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JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian
Published by Universitas Halu Oleo
ISSN : -     EISSN : 2527273X     DOI : https://doi.org/10.37149/jia
Core Subject : Economy, Health, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Social Sciences Veterinary
JIA (Jurnal Ilmiah Agribisnis): Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian (JIA, e-ISSN: 2527-273X) is an open-access publication issued by Jurusan Agribisnis Fakultas Pertanian Universitas Halu Oleo, Indonesia. JIA provides online media to publish scientific articles from the results of research and development in the field of Agribusiness. This journal has been published by Jurusan Agribisnis Fakultas Pertanian Universitas Halu Oleo and the Indonesian Society of Agricultural Economics (ISAE/PERHEPI). JIA (Jurnal Ilmiah Agribisnis): Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian is accredited by the Ministry of Education, Culture, Research, and Technology with the ranking of Sinta (S4) SK NO.105/E/KPT/2022, 7th April 2022 which is valid for 5 (five) years since enacted 2022 in Vol. 6 No. 5, 2021 to Vol. 11 No. 4, 2026
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 102 Documents
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The Influence of Word of Mouth and Social Media Content on Livestock Purchasing Decisions Among Millennials and Gen Z in Palembang Zuhdi, Egi; Maulana, Ahmad; Rosa, Aslamia
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 9 No. 4 (2024)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v9i4.1346

Abstract

Livestock purchasing is primarily utilized to meet the demand for animal products such as meat, dairy, and wool. Livestock purchasing highly depends on the context and goals of the consumer in a generation. Some methods can be used for word of mouth. As time goes by, the existing technology is developing, so the current method of livestock purchasing has become more accessible by utilizing existing media social content. However, as a past method, word of mouth still affected consumer purchase decisions, even among millennials. This study will comprehensively examine, explore, and validate this phenomenon by examining how word of mouth and social media content influence millennial and Gen Z consumers' livestock purchasing decisions. This research was carried out from May to June 2024, and data was collected on Google from consumers who had purchased livestock (cows or goats). This research used several data processing method tests, including inferential descriptive statistics and multiple linear regression. This research uses a questionnaire distribution technique by 100 respondents directly and distributed to livestock buyers in Palembang. The scope of this research is to determine the influence between the words of mouth (x1) and variables social media content variables (x2) on the purchasing decision variable (y) for livestock in Palembang. In this research, the words of mouth variable (x1) have five dimensions: talkers, topics, tools, talking part, and tracking. The social media content variable (x2) has seven dimensions: clear, concise, concrete, correct, coherent, complete, and courteous. Furthermore, the purchasing decision variable has six dimensions: product choice, brand choice, channel choice, purchase time, purchase amount, and purchase method. The implications of these findings were discussed, and limitations and future research directions were suggested.
Development Strategy of Sweet Potato Rice in Tegal Arum Village Rimbo Bujang Sub District Tebo District (Case Study of Sweet Potato Rice in The Farmer Women's Group "Kasih Ibu") Fikriman, Fikriman; Wahono, Sugeng; Asnawati Is, Asnawati Is; Setiono, Setiono
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 9 No. 3 (2024)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v9i3.1427

Abstract

This research was conducted in Tegal Arum Village, Rimbo Bujang Sub District, Tebo Regency, from January 15 to February 15, 2020. The study aimed to identify the internal and external factors influencing the sweet potato business's development and formulate strategies for its growth in Tegal Arum Village. The survey method was employed, involving respondents from a defined population using a questionnaire for data collection. This case study focused on the Household Industry Farmer Women Group "Kasih Ibu" in Tegal Arum Village. The findings revealed that internal factors for the sweet potato home industry included strengths such as self-sustained capital, easy access to labor, and affordable initial investment. Weaknesses identified were irregular capital turnover, inconsistent educational levels, and annual bookkeeping practices. External factors consisted of opportunities like the availability of raw materials, minimal competition, and participation in exhibitions. However, threats included competition from similar industries, limited promotional activities, inadequate tools and machinery, and foreign competition in sweet potato rice. The recommended development strategy for the "Kasih Ibu" Household Industry Farmers Group involves increasing capital through investments or loans, expanding marketing areas, and providing continuous management training to business owners. Additional strategies include utilizing existing capital to boost production, expanding market reach to modern markets, maintaining product quality, enhancing advertising and promotion, optimizing technology and tools, and establishing partnerships with other traders.

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