Journal of Social Commerce
Journal of Social Commerce with ISSN 2809-9303 (Online) and 2809-929X (Print) is an international journal published by Celebes Scholar pg. The Journal of Social Commerce aims at providing platform for scholars, researchers, practitioners, professors, and students to publish their literary work in the study of commerce. Journal of Social Commerce covers all theories and practice of commerce including Economy, Management, Accounting, Marketing, and Human Resources. Journal of Social Commerce publishes quarterly (March, June, September, December).
Articles
83 Documents
<![CDATA[The Comparative Study of Profitability Ratios of Selected FMCG Companies in India ]]>
<![CDATA[Joshi, Sanjana]]>
<![CDATA[ Journal of Social Commerce Vol. 4 No. 2 (2024): Journal of Social Commerce ]]>
Publisher : <![CDATA[Celebes Scholar pg ]]>
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DOI: 10.56209/jommerce.v4i2.66
<![CDATA[This article is a comparative study of the profitability ratio of selected FMCG companies. The main purpose of this study is to analyze and compare profitability ratio of selected samples. This study is considered secondary data for the year from 2017-18 to 2021-22 and that collected by authentic websites. The sample selection is done by a non-probability sampling technique. Furthermore, the hypothesis are tested by one-way ANOVA. The result of hypotheses testing is that during the study period there is a significant difference between the selected ratio of selected FMCG companies. The findings of this study are that HUL, ITC and Britannia industries maintain good profit, but HUL pays a higher return on equity and is effectively utilize their capital, resources and assets compared to other companies. ITC and Britannia industries utilize the capital effectively and pay average return to their investors. The performance of Godrej consumer is very poor because they do not utilize their capital and not maintain their net profit as to why it can't provide more returns on investment. So, from an investers' point of view HUL companies are very beneficial for investment.]]>
<![CDATA[Corporate Sustainability and Its Relevance for Business: A Bibliometric Approach ]]>
<![CDATA[Joy, Varghese]]>;
<![CDATA[Shukla, Akhilesh]]>;
<![CDATA[Jain, Vijay Kumar]]>
<![CDATA[ Journal of Social Commerce Vol. 4 No. 1 (2024): Journal of Social Commerce ]]>
Publisher : <![CDATA[Celebes Scholar pg ]]>
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DOI: 10.56209/jommerce.v4i1.84
<![CDATA[Previous corporate sustainability research studies have highlighted the relevance and need of sustainability practices that corporations need to undertake. Nevertheless, the scholars have unclarified thoughts on the concept and practice of corporate sustainability. By investigating the theoretical concepts that have arisen in the academic literature and thoroughly assessing the research trends on corporate sustainability by completing a bibliometric analysis, this study intends to document the current literature on corporate sustainability. Data for the bibliometric analysis was identified from the Web of Science database. The researchers used VOSviewer software to visualize the collaboration network among authors, countries, and various institutions. Performance analysis and content mapping have been employed for this study. A total of 1600 research articles published in English were finally selected for detailed analysis. The journal Sustainability has been at the top in publishing research articles on corporate sustainability. The key takeaways from this study will support future scholars in understanding better the conceptual emergence of corporate sustainability and the research trends in corporate sustainability.]]>
<![CDATA[The Performance Analysis of Companies Before and After Merger and Acquisition ]]>
<![CDATA[Dave, Parth]]>;
<![CDATA[Thaker, Jayen]]>
<![CDATA[ Journal of Social Commerce Vol. 4 No. 1 (2024): Journal of Social Commerce ]]>
Publisher : <![CDATA[Celebes Scholar pg ]]>
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DOI: 10.56209/jommerce.v4i1.90
<![CDATA[This essay examines the acquirer company's performance in terms of turnover. Financial data and statistical tools have been used to compare performance on certain financial criteria utilizing the most popular corporate restructuring model, known as merger and acquisition. This study compares the financial outcomes of the acquirer company before and after in an effort to determine the substantial impact of merger and acquisition on turnover. The theoretical underpinnings of the strategy, objective, hypothesis, and analysis are discussed in this essay. An analysis of several transactions from diverse industries has been taken into account. According to the study, there is no appreciable impact on company turnover following merger and acquisition.]]>
<![CDATA[Perception of Generation Z on Stock Market Investment in Rajkot City ]]>
<![CDATA[Pravin, Pratik]]>;
<![CDATA[Parmar, Shailesh J.]]>
<![CDATA[ Journal of Social Commerce Vol. 4 No. 1 (2024): Journal of Social Commerce ]]>
Publisher : <![CDATA[Celebes Scholar pg ]]>
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DOI: 10.56209/jommerce.v4i1.91
<![CDATA[This study examines the knowledge, investment activity and perception of Generation Z towards the stock market. Researcher has collected data from 221 participants through structured questionnaire from Gen-Z of Rajkot City, Gujarat (India). The main objectives of the study are to analyse the perception of generation z towards the stock market and to check the difference in the perception related to different factors like gender, stream of education investment attitude etc. In this research researcher has used chi-square and T test to test the hypotheses. The results showed that males were more likely to invest in stock market than females and that social media and school/college were the most popular influencing sources of information to invest in the stock market. During analysis, it was found that education was a key factor in the investment decisions of Generation Z. To improve the investment potential of Generation Z, targeted efforts should be taken to encourage female participation in the stock market and to provide more resources for women to gain the knowledge and confidence to invest in the stock market. This research also affects three of the Sustainable Development Goals (SDGs): Goal 8, 10 and, 17.]]>
<![CDATA[Performance Evaluation through Value Added Ratios: A Case study of Ambuja Cement Ltd with Additive Method of Value Added ]]>
<![CDATA[Chirodiya, Ashish Premjibhai]]>
<![CDATA[ Journal of Social Commerce Vol. 4 No. 1 (2024): Journal of Social Commerce ]]>
Publisher : <![CDATA[Celebes Scholar pg ]]>
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DOI: 10.56209/jommerce.v4i1.95
<![CDATA[This paper is a case study of Ambuja Cement Ltd for the performance evaluation. Ambuja Cement Ltd is one of the leading Cement manufacturer company in India. This study is based on 5 years of period started from 2017-18 to 2021-22. To analyze its performance, Value Added Ratios (VARs) are used. Value Added Ratios (VARs) are very important in the analysis of Value related data. Total five important ratios are used and for statistical analysis Chi-Square test is used to know whether performance of the company is consistent or not. Chi-Square – goodness of fit test is used with an assumption that performance of the company is consistent if actual data “fits” expected data. Value Added (with the help of Additive method) and Value-Added Ratios (VARs) shows that Ambuja Cement Ltd is consistent in most of its financial activity and sound in the financial performance.]]>
<![CDATA[Rethinking Transportation Mobility and Social Equity Policy in Lagos Metropolis ]]>
<![CDATA[Korede, Hassan Ibrahim]]>;
<![CDATA[Olufemi, Fatile Jacob]]>
<![CDATA[ Journal of Social Commerce Vol. 4 No. 2 (2024): Journal of Social Commerce ]]>
Publisher : <![CDATA[Celebes Scholar pg ]]>
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DOI: 10.56209/jommerce.v4i2.105
<![CDATA[Lagos, a Nigerian state, is one of the world's most populous cities, and its transit infrastructure is under immense pressure. The state's public transportation infrastructure is grossly inadequate in suburban areas, causing traffic congestion since many residents lack access to affordable and reliable transportation. Another factor contributing to Lagos' transportation challenges is the city's socioeconomic disparities. In light of this, this study examines the transportation mobility and social equity policies in metropolitan Lagos. The study employed the interpretivist philosophy also known as qualitative or phenomenological research approach in data collection. Primary data were generated mainly through key informant interviews, while secondary data were gathered from the internet, journals, newspaper editorials, transportation policy documents, and other government publications. Key informant interviews were conducted with officers from the Lagos State Ministry of Transportation. The acquired data was analysed using a content analytic approach. Findings of the study revealed that population growth in the state's sub-urban and rural areas has put pressure on the city's infrastructure, especially its transportation system, necessitating a rethinking of transportation mobility. The study concluded that the government must invest heavily in public transport services in suburban and rural areas through public-private partnerships (PPPs) in order to improve the quality and expand the state's public transport network. The study further asserted that the state government's system of discounted fares will make transportation more affordable and accessible to low-income residents.]]>
<![CDATA[Managing Growth: Dynamics of Social Commerce for E-Food Retailers in Germany ]]>
<![CDATA[Hautkappe, Chiara]]>;
<![CDATA[Manske, Jonas]]>
<![CDATA[ Journal of Social Commerce Vol. 4 No. 2 (2024): Journal of Social Commerce ]]>
Publisher : <![CDATA[Celebes Scholar pg ]]>
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DOI: 10.56209/jommerce.v4i2.106
<![CDATA[This study examines the opportunities and risks of social commerce in German online grocery retail by integrating E-Commerce and social media. Semi-structured interviews were conducted with experts from the fields of E-Commerce and online grocery retail, and transcription and qualitative content analysis were performed using established methods. The results indicate promising opportunities for S-Commerce, including the promotion of impulse purchases, improved customer loyalty, and increased likelihood of purchase. However, challenges also exist, such as data protection and security risks, technical implementation and integration, as well as significant resource usage. The results allow for differentiation between opportunities and risks that can be actively managed to a powerful, limited, or low degree.]]>
<![CDATA[Strategic Use of User Generated Content for Consumer Engagement in Online Retail ]]>
<![CDATA[Kahfi, fahrul]]>;
<![CDATA[Suyuthi, Nurmadhani Fitri]]>
<![CDATA[ Journal of Social Commerce Vol. 4 No. 2 (2024): Journal of Social Commerce ]]>
Publisher : <![CDATA[Celebes Scholar pg ]]>
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DOI: 10.56209/jommerce.v4i2.112
<![CDATA[The present research explores the managerial implication of employing User-Generated Content (UGC) to boost the consumer interactions in the web retail industry. Following a quantitative research method, cross-sectional data were obtained from 1,200 consumers through an online survey that measures their encounter with UGC, perceived trust level, engagement, and sales. The study shows that UGC specifically in the form of reviews and photos have a positive impact on the key engagement metrics such as website dwell time, repeat visitation ratio, and conversion ratios which prove the fact that UGC plays an important role in the digital marketing strategy. However, the study also established that UGC is only effective if it is well managed based on content selection, responding to negative messages, and compliance with ethical issues including the respect of consumer privacy and product author’s copyright. The study also reveals that there are variations in consumers’ UGC engagement by demographics: more particular, young consumers are more actively involved than other consumers, which calls for specific actions. These findings enrich the knowledge about UGC in the context of digital consumer behaviour and offer practical suggestions for online retailers that want to employ UGC to develop trust and sales in a more saturated market. Further research needs to be conducted with respect to the future of UGC due to continuous technological advancements like artificial intelligence and augmented reality among others that are likely to continually change consumption activities.]]>
<![CDATA[HR's Role in Developing Incentive Programs for Micro Influencers in Social Media Marketing ]]>
<![CDATA[Mansyur, Nadhila Adelfrini]]>
<![CDATA[ Journal of Social Commerce Vol. 4 No. 2 (2024): Journal of Social Commerce ]]>
Publisher : <![CDATA[Celebes Scholar pg ]]>
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DOI: 10.56209/jommerce.v4i2.113
<![CDATA[The purpose of this research is to analyse the dynamic position of Human Resources (HR) in designing and implementing incentives for micro influencers in the fashion, technology, and the Fast Moving Consumer Goods (FMCG) sector. Drawing on a phenomenological research paradigm, the study aims at understanding how HR departments of companies associated with digital marketing are responding to the fluctuating demands of the field and, therefore, designing original and versatile incentive systems that appeal to the micro influencers self-motivational factors. The studies show that simple incentive structures and mainly monetary based incentives are incapable of encouraging sustained participation. However, using organization specific professional development opportunities, brand management, and public recognition is crucial. In the same respect, the study also reveals how the role of HR is important in influencer marketing where it involves working closely with the marketing department to ensure that influencer practices are in line with the rest of the organization. Additionally, the implications of the research cover the issues related to the formalization of the influencer relationships, which may indeed be challenging when gaining the necessary degree of control for the proper management of the influencer’s work, while at the same time remaining consistent with the creative freedom which is required for the influencer content. Hence, this study adds to the existing literature on the subject of HR for the digital economy as it provides best practice guidelines for HR managers that can help organizations to navigate through the ethical and cultural aspects of influencer collaboration.]]>
<![CDATA[Measuring the Impact of Influencer Campaigns on Customer Retention for Major Brands ]]>
<![CDATA[Miftah, Andi]]>
<![CDATA[ Journal of Social Commerce Vol. 3 No. 2 (2023): Journal of Social Commerce ]]>
Publisher : <![CDATA[Celebes Scholar pg ]]>
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DOI: 10.56209/jommerce.v3i2.120
<![CDATA[The present research aims at establishing the effect of credibility of influencers and the quality of the content shared on customer loyalty to the large brands. Employing a quantitative research approach, the data were obtained from Personal Influence Communication participants involved in influencer campaigns from different sectors. The findings shows that the influencer factors such as credibility which involves trustworthiness, expertise, and attractiveness have direct and positive relation with customer retention and the content factors like relevancy, engagement, and information content predict customer retention. For most of these factors, correlation and regression analyses reveal positive associations with retention figures and results that are generally slightly stronger for content quality. Also, the result shows the significance of the difference in retention rates between the industry sectors and the validity of these predictors across demographic categories. These data suggest that people see credible influencers as well as quality content as the key to maintaining and constantly building customer engagement, making it possible to draw pertinent conclusions on the most optimal way to approach influencer marketing.]]>
