Journal of Social Commerce
Journal of Social Commerce with ISSN 2809-9303 (Online) and 2809-929X (Print) is an international journal published by Celebes Scholar pg. The Journal of Social Commerce aims at providing platform for scholars, researchers, practitioners, professors, and students to publish their literary work in the study of commerce. Journal of Social Commerce covers all theories and practice of commerce including Economy, Management, Accounting, Marketing, and Human Resources. Journal of Social Commerce publishes quarterly (March, June, September, December).
Articles
83 Documents
<![CDATA[Influencer Marketing Strategies for Customer Reacquisition in Large Corporations ]]>
<![CDATA[Ardiyanti, Ardiyanti]]>
<![CDATA[ Journal of Social Commerce Vol. 3 No. 2 (2023): Journal of Social Commerce ]]>
Publisher : <![CDATA[Celebes Scholar pg ]]>
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DOI: 10.56209/jommerce.v3i2.121
<![CDATA[The impact of credibility and quality content of influencers as key factors of customer recovery marketing in large firms is the topic of this research. In this research, data were collected with the use of quantitative research design where questionnaires were used to gather information from the marketing professionals and customers who are usually targeted by the influencer marketing campaigns. It is established that the variables influencer credibility and content quality highly influence the rates of customer reacquisition. These audiences believed that information from trustworthy and knowledgeable influencers who also engage them positively will help appeal to their needs to come back for more of the client’s services. Relevant and engaging content boosts reacquisition attempts by creating high content quality. The use of real and influential persons, in combination with the generation of quality content showing the best repurchase rates. It is for these reasons that credibility and quality must be incorporated in influencer marketing campaigns to enhance customer reacquisition. The study offers practical implications for marketing practitioners that intend to improve their customer reacquisition efforts using influencer marketing.]]>
<![CDATA[Influencer Driven Strategies for Regaining Customer Trust and Loyalty in Established Brands ]]>
<![CDATA[Rahmadi, Didik]]>
<![CDATA[ Journal of Social Commerce Vol. 3 No. 4 (2023): Journal of Social Commerce ]]>
Publisher : <![CDATA[Celebes Scholar pg ]]>
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DOI: 10.56209/jommerce.v3i4.122
<![CDATA[This study looks at the presumption that influencer-driven strategies are efficient in rebuilding purchasers’ trust and devotion for fixed brands. Adopting a dual-process strategy, we tested the influence of authenticity, engagement, and knowledge of influencers on consumers’ responses. Simple analysis showed that there was a huge expansion of ‘agree with’ and loyalty rankings after adopting influencer-driven techniques. These were supported by inferential analyses, which included t-tests, regression, correlation, ANOVA and ANCOVA. The effects revealed that influencers without doubt influence purchaser believe and loyalty, with authenticity as the biggest predictor of accept as true with. Likewise, demographic components were once again observed to understate the efficiency of those strategies. This look at responds to an important gap in the literature by showing the rehabilitative affordance of influencer advertising for a spectrum of purposes beyond pure promotion. The findings given provide specific guidance for the brands that seek to revitalize their reputation and create loyal customer base via competent influencer marketing collaborations.]]>
<![CDATA[Leveraging Influencers to Reactivate Dormant Customers Effective Tactics and Metrics ]]>
<![CDATA[Israwati, Israwati]]>
<![CDATA[ Journal of Social Commerce Vol. 3 No. 4 (2023): Journal of Social Commerce ]]>
Publisher : <![CDATA[Celebes Scholar pg ]]>
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DOI: 10.56209/jommerce.v3i4.123
<![CDATA[The following is a look on how different influencer led methods could be applied to reactivate old customers and this include targeted messages, Special offers and discount, the use of stories and new products. The kind of research used in the studies involves the use of quantitative research where descriptive and inferential statistics are used to establish the impact of these approaches to consumer engagement and the cost of reactivation. The consequences monitor that consist of messages and extraordinary gives enhance reactivation efforts substantially while storytelling and new product displays also enhance positively though not to the same degree as the personalized messages and gives. This paper fills gaps in the literature relevant to the comparison of the techniques in question and, in specific reference to dormant clients, offers practical recommendations for the improvement of those approaches to influencer advertising. The learnings underlined the want for an array additional exam technique to seek successful reactivation and deliver useful advice on future advertising strategies.]]>
<![CDATA[Assessing Influencer Engagement Methods for Calculating Fees Based on Customer Reengagement ]]>
<![CDATA[Ananda, Zulkifli]]>
<![CDATA[ Journal of Social Commerce Vol. 3 No. 3 (2023): Journal of Social Commerce ]]>
Publisher : <![CDATA[Celebes Scholar pg ]]>
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DOI: 10.56209/jommerce.v3i3.124
<![CDATA[In this study, different influencer engagement approaches are compared on how well they predict purchaser reengagement and a formula for pricing influencers is described based on these methods. Through the content material evaluation of tailor-made content material, put up frequency, interactive campaigns, and influencer statements, the study found personalisation as the maximum powerful approach with interactions followed by campaigns, frequency of posts, and influencer testaments displaying minimal impact. The highest engagement degrees were identified to originate from the extra ordinary influencer classifications while niche differences in the levels of engagement were also evident and indeed compared were made particularly in the context of style. To some extent, this adds to the knowledge is lacking on how engagement initiatives influence reengagement and how to calculate rate. The outcomes present invaluable steerage for these looking for to enhance influencer advertising and marketing strategies and for many who must make records-based resolution.]]>
<![CDATA[Reengaging Customers through Influencer Partnerships Strategies and Outcomes for Big Brands ]]>
<![CDATA[Damayanti, Dita]]>
<![CDATA[ Journal of Social Commerce Vol. 3 No. 2 (2023): Journal of Social Commerce ]]>
Publisher : <![CDATA[Celebes Scholar pg ]]>
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DOI: 10.56209/jommerce.v3i2.125
<![CDATA[his study investigates the effectiveness of various influencer marketing strategies in reengaging customers for large brands. Utilizing a quantitative approach, the research involved a comprehensive online survey distributed through email and social media, gathering data from respondents. The study examined four key strategies: sponsored posts, product reviews, giveaways/contests, and collaborative content. Statistical analyses, including regression, ANOVA, and correlation, were employed to assess the impact of these strategies on customer engagement and purchase intentions. The results indicate that giveaways and contests are the most effective in enhancing engagement and purchase intentions, with significant correlations found between influencer credibility and engagement metrics. These findings address existing gaps in the literature by providing empirical evidence on the relative effectiveness of different strategies and the importance of influencer attributes. The study offers practical insights for brands seeking to optimize their influencer marketing efforts and suggests avenues for future research.]]>
<![CDATA[Determining Influencer Compensation Based on Engagement Metrics in Customer Recovery Campaigns ]]>
<![CDATA[Irfandi, Irfandi]]>
<![CDATA[ Journal of Social Commerce Vol. 3 No. 2 (2023): Journal of Social Commerce ]]>
Publisher : <![CDATA[Celebes Scholar pg ]]>
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DOI: 10.56209/jommerce.v3i2.126
<![CDATA[This have a look at focuses on influencer reimbursement and Likes, Comments, Shares, and Views attached to purchaser recuperation campaigns. Addressing the research problem, the study adopts a quantitative research strategy, and it collects descriptive and inferential data and explores the correlations and relationships between the variables with the help of correlation, regression, analysis of variance and analysis of covariance that affect compensation. It also observes that a higher level of engagement such as Likes, and Views is highly associated with longer reimbursement. The look at addresses some of the voids in current literature by employing imparting a detailed account on character and combination consequences of engagement metrics on compensation. The investigation of this examine supplies invaluable findings to fashion additional efficient compensation methods in influencer promoting, the requirement for a various approach to evaluate influencer effectiveness.]]>
<![CDATA[The Effectiveness of Influencers in Recapturing Former Customers for Big Brands ]]>
<![CDATA[Nurhikmah, Shara]]>
<![CDATA[ Journal of Social Commerce Vol. 3 No. 4 (2023): Journal of Social Commerce ]]>
Publisher : <![CDATA[Celebes Scholar pg ]]>
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DOI: 10.56209/jommerce.v3i4.127
<![CDATA[This has a look at targets to quantitatively analyze the suitability of the influencers in the restoration of the previous purchasers for the massive manufacturers. In extending the effect of influencer attributes which involve engagement stage, credibility and authenticity and types of content material, promotional, academic and experiential on recapture achievement, the examine identify factors that influence customers’ go back behavior. It has been found out that measures of engagement level and authenticity are the two best predictors of recapture effectiveness of the overall engagement and promotional content is found most useful for quick outcomes. The look at also points to the large impact that logo type has on recapture effects; influencer profiles should therefore mirror logo values. These outcomes offer practical recommendation for manufacturers keen on to appropriate the influencer advertising and marketing approaches that they used and how to hyperlink transient and extent content material approaches to boost the shoppers’ participation and loyalty.]]>
<![CDATA[Engagement Analysis and Influencer Fees A Study on Reconnecting Brands with Their Customers ]]>
<![CDATA[Iskandar, Eky]]>
<![CDATA[ Journal of Social Commerce Vol. 3 No. 3 (2023): Journal of Social Commerce ]]>
Publisher : <![CDATA[Celebes Scholar pg ]]>
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DOI: 10.56209/jommerce.v3i3.129
<![CDATA[This observe investigates the relationship among influencer engagement metrics and costs in reconnecting manufacturers with former customers. Utilizing a quantitative approach, the studies analyzes how exclusive varieties of engagement along with likes, feedback, and shares have an effect on marketing campaign overall performance and the way various influencer fees impact typical fulfillment. Findings reveal that better engagement levels, mainly via feedback and stocks, extensively beautify conversion rates and customer recapture. Additionally, multiplied influencer charges are definitely correlated with better marketing campaign outcomes, emphasizing the importance of funding in influencer partnerships. The observe additionally highlights the various effectiveness of various influencer sorts, including celebrities, macro-influencers, and micro-influencers, supplying insights for brands to optimize their marketing techniques based totally on their goals and price range. These outcomes make a contribution to a extra nuanced knowledge of influencer marketing and offer actionable guidelines for enhancing campaign effectiveness.]]>
<![CDATA[Case Studies on Big Brands Using Influencers to Win Back Lost Customers ]]>
<![CDATA[Setiawan, Indra]]>
<![CDATA[ Journal of Social Commerce Vol. 3 No. 3 (2023): Journal of Social Commerce ]]>
Publisher : <![CDATA[Celebes Scholar pg ]]>
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DOI: 10.56209/jommerce.v3i3.130
<![CDATA[This research seeks to find the suitability of influencer marketing in the targeting of repeat customer acquisition for the big brands including Coca Cola, Nike and Starbucks. With former customers in the sample, the study employs the methods of using independent samples t-tests, regression analysis, correlation analysis, analysis of variance, and analysis of covariance. The study also shows that when the customers are reengaged through the influencer campaigns, they show statistically significant higher engagement and purchase intention score than the customers who were not reengaged. Credibility of the influencer and the quality of their post proved to have a host influence on re-engagement and intents to make a purchase. In addition, cross comparison of the different brands brought out the differences in success rates of the influencer campaigns. To the best of the author’s knowledge, this study does not aim at the acquisition of new clients but rather the reengagement hence offers rich insights of how influencer marketing can be used strategically to address this issue. Hence, the study emphasises that to support be again strategies and build the ‘doctrinaire of brand endorsement’ it is crucial to identify genuine influencers and produce quality content relevant to the target society.]]>
<![CDATA[The Role of Influencers in Restoring Brand Loyalty Among Previous Customers ]]>
<![CDATA[Saleng, Sultan]]>
<![CDATA[ Journal of Social Commerce Vol. 3 No. 3 (2023): Journal of Social Commerce ]]>
Publisher : <![CDATA[Celebes Scholar pg ]]>
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DOI: 10.56209/jommerce.v3i3.131
<![CDATA[In this research, the author explores the intended role of social media influencers in regaining consumer patronage of customers who have once used a particular product, and with a view of ascertaining the main influence of credibility, attractiveness, and relevance characteristics of the influencers. As the method of data collection, a quantitative method was used based on which 500 participants who have previously LOS’d a brand and who have been exposed to influencer driven marketing communication were chosen. The study further notes that credibility is the most influential determinant of brand loyalty restoration; secondly, relatability; thirdly, attractiveness. In addition, it was seen that micro influencers were more effective than macro-influencers in the context of consumer recall. These findings confirm the general approach to the choice of influencers and reveal the peculiarities of micro influencers for building credible relationships with the audience. This research fills the existing gap in the literature by diverging from the earlier work on factors influencing brand allegiance to a new perspective of re-allegiance to the brand, hence providing insights to both the scholars and the practitioners in the field of marketing.]]>
