journal and has open access to social and scientific fields. The journal is published monthly once by CV. Publikasi Indonesia. The Journal Research of Social Science, Economics, and Management provides a means for sustained discussion of relevant issues that fall within the focus and scopes of the journal which can be examined empirically. The journal publishes research articles covering all aspects of including social science, economics, management, law, and education.

Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)

Articles 1,333 Documents

125 126 127 128 129

Proposed Social-Media Marketing Strategy to Improve Customer Engagement on Instagram (Case Study: The Hidden Heaven) Nur, Muhammad Ikhsan; Garnida , Nita
Journal Research of Social Science, Economics, and Management Vol. 4 No. 12 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i12.956

The growing consumer demand for specialty coffee and the rise of home-brewing culture in Indonesia have created new market opportunities for coffee roasteries in the B2C market. However, The Hidden Heaven, a roastery based in Surakarta, remains highly dependent on B2B clients, exposing the business to sales instability. To seize these emerging opportunities, The Hidden Heaven needs to strengthen its efforts in the B2C market to attract and retain individual consumers. Specifically, this research addresses a strategic gap in the company’s use of Instagram for customer engagement. The objective is to develop a targeted social media marketing strategy that enhances customer engagement. Using a mixed-method approach, the study combines qualitative interviews with the company’s management and quantitative survey data from 354 Instagram-active consumers aged 18–35. Data were analyzed using SEM-PLS to test the effects of social media influencers (SMI), user-generated content (UGC), and carousel post formats on customer engagement. The results show that only content in the carousel post format has a significant impact. This study contributes to digital marketing practices by developing an evidence-based Instagram strategy tailored for the specialty coffee industry.

Green Manufacturing Approach for Waste Management in Flare Recovery Unit (FRU) Arifin, Moh Zainal; Ciptomulyono , Udisubakti
Journal Research of Social Science, Economics, and Management Vol. 4 No. 12 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i12.957

Analysis Of The Effect Of Organizational Transformation Of Pt. Pln (Persero) On Turnover Intention With Employee Engagement As Mediation Putra, Yoko Aldino; Partiwi , Sri Gunani
Journal Research of Social Science, Economics, and Management Vol. 4 No. 12 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i12.958

Rapid organizational transformation at PT PLN (Persero) has had various impacts on employees, especially those who have worked in an area for a long time. Sudden transfers to other areas far from their previous residences have caused many employees to have difficulty adapting. Employees who have built family lives in their home areas feel a loss of stability and comfort, which has an impact on decreasing work enthusiasm. This change also creates a great emotional burden, especially for employees who have to leave their families to carry out duties in new locations. This study can provide important information regarding the conditions of organizational change carried out by PT PLN (Persero) and its impact on turnover intention along with recommendations for improvements that can be taken to improve existing conditions. The recommendations given can be used as considerations in compiling preventive and corrective programs to reduce employee turnover intention. This study uses the structural equation modeling analysis method with the help of the SmartPLS 4.0 program.

Prediction of OPC Cement Compressive Strength Based on Cement Chemical and Physical Parameters Using Machine Learning Techniques Ramadhan, Syahrial; Raharjo, Agus Budi
Journal Research of Social Science, Economics, and Management Vol. 4 No. 12 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i12.959

This study aims to develop machine learning models to predict the 28-day compressive strength of Ordinary Portland Cement (OPC) based on chemical and physical parameters. The ultra-competitive cement industry requires companies to innovate continuously, but the conventional testing process takes at least 28 days, making product customization inefficient. This research proposes using machine learning techniques to accelerate this process. The predictive parameters include chemical components (C3S, C2S, C4AF, SiO2, etc.) and physical properties (Blaine, Residue, LOI, etc.) of OPC cement. The modeling was performed using random forest, gradient boosting, and artificial neural network algorithms. Model performance was evaluated using Mean Absolute Error (MAE), Root Mean Square Error (RMSE), and R-squared values. The study used 1,570 valid data points from cement quality testing at PT Semen Gresik. Results show that the random forest method provides the highest coefficient of determination of 0.856 with RMSE of 13.086 kg/cm² and MAE of 10.784 kg/cm². The most significant attributes affecting prediction are CaO, Insol, SiO2, MgO, Al2O3, and SO3. Performance can be further enhanced through hyperparameter tuning using grid search method, achieving a coefficient of determination of 0.976 with RMSE of 6.118 kg/cm² and MAE of 5.198 kg/cm². This research contributes to accelerating cement quality control processes and supports faster product development in the cement industry.

The Mediating Role of Entrepreneurial Orientation in the Relationship between Employee Empowerment and Organizational Commitment Alhassan, Emad Mohamed Mohamed; Khaled, Afraa Ahmed Mohamed
Journal Research of Social Science, Economics, and Management Vol. 5 No. 3 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i3.1103

The business environment is becoming increasingly competitive, compelling companies to constantly innovate and adapt to stay ahead and preserve their competitive advantage in the global market. This research investigates the mediating role of entrepreneurial orientation in the relationship between employee empowerment (including job meaningfulness, ambiguity, and conflict) and organizational commitment within SMEs in Saudi Arabia. Given the critical role of SMEs in economic growth, understanding the factors influencing employee commitment is essential for fostering organizational success. The study employs a quantitative approach with convenience sampling, utilizing survey data from 75 managers of SMEs. The findings reveal that the dimensions of entrepreneurial orientation—autonomy, innovativeness, and risk-taking—significantly influence organizational commitment. Additionally, entrepreneurial orientation partially mediates the relationship between employee empowerment and organizational commitment. This study highlights the importance of entrepreneurial orientation as a key factor in enhancing employee commitment, particularly in the context of SMEs. The implications suggest that organizations should focus on promoting entrepreneurial behaviors to strengthen the link between employee empowerment and organizational commitment, thereby improving overall organizational performance.

The Influence of K-Pop Idol Brand Ambassadors and Brand Images on the Buying Interest of Tokopedia E-Commerce Users (Survey on Office Employees, Tugu Utara Village, North Jakarta) Kuhu, Silke Esmeralda; Nuraryo, Imam
Journal Research of Social Science, Economics, and Management Vol. 5 No. 3 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i3.1113

This study aims to analyze the influence of brand ambassadors and brand image on purchase intention among Tokopedia users, with a mediating variable, in the Tugu Utara Village Office (North Jakarta). The phenomenon of using public figures, particularly K-Pop idols, as a marketing strategy has become increasingly prevalent to attract consumer attention and build a strong brand image. This research adopts a quantitative approach with a survey method. The sample was selected using purposive sampling from Tokopedia users who are aware of and exposed to promotions involving K-Pop idol brand ambassadors. Data were collected through questionnaires and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4 software. The analysis results show that brand ambassadors have a positive and significant effect on purchase intention, and brand image also has a positive and significant effect on purchase intention. The findings highlight that choosing a brand ambassador who aligns with the brand image and has relevant appeal to the target market can enhance consumer purchase intention. In addition, a positive, consistent, and distinctive brand image strengthens consumer trust and influences purchase intention. The study recommends that Tokopedia continue to optimize the synergy between brand ambassadors and brand image through creative, relevant, and sustainable marketing communication strategies.

The Influence of Organizational Change, Leadership Style, and Work Environment on Employee Productivity in the Pharmaceutical Industry of PT. KSP Yasmitasari, Yiyip Ika; Sari Rosalina, Sylvia
Journal Research of Social Science, Economics, and Management Vol. 5 No. 3 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i3.1114

Employee productivity plays a crucial role in determining organizational success, particularly in dynamic industries such as the pharmaceutical industry. This study investigates the influence of organizational change, leadership style, and work environment on employee productivity, focusing on PT KSP. Using a quantitative research approach, data were collected through a survey of 82 employees representing various age groups. This study employed regression analysis to examine the relationship between the independent variables (organizational change, leadership style, and work environment) and the dependent variable (employee productivity). The results showed that organizational change and work environment had a significant and positive effect on employee productivity. However, the influence of leadership style on productivity was positive but insignificant. These findings emphasize the importance of clear communication regarding organizational change and creating a supportive work environment and leadership approach to meet organizational needs. This study concludes that organizational change, leadership style, a well-structured work environment, and an ethical work culture are crucial for improving productivity. Practical recommendations include optimizing organizational change communication, workplace conditions, and adopting adaptive leadership strategies. Future research should explore mediating factors such as employee engagement and organizational culture to better understand these dynamics.

The Effect of Morality, Reward, and Psychological Safety on Whistleblowing System with Organizational Support as Moderation: A Survey at PT ABC Muharom, Ikhsan; Indrabudiman, Amir; Mappadang, Agoestina
Journal Research of Social Science, Economics, and Management Vol. 5 No. 3 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i3.1120

This research aims to determine the effect of Reward and Psychological Safety on the Whistleblowing System, with Organizational Support as a moderating variable at PT ABC, Tbk in 2024. The data sampling technique was conducted by distributing questionnaires directly to respondents using the purposive sampling method. The population in this study consisted of 3,537 employees, from which 100 respondents were selected as the research sample. This study employs multiple linear regression analysis and utilizes the SmartPLS statistical software version 3.2.9 as well as Microsoft Excel 2016. The results indicate that the variables of Morality and Reward have a positive effect on the Whistleblowing System, while Psychological Safety has no significant effect. Furthermore, Organizational Support does not moderate the effect of Morality on the Whistleblowing System, but it does moderate the relationship between Reward and Psychological Safety with the Whistleblowing System. These findings suggest that while individual moral values and reward systems are critical drivers of whistleblowing behavior, organizational support mechanisms at PT ABC may not function as intended, potentially reflecting systemic trust deficits or misalignment between formal policies and organizational culture. The study contributes to whistleblowing literature by demonstrating the contextual nature of organizational support in emerging market settings and provides practical implications for designing more effective Whistleblowing Systems in Indonesian corporations.

Formulating a Business Process Outsourcing Strategy to Enhance Competitive Advantage: A Case Study of PT ABC in the Indonesian Outsourcing Industry Istantoro, Bayu; Adriansyah, Ahmad; Pracoyo, Antyo; Simatupang, Batara Maju
Journal Research of Social Science, Economics, and Management Vol. 5 No. 3 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i3.1124

The Indonesian outsourcing industry is currently dominated by low-margin Manpower Outsourcing (MPO) services, with limited development in high value-added segments such as Business Process Outsourcing (BPO). Most domestic providers face stagnant profit margins below 3%, intense price competition, and heavy reliance on labor-intensive operations. Against this backdrop, digital transformation and BPO service automation have become critical differentiators in global markets, yet remain underutilized in Indonesia. This study aims to formulate a Business Process Outsourcing (BPO) development strategy at PT ABC to enhance its competitive advantage within Indonesia’s outsourcing industry. The research adopts a qualitative single-case study approach, leveraging internal documentation, strategic meeting transcripts, and informal interviews with management. Using the Playing to Win framework, supported by the VRIO and McKinsey 7S models, this study explores how PT ABC can shift from Manpower Outsourcing dominance to a more balanced portfolio emphasizing BPO services. Results indicate that although BPO currently contributes only 11.2% of gross profit, it holds a growing profit margin—rising from 27.9% (2022) to 32.4% (2023)—and potential for expansion in the BFSI sector. Strategic implications include client diversification beyond PT XYZ, technological innovation, and enhanced workforce capabilities. The study finds that implementing data-driven systems and thematic training programs is essential to support sustainable transformation. These insights offer a practical roadmap for PT ABC to increase profitability and reduce dependency on labor-intensive services.

Determinants of Islamicity Performance Index (IPI) Factors on Islamic Banking Growth with Audit Quality as a Moderation Variable Safitri, Vita Intan; Mappanyukki, Ratna
Journal Research of Social Science, Economics, and Management Vol. 5 No. 3 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i3.1125

Islamic banking in Indonesia is expected to make a significant contribution to the national economy. With the majority Muslim population and a proven ability to remain resilient during economic crises, the market share of Islamic banks should ideally grow more rapidly compared to conventional banks. However, as of 2022, the market share of Islamic banking in Indonesia had only reached around 7.09%, far behind Malaysia, which achieved 36.3%. This indicates the presence of structural challenges and persistent public perceptions that hinder growth, making it crucial to analyze the factors influencing the development of Islamic banking, as proxied by market share. This study aims to examine the influence of the Islamicity Performance Index (IPI)—consisting of Profit Sharing Ratio (PSR), Zakat Performance Ratio (ZPR), Equitable Distribution Ratio (EDR), and Islamic Income vs Non-Islamic Income (II vs NII), on the growth of Islamic banking in Indonesia. In addition, this research investigates the moderating role of audit quality. The data used are secondary data from the annual reports of Islamic Commercial Banks (BUS) registered with the Financial Services Authority (OJK) during the 2018–2022 period, selected through purposive sampling. The analysis was conducted using Moderated Regression Analysis (MRA) with the assistance of EViews software. The findings reveal that most variables of the Islamicity Performance Index (PSR, ZPR, EDR, INII) do not significantly affect the growth of Islamic banking, either directly or through the moderation of audit quality.

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Zidnal Falah

Contact Email jurnalcomserva@gmail.com

Phone +6285322218207

Journal Mail Official muhammadzidnal31@gmail.com

Editorial Address Jl. Ki Ageng Tapa (Perumahan Pondok Mutiara Gegunungan Blok F9) RT 3, RW Gegunungan, Sumber, Kab. Cirebon, Jawa Barat.

Location Kab. cirebon, Jawa barat INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Zidnal Falah

Contact Email
jurnalcomserva@gmail.com

Phone
+6285322218207

Journal Mail Official
muhammadzidnal31@gmail.com

Editorial Address
Jl. Ki Ageng Tapa (Perumahan Pondok Mutiara Gegunungan Blok F9) RT 3, RW Gegunungan, Sumber, Kab. Cirebon, Jawa Barat.

Location
Kab. cirebon,

Jawa barat

INDONESIA