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JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian
Published by Universitas Halu Oleo
ISSN : -     EISSN : 2527273X     DOI : https://doi.org/10.37149/jia
Core Subject : Economy, Health, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Social Sciences Veterinary
JIA (Jurnal Ilmiah Agribisnis): Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian (JIA, e-ISSN: 2527-273X) is an open-access publication issued by Jurusan Agribisnis Fakultas Pertanian Universitas Halu Oleo, Indonesia. JIA provides online media to publish scientific articles from the results of research and development in the field of Agribusiness. This journal has been published by Jurusan Agribisnis Fakultas Pertanian Universitas Halu Oleo and the Indonesian Society of Agricultural Economics (ISAE/PERHEPI). JIA (Jurnal Ilmiah Agribisnis): Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian is accredited by the Ministry of Education, Culture, Research, and Technology with the ranking of Sinta (S4) SK NO.105/E/KPT/2022, 7th April 2022 which is valid for 5 (five) years since enacted 2022 in Vol. 6 No. 5, 2021 to Vol. 11 No. 4, 2026
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 197 Documents
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The Influence of Word of Mouth and Social Media Content on Livestock Purchasing Decisions Among Millennials and Gen Z in Palembang Egi Zuhdi; Ahmad Maulana; Aslamia Rosa
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 9 No. 4 (2024)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v9i4.1346

Abstract

Livestock purchasing is primarily utilized to meet the demand for animal products such as meat, dairy, and wool. Livestock purchasing highly depends on the context and goals of the consumer in a generation. Some methods can be used for word of mouth. As time goes by, the existing technology is developing, so the current method of livestock purchasing has become more accessible by utilizing existing media social content. However, as a past method, word of mouth still affected consumer purchase decisions, even among millennials. This study will comprehensively examine, explore, and validate this phenomenon by examining how word of mouth and social media content influence millennial and Gen Z consumers' livestock purchasing decisions. This research was carried out from May to June 2024, and data was collected on Google from consumers who had purchased livestock (cows or goats). This research used several data processing method tests, including inferential descriptive statistics and multiple linear regression. This research uses a questionnaire distribution technique by 100 respondents directly and distributed to livestock buyers in Palembang. The scope of this research is to determine the influence between the words of mouth (x1) and variables social media content variables (x2) on the purchasing decision variable (y) for livestock in Palembang. In this research, the words of mouth variable (x1) have five dimensions: talkers, topics, tools, talking part, and tracking. The social media content variable (x2) has seven dimensions: clear, concise, concrete, correct, coherent, complete, and courteous. Furthermore, the purchasing decision variable has six dimensions: product choice, brand choice, channel choice, purchase time, purchase amount, and purchase method. The implications of these findings were discussed, and limitations and future research directions were suggested.
Development Strategy of Sweet Potato Rice in Tegal Arum Village Rimbo Bujang Sub District Tebo District (Case Study of Sweet Potato Rice in The Farmer Women's Group "Kasih Ibu") Fikriman Fikriman; Sugeng Wahono; Asnawati Is Asnawati Is; Setiono Setiono
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 9 No. 3 (2024)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v9i3.1427

Abstract

This research was conducted in Tegal Arum Village, Rimbo Bujang Sub District, Tebo Regency, from January 15 to February 15, 2020. The study aimed to identify the internal and external factors influencing the sweet potato business's development and formulate strategies for its growth in Tegal Arum Village. The survey method was employed, involving respondents from a defined population using a questionnaire for data collection. This case study focused on the Household Industry Farmer Women Group "Kasih Ibu" in Tegal Arum Village. The findings revealed that internal factors for the sweet potato home industry included strengths such as self-sustained capital, easy access to labor, and affordable initial investment. Weaknesses identified were irregular capital turnover, inconsistent educational levels, and annual bookkeeping practices. External factors consisted of opportunities like the availability of raw materials, minimal competition, and participation in exhibitions. However, threats included competition from similar industries, limited promotional activities, inadequate tools and machinery, and foreign competition in sweet potato rice. The recommended development strategy for the "Kasih Ibu" Household Industry Farmers Group involves increasing capital through investments or loans, expanding marketing areas, and providing continuous management training to business owners. Additional strategies include utilizing existing capital to boost production, expanding market reach to modern markets, maintaining product quality, enhancing advertising and promotion, optimizing technology and tools, and establishing partnerships with other traders.
Pengaruh Motivasi dan Lingkungan Kampus terhadap Minat Berwirausaha Mahasiswa Pertanian di Polbangtan Yogyakarta Magelang Annisa Wirrdiana Yuniasih; Hafidz Adnin Al Ghoza; Ridi Antyaningrum; Scantya Aulya Rahma; Wahyu Istiqomah; Nur Rohmah Lufti A'yuni
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 9 No. 4 (2024)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v9i4.1292

Abstract

Unemployment is a severe problem for a country and has quite an enormous impact on the economic sector. The government must devise ways to address Indonesia's growing unemployment rate. The increasing number of unemployed in Indonesia requires the government to devise solutions to overcome this. An alternative that can be done is to increase the number of entrepreneurs by building an entrepreneurial spirit in prospective educated graduates. A survey must determine how interested students are in becoming entrepreneurs, particularly those in the Polbangtan Yogyakarta Magelang Agriculture Department. This will become a benchmark for entrepreneurship education at Polbangtan Yogyakarta Magelang in building entrepreneurial motivation in the campus environment. This study aimed to ascertain how students' interest in agricultural entrepreneurship was influenced by their campus environment and motivation at Polbangtan Yogyakarta Magelang. The research was conducted in October-November 2023 and used quantitative methods. The study's population comprised 132 students in the 2020 class from Polbangtan Yogyakarta Magelang's Department of Agriculture. Simple random sampling was employed to establish the sample, and 57 students who met the criteria using the Slovin formula were included. The method used is Multiple Linear Regression with t-test (partial), F-test (simultaneous), and coefficient of determination. The data analysis tool used SPSS 22.0 for Windows software. Equation Y = 2.351 + 0.500X1 + 0.422X2, with a coefficient of determination of 0.876, was displayed in the computation results. This means that 87.6% of the motivation variables (X1) and campus environment (X2) can show the entrepreneurial interest variable (Y), and other variables explain the remaining 12.4%. In light of the t-test and F-test findings, it was determined that the motivation and campus environment variables each significantly and simultaneously influenced students' interest in entrepreneurship in the agricultural sector.
Analisis Sebaran Potensi dan Pemasaran Rempah di Provinsi Gorontalo Hasnianti S Yusup; Amelia Murtisari
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 9 No. 4 (2024)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v9i4.1304

Abstract

Gorontalo Province is part of the spice route in Indonesia and has a wealth of hidden natural resources such as candlenut and cingkeh, which dominate, but research related to spices in Gorontalo has not been widely explored. At the same time, spice products are part of the people's livelihood in Gorontalo Province. As an effort to maintain this potential, it is necessary to conduct research to know how is the potential distribution of spices (candlenut, cloves, nutmeg, cinnamon, and turmeric) in Gorontalo Province and how is the marketing channel of spices (candlenut, clove, nutmeg, cinnamon, and turmeric) in Gorontalo Province. This research was conducted from January to May 2024. The research location was in Gorontalo and Bone Bolango districts. The qualitative research method uses a structured questionnaire to obtain primary data. In contrast, secondary data is obtained through relevant agencies such as the Central Bureau of Statistics, the Agriculture Office, and literature studies of scientific journals and books. The research variables include the amount of production, price, spice potential, spice location distribution points, and spice marketing channels. The sampling technique was purposive sampling. The samples were ten candlenut farmers, ten cingkeh farmers, three nutmeg farmers, two cinnamon farmers, and three turmeric farmers. The result of the study is the distribution of candlenut in Biluango Village, Bone Bolango Regency, while in Gorontalo Regency is the distribution point of clove (North Dulamayo), nutmeg (South Dulamayo), cinnamon (North Dulamayo) and turmeric (South Dulamayo). There are four types of spice marketing channels in Gorontalo Province, including Type 1, from farmers directly to consumers (cinnamon, nutmeg, turmeric); Type 2, from farmers to intermediary traders followed by companies or industries (cloves); Type 3, from farmers to retailers followed by consumers (candlenuts, cinnamon, nutmeg, turmeric); type 4 from farmers to intermediary traders followed by retailers and final consumers (cloves, candlenuts, cinnamon).
Faktor yang Mempengaruhi Keberlanjutan Budidaya Padi IP400 di Kabupaten Sukoharjo Eullia Tri Mukti Hezak; Suminah Suminah; Widiyanto Widiyanto
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 9 No. 4 (2024)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v9i4.1311

Abstract

Sukoharjo Regency, in 2022, managed to receive the Muri Record Award for the most extensive IP400 land holding in Indonesia. The continued adoption of this rice cultivation type did not follow the program ending in the same year. This research is then being conducted to determine the factors affecting the sustainability of IP400 rice cultivation adoption, especially in Bendosari District, Sukoharjo Regency. This research has three objectives, and there are: 1) to analyze IP400 rice cultivation sustainability in Sukoharjo, 2) to analyze the distribution of respondents toward factors affecting IP400 rice cultivation sustainability in Sukoharjo, and 3) to analyze the factors affecting IP400 rice cultivation sustainability in Sukoharjo. This research used four variables and there is farmers' perception of the IP400 program (X1), extension assistance in the IP400 program (X2), the availability of production input in the IP400 program (X3), and innovation characteristic of the IP400 rice cultivation (X4). This research used exploratory quantitative methods and was conducted in Bendosari District, Sukoharjo Regency, from April 2024 until May 2024, with 85 respondents. Data analysis used logistic regression techniques with SPSS 25 analysis tool. The result of this research was two variables that significantly affect the likelihood of sustainable adoption of IP400 rice cultivation, and there is farmers' perception of the IP400 program (X1) and innovation characteristic of the IP400 rice cultivation (X4). This research suggests: 1) evaluating policy recommendations for IP400 cultivation, especially in terms of technical aspects in increasing rice productivity related to relative advantage obtained by farmers and compatibility to the land itself, and 2) procurement of wetlands selection with high compatibility for IP400 cultivation to ensure optimal results and ensure more profits for farmers, both in economic and technical terms of rice cultivation.
Analisis Determinan Nilai Ekspor Kopi Indonesia (Dampak Nilai Tukar Rupiah, Investasi Asing Langsung dan Harga Kopi Dunia) Ni Putu Esti Utami Barsua; Nisrina Sekar Harum; Michael Angandowa Boeaya; Wimbi Uelsan Gurusinga
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 9 No. 4 (2024)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v9i4.1338

Abstract

Indonesia is one of the countries actively supporting export and import activities as a way to promote economic growth. In the agricultural sector, coffee is one of the leading commodities that plays a crucial role in overall non-oil export growth. This research aims to analyze the impact of the exchange rate of the rupiah, foreign direct investment (FDI), and world coffee prices on the export value of Indonesian coffee from 1990 to 2022. Time series data were obtained from the Central Statistics Agency, the World Bank, and previous studies. This study implements quantitative descriptive analysis using annual time series data for the period 1990-2022. The Error Correction Model (ECM) method is used to process the acquired data. The results show that the exchange rate does not affect the export value of Indonesian coffee from 1990 to 2022 in both the long and short terms. FDI has a positive impact on increasing the export value of Indonesian coffee from 1990 to 2022 in both the long and short terms. World coffee prices hurt the export value of Indonesian coffee from 1990 to 2022 in the short term, while in the long term, world coffee prices do not have a significant effect.
Analisis Kelayakan Finansial Usaha Jamu Bubuk Instan Cak Emon Ganding Kabupaten Sumenep Adinda Nurfitriah; Ika Fatmawati; Dody Tri Kurniawan
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 9 No. 4 (2024)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v9i4.1383

Abstract

This research aims to determine and analyze whether the Cak Emon instant herbal medicine powder business in East Gaddu Village, Ganding District, Sumenep Regency, is feasible to continue and also to see the effect of sensitivity changes in the rise in the cost of red ginger essential components and the decline in output of Cak Emon instant herbal medicine powder on the feasibility of the Cak Emon instant herbal medicine powder business. The research location was determined purposively. The research was conducted from October 2023 to April 2024. The approach taken for data analysis is a tool to analyze the feasibility of the financial aspect, namely investment criteria and sensitivity analysis with the switching value method. The findings of this business feasibility analysis indicate that the NPV value is IDR. 137,398,571,-; Net B/C value of 1,82; IRR value of 31,85%; and the Payback Period value of 2.31 years (2 years and three months). Thus, it can be said that the Cak Emon instant herbal medicine powder business is profitable and worthy of continuing. Meanwhile, this business is worth continuing in the scenario of the sensitivity analysis's findings about the price of red ginger raw materials by 40%. However, for the sensitivity analysis scenario on a production decline of 23%, the outcomes of the investment criteria show that this business is no longer feasible.
Pendekatan SWOT dalam Strategi Pengembangan Usaha Keripik Kentang Bakti Rizky di Kota Padang (Meningkatkan Daya Saing Wilayah melalui Teknologi Pemasaran) Fathinah Sifa Zahra Fathinah Sifa Zahra; Devi Analia; Widya Fitriana
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 9 No. 6 (2024)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v9i6.1413

Abstract

This research aims to analyze internal and external factors that affect the development of the potato chip business and formulate a strategy that can improve its performance. This research was conducted on February 16, 2024-March 16, 2024. This qualitative research uses case study observation and interview methods. Qualitative analysis will be done by describing the conditions and explaining the facts in the Bakti Rizky potato chip business in Padang City and the right strategy for the Bakti Rizky potato chip business. Quantitative analysis in this study is the calculation of IFE, EFE, and QSPM. The results showed that the strategic internal environment of Bakti Rizky's potato chip business in Padang City had strengths and weaknesses. In the external environment, namely opportunities and threats. The results of strategy formulation with SWOT analysis are as follows: (1) Maintaining affordable selling prices for all groups and increasing business scale through increasing production volumes accompanied by expanding product marketing by utilizing more modern technology (2) Increasing marketing efforts by utilizing information technology and cooperating with related agencies for training, promotion, packaging design, exhibitions and improving product quality through modern processing (3) Cooperate with raw material suppliers and increase consumer confidence by maintaining quality raw materials, despite the increase in raw material prices (4) Make product innovations in the form of attractive packaging and flavor variations such as spicy and cheese flavors to increase public buying interest and differentiate from competitors. The results of the QSPM analysis, which is a priority strategy, are increasing marketing efforts by utilizing information technology and collaborating with related agencies for training, promotion, packaging design, exhibitions, and improving product quality through modern processing.
Strategi Pemasaran Efektif Gula Semut di PT Pradja Agro Indoland Cita Ayu Setia Ningsih; Erlyna Wida Riptanti; Rhina Uchyani Fajarningsih
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 9 No. 5 (2024)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v9i5.1418

Abstract

PT Pradja Agro Indoland is an agribusiness company dealing with coconut commodities, including crystal sugar. Currently, coconut crystal sugar has high potency because of its benefits. Several coconut crystal sugar companies compete to market their products domestically and abroad. The increasingly tight industrial competition requires PT Pradja Agro Indoland to formulate appropriate marketing strategies to find a profitable marketing position. This research aims to identify internal and external factors in PT Pradja Agro Indoland's coconut crystal sugar marketing, formulate alternative coconut crystal sugar marketing strategies, and determine appropriate strategic priorities for PT Pradja Agro Indoland to implement in marketing coconut crystal sugar products. This research uses a descriptive method, with 14 critical informants determined by purposive sampling, where the key informants were the people who knew about the marketing of coconut crystal sugar in PT Pradja Agro Indoland. Data collection using the interview method was done from March to June 2024. Data were analyzed using analytical tools, including the IFE matrix, EFE matrix, IE matrix, SWOT matrix, and QSPM, to determine the priority strategy. The research results show that the main strength in marketing coconut crystal sugar at PT Pradja Agro Indoland is its FFL (Fair For Life) and ROC (Regenerative Organic Certified) certification and perfect product quality control. The main weakness of PT Pradja Agro Indoland is that factory employees do not have work continuity. The foremost opportunity of the external factor for PT Pradja Agro Indoland is many farmers. The primary threat is the difficulty of regenerating penderes farmers. The strategic priority that PT Pradja Agro Indoland can implement based on the QSP matrix analysis is to expand the target market.
Dinamika Harga Beras di Kota Kendari: Analisis Fluktuasi 2015-2023 Yusriadin Yusriadin; Rahayu Endah Purwanti; Pertiwi Syarni; Normal Bivariant Padangaran; Muhammad Aldin
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 9 No. 4 (2024)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v9i4.1421

Abstract

Food price stability is one of the essential issues in the direction of government policy. Price uncertainty at the farm level and the guarantee of food price stability at the consumer level are unresolved problems. This study aims to analyze rice price fluctuations in Kendari City from 2015 to 2024. The research was conducted in Kendari City in March - May 2024. The research used secondary data, namely time series data on rice prices in Kendari City from 2015 to 2023. The research data collection technique is a literature study, namely collecting time series data on rice prices in Kendari City sourced from the Central Bureau of Statistics and related agencies. The research variable is the price of rice in Kendari City from 2015 to 2023. Data analysis used to analyze rice price fluctuations in Kendari City is the Coefficient of Variation (CV). The results showed that rice price fluctuations in Kendari City from 2015 to 2023 were low, with a coefficient of variation (CV) of 3%. The highest rice price condition in Kendari City occurred in 2023, which amounted to IDR 13,321 per kilogram. At the same time, the lowest rice price condition occurred in 2015, which amounted to IDR 9,738 per kilogram. Therefore, government policy intervention is needed to stabilize food prices, especially rice in Kendari City.

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