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Journal of Social Commerce
Published by Celebes Scholar pg
ISSN : 2809929X     EISSN : 28099303     DOI : https://doi.org/10.56209/jommerce
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Social Commerce with ISSN 2809-9303 (Online) and 2809-929X (Print) is an international journal published by Celebes Scholar pg. The Journal of Social Commerce aims at providing platform for scholars, researchers, practitioners, professors, and students to publish their literary work in the study of commerce. Journal of Social Commerce covers all theories and practice of commerce including Economy, Management, Accounting, Marketing, and Human Resources. Journal of Social Commerce publishes quarterly (March, June, September, December).
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 83 Documents
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Digital Influencers and Their Effect on Brand Perception and Loyalty Rezki, Rezki
Journal of Social Commerce Vol. 3 No. 4 (2023): Journal of Social Commerce
Publisher : Celebes Scholar pg

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56209/jommerce.v3i4.132

Abstract

This quantitative research examines the impact of digital influencers on brand image and brand attitude, with particular focus on influencer credibility. Based on a survey of 500 respondents, the study uses correlation analysis, regression analysis, analysis of variance and covariance analysis to determine the effects of influencer credibility, perceived brand image, and brand loyalty. This research shows that perception of brands has significant positive relationship with influencer credibility and credibility alone can be used to predict brand perception. Further, the proposed influencer credibility-have a direct effect on brand loyalty,which is over and above the effect through brand perception, which in turn has a proposed positive and significant mediating effect between credibility and loyalty. The study also establishes that, there is a disparity in the impact of different influence towards brand loyalty. The study minimizes the threat of confounding variables such as the frequency of social media usage thereby providing a clear idea of the factors that affect brand results. These research endeavors add further knowledge to the already existent literature on influencer marketing based on the details that denote the way through which influencer credibility influences the consumer behaviors in addition to offering some real-life strategies for marketers.
Consumer Co-Creation and Its Impact on Brand Innovation in Digital Platforms Hardianto, Hardianto
Journal of Social Commerce Vol. 3 No. 2 (2023): Journal of Social Commerce
Publisher : Celebes Scholar pg

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56209/jommerce.v3i2.133

Abstract

This study examines the effects of consumer co-creation on brand innovation within digital platforms from consumer co-creation activities such as idea generation, feedback provision, and co-design in a quantitative research study. Drawing on a heterogeneity of activities of digital platform users, the study maps and analyses the interference of such activities on multiple dimensions of innovation from novelty to market success. That is the results show that feedback provision has the strongest influence on innovation outcome, followed by idea generation and subsequently by collaborative design. Furthermore, the present research emphasizes on use of digital platforms and degree of engagement on innovation perception, showing that social platform and high degree of engagement was significantly favorably inclined. To some extent, this work fills the gaps which are present in the literature and identified earlier, by presenting the comparative analysis of co-creation activities and their efficiency, as well as by providing recommendations for practitioners and further investigation of the matter regarding the role and influence of co-creation in various settings.
The Relationship between User Interaction and Brand Advocacy in Digital Environments Renfil, Renfil
Journal of Social Commerce Vol. 3 No. 3 (2023): Journal of Social Commerce
Publisher : Celebes Scholar pg

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56209/jommerce.v3i3.134

Abstract

In this work in progress Empreds will analyse how user interaction and frequency of interaction has an influence on brand advocacy specifically within digital contexts, and types of content that encourage this action. As a quantitative study, the research has gathered data from a diverse group of social media users, to assess the user interaction data as an influential factor for brand advocacy by using multiple regression analysis together with ANOVA/ANCOVA. The study objectives show that engagement rate, interaction frequency, visual content value are predictors of brand advocacy, where young people are said to have high advocacy. Thus, these outcomes supplement the existing body of knowledge by detailing how various forms of users’ engagement affect brand recommendations and; providing digressive tactics that may be useful to brands attempting to strengthen their bond with their users through digital marketing. It may also be understood as the need for developing engaging and effective content along with focusing at the young people to improve the online brand promotion.
Strategies for Influencers to Enhance Consumer Loyalty in Virtual Marketplaces Firmansyah, Firmansyah
Journal of Social Commerce Vol. 3 No. 4 (2023): Journal of Social Commerce
Publisher : Celebes Scholar pg

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56209/jommerce.v3i4.135

Abstract

The following research aims at examining the ways of engaging influencers in the context of consumer loyalty in virtual marketplaces. Thus, being the quantitative study, the research investigates the impact of content quality, the post frequency, the time spent for the interaction with the followers, and the cooperation with brands for consumer loyalty. Through the analysis of the research information, it is clear that content quality and level of engagement with followers, are negatively related with CL. Their quality creates trust while engaging with followers strengthens a personal bond. These two, however, have a positive correlation with the client’s loyalty, but this correlation is controlled by the other variables. The research adds to the existing body of literature by offering quantitative analysis of the comparative magnitude of these strategies and stressing on the cross sectional relevance of their effects. The findings hereby presented provide practical suggestions that would help the influencers & marketers to enhance & sustain the consumer relationships in the context of the dynamic social media environment.
The Role of Customer Payment Trends in Shaping Cash Flow Forecasts for Digital Commerce Businesses Suciati, Suciati
Journal of Social Commerce Vol. 5 No. 1 (2025): Journal of Social Commerce
Publisher : Celebes Scholar pg

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56209/jommerce.v5i1.114

Abstract

Because digital commerce is unpredictable, managers need to pay special attention to cash flow forecasting. We examine different ways payments by customers are changing, particularly through Buy Now Pay Later, digital wallets, regional variations and subscriptions and their effects on controlling cash flow timing and consistency. The research examines the impact of new payment options by first reviewing 30 interviews with financial and operational professionals from many e-commerce firms and then by studying five comparative case studies. It is shown that today’s forecasting includes more than just numbers and a look at past data; instead, it involves many functions in the business and technology, laws and consumer habits. It introduces a new approach to thinking about cash flow forecasting and outlines ways for companies to manage the uncertainty arising from digital finance.
Bankruptcy Prediction of Software Companies Using Altman Z-Score Mittal, Ruby; Singh, Netra Pal
Journal of Social Commerce Vol. 5 No. 1 (2025): Journal of Social Commerce
Publisher : Celebes Scholar pg

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56209/jommerce.v5i1.118

Abstract

This study employs a modified Altman Z-Score model to 15 selected companies with the aim to predict bankruptcy risk in the Indian software industry. Working capital to total assets, retained earnings to total assets, earnings before interest and taxes to total assets, and market value equity to book value of total liabilities, aside to the variable sales to total assets ratio, are the four main financial ratios used in the model, which is being altered for non-manufacturing businesses. The analysis is supported using secondary data from 2004 to 2022 that has been collected from financial statements and reliable financial websites. The study classifies businesses according to their financial stability via bibliometric analysis, descriptive quantitative approaches, and cluster analysis. Variations in 3i Infotech consistently displayed signs of financial distress, while companies include Mphasis, Tech Mahindra, and NIIT occasionally fell into a grey area, suggesting intermittent financial uncertainty, the majority of companies stayed in the non-distress group from 2004 to 2021, indicating a low bankruptcy risk. The study suggests the implementation of specific corrective measures, such as comprehensive financial restructuring and better risk-management methods, for businesses that have been identified to be in the distress and grey zones. In addition, to reduce the risk of bankruptcy and ensure long-term financial stability, proactive processes for governance and ongoing monitoring are encouraged.
Diverging Paths to Profitability in the Indian Cement Sector through Asset Efficiency and Capital Discipline Chirodiya, Ashish Premjibhai
Journal of Social Commerce Vol. 5 No. 1 (2025): Journal of Social Commerce
Publisher : Celebes Scholar pg

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56209/jommerce.v5i1.138

Abstract

Lagos, a Nigerian state, is one of the world's most populous cities, and its transit infrastructure is under immense pressure. The state's public transportation infrastructure is grossly inadequate in suburban areas, causing traffic congestion since many residents lack access to affordable and reliable transportation. Another factor contributing to Lagos' transportation challenges is the city's socioeconomic disparities. In light of this, this study examines the transportation mobility and social equity policies in metropolitan Lagos. The study employed the interpretivist philosophy also known as qualitative or phenomenological research approach in data collection. Primary data were generated mainly through key informant interviews, while secondary data were gathered from the internet, journals, newspaper editorials, transportation policy documents, and other government publications. Key informant interviews were conducted with officers from the Lagos State Ministry of Transportation. The acquired data was analysed using a content analytic approach. Findings of the study revealed that population growth in the state's sub-urban and rural areas has put pressure on the city's infrastructure, especially its transportation system, necessitating a rethinking of transportation mobility. The study concluded that the government must invest heavily in public transport services in suburban and rural areas through public-private partnerships (PPPs) in order to improve the quality and expand the state's public transport network. The study further asserted that the state government's system of discounted fares will make transportation more affordable and accessible to low-income residents.
Economic Consequences of Western Sanctions on Russia and the Evolution of Alternative Trade Networks Mardan, Nawrs Sarhan; Al-Sharifi , Atard Awad; Al-Maamouri, Abdul Ali Kazim
Journal of Social Commerce Vol. 5 No. 1 (2025): Journal of Social Commerce
Publisher : Celebes Scholar pg

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56209/jommerce.v5i1.147

Abstract

The research looks into how Western sanctions influence the Russian Federation and what outcomes they have intended and unintended effects. The main effect of the sanctions is that Russia has had to scale back its economy, reduce GDP growth and lose connections with other countries. Yet, Russia has overcome these obstacles by dealing with non-Western countries, increasing its own production and further enforcing strong rule over its systems. Because of these sanctions, some countries are choosing to strengthen their cooperation with those willing to dodge the restrictions. The study points out that, along with these big economic shifts, business trading habits are starting to change, for example with more interest in decentralized and digital versions, as the isolated economy continues to develop. Although sanctions aim to slow down the Russian economy and make its leaders surrender, their lasting success is not clear, reflecting the complexity of world economic ties and Russia’s ability to change strategies over time.
The Influence of Salary and Job Satisfaction on Employee Performance in Customer-Oriented Business Environments Ratnawita, Ratnawita; Fariz, Luthfi Ahmad; Edward, Yusuf Ronny; Rosita, Rosita; Putra, Ali Syah
Journal of Social Commerce Vol. 5 No. 1 (2025): Journal of Social Commerce
Publisher : Celebes Scholar pg

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56209/jommerce.v5i1.148

Abstract

The study looks at the link between salary, job satisfaction and employee performance in an SME in Demak Regency, Indonesia. Employing quantitative methods and multiple linear regression, information was collected using a census approach on 100 workers from CV Soerasi Mandiri. Results support that employee performance is strongly influenced by both their salary and job satisfaction. Salary motivates people from the outside by making them feel the job is fair and inspiring them to try harder, yet job satisfaction helps people work harder, feel happier and value their organization. Because the adjusted R² value is 0.779, these two variables, together, explain much of the differences in performance. These results underscore the practical importance of compensation and workplace satisfaction in sustaining individual productivity, especially in business environments that rely on high employee responsiveness, brand representation, and service quality. The study offers actionable insights for human resource management practices in dynamic sectors, including those increasingly shaped by digital interaction and consumer-facing roles.
Strategic Disconnection in Islamic Mortgage Finance amid Socially Mediated Consumer Expectations Dalimunthe, Fitriyani; Nasution, Muhammad Lathief Ilhamy; Harahap, Rahmat Daim
Journal of Social Commerce Vol. 5 No. 1 (2025): Journal of Social Commerce
Publisher : Celebes Scholar pg

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56209/jommerce.v5i1.152

Abstract

This paper carries out a critical analysis of the strategic performance and institutional articulation of the IB Griya mortgage financing product of PT. Bank Indoswara BNI Batam. Partly because the product is structurally sound, based on the Murabahah contract, and entirely compliant with the sharia related legal norms, continuing and inefficient performance in terms of meeting financing objectives illustrates more fundamental institutional morbidity. This study identifies five interlinked weaknesses through a qualitative approach of a case study method by combining in-depth interviews, an analysis of documents, and observations in the field, where five interconnected weaknesses are revealed including product-market inhomogeneity, inflexible and behaviorally inconsistent pricing policy, ineffective promotion communication, socially indifferent service provision, and an extreme lack of strategic planning and partnership building. Instead of blaming the macroeconomic fluctuation or consumer lack of knowledge, the results identify the issue on the epistemic structure and strategic culture within the institution. This paper maintains that Islamic mortgage finance will not perform based on mere juridical legitimation; however, it would be supported by the strategic reflexivity, relationship sense of trust development, emotional consistent service designing, and institutional behaviours run through the communities. So as evidenced by the case of IB Griya, unless it expands the narrative resonance, user-centric programming and multi-actor ecosystems of partnerships, there is a danger that sharia-compliant goods will become morally good, yet behaviorally peripheral.

Page 6 of 9 | Total Record : 83

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