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Fitra Rizal
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INDONESIA
Journal of Economics and Social Sciences
Published by CV. Civiliza Publishing
ISSN : 28305337     EISSN : 28305264     DOI : -
Core Subject : Economy, Science, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Social Sciences
ournal of Economics and Social Sciences (JESS) is a peer-reviewed journal published twice a year (every June and December) by CV. Civiliza Publishing. Journal of Economics and Social Sciences (JESS) accepts original scientific papers that have never been published. The discussion in this journal includes: Economics; Business; Finance; Philanthropy; Social Science; Public; and others within the scope of economics studies. P-ISSN 2830-5337 E-ISSN 2830-5264. It is located at: Ponorogo East Java Indonesia. The scope includes theories and practices in the field of economics and Social Sciences. This includes but not limited to: Economics; Business; Finance; Philanthropy; Social Science; Public; and others within the scope of economics studies.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 198 Documents
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The Influence of Facilities and Service Quality on Visitor Satisfaction at the 2024 Purnama Bersantai Music Concert Anhar, Aidil; Parlindungan, Anggiat
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 2 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.v4i2.1086

Abstract

The music concert industry in Indonesia continues to experience significant growth, particularly in the city of Medan, which has begun actively developing various local and national-scale entertainment events. One concert that attracted public attention was "Purnama Bersantai 2024", an Indonesian-themed music concert held in the open area of the Lotte Grosir Medan Parking Lot. Although successful in attracting visitors, this concert also drew criticism, particularly related to the inappropriate number of facilities such as toilets and the quality of service staff who were considered unfriendly and unresponsive to complaints. This study aims to analyze the effect of facilities and service quality on visitor satisfaction at the "Purnama Bersantai 2024" concert. This study used a quantitative approach by distributing questionnaires to 97 respondents who attended the event in person. Data were analyzed using multiple linear regression, supplemented by validity and reliability tests, classical assumptions, and hypothesis testing. The results showed that facilities and service quality had a positive and significant effect on visitor satisfaction, both partially and simultaneously. The facility variable has a more dominant influence on visitor satisfaction with a regression coefficient value of 0.069 (sig. 0.001), while service quality has a coefficient value of 0.043 (sig. 0.001). The Adjusted R Square value of 0.539 indicates that 53.9% of the visitor satisfaction variable can be explained by facilities and service quality, while the remaining 46.1% is influenced by other factors outside this study.
The Effect of Service Quality and Facilities on the Satisfaction of PNM Employee Gathering Participants in the Siantar 1 Regional Event 2025 Simbolon, Heri Bertus; Tarigan, Jenny Sari
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 2 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.v4i2.1087

Abstract

The MICE (Meeting, Incentive, Convention, Exhibition) industry in Indonesia is experiencing rapid development, along with the increasing needs of companies in organizing internal activities such as employee gatherings. This research is motivated by the importance of participant satisfaction as an indicator of event success, especially at the PNM Employee Gathering Regional Siantar 1 Year 2025 event organized by Matakail Communication. The purpose of this study was to determine how much influence the quality of service and facilities on participant satisfaction in the event. This research uses quantitative methods with an associative approach. The sample amounted to 100 respondents from a total population of 790 gathering participants, who were taken using accidental sampling technique. Data were collected through a questionnaire with a Likert scale and analyzed using multiple linear regression, t test, F test, and coefficient of determination (R²). The results showed that partially, the quality of service and facilities had a significant effect partially on participant satisfaction. Simultaneously, both variables have a positive and significant effect on participant satisfaction, with an Fcount value of 172.101> Ftable 3.09 and significance <0.001. The coefficient of determination (R²) value of 77.6% indicates that 77.6% of variations in participant satisfaction are explained by service quality and facilities, the remaining 24.4% are influenced by other factors not examined in this study.
The Influence of Price and Company Image on Ticket Purchase Decisions at the Medan X Beauty Event at Santika Premiere Dyandra 2024 Hutabarat, Hatop Martaban; Surbakti, Enda Yunita
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 2 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.v4i2.1088

Abstract

This study aims to analyze the effect of price and corporate image on the purchase decision of Medan X Beauty tickets. The background of the research is based on the increasing competition in the beauty event industry, making pricing strategy and corporate image important factors in attracting consumer interest. This study employed a quantitative method with multiple linear regression analysis. The sample consisted of 100 respondents selected using the purposive sampling technique.The analysis results show that, partially:The price variable has a positive and significant effect on purchase decision with t = 4.021 > 1.984 and Sig. = 0.001 < 0.05.The corporate image variable has a positive and significant effect with t = 5.035 > 1.984 and Sig. = 0.001 < 0.05.Simultaneously, price and corporate image have a positive and significant effect on purchase decision with F-value = 106.569 > F-table = 3.09 and Sig. = 0.001 < 0.05. The coefficient of determination (R² = 0.687) indicates that 68.7% of the variation in purchase decisions is explained by price and corporate image, while the remaining 31.3% is influenced by other variables outside this study. Therefore, it can be concluded that the corporate image factor is more dominant in influencing the purchase decision of Medan X Beauty tickets compared to the price factor. The findings of this research are expected to serve as a consideration for event management in determining effective marketing strategies.
The Effect of Promotion and Service Quality on Visitor Satisfaction at PT Jentera Media Citra (Case Study at the Mama Lemon 2025 Event in Medan City) Tarigan, Irene Cindy Therecia; Haro, Jamardua
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 2 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.v4i2.1089

Abstract

In the modern marketing world, promotional event activities are an effective strategy in increasing consumer engagement and satisfaction. This study aims to determine the influence of promotion and service quality on visitor satisfaction at the 2025 Mama Lemon Event organized by PT Jentera Media Citra in Medan City. This event was held in various strategic culinary locations with promotional strategies such as sample sharing, interactive quizzes, and publications through social media. Informative and attractive promotions, as well as friendly and responsive services, are expected to be able to provide a positive experience for visitors. This study uses a quantitative method with a survey approach and multiple linear regression analysis. The results of the study showed that partially, promotion and service quality had a significant effect on visitor satisfaction, with a significance value of 0.001 each. Simultaneously, both variables were also shown to have a significant effect on satisfaction, with an F value of 13.378 and an R Square of 0.216, which means that 21.6% of the variation in visitor satisfaction was explained by promotion and quality of service
Customer Guidance for Pajarakan Pawnship Customers on the Digital Service Application Junaedy, Deddy; Maulidinsalam, Muh; Ramdhani, Rizki Alif; sholihin, Moh
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 2 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.v4i2.1092

Abstract

This study aims to analyze the form of assistance provided by Pegadaian Pajarakan to customers in using the Digital Service application as a technology-based financial service innovation. The background of this study is based on the low digital literacy of some customers, which results in suboptimal application utilization. The research method used is a descriptive qualitative approach with data collection techniques through observation, interviews, and documentation. The results show that assistance is carried out through socialization, direct training, and the provision of consulting services to help customers understand the application's features. Supporting factors for the success of assistance are customer enthusiasm, employee support, and easy access to technology. Meanwhile, obstacles faced include limited understanding of digital technology among elderly customers and limited communication facilities. The conclusion of this study is that effective assistance can increase the utilization of the Digital Service application and strengthen customer trust in Pegadaian services. This study implies that digital literacy needs to be continuously improved so that the transformation of digital-based financial services can run optimally.
Evaluation of Sustainable Tourism Development Planning in Dumai City Anastasya, Beby; Apriliani, Indah; Regina, Nurmaisya; Erinaldi, Erinaldi
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 2 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.v4i2.1101

Abstract

This study aims to evaluate the effectiveness of sustainable tourism development planning in Dumai City by reviewing the suitability of regional policies to the principles of economic, social, and environmental sustainability. The research uses the Systematic Literature Review (SLR) approach by analyzing various latest scientific sources and empirical data from the 2024 Government Agency Performance Report (LKjIP) of the Dumai City Youth, Sports, and Tourism Office. The results of the study show that tourism development in Dumai City has made a positive contribution to increasing the number of tourists and regional income, with the achievement of 144.32% of the realization of visits and an increase in PAD of up to 185% of the target. However, the implementation of sustainability principles is still not optimal, especially in the aspects of community participation and environmental management. This weakness shows the need for collaborative governance as well as strengthening community-based ecotourism and creative economy programs. This study recommends that tourism planning in Dumai City be directed at the balanced integration of economic, social, and ecological dimensions through the implementation of sustainability indicators that are in line with the Sustainable Development Goals (SDGs). With this approach, tourism development in Dumai City is expected to take place in an adaptive, inclusive, and competitive manner in the long term.
Digital Marketing Strategy and Product Innovation Hampers: A Case Study of Askara Kayu Karanganyar Paiton Probolinggo Himmah, Mufidatul; Hotimah, Husnul; Maulida, Bela Nur
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 2 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.v4i2.1104

Abstract

This study aims to analyze the digital marketing strategy and product innovation implemented by the MSME Askara Kayu, located in Karanganyar, Paiton, Probolinggo. Established in 2019, Askara Kayu focuses on producing wood-based hampers, which have become a trend in the creative economy industry, particularly in the MSME sector. This research employs a qualitative approach with a case study method. Data collection techniques include in-depth interviews with the business owner and direct observation of the production and marketing processes. The research findings show that Askara Kayu's success is supported by several key factors, namely consistency in maintaining product quality, design innovation that aligns with market trends, and attractive product visualization across various digital platforms. The digital marketing strategies applied include the use of social media such as Instagram and marketplaces like Shopee and Tokopedia. Additionally, Askara Kayu optimizes paid advertisements such as Meta Ads to expand market reach. The target market segments include individual consumers, corporate institutions, and public figures. Family involvement and a network of local artisans also contribute to increasing production capacity and ensuring business sustainability. The findings of this study are expected to serve as a reference for other MSMEs in developing digital marketing strategies and product innovations based on creativity.
Analysis of the Indonesian Government's Efforts to Reduce the Unemployment Rate: A Review of the Literature Study Wagimin, Wagimin; Anggraini, Dewi Rini; Maysarah, Putri; Sobirin, Sobirin; Erinaldi, Erinaldi; Refdi, Refdi
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 2 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.v4i2.1105

Abstract

Unemployment remains one of the major challenges faced by Indonesia. The government has implemented various policies such as the Pre-Employment Card (Kartu Prakerja), vocational education, labor-intensive programs, and regulatory reforms through the Job Creation Law. This study aims to analyze the effectiveness of the Indonesian government’s efforts to reduce unemployment based on previous research using a qualitative descriptive approach through a literature review. The findings indicate that government policies have had a positive impact on improving skills and maintaining social stability; however, their effectiveness remains limited due to weak inter-agency coordination, skill mismatches between workers and industry needs, and a lack of sustainable employment opportunities. Therefore, stronger synergy among programs and better alignment between training and industrial demands are needed to ensure that government policies have a tangible impact on reducing national unemployment rates.
The Role of ESG Disclosure and Net Zero Emission Strategy in Reducing Cost of Capital Khasanah , Ulfatul
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 1 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.v4i1.1116

Abstract

Sustainability issues remain a major focus in global business practices. This has encouraged many companies to implement environmental, social, and governance (ESG) disclosure. The government also supports this by setting a net-zero emission target. This minimizes environmental risks and increases investor confidence. This study aims to analyze the effect of ESG Disclosure and net-zero emissions on the cost of capital. The study was conducted on companies in the energy and raw materials sector listed on the Indonesia Stock Exchange. A quantitative approach was used with a casual design. The sample size for this study was 10 companies selected through purposive sampling. The data used were secondary data, processed using multiple linear regression with SPSS software. The analysis results indicate that ESG Disclosure has a significant negative effect on the cost of capital. Net-zero emissions have been shown to significantly reduce the cost of capital. These findings reinforce the view that ESG Disclosure and a net-zero emission strategy can provide positive signals to investors, reduce financing risks, and increase corporate legitimacy among stakeholders. The practical implications of this study's findings can serve as a foundation for company management to improve the quality of ESG reporting and achieve Net Zero Emission targets, for investors to consider sustainability aspects in risk assessments, and for regulators to formulate more detailed sustainability reporting policies.
Improving the Quality of Public Services Through Effective Planning Yanti, Fitri Darma; Tivani, Tivani; Filosofia, Ziada; Erinaldi, Erinaldi
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 2 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.v4i2.1117

Abstract

Public services are one of the main tasks of the government in meeting the needs and interests of the community. However, the quality of public services in a number of government agencies is still considered not optimal. One of the main causes is planning that has not been carried out effectively and thoroughly. This paper aims to describe the important role of effective planning in improving the quality of public services, as well as examine how structured planning can be the basis for the creation of good governance. This research uses a literature review approach, which is a research method that is carried out by collecting various written sources such as scientific journals, books, and other documents that discuss the implementation of Public Service Quality through Effective Planning. This method aims to describe and analyze the quality of public services through the concept of planning, service quality indicators, and practical experience in public services.

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