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Neologia: Jurnal Bahasa dan Sastra Indonesia
Published by Universitas Negeri Makassar
ISSN : 20872496     EISSN : 28299612     DOI : -
Core Subject : Science, Education, Art, Social,
Arts Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
NEOLOGIA: Jurnal Bahasa dan Sastra Indonesia is a peer-reviewed scientific open access journal, with e-ISSN 2829-9612 and p-ISSN 2087-2496. It has been published by the Department of Indonesian Language and Literature, Faculty of Language and Literature, Universitas Negeri Makassar. NEOLOGIA is published since 2010. NEOLOGIA is issued semiannually: in February and Auguts. NEOLOGIA publishes manuscripts on research in linguistics and literature. NEOLOGIA features research novelties and significance for scientific advancement in one of the fields of the published manuscripts. This journal welcomes submissions from around the world as well as from Indonesia. Manuscripts published include but are not limited to the following. Linguistics; phonology, morphology, syntax, discourse analysis, psycholinguistics, sociolinguistics, and critical discourse analysis. Literature: local literature studies, Indonesian literature, foreign literature studies, children literature, literature studies for character education, and other literary studies. The editorial board would like to receive manuscripts submitted via the online submission system. Make sure that the manuscripts meet the scope and submission guidelines of the journal. For more detailed information, please refer to the terms and conditions of NEOLOGIA.
Arjuna Subject : Seni dan Humaniora - Sastra dan Teori Sastra
Articles 114 Documents
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GAYA BAHASA PERTENTANGAN PADA KONTEN DIGITAL MARKETING REIZUKA ARI DI TIKTOK SHOP: KAJIAN STILISTIKA Regina Bella Hellijah; Sumarno Sumarno; Meutia Rachmatia
Neologia: Jurnal Bahasa dan Sastra Indonesia Vol 7, No 2 (2026): August
Publisher : Fakultas Bahasa dan Sastra Indoensia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59562/neologia.v7i2.84824

Abstract

This study aims to describe the use of antithetical language styles in Reizuka Ari’s TikTok Shop promotional content. This study employed a descriptive method and qualitative approach. The research data consisted of utterances in promotional videos uploaded to the TikTok account @dictionarei account. Data were collected through non-participatory observation, and data analysis was conducted by identifying, classifying, and describing the data based on Masruchin’s theory of antithetical language style. The results show that there are seven types of antithetical language styles used in Reizuka Ari’s promotional content: antithesis, paradox, hyperbole, litotes, contradiction interminus, oxymoron, and anachronism. The use of these language styles demonstrates various linguistic strategies for delivering promotional messages. Antithetical language styles are used not only to strengthen the meaning of utterances but also to create emphasis, build distinctive communication characters and attract the audience's attention. Thus, the use of antithetical language styles is one of the linguistic strategies that supports the delivery of persuasive messages in digital marketing communication through the TikTok Shop.
ALIH KODE DAN CAMPUR KODE SEBAGAI REPRESENTASI IDENTITAS GENERASI Z DALAM SINETRON ASMARA GEN Z EPISODE 576 Iltamisa Cahya Dini; M. Ibnu Nur Faturifqi; Panji Hermoyo
Neologia: Jurnal Bahasa dan Sastra Indonesia Vol 7, No 2 (2026): August
Publisher : Fakultas Bahasa dan Sastra Indoensia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59562/neologia.v7i2.87800

Abstract

This study aims to describe the forms of code-switching and code-mixing in the soap opera Asmara Gen Z episode 576 and their use as representations of Generation Z’s linguistic identity. This research employs a descriptive qualitative approach. The research data consist of character dialogues containing English elements within Indonesian-language utterances. Data collection was carried out using observation and note-taking techniques. The results show 16 data points comprising 6 instances of external code-switching and 10 instances of external code-mixing. External code-switching is characterized by a complete shift from Indonesian to English, while external code-mixing is marked by the insertion of English elements in the form of words, phrases, and clauses into Indonesian utterances. The dominance of code-mixing demonstrates the use of English as part of a flexible and adaptive communication strategy. This phenomenon also represents Generation Z’s emotional expression, politeness, communication style, and social identity influenced by the development of digital media and global cultureThis study aims to describe the forms of code-switching and code-mixing in the soap opera Asmara Gen Z episode 576 and their use as representations of Generation Z’s linguistic identity. This research employs a descriptive qualitative approach. The research data consist of character dialogues containing English elements within Indonesian-language utterances. Data collection was carried out using observation and note-taking techniques. The results show 16 data points comprising 6 instances of external code-switching and 10 instances of external code-mixing. External code-switching is characterized by a complete shift from Indonesian to English, while external code-mixing is marked by the insertion of English elements in the form of words, phrases, and clauses into Indonesian utterances. The dominance of code-mixing demonstrates the use of English as part of a flexible and adaptive communication strategy. This phenomenon also represents Generation Z’s emotional expression, politeness, communication style, and social identity influenced by the development of digital media and global culture.
KESALAHAN MORFOSINTAKSIS DAN INTERFERENSI BAHASA DALAM TULISAN AKADEMIK MAHASISWA TADRIS BAHASA INGGRIS UIN AMBON Muhammad M; Ishak Ishak; Nursalam Nursalam; Titi Qomariyah Mualo
Neologia: Jurnal Bahasa dan Sastra Indonesia Vol 7, No 2 (2026): August
Publisher : Fakultas Bahasa dan Sastra Indoensia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59562/neologia.v7i2.88901

Abstract

This study aims to describe the types, forms, and patterns of morphological and syntactic errors in the academic writing of students in the English Education Study Program at UIN Ambon, and to identify their possible causes. This study employed a qualitative descriptive method with an error analysis approach. The data consisted of 20 student academic manuscripts, including proposals, theses, activity reports, and midterm/final exam assignments. Data analysis was conducted through identification, description, explanation, and evaluation stages based on Surface Strategy Taxonomy, namely omission, addition, misformation, and misordering. The results of the study indicate 34 patterns of morphological and syntactic errors, primarily spelling and word formation mistakes, omission of passive auxiliaries and copulas, comma splices in citation integration, and inversion of adjective-noun structures due to word-for-word translation. Lexical interference in the form of code mixing was also observed. These findings underscore the need to strengthen academic writing instruction through self-editing practice, mastery of grammatical structures, sentence completeness checks, and reduction of dependence on word-for-word translation.
REPRESENTASI BENTUK PRIVILEGE SOSIAL DALAM NOVEL O KARYA EKA KURNIAWAN: PERSPEKTIF GEORG LUKÁCS Jihan Zalsabila; Nensilianti Nensilianti; Muhammad Alfian Tuflih
Neologia: Jurnal Bahasa dan Sastra Indonesia Vol 7, No 2 (2026): August
Publisher : Fakultas Bahasa dan Sastra Indoensia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59562/neologia.v7i2.82847

Abstract

This study aims to describe the representation of social privilege in Eka Kurniawan’s novel O from the perspective of Georg Lukács’s theory of realism. This study employed a qualitative approach using a descriptive-analytic method. The data consisted of narrative excerpts, dialogues, and events that represented dominant–subordinate relations. Data were collected through reading and note-taking techniques and analyzed based on the concepts of social totality, class relations, class consciousness, and reification in Lukács’s thought. The findings reveal four forms of social privilege: social class, power, cultural, and anthropocentric privileges. These forms operate through control over labor and its products, coercive control over the body, symbolic domination, and the instrumentalization of nonhuman life based on its usefulness. The findings indicate that social privilege in O is not merely an individual advantage but is produced through structural relations within social totality. O’s subordinate position bears a structural analogy to the proletarian position in terms of exploitation, without equating O with the proletariat as a historical category in Lukács’s theory

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