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Jurnal Ilmiah Membangun Desa dan Pertanian
Published by Universitas Halu Oleo
ISSN : -     EISSN : 25272748     DOI : https://doi.org/10.37149/jimdp
Core Subject : Economy, Humanities, Health, Science, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Environmental Science Social Sciences Veterinary
Jurnal Ilmiah Membangun Desa dan Pertanian (JIMDP, e-ISSN: 2527-2748) provides online media to publish scientific articles on research, development, and empowerment in the field of agricultural research (agribusiness) and rural development. The scope of JIMDP is as follows: Agribusiness Agriculture Social Economy Agricultural economy Agribusiness Management The input of Agricultural Facilities Farming Agrotechnology Agro-industry Marketing Agribusiness Institute Community Empowerment and Development Agricultural Extension Agrarian Mining Social Economy Local wisdom
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 162 Documents
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Pengaruh Variasi Nutrisi dan Media Tanam terhadap Pertumbuhan Serta Hasil Selada (Lactuca sativa L.) dalam Budidaya Hidroponik Metode Deep Flow Technique (DFT) Faridatul Munawaroh; Iskandar Umarie; Insan Wijaya
Jurnal Ilmiah Membangun Desa dan Pertanian Vol. 10 No. 4 (2025)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jimdp.v10i4.2229

Abstract

Vegetables provide various essential nutrients, such as vitamins, fiber, calcium, iron, and carotene, which are very important for human health. Lettuce (Lactuca sativa L.) is a high-value commodity among many types of vegetables due to its exceptional nutritional content, especially vitamins A, B, C, and calcium. Because it uses less land and produces high-quality products, hydroponic lettuce cultivation is a good alternative. DFT (Deep Flow Technique) is one of the most widely used hydroponic cultivation methods. It allows for shorter harvest times and optimal yields, but requires careful management of nutrients and energy. This study focused on the impact of media and nutrient solution composition combinations on the growth dynamics and production of lettuce cultivated using the Deep Flow Technique (DFT) hydroponic approach. For this project, a Completely Randomized Design (CRD) was used, which had a split-plot design consisting of two factors and three replications. Nutrient type (N) was the first factor, and growing medium (M) was the subplot factor. Analysis of variance (ANOVA) was used to analyze the data, and this study used plant height, plant leaves (number, width, and length), root length, stem diameter, and fresh plant weight as observation parameters. Based on the experimental results, it was found that, compared to NPK application, the use of AB Mix significantly increased all growth parameters, including fresh weight. However, cocopeat and charcoal husk growing media produced the highest lettuce biomass, followed by rockwool. Conversely, rice husk and sawdust media produced the lowest growth results.
Analisis Implementasi Total Quality Management dan Tingkat Risiko Produksi Sambal Bu Sandra Surabaya Wahyu Halya Aprilia Putri; Teguh Soedarto; Prasmita Dian Wijayati
Jurnal Ilmiah Membangun Desa dan Pertanian Vol. 10 No. 4 (2025)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jimdp.v10i4.2236

Abstract

The agroindustry plays a crucial role in supporting food security, providing employment opportunities, and stimulating local economic growth. Sambal Bu Sandra is one of the agroindustries in Surabaya that processes agricultural products into packaged chili sauce. To sustain the business amidst competition and production uncertainty, effective quality management and risk mitigation in production are essential. This study aims to analyze the implementation of Total Quality Management (TQM) and assess production risk levels in Sambal Bu Sandra. The variables include: (1) the implementation of TQM, which consists of ten elements: customer focus, obsession with quality, scientific approach, long term commitment, teamwork, continuous improvement, education and training, controlled freedom, unity of purpose, and employee engagement and empowerment; and (2) the production level of chili sauce. The research was conducted from April to May 2025, employing a mixed-methods approach. Data were collected through company documentation, observations, questionnaires, and in-depth interviews with 10 purposively selected informants. TQM was analyzed descriptively using the average Likert scale score per element, identifying the highest and lowest contributing elements. Production risk was assessed quantitatively using the coefficient of variation (CV) and the lower production limit (L), calculated with Microsoft Excel 2021. Results show that the implementation of TQM reached 86.33%, with the highest contribution from employee involvement and empowerment (9.39%) and the lowest from continuous improvement (7.55%). The production risk was relatively low, indicated by a CV value of 0.27 and a lower production limit of 437.45 units. These results highlight the practical importance of strengthening written SOPs and adopting a digital-based quality control system to improve operational efficiency and reduce production risk in Sambal Bu Sandra Surabaya.
Integral Agritourism Strategy Through Non-Agricultural Tourism–Coffee Agribusiness Integration (Evidence from Latimojong Village Indonesia) Abd Rahim; Sri Nur Qadri; Putriani Putriani
Jurnal Ilmiah Membangun Desa dan Pertanian Vol. 10 No. 6 (2025)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jimdp.v10i6.2251

Abstract

Rural tourism development in agricultural regions requires innovative integration strategies to enhance local economic sustainability. However, most agritourism models still emphasize farm-based attractions, limiting integration opportunities for regions dominated by non-agricultural tourism. This study aims to propose an alternative agritourism development model by integrating non-agricultural tourism attractions with coffee agribusiness, referred to as integral agritourism, in Latimojong Village, Indonesia. A qualitative case study approach was employed using SWOT analysis based on in-depth interviews with 21 key stakeholders, including coffee farmers, tourism actors, academics, and visitors. The results indicate that the integration strategy is positioned in Quadrant I (growth strategy), reflecting strong internal capabilities and favorable external opportunities. The main strengths include superior coffee quality and strategic access to tourist markets, while significant opportunities arise from tourism-based branding and market expansion. In conclusion, integral agritourism extends conventional agritourism concepts by embedding agricultural products within existing tourism experiences and offers a replicable strategy for integrated rural development and sustainable local branding.
Analisis Sensoris Produk Stroberi Kering Beku Komersial pada E-Commerce Indonesia menggunakan Metode Deskriptif Kuantitatif Refika Melina Putri; Mohammad Affan Fajar Falah; Annie Mufyda Rahmatika
Jurnal Ilmiah Membangun Desa dan Pertanian Vol. 10 No. 5 (2025)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jimdp.v10i5.2280

Abstract

Fresh strawberries are rich in nutrients but have a short shelf life. Freeze-drying technology extends their shelf stability and preserves sensory quality. As freeze-dried strawberries become more popular in Indonesia, understanding consumer preferences is key for product development and competitiveness. This study characterised the sensory attributes of commercial freeze-dried strawberries in Indonesia, comparing imported Thai and local Indonesian products. Sensory evaluation involved 58 untrained panelists using a 5-point hedonic scale for seven attributes: shape, colour, aroma, taste, hardness, aftertaste, and sourness. Data were analysed using the Kruskal–Wallis nonparametric test to assess significant differences between samples. The results showed that the imported product from Thailand received the highest preference scores for taste (average score 4.17), texture (average score 4.29), aftertaste (average score 4.03), and sourness (average score 4.05). In contrast, local Indonesian products were preferred for aroma (average score 3.88), shape (average score 3.99), and colour (average score 4.12). The Kruskal–Wallis test indicated significant differences (Asymp.Sig<0,05) among samples for shape, colour, aroma, and texture attributes. These findings highlight distinct sensory preferences among Indonesian consumers and can serve as a reference for local producers to enhance product formulation, align sensory quality with market expectations, and strengthen competitiveness in the growing freeze-dried fruit industry.
Analisis Upgrading pada Rantai Nilai Kopi Robusta di Kecamatan Kare Kabupaten Madiun Indonesia Rumaisha Vinna Aulia; Sri Tjondro Winarno; Fatchur Rozci
Jurnal Ilmiah Membangun Desa dan Pertanian Vol. 10 No. 5 (2025)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jimdp.v10i5.2303

Abstract

Robusta coffee ranks as a key commodity in the Kare District, significantly contributing to the area's economy. However, due to limited market access, farmers have yet to capitalize on the advantages of robusta coffee farming fully. This research aims to examine how different aspects of upgrading, namely product, process, channel, and functional upgrading, affect the value chain of Robusta coffee in the Kare Subdistrict. Data were collected from May to June 2025 through questionnaires, interviews, and a literature review, involving 50 farmers, one collector-trader, and 1 coffee processor, using purposive sampling. Respondents were selected based on their active participation and key roles in the coffee value chain, ensuring that the data reflect the practices and interactions of core actors. The analysis was conducted using SEM-PLS with WarpPLS version 8.0. The coffee value chain in Kare involves six actors: farmers, collectors, processors, coffee shops, retailers, and consumers, with interconnected relationships. This study examined the relationships among Product upgrading (0.930), process upgrading (0.959), functional upgrading (0.876), and channel upgrading (0.614). All variables demonstrate significant positive effects on the value chain (p < 0.001). These results suggest that, overall, an integrated upgrading strategy can enhance value addition, productivity, and farmers' welfare while strengthening the local competitiveness of Robusta coffee.
Analisis Penerapan Design Thinking dalam Strategi Diversifikasi Produk Teh Serenitea pada Usaha Mikro Hexa Corp Indonesia Devina Ratnaningtyas Kristy Alimin; Trisna Insan Noor
Jurnal Ilmiah Membangun Desa dan Pertanian Vol. 10 No. 5 (2025)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jimdp.v10i5.2309

Abstract

The rapid growth of small and micro-scale beverage industries in Indonesia has positioned the herbal tea sector as a promising yet challenging field. However, herbal tea is currently less favored by the younger generation due to challenges in taste acceptance. To address this issue, HEXA CORP introduced product innovation through its Serenitea brand. Nevertheless, despite this innovation, sales volume declined by 32% between November 2024 and January 2025, while profit realization reached only 45% of the target, resulting in a negative deviation of 55%. The low consumer acceptance of herbal tea flavor innovation, particularly among the younger generation, became the main factor. This study applies the Design Thinking approach to explore product diversification opportunities and evaluate their impact on business profitability. The research was conducted at HEXA CORP’s business location in Jatinangor from February to June 2025 using a descriptive qualitative design guided by Design Thinking principles. The analysis revealed consumer journey issues at the onboarding, retention, and purchasing stages, primarily related to pricing and product attributes. Through ideation and prototyping, HEXA CORP developed affordable single-use herbal tea variants with improved flavors and packaging. Market testing identified middle-income students as the key consumer segment, with sales increasing by 71.43% and profitability rising by 11.51%. The resulting diversification strategy focused on packaging enhancement, product legality and certification, discount programs, and targeted marketing. These findings highlight the positive impact of product diversification on HEXA CORP’s business performance.
Pengaruh Karakteristik Sosial Ekonomi Konsumen terhadap Preferensi dalam Membeli Ayam Lokal di Pasar Ciseeng Kecamatan Ciseeng Kabupaten Bogor Aisya Rizqi Fadhila; Hasni Arief; Lilis Nurlina Lilis Nurlina
Jurnal Ilmiah Membangun Desa dan Pertanian Vol. 10 No. 4 (2025)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jimdp.v10i4.2315

Abstract

Local chicken is a livestock commodity that has experienced a population increase in Bogor District over the past five years, indicating a growing demand for local chicken products. Consumers have various reasons for purchasing local chicken. Consumers with different characteristics and backgrounds will also have different preferences. Based on its conditions, this study aims to determine consumer characteristics and preferences, and analyze the influence of consumer socioeconomic characteristics on their purchasing preferences for local chicken. The study was conducted in July 2024 at Ciseeng Market, Ciseeng Subdistrict, Bogor District. This study employed a quantitative approach, utilizing a survey method (sampling) as the data collection technique. The sampling technique used was accidental sampling, resulting in a sample size of 100 respondents for this study. The data analysis methods employed were descriptive analysis, Importance-Performance Analysis (IPA), and Multinomial Logistic Regression analysis. The study's results indicated that consumers who prefer local chicken at Ciseeng Market have socioeconomic characteristics in the late adult category, with a high school education level, a family size of 1-4 people, and an income of more than Rp3,500,000/month. The IPA analysis revealed that the attribute of price discounts primarily drove consumer preference for local chicken. Offering discounts to consumers can be an effective strategy for boosting sales and attracting new customers. The attributes, including the price of local chicken, weight, type of cut, producer attention, and freshness of the chicken, fall into the maintain performance quadrant. The influence of consumer socioeconomic characteristics on their preferences in purchasing local chicken, analyzed by multinomial logistic regression, showed that the characteristics of age, education, number of family members, and income have a positive and significant effect on consumer preference for local chicken, although only partially significant for the variables of education and number of family members.
Technology Acceptance Model (TAM) and Perceived Risk in Online Purchase Decisions for Traditional Foods, Indonesia Avivah Rahmaningtyas; Anisa Kusumawardani
Jurnal Ilmiah Membangun Desa dan Pertanian Vol. 10 No. 5 (2025)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jimdp.v10i5.2320

Abstract

Digital platforms offer consumers a convenient alternative for purchasing traditional foods from various regions. This study’s objective is to investigate the influence of the Technology Acceptance Model (TAM) and Perceived Risk (PR) on buying decisions for Indonesian traditional food. Data were collected through a questionnaire distributed to 150 respondents who had previously purchased traditional foods through online stores. Partial Least Squares Structural Equation Modeling (PLS-SEM) was used to examine the data. The study’s results show that Perceived Usefulness (PU) and Perceived Ease of Use (PEU) have a positive and significant effect on Purchase Decision (PD), as indicated by T-statistic values greater than 1.960 at the 5% significance level, namely 3.284 for the PU variable and 3.386 for the PEU variable. Meanwhile, PR shows no statistically significant influence, as indicated by a T-statistic of 0.804, which falls short of the significance threshold of 1.960. This study contributes by focusing specifically on Indonesian traditional food products, offering novelty in online food-purchase research, and by integrating TAM and PR, which sets it apart from prior studies. In practice, the findings suggest that to provide a better shopping experience and encourage purchasing decisions, businesses should improve the usefulness and ease of use of their online platforms. A key limitation is the exclusive use of TAM without incorporating consumer behavior theories. Thus, future research is recommended to combine TAM with theories such as TPB and TRA to analyze consumer decision-making.
Pengaruh Konsentrasi dan Lama Perendaman Giberelin terhadap Viabilitas Benih Edamame (Glycine max (L.) Merrill) Kedaluwarsa Heln Magdalena; Putra Utama; Imas Rohmawati; Sulastri Isminingsih
Jurnal Ilmiah Membangun Desa dan Pertanian Vol. 10 No. 4 (2025)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jimdp.v10i4.2354

Abstract

Edamame (Glycine max (L.) Merrill) is a soybean cultivar with high economic value, but the physiological quality of its seeds deteriorates rapidly during storage. This decline is characterized by reduced viability and vigor. To overcome this problem, priming with a gibberellin solution can be applied as a method to restore the viability of expired seeds. This research employed edamame seeds of the Biomax 2 variety that had undergone a 6 month storage period. This research aimed to determine the effects of gibberellin concentrations and soaking durations on the viability of expired edamame seeds (Glycine max (L.) Merrill). This research was conducted in Tenjo Village, Bogor Regency, West Java, from April to May 2025. The experimental design used was a factorial Randomized Complete Block Design (RCBD) with two factors: gibberellin concentration (G) and soaking duration (P). The first factor had three levels: 50 ppm, 100 ppm, and 150 ppm. The second factor had three levels: 60 minutes, 90 minutes, and 120 minutes. The observed parameters included vigor index (%), emergence time, germination rate (%), maximum growth potential (%), percentage of abnormal seedlings (%), and percentage of ungerminated seeds (%). The results showed that 100 ppm was the most effective treatment for germination rate, reaching 61.66%. A soaking duration of 90 minutes had the best effect on maximum growth potential, reaching 71.67%, while a soaking duration of 120 minutes in the highest percentage of ungerminated seeds, at 41.67%. No significant interaction was observed between gibberellin concentration and soaking duration.
Kajian Kelayakan Usahatani Kopi Organik dan Anorganik berdasarkan Aspek Finansial di Desa Kayumas Kabupaten Situbondo, Indonesia Fitriyaningsih Fitriyaningsih; Abdullah Muhlis
Jurnal Ilmiah Membangun Desa dan Pertanian Vol. 10 No. 6 (2025)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jimdp.v10i6.2376

Abstract

Coffee is a strategic plantation commodity that plays an important role as a source of income for farmers and a contributor to foreign exchange. The national coffee demand, which increases by 8% per year, is not offset by a decrease in production from 771 thousand tons (2022) to 756.1 thousand tons (2023), due to climate change, pest attacks, and a lack of plant rejuvenation. The global trend towards organic and specialty coffee opens up opportunities for sustainable agribusiness development. This study aims to analyze the feasibility of organic and inorganic coffee farming purposively in Kayumas Village, Situbondo Regency, with 60 respondents selected through quota sampling from two farmer groups. Data were obtained from secondary sources and analyzed using investment criteria: NPV, Net B/C, IRR, and PP. The results of the analysis show that: (1) the NPV of organic and inorganic farming is positive at Rp13,125,667/ha and Rp6,493,270/ha at an interest rate of 6%; (2) the Net B/C value is 2.02 and 1.59, respectively; (3) The IRR is higher than the interest rate, namely 22.06% and 38.06%; and (4) the Payback Period of both farming systems is faster than their economic life, namely an average of 2 years. Organic coffee farming offers higher profitability and greater feasibility than inorganic farming, making it more promising for development amid the increasing demand for organic coffee and the need for sustainable agribusiness. These findings provide a basis for farmers and policymakers in making decisions about developing efficient, sustainability-oriented coffee farming businesses.

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