cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Fitra Rizal
Contact Email
jurnaljess@gmail.com
Phone
+6281230038302
Journal Mail Official
jurnaljess@gmail.com
Editorial Address
Jl. Nori No. 14A, Kelurahan Beduri, Kab. Ponorogo, Provinsi Jawa Timur
Location
Kab. ponorogo,
Jawa timur
INDONESIA
Journal of Economics and Social Sciences
Published by CV. Civiliza Publishing
ISSN : 28305337     EISSN : 28305264     DOI : -
Core Subject : Economy, Science, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Social Sciences
ournal of Economics and Social Sciences (JESS) is a peer-reviewed journal published twice a year (every June and December) by CV. Civiliza Publishing. Journal of Economics and Social Sciences (JESS) accepts original scientific papers that have never been published. The discussion in this journal includes: Economics; Business; Finance; Philanthropy; Social Science; Public; and others within the scope of economics studies. P-ISSN 2830-5337 E-ISSN 2830-5264. It is located at: Ponorogo East Java Indonesia. The scope includes theories and practices in the field of economics and Social Sciences. This includes but not limited to: Economics; Business; Finance; Philanthropy; Social Science; Public; and others within the scope of economics studies.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 198 Documents
 16   17   18   19   20 
The Influence of Brand and Venue Image on the Decision to Buy a Stand at the Chengbeng Food Fest Medan 2025 Event by CV Vinkoo Jakarta Fest Harahap, Fiqri Akbar Habibie; Sari, Dewi Comala
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 2 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.v4i2.1145

Abstract

In culinary events or bazaars, tenant stands play a crucial role in the success of the event. Therefore, companies must convince tenants to purchase stands by focusing on factors such as Brand Image and Venue. This study aims to examine the influence of Brand Image and Venue on the Stand Purchase Decision at the ChengBeng Food Fest Medan 2025 organized by CV Vinkoo Jakarta Fest. This quantitative research employed a saturated sampling technique with a total of 44 tenant stands. Data were collected through questionnaires. The results indicate that both Brand Image and Venue have a positive and significant influence, both partially and simultaneously, on the Stand Purchase Decision. The coefficient of determination (R²) of 87.7% suggests that these two variables account for most of the purchase decision, while the remaining 12.3% is influenced by other factors such as price, facilities, company image, and event organizer quality.
The Influence of Social Media Promotion and Direct Selling on the Decision to Buy Tickets for the 2024 Medan Relaxing Purnama Concert Jati, Giri Waseso; Siregar, Efni
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 2 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.v4i2.1146

Abstract

This research aims to determine the influence of social media promotion and direct selling on ticket purchase decisions for the Purnama Bersantai 2024 concert in Medan City. The study is motivated by the growing use of social media as a promotional tool and the implementation of direct selling strategies to attract consumer interest. This study employs a quantitative method with an associative approach. Data were collected through questionnaires distributed to 98 respondents who purchased concert tickets. Data analysis included validity and reliability tests, classical assumption tests, multiple linear regression analysis, t-test, F-test, and the coefficient of determination (R²). The results show that social media promotion has a positive and significant effect on purchase decisions, as does direct selling. Simultaneously, both variables significantly influence ticket purchase decisions for the Purnama Bersantai 2024 concert. The coefficient of determination (R²) of 0.694 indicates that 69.4% of purchase decisions are influenced by social media promotion and direct selling, while the remaining 30.6% are influenced by other factors. The study concludes that the more effective social media promotion and direct selling activities are, the higher the consumers’ decision to purchase concert tickets.
The Impact of Independence, Audit Experience, Competence and Red Flags on Auditors, Fraud Detection Ability Sahara, Ulfa; Widiastuti, Ni Putu Eka
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 2 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.v4i2.1153

Abstract

This study aims to examine the influence of independence, audit experience, competence, and red flags on auditors’ ability to detect fraud. Data were collected through the distribution of questionnaires to auditors working at Public Accounting Firms across Indonesia. The respondents consisted of auditors currently employed in these firms. The findings reveal that independence, audit experience, and red flags do not have a significant impact on auditors’ ability to detect fraud. However, the study demonstrates that competence significantly influences auditors’ effectiveness in detecting fraudulent activities.
Analysis of Factors Affecting the Income of Dodol MSMEs After the Operation of the Toll Road: A Case Study in Bengkel Village, Perbaungan District, Serdang Bedagai Regency Syahfitri, Dea; Hasanah, Uswatun; Ramadhan, Anggia
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 2 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.v4i2.1155

Abstract

Dodol MSMEs are an important economic sector in the village, but they face challenges after the toll road began operating. This study aims to determine the factors that affect the income of dodol MSMEs after the toll road began operating. The indicators used in this study are labor, innovation, price, product promotion, business location, use of technology, impact of the toll road, service, and product quality. This study uses a quantitative method with purposive sampling technique. Data in this study were collected through questionnaires and analyzed using multiple linear regression analysis. The results of this study indicate that the variables of labor and business location have a positive and significant effect on the income of dodol MSMEs after the operation of the toll road in Bengkel Village, Perbaungan District, Serdang Bedagai Regency. The results of this study are expected to provide recommendations for the government and MSME actors to increase income and develop the dodol business in Bengkel Village, Perbaungan District, Serdang Bedagai Regency.
Stakeholder Engagement Models for Food Security Programs Widodo, Dedyk Wahyu
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 2 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.v4i2.1168

Abstract

This study aims to analyze the stakeholder engagement model in the Food Security Program, particularly the Rice Planting Area Expansion Program (LTT) in Sidoarjo Regency, by identifying the roles, interaction patterns, and implementation challenges. A descriptive qualitative method was employed using purposive sampling involving the Department of Agriculture, Kodim 0816/Sidoarjo, Babinsa, agricultural extension officers, farmer groups, and individual farmers. Data were collected through in-depth interviews, field observations, and documentation, and were analyzed using the Miles, Huberman, and Saldaña model. The findings indicate that stakeholder involvement is collaborative and structured across three layers: policy, facilitation, and implementation. The government provides regulations and agricultural inputs, the military supports mobilization and planting discipline, while extension officers and farmers serve as technical implementers. Although the collaboration functions well, several challenges persist, including overlapping authority, limited technological adoption, land constraints, and suboptimal farmer capacity. The study implies the need for strengthened multisectoral coordination and enhanced human resource capacity in the agricultural sector.
The Influence of Promotions and Prices on Ticket Purchase Decisions at the Cultural Lens Vol. 2 Event at Dimigo Pool Medan 2024 Fauzan, Diaz Ibnu; Pasaribu, Ika Mary
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 2 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.v4i2.1170

Abstract

ultural Lens Vol.2 is one of the special events held in the city of Medan, in commemoration of Nusantara Day which falls on December 13, the organizers have the motivation and inspiration to create a cultural event which adds to the insight of visitors that there are many cultures, customs, traditional clothes and traditional dances ranging from Batak, Javanese, Malay, Tiong Hoa and Indian cultures. This event will be held on December 14, 2025 located at Dimigo Pool Medan. Based on internal data of 1,000 visitors who bought tickets, but the organizers only got 233 visitors who bought tickets, this phenomenon shows that the organizers have not been able to achieve the target and there must be an evaluation to create space to improve this. Promotions and Prices are 2 of the many factors that affect the Decision to Buy tickets for the Cultural Lens Vol.2 event. This study aims to find out whether promotions and prices affect the decision to purchase tickets for the Cultural Lens Vol.2 event. This study uses a quantitative method with data collection carried out through questionnaires and literature studies. The data results will be analyzed using data quality tests, classical assumption tests, multiple linear analysis, determination coefficient tests and hypothesis tests with a total of 70 respondents. The results of this study show that promotions and prices partially and simultaneously have a positive and significant effect on ticket purchase decisions at the Cultural Lens Vol.2 event. The results of the determination coefficient test (R2) showed that promotions and prices were able to influence the purchase decision of Cultural Lens Vol.2 event tickets by 65.7% and the remaining 34.3% could be explained by factors not studied in this study.
The Relationship Between Work Shifts and Changes in Vital Signs of Health Workers: A Quantitative Study in Amalia Medika Pelalawan Riau Hospital Pertiwi, Shanti Asih; Wahyudi, Bayu; Widjaja, Yani Restiani
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 2 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.v4i2.1172

Abstract

This study aims to determine the effect of work shifts on changes in vital signs of health workers at Amalia Medika Pelalawan Riau Hospital, including blood pressure, pulse frequency, body temperature, respiratory frequency, and oxygen saturation. The method used is verifiable quantitative research with a comparative design. The research population is all health workers who work with a shift system at Amalia Medika Pelalawan Riau Hospital as many as 26 people, who are used as samples with total sampling techniques. Data collection was carried out through observation, questionnaires, and documentation, then analyzed with the Chi-Square test to determine whether or not there was a correlation of work shifts on changes in vital signs. The results of the study showed that work shifts did not have a significant effect on changes in vital signs of health workers. The Chi-Square test on blood pressure produces an Asymp value. Sig 0.444, at a pulse frequency of 0.428, at a body temperature of 0.744, at a respiratory rate of 0.541, and at oxygen saturation of 0.838, are all greater than 0.05. These findings indicate that the difference in morning, noon, and night shifts did not cause significant changes in the vital signs of health workers at Amalia Medika Pelalawan Riau Hospital. This condition shows that the shift management implemented by hospitals relatively does not cause measurable physiological impairment in health workers, although other factors such as subjective fatigue or circadian rhythm disturbances still require attention.
Customer Relationship Management Strategies in Developing the Brand Image of Secondfloor Coffee Bintaro Putri, Fidya Okctafiani
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 2 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.v4i2.1174

Abstract

In an era of increasingly competitive culinary business, the role of communication strategy and customer relations is crucial in shaping a strong and memorable brand image. This research aims to determine the customer relations strategy implemented by Secondfloor Coffee Bintaro in building and strengthening its brand image. This study uses a descriptive qualitative methodology with data collection techniques in the form of in-depth interviews, participatory observation, and documentation. The informants in this study consisted of management, supervisors, staff, and competitors for triangulation purposes. The study employs Customer Relations Management theory, which includes three main indicators: customer profile identification, communication, and complaint handling. For brand image, it refers to theory that encompasses brand strength, brand uniqueness, and brand appeal. The results show that Secondfloor Coffee Bintaro has implemented a customer relations strategy through a personal approach, responsive service, and active two-way communication both directly and via social media. This strategy has successfully created positive customer experiences and built trust, loyalty, and a strong brand image in the minds of consumers, particularly among young people. Nonetheless, some challenges remain, such as the perception of high prices and limitations in supporting facilities that need to be addressed. This research concludes that an effective customer relations strategy can significantly support the strengthening of a cafe's brand image amidst food and beverage industry competition. The implications of this research are expected to serve as a strategic reference for culinary business players in enhancing customer relations and building a positive and sustainable brand image.

Page 20 of 20 | Total Record : 198

 16   17   18   19   20 

Filter by Year

2022 2025


Reset
Filter By Issues
All Issue Vol. 4 No. 2 (2025): Journal of Economics and Social Sciences (JESS) Vol. 4 No. 1 (2025): Journal of Economics and Social Sciences (JESS) Vol. 3 No. 2 (2024): Journal of Economics and Social Sciences (JESS) Vol. 3 No. 1 (2024): Journal of Economics and Social Sciences (JESS) Vol. 2 No. 2 (2023): Journal of Economics and Social Sciences (JESS) Vol. 2 No. 1 (2023): Journal of Economics and Social Sciences (JESS) Vol. 1 No. 2 (2022): Journal of Economics and Social Sciences (JESS) Vol. 1 No. 1 (2022): Journal of Economics and Social Sciences (JESS)