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Fitra Rizal
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INDONESIA
Journal of Economics and Social Sciences
Published by CV. Civiliza Publishing
ISSN : 28305337     EISSN : 28305264     DOI : -
Core Subject : Economy, Science, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Social Sciences
ournal of Economics and Social Sciences (JESS) is a peer-reviewed journal published twice a year (every June and December) by CV. Civiliza Publishing. Journal of Economics and Social Sciences (JESS) accepts original scientific papers that have never been published. The discussion in this journal includes: Economics; Business; Finance; Philanthropy; Social Science; Public; and others within the scope of economics studies. P-ISSN 2830-5337 E-ISSN 2830-5264. It is located at: Ponorogo East Java Indonesia. The scope includes theories and practices in the field of economics and Social Sciences. This includes but not limited to: Economics; Business; Finance; Philanthropy; Social Science; Public; and others within the scope of economics studies.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 198 Documents
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The Influence of Promotion and Service Quality on Visitor Satisfaction at PT Angsamas Ratu Tama (Case Study on the Vesak Event of the Medan City Government 2596 B.E/2025) Rahmi, Nadhira; Siahaan, Djames
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 2 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.v4i2.1063

Abstract

The event industry in Indonesia is growing rapid growth, especially in organizing cultural and religious-based events that carry strong spiritual and social values. One notable example is the Waisak Celebration 2596 B.E./2025 organized by the Medan City Government in collaboration with PT Angsamas Ratu Tama. This event not only symbolizes interfaith harmony but also contributes to local tourism and economic development. The success of such events depends not only on the number of visitors but also on the effectiveness of promotional strategies and the quality of services provided. This study aims to analyze the influence of promotion and service quality on visitor satisfaction, both partially and simultaneously, as well as to identify which variable has the most dominant effect. The research uses a quantitative approach with multiple linear regression analysis. Data were collected through a questionnaire distributed to 100 respondents who attended the Waisak 2596 B.E./2025 event at Lapangan Benteng, Medan. The results show that both promotion and service quality have a positive and significant effect on visitor satisfaction. Therefore, promotional strategies and service quality play a critical role in enhancing visitor satisfaction during large-scale religious events. These findings are expected to serve as practical references for event organizers in designing more effective promotional and service strategies. Furthermore, this study contributes academically to the development of event management research, particularly within the context of cultural and religious event.
The Influence of Accessibility and Cultural Events Organized by the Lake Toba Authority Implementing Agency on the Decision to Visit Toba Caldera Resort Wulandari, Odilia Trasrasa Indah; Siregar, Indra
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 2 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.v4i2.1072

Abstract

This study aims to analyze the influence of accessibility and cultural events organized by the Lake Toba Authority (BPODT) on tourists' decision to visit Toba Caldera Resort. The research is based on the growing importance of Toba Caldera Resort as a part of Indonesia's National Tourism Strategic Areas (KSPN), developed to become a leading destination in North Sumatra, particularly in the cultural tourism sector and the MICE industry (Meeting, Incentive, Convention, and Exhibition). A quantitative approach was used with a survey method. The sampling technique employed was non-probability sampling with an accidental sampling approach involving 100 respondents who met the criteria: having visited Toba Caldera Resort and attended at least one cultural event in the area. The research instrument was a Likert-scale questionnaire, which was tested for validity and reliability. Data analysis involved classical assumption tests (normality, multicollinearity, and heteroskedasticity), multiple linear regression, t-test, F-test (ANOVA), and coefficient of adjusted determination (R²) using SPSS. The results show that accessibility (X1) has a significant effect on the decision to visit, with a significance value of 0.000, a t-value of 15.480, and a beta coefficient of 0.774. Cultural events (X2) also have a significant effect, with a significance value of 0.000, a t-value of 5.931, and a b eta of 0.296. Simultaneously, both variables significantly influence the decision to visit, with an F-value of 157.573 and significance of 0.000. The adjusted R Square value of 0.760 indicates that 76.0% of the variance in visit decisions can be explained by these two variables, while the remaining 24.0% is influenced by other factors not included in the model. This study concludes that improving accessibility and organizing attractive and consistent cultural events are effective strategies to enhance destination appeal and increase tourist visits to Toba Caldera Resort.
The Influence of Tourist Facilities and Attractions on Visitor Satisfaction at Toba Caldera Resort Pardamean Sibisa Pasaribu, Tryadevy; Haro, Jamardua
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 2 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.v4i2.1073

Abstract

The development of tourist destinations in Indonesia, particularly the Lake Toba area, is a major focus in supporting the tourism sector and the MICE (Meeting, Incentive, Convention, Exhibition) industry. Toba Caldera Resort, managed by the Lake Toba Authority, plays a crucial role as a leading destination in attracting tourists. This research is motivated by the importance of understanding the factors that influence visitor satisfaction as an indicator of successful destination management. The purpose of this research is to determine the extent to which tourist facilities and attractions influence visitor satisfaction at Toba Caldera Resort. This research uses a quantitative method with an associative approach. A sample of 100 respondents was selected using an accidental sampling technique. Data were collected through a questionnaire using a Likert scale and analyzed using multiple linear regression. The results show that both facilities and tourist attractions have a positive and significant effect on visitor satisfaction, both partially and simultaneously. The conclusion of this research is that facilities and tourist attractions are the main factors determining the level of visitor satisfaction at Toba Caldera Resort. The better the quality of the facilities and the more attractive the attractions offered, the higher the level of perceived satisfaction. Therefore, the management and development of these two aspects must be prioritized in strategies to increase the attractiveness and sustainability of tourist destinations.
The Influence of Facilities and Accessibility on Visitor Satisfaction at the Yamaha Fazzio Youth Festival Medan Event in 2024 Gaol, Jesika Mayasari Lumban; Musriza, Irwan
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 2 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.v4i2.1076

Abstract

This study, entitled “The Influence of Facilities and Accessibility on Visitor Satisfaction at the Yamaha Youth Festival Medan 2024”, is motivated by the importance of facilities, such as cleanliness, completeness, functionality, and physical condition, as well as accessibility, which includes distance, travel costs, and travel time, in shaping visitor satisfaction. The purpose of this research is to determine the effect of facilities and accessibility, both partially and simultaneously, on visitor satisfaction, based on consumer satisfaction theory which emphasizes the conformity between expectations and actual experiences. This study employed a quantitative method with a survey approach by distributing questionnaires to 100 respondents aged 17–30 years who attended the event, selected using purposive sampling. Data were analyzed using SPSS version 26 through validity, reliability, classical assumption tests, multiple linear regression, t-test, and F-test. The results indicate that facilities have a positive and significant effect on visitor satisfaction, accessibility also has a positive and significant effect, and both simultaneously have a significant effect on visitor satisfaction, as shown by Fcount > Ftable and sig < 0.05. The coefficient of determination (R²) of approximately 56% shows that visitor satisfaction can be explained by facilities and accessibility, while the remaining 44% is influenced by other factors not examined in this study. The discussion emphasizes that the better the facilities and the easier the accessibility provided by the organizers, the higher the level of visitor satisfaction, suggesting that event organizers should improve these aspects to create a positive experience and visitor loyalty for future events.
The Influence of Social Media and Service Quality on the Decision to Use Diamond Event Organizer Services Doloksaribu, Natalie Agatha P.; Sari, Dewi Comala
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 2 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.v4i2.1077

Abstract

The rapid development of the business world requires business actors to continue to adapt, including in the event organizer (EO) service industry. Berlian Event Organizer is one company that has successfully utilized social media and provided quality services to attract consumer interest. This study aims to analyze the influence of social media and service quality on the decision to use services of Berlian Event Organizer. The method used is a quantitative approach with multiple linear regression analysis techniques. Research data was obtained by distributing questionnaires to 72 respondents who have used Berlian Event Organizer services. The results showed that the variables of social media (X1) and service quality (X2) have a positive and significant effect on the decision to use Berlian Event Organizer services, with the average respondent giving an affirmative answer. Based on the results of the T test, the social media variable (X1) has a significance value of 0.034 (<0.05) which means it has a significant effect on the decision to use services. Likewise, the service quality variable (X2) has a significance value of 0.000 (<0.05) which indicates a significant effect. The results of the simultaneous F test produced a significance value of 0.000, which means that social media and service quality together have a significant effect on the decision to use services. The coefficient of determination (R²) value of 0.845 indicates that 84.5% of the variation in service usage decisions can be explained by these two variables, while the remainder is influenced by other factors outside this study.
The influence of CyberCrime on the level of trust of users of Ewallet products in Mobile Banking Services reviewed Islamic Economic Perspective (user study of UIN RIL student Fund E-Wallet application) Pramestu, Rilo Abdi; Kurniawan, Muhammad; Kurniawan, Agus
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 1 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.v4i1.757

Abstract

The development of financial technology, especially mobile banking services and e-wallet applications, increasingly provides convenience in digital transactions. However, the increasing incidence of cyber crime (cyber crime) poses serious problems related to user confidence in the security of the service. This study aims to analyze the influence of cyber crime on the level of confidence of e-wallet users in mobile banking services in the perspective of Islamic economics. With quantitative methods and survey approaches to student users of the Dana e-wallet application at UIN RIL, the results of the study show that cyber crime has a positive influence on user trust. The Islamic economic perspective emphasizes the importance of Amanah and adil in maintaining trust so that digital transactions remain halal and reliable. This study recommends improving security, educating users, and implementing sharia principles in e-wallet services.
The effect of Marketing Strategy, Service Quality, and Consumer Psychology Aspects of Mypertamina Application Users on Sales Volume in 2024 in an Islamic Business Perspective (Study on Gas Station Consumers in Bandar Lampung) Nazira, Aliya; Habibi, Ahmad; Susanti, Yeni
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 1 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.v4i1.764

Abstract

This study analyzes the influence of marketing strategies, service quality, and aspects of Consumer Psychology on the sales volume of the MyPertamina application in Bandar Lampung in the perspective of Islamic Business. Quantitative methods with survey techniques were used on 100 respondents of active users of MyPertamina at Bandar Lampung gas station. The Data were analyzed using multiple linear regression with SPSS 26.0 software. The results showed that the three variables have a positive and significant effect on sales volume, with aspects of Consumer Psychology has a dominant influence (β=0.467), followed by marketing strategy (β=0.423) and quality of Service (β=0.381). Simultaneously, the three variables explained 67.7% variation in sales volume (R2=0.677). From the perspective of Islamic business, the practice of MyPertamina demonstrates conformity to the principles of justice, transparency, and mutual blessing, although aspects of security and social norms need improvement. The research provides a strategic blueprint for optimizing customer psychology management and integration of Islamic features in the energi digital platform.
The Effect of Sharia Financial Literacy, Risk Perception and Return Expectation on Sharia Stock Investment Decision Making in Islamic Business Perspective (Study on Generation Z in Bandar Lampung who Actively Invest) Maulana, Bintang; Purnamasari, Femei; Susanto, Is
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 2 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.v4i2.816

Abstract

This study aims to measure and analyze the effect of Islamic financial literacy, risk perception, and return expectations on investment decision-making Islamic stocks among Generation Z in Bandar Lampung. The approach used is quantitative, with data collection through questionnaires distributed to 100 respondents selected using purposive sampling technique. Data analysis technique used is multiple linear regression with the help of SPSS software version 26. The results of the study partially indicate that Sharia financial literacy has a positive and significant influence on investment decisions, which means that the higher the understanding of Islamic financial principles, the higher the tendency to invest in Sharia. Risk perception also has a positive and significant effect, which shows that respondents can manage risk wisely and are not easily hindered by it in making investment decisions. Return expectations show a positive and significant influence, where the greater the expectation of investment returns, the stronger the intention to invest. Simultaneously, these three variables contributed 77.7% to changes in investment decisions. These findings reinforce the understanding that Generation Z has a rational mindset and spiritual values in assessing Islamic stock investment opportunities.
The Effect of Human Resource Quality, Work Environment, and Work Safety on Employee Performance Ariani, Dera; Habibi, Ahmad; Susanti, Yeni
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 2 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.v4i2.844

Abstract

At this time, the level of competition between companies is increasing and getting tougher, so every company is required to maximize the performance of its employees in the face of continuous competition. Just like the Regional Office of DJBC Sumbagbar which is still continuing to improve employee performance in managing work. This study aims to examine the effect of the quality of human resources, work environment, and safety on employee performance in the perspective of Human Resource Management. The method used is quantitative with analysis using SPSS 25 program, involving 67 respondents determined by total sampling strategy. The findings showed that partially, the quality of human resources had a negative and insignificant effect on employee performance, while the work environment and Occupational Safety had a positive and significant effect on employee performance in the company. Simultaneously the quality of human resources, work environment, and Occupational Safety have a positive and significant effect on employee performance. The implementation of Human Resource Management in the Regional Office of DJBC Sumbagbar has been based on the principles of Justice (al-adl), Trust (al-amānah), and responsibility (al-Mas'ūliyyah).
The Role of 9P Marketing Mix in Building Brand Equity of Murabahah Financing Products: An Islamic Value Perspective Billah, Zahida I'tisoma; Fauziah, Olivia Hilmi
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 1 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the implementation of the Islamic Marketing Mix 9P strategy in enhancing membership of murabaha financing products at BMT Maslahah Gending Branch, Probolinggo. Employing a qualitative case study approach through in-depth interviews, direct observation, and documentation, the research demonstrates that the applied marketing strategies align with Sharia principles and contribute significantly to the growth of membership. The effectiveness of the strategy is determined by service quality, transparency in profit margins, community-based educational initiatives, the institution’s trustworthy image, and internal staff synergy. Nevertheless, several challenges persist, including limited public literacy regarding Islamic finance, suboptimal utilization of social media platforms, and competition from conventional financial institutions. The findings suggest that sustained innovation in marketing approaches and intensified community education are essential for strengthening the competitiveness and sustainability of Islamic financial institutions.

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