cover
Contact Name
Hartina Batoa
Contact Email
jimdp@uho.ac.id
Phone
+6282336590823
Journal Mail Official
jimdp@uho.ac.id
Editorial Address
https://ejournal.agribisnis.uho.ac.id/index.php/JIMDP/about/editorialTeam
Location
Kota kendari,
Sulawesi tenggara
INDONESIA
Jurnal Ilmiah Membangun Desa dan Pertanian
Published by Universitas Halu Oleo
ISSN : -     EISSN : 25272748     DOI : https://doi.org/10.37149/jimdp
Jurnal Ilmiah Membangun Desa dan Pertanian (JIMDP, e-ISSN: 2527-2748) provides online media to publish scientific articles on research, development, and empowerment in the field of agricultural research (agribusiness) and rural development. The scope of JIMDP is as follows: Agribusiness Agriculture Social Economy Agricultural economy Agribusiness Management The input of Agricultural Facilities Farming Agrotechnology Agro-industry Marketing Agribusiness Institute Community Empowerment and Development Agricultural Extension Agrarian Mining Social Economy Local wisdom
Articles 162 Documents
Pengaruh Penggunaan Teknologi pada Monitoring Ketersediaan Beras di Dinas Ketahanan Pangan dan Pertanian Surabaya Lailatul Badriah; Wahyu Santoso; Noor Rizkiyah
Jurnal Ilmiah Membangun Desa dan Pertanian Vol. 10 No. 4 (2025)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jimdp.v10i4.2388

Abstract

Monitoring is a process that involves collecting relevant data, proper analysis, and ensuring that a program is well so that can achieve its goals. The use of digital technology monitoring is important in this modern era. Human resource skills in utilizing technology are crucial for data entry activities, which impact data accuracy. However, in practice this often a challenge in the field. The purpose of this study is to analyze the impact of digital technology using digital technology with the Technology Acceptance Model approach to monitoring rice availability. This research is located at the Surabaya Food Security and Agriculture Service which is a government agency in overseeing and monitoring the activities of agriculture and food sector activities, one of which is monitoring the availability of rice in the city of Surabaya. This research method use qualitative descriptive and multiple linear regression analysis with primary data collection and a satured sample size of 30 respondents. The variables of this study are perceived ease of use (X1), perceived usefulness (X2), technology user behavior (X3), and digital-based rice availability monitoring (Y). The results showed that perceived ease of use and user behavior have a significant and positive influence on rice availability monitoring of 59,6% and 44,8%. However, perceived usefulness in negative value of 23,4% which means that the technology is considered valid but implementation not optimal. This requires increased monitoring through staff and surveyor training and developing system components based on user needs to encourage maximum use of technology.
Marketing Strategy at Sukmojati Coffee using Blue Ocean Strategy Rifana Rizki Maulida; Mubarokah Mubarokah; Ika Sari Tondang
Jurnal Ilmiah Membangun Desa dan Pertanian Vol. 10 No. 5 (2025)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jimdp.v10i5.2395

Abstract

Agroindustry plays a role in supporting local economic growth and job availability. Sukmojati Coffee is a local coffee agroindustry in Prigen District, Pasuruan, that processes local coffee beans typical of Mount Arjuna into ground coffee. In its development, Sukmojati Coffee faces increasingly tight competition in the coffee industry, with many competitors that cannot be avoided. To maintain a business amid competition, a marketing strategy is essential. This study aims to analyze Sukmojati Coffee's marketing strategy. This study was conducted from March to May 2025. Data collection was carried out through questionnaires completed by 100 respondents and in-depth interviews with a purposively selected informant. The collected data were analyzed using the Blue Ocean Strategy framework. The results of the study showed that Sukmojati Coffee obtained the highest scores on four factors, namely price (3.40), promotion (3.69), service (3.85), and ordering (3.71), and obtained the lowest scores on three factors, namely product (3.37), place (3.09), and store (2.82). Based on the strategy canvas and four-action framework, the marketing strategies that can be implemented are improving packaging performance, improving sales through marketplaces, improving store performance, and creating experiential marketing-based services. Three tiers of non-customers can be turned into customers through 3 marketing strategies: increasing product variety, creating 3-in-1 coffee products, and marketing Sukmojati Coffee as souvenir items. Based on the buyer utility map, Sukmojati Coffee created five new utilities and eliminated the pain points consumers had been facing. These results emphasize the importance of value innovation for Sukmojati Coffee consumers, both functionally and emotionally, to attract consumer attention and increase sales volume.
Alokasi Waktu Tenaga Kerja dan Kelayakan Usaha Agroindustri Grubi di Tawangmangu Karanganyar, Indonesia Muri Aditama; Umi Barokah; Raden Kunto Adi
Jurnal Ilmiah Membangun Desa dan Pertanian Vol. 10 No. 6 (2025)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jimdp.v10i6.2419

Abstract

Tawangmangu District has high sweet potato productivity, which is processed into grubi, a high-value product that creates jobs and improves the regional economy. The objective of this research is to analyze the allocation of labor time, costs, revenue, profits, and the efficiency level of the grubi processing business in Tawangmangu District. This descriptive quantitative research was conducted in January-February 2024 using a census method on 20 grubi entrepreneurs. Data were collected through observation, interviews, and documentation. The results showed that the average labor time allocation was 321.87 hours/month, with the molding process being the most time-consuming activity. The business was proven to be efficient and viable with an R/C Ratio of 1.22, generating an average monthly profit of Rp2,885,635.88. These findings highlight that while the business is profitable, the molding process requires evaluation to improve labor efficiency.
Analisis Engagement Rate Instagram UMKM Kerajinan Hijau di Indonesia Berdasarkan Format Konten dan Jumlah Follower Prima Ditahardiyani; Hartoni Hartoni; Karimal Arum Shafriani
Jurnal Ilmiah Membangun Desa dan Pertanian Vol. 10 No. 6 (2025)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jimdp.v10i6.2442

Abstract

The growing public awareness of environmental issues has encouraged green craft small and medium enterprises (SMEs) to communicate their sustainability values more effectively through digital media. Instagram is a relevant platform because it can visually convey sustainability messages through photos, videos, and carousels, while allowing audience responses to be measured through engagement rate. However, research on audience engagement among green craft SMEs in Indonesia has yet to be conducted. Therefore, this study aims to measure the engagement rate of Instagram accounts for green craft SMEs, analyze the influence of follower count on engagement rate, and evaluate engagement rates by content format. This study is the first to analyze engagement rates for Instagram accounts of green craft SMEs across content formats and follower counts. The sample consisted of 16 Instagram accounts selected using a purposive sampling method that met the following criteria: producing green craft products, having more than 5,000 followers, and actively posting sustainability-related content. Data were collected from the 30 most recent posts of each account as of July 2025, including follower counts, likes, comments, and content formats such as photos, videos, and carousels. A descriptive, quantitative method was used to measure and evaluate engagement rates by content format, while Spearman’s correlation analysis was applied to examine the influence of follower count on engagement rate. The results show that the average engagement rate of Instagram accounts of green craft SMEs was 2.29%, categorized as moderate; video content generated the highest engagement rate, while follower count did not significantly affect engagement rate. Based on these findings, green craft SMEs are advised to prioritize video content and develop consistent sustainability narratives, while government support can focus on Instagram training that emphasizes sustainability messaging.
Analisis Penentuan Komoditas Unggulan Hortikultura di Provinsi Sulawesi Selatan berdasarkan Location Quotient (LQ) dan Shift Share Aulia Nurul Hikmah; Putra Astaman; Intan Mega Maharani; Dita Rosyita; Yennyka Leilasariyanti
Jurnal Ilmiah Membangun Desa dan Pertanian Vol. 10 No. 6 (2025)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jimdp.v10i6.2451

Abstract

The great potential of South Sulawesi Province as a national food hub for horticultural commodities, such as vegetables and fruits, has not been fully realized. This is due to fundamental constraints, including limited product diversification, seasonal and small-scale production, and inefficient marketing channels, which result in low and unstable prices at the farmer level. In addition, policy planning for this sector's development has so far been based on insufficient identification of leading commodities, grounded in data and in-depth analysis at the provincial level. Previous studies have also been limited to analysis at the district or sub-district level, so they cannot be used as an adequate basis for formulating regional horticultural development strategies in South Sulawesi. This study addresses this need by analyzing horticultural commodities using the Location Quotient (LQ) and Shift-Share approaches. The novelty of this study lies in its provincial-level analysis of horticultural commodities (vegetables and fruits) in South Sulawesi. The objectives of this study are (1) to analyze the base sector of horticultural commodities in South Sulawesi Province; (2) to analyze the net growth value of horticultural commodities in South Sulawesi Province; and (3) to analyze leading horticultural commodities in South Sulawesi Province. The LQ analysis using 2024 data successfully identified 16 commodities as the base sector. Then, the Shift Share analysis identified 21 commodities experiencing progressive net growth. By integrating these two results, this study successfully mapped priority commodities. Commodities such as cayenne pepper, shallots, tomatoes, duku, and durian are leading commodities (Quadrant I) with strong production bases and bright growth prospects, making them a top priority in regional agricultural development planning.
The Impact of Coffee Farmer Certification on Farming Sustainability (Bibliometric and Content Analysis) Putra Irwandi; M. Fariz Afif Hasibuan; Hendris Syah Putra; Mika Bintang Rivaldo M Sihotang
Jurnal Ilmiah Membangun Desa dan Pertanian Vol. 10 No. 6 (2025)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jimdp.v10i6.2456

Abstract

Coffee farmer certification serves as a strategic tool in promoting sustainable agricultural practices, but implementation remains low at the farmer level. This study aims to fill this gap by conducting a comprehensive review of the relevant literature through a bibliometric and content analysis approach to identify research trends, major publishing countries, key affiliations, main themes, and the direction of coffee certification development and its impact on agricultural sustainability in various economic, social, and environmental dimensions. This study uses the Scopus database, with an initial dataset of 206 articles published over 10 years (2015–2025). After applying inclusion criteria covering economics, management, and business; English-language articles; duplicate removal; and topic relevance, 63 articles were selected for final analysis. The data were analyzed using PRISMA diagrams, R-Studio software, and VOSviewer. Results showed that publications on coffee certification have increased at an average annual growth rate of 2.81%, with World Development and Ecological Economics as the most productive journals. Germany, the United States, and the Netherlands emerged as the leading contributors. The most frequently used keywords were certification, coffee, smallholders, and sustainability. Content identification results showed that certification positively affects economic, social, and environmental dimensions. The scientific contribution to farmers is that implementing certification will increase the selling value of coffee, thereby increasing income, consumer confidence, strengthening cooperatives and farmer solidarity, and providing wider access to markets for adopting sustainable agriculture. This study also enriches the literature on the impact of coffee certification on sustainability, providing policymakers with insights to improve institutional support and regulatory frameworks for farmer-level coffee certification, such as training and financial capital.
Analysis of Patchouli Farmers’ Welfare Using the NTPRP Approach (Policy Implications for Agricultural Development in Ampana Tete District, Tojo Una-Una Regency, Central Sulawesi Province, Indonesia) Ayu Arini; Saiful Darman; Dian Safitri; Adinda Elfara Rizki Adam
Jurnal Ilmiah Membangun Desa dan Pertanian Vol. 10 No. 5 (2025)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jimdp.v10i5.2470

Abstract

Patchouli farming plays a crucial role in supporting the rural economy of Central Sulawesi; however, farmers’ welfare remains relatively low. This study aims to analyze the welfare level of patchouli farmers in Ampana Tete District, Tojo Una-Una Regency, using the Household Income Exchange Rate of Farmers (NTPRP) as an indicator of economic well-being. The research location was purposively selected because it is one of the major patchouli-producing areas in Central Sulawesi Province. A quantitative descriptive approach was used to describe the socio-economic conditions of farmers systematically. Data were collected through a census of 15 respondents using structured questionnaires and analyzed by comparing total household income and expenditure using the NTPRP formula. The results show that farmers’ annual household income ranged from IDR 22,500,000 to IDR 36,900,000, with an average of IDR 29,683,650. Of this, 40.54% originated from agricultural activities and 59.46% from non-agricultural sources such as trade, labor, and transportation services. Household expenditure ranged between IDR 38,000,000 and IDR 52,500,000 per year, averaging IDR 46,080,350, with non-food expenses dominating. The calculated NTPRP value of 0.64 indicates that household income is insufficient to meet total expenditure, meaning that farmers have not yet reached a prosperous living standard. This finding implies that diversification of non-agricultural income is essential for sustaining household economic stability. Therefore, local policymakers should design community empowerment programs and support small-scale enterprises to improve the economic resilience of patchouli farmers.
Preferensi Konsumen terhadap Parfum Berbasis Minyak Atsiri di Kabupaten Subang, Indonesia Rohayati Suci Indrianingsih; Rahmi Rahmawati
Jurnal Ilmiah Membangun Desa dan Pertanian Vol. 10 No. 6 (2025)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jimdp.v10i6.2484

Abstract

This research examined patterns in consumer choices and the socioeconomic factors influencing the choice of essential oil-based perfumes in Subang Regency. Empirical data were collected from 100 participants through structured questionnaires and processed using multivariate regression techniques. Results showed that most respondents preferred unisex scents, 8-hour longevity, spray-type packaging, 50 ml packaging, single-unit packaging, and a price point of IDR 150,000. The findings indicate that demographic attributes such as age, educational attainment, and earnings, expenditures, and number of family members collectively exert a meaningful influence on consumer preference formation within the observed context. A partial analysis shows that only income and the number of family members significantly influence consumer preferences. These findings provide empirical insight into consumer behavior toward essential oil-based perfumes and can serve as a reference for product development and marketing strategy for perfume producers.
Analisis Proses Produksi dan Pengaruhnya terhadap Kualitas Madu Hutan di Desa Mataiyang Sumbawa Barat, Indonesia Sumarlin Sumarlin; Sahratullah Sahratullah
Jurnal Ilmiah Membangun Desa dan Pertanian Vol. 11 No. 1 (2026)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jimdp.v11i1.2492

Abstract

Mataiyang Village in West Sumbawa Regency has significant potential as a producer of forest honey (Apis dorsata), with strong economic potential. However, declining production in recent years indicates inefficiencies in harvesting practices and unsustainable forest resource management. The objective was to analyze the harvesting process and its implications for forest honey quality using a mixed methods approach. Qualitative data were obtained through in-depth interviews with 10 key informants, while quantitative data were collected from 30 respondents using a structured questionnaire and analyzed using simple linear regression. The results indicate that traditional harvesting practices, such as tree felling, excessive smoke use, and the removal of entire hives, contribute to declines in bee populations and honey quality. Conversely, sustainable harvesting methods that maintain hive structure can double yields and maintain colony viability. Statistical analysis showed that the production process had a positive effect on honey quality, albeit with a low significance level of 5.8%. Honey produced with hygienic processing had higher water content and hygiene, meeting quality standards. This study recommends implementing sustainable harvesting techniques, hygienic processing, and modern equipment to increase sustainable production. These findings are expected to serve as the basis for developing Mataiyang Village into a competitive forest-honey center while supporting forest ecosystem conservation.
Preferensi Materi Penyuluhan Pertanian Organik di Wilayah Pesisir Bone Bolango, Indonesia Karlena Arsyad; Zulham Sirajuddin; Nur Silfiah Amin
Jurnal Ilmiah Membangun Desa dan Pertanian Vol. 10 No. 6 (2025)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jimdp.v10i6.2495

Abstract

Organic farming is crucial for the sustainability of coastal ecosystems, yet its adoption in Bone Bolango Regency remains low due to suboptimal extension strategies. This study employs a mixed methods approach aimed at: (1) identifying priority materials for farmers in Bone Bolango; (2) analyzing extension need gaps; and (3) formulating participatory extension strategies to accelerate the adoption of organic farming. Data were collected through a survey of 366 farmers and in-depth interviews with 20 key informants. The analysis employed the Rank Discrepancy Score (RDS) to measure gap needs and thematic analysis for qualitative data. Results indicate that farmers prioritize technical materials, specifically pest and disease control (RDS = 4.21) and organic fertilization (RDS = 3.87), while institutional aspects are considered less urgent. The Wilcoxon test confirmed a significant gap (p < 0.001) between the importance of materials and farmers’ current understanding. This study recommends reorienting extension strategies to be more participatory and focused on practical technical solutions to enhance organic farming adoption in coastal areas.