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INDONESIA
Eduvest - Journal of Universal Studies
Published by Green Publisher Indonesia
ISSN : 27753735     EISSN : 27753727     DOI : 10.36418
Core Subject : Health, Science, Social, Engineering,
Aerospace Engineering Computer Science & IT Health Professions Neuroscience Social Sciences
Eduvest - Journal of Universal Studies is a double blind peer-reviewed academic journal and open access to multidiciplinary fields. The journal is published monthly by Green Publisher Indonesia. Eduvest - Journal of Universal Studies provides a means for sustained discussion of relevant issues that fall within the focus and scopes of the journal which can be examined empirically. This journal publishes research articles multidisciplinary sciences, which includes: Humanities and social sciences, contemporary political science, Educational sciences, religious sciences and philosophy, economics, Engineering sciences, Health sciences, medical sciences, design arts sciences and media. Published articles are from critical and comprehensive research, studies or scientific studies on important and current issues or reviews of scientific books.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,419 Documents
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The Influence of Product Quality on Customer Loyalty at Diagram Coffee Bandung in 2025 Sugiharti, Nurzahra; Cahyani, Leni
Eduvest - Journal of Universal Studies Vol. 5 No. 8 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i8.51464

Abstract

The global and national coffee industry has experienced rapid growth in recent years, including in Indonesia, which is one of the major coffee producers and consumers in the world. The city of Bandung as the center of coffee shop business growth presents intense competition between business actors, so product quality is an important factor in maintaining customer loyalty. This study aims to analyze the effect of product quality on customer loyalty at Diagram Coffee Bandung. The research uses a quantitative approach with descriptive methods, which involves collecting data through questionnaires to Diagram Coffee customers. Data analysis was performed statistically to measure the relationship between product quality variables and customer loyalty. The results showed that product quality which includes taste, consistency, and presentation aesthetics has a positive and significant influence on customer loyalty. This finding confirms that product quality plays an important role in driving repeat purchases and customer recommendations for Diagram Coffee. This research contributes to the development of coffee shop business strategies in improving product quality as an effort to retain customers in the midst of increasingly fierce industry competition.
The Effect of Electronic Word of Mouth (E-WOM) on Purchase Intention (Case Study on TikTok Skincare NPURE Account) in 2025 Angelina, Naela Muna; Widaningsih, Sri
Eduvest - Journal of Universal Studies Vol. 5 No. 8 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i8.51466

Abstract

This study aims to determine the influence of electronic word of mouth (e-WOM) on consumer purchase intention for NPURE skincare products through the TikTok platform. In today's digital era, e-WOM is one of the effective marketing strategies in influencing consumer purchasing decisions, especially through social media. This study uses a quantitative approach with a simple linear regression method. The respondents in this study were 100 people who were active users of TikTok and had seen the content of NPURE products. The e-WOM variable is measured through three dimensions, namely intensity, valance of opinion, and content. Meanwhile, purchase intention is measured through four dimensions, namely transactional, referential, preferential, and exploratory interest. The results showed that electronic word of mouth was in the "quite good" category with a percentage of 67.8%, while purchase intention was in the "good" category with a percentage of 69.3%. The results of the regression analysis showed that e-WOM had a positive and significant effect on purchase intention with a significant value of <0.001, a t-value of 16.562 > t table (1.984), and a determination coefficient value of 0.737, which means that e-WOM contributed 73.7% to purchase intention. These findings reinforce the theory and previous research that the positive perceptions formed by digital reviews have an effect on consumer purchase intention. Therefore, companies need to improve their e-WOM strategy on social media to increase consumer engagement and confidence in their products.
The Influence of Electronic Word-of-Mouth on Online Hotel Booking Purchasing Intention in Online Travel Agent Adisty, Chiquita Nadzira
Eduvest - Journal of Universal Studies Vol. 5 No. 8 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i8.51612

Abstract

Electronic Word-of-Mouth (eWOM) has become a critical factor influencing consumer decision-making in the digital tourism industry. In Indonesia, the rapid growth of Online Travel Agents (OTAs) has increased competition, making consumer trust and purchase intentions largely dependent on online reviews. This research aims to analyze the effect of eWOM on online hotel booking purchase intentions, focusing on the credibility, quality, and expertise of reviewers as key determinants of consumer trust and behavior. The study adopts the Information Adoption Model (IAM) and the Theory of Planned Behavior (TPB) as theoretical frameworks to explain how consumers process online information and make booking decisions. A quantitative approach is employed, using Partial Least Squares Structural Equation Modeling (PLS-SEM) to examine the relationships between eWOM dimensions and purchase intentions. PLS-SEM is chosen due to its predictive and exploratory capabilities, allowing comprehensive testing of measurement validity, reliability, and structural path coefficients. Data were collected from OTA users in Indonesia through a structured online survey and analyzed to assess convergent and discriminant validity. The findings reveal that information credibility and reviewer expertise significantly enhance consumer trust, which in turn positively influences purchase intentions. Information quality also plays a mediating role in shaping consumer perceptions. These results suggest that OTAs should prioritize strategies that ensure authentic, high-quality reviews to strengthen customer engagement and conversion rates. This study provides theoretical contributions to eWOM and consumer behavior research while offering practical implications for OTAs to improve digital marketing strategies in Indonesia’s competitive tourism sector.
Effect of Quality Control and Production Process on Product Quality CV. Sumedang Tofu Factory Yulianti, Evi; Hananto, Djoko
Eduvest - Journal of Universal Studies Vol. 5 No. 7 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i7.51966

Abstract

The purpose of this study was to determine how bedsar the effect caused on Quality Control and the Production Process on the quality of the products produced partially. Product Quality is the ability of a product to carry out its function, including durability, reliability, and other valuable attributes. In other words, production is said to be successful if it can produce quality products as expected. This study used a questionnaire method as an instrument. The respondents were 54 employees at CV. Sumedang Tofu Factory. And the sampling process is using saturated sampling technique using a quantitative approach that is associative in nature using primary data. With multiple linear regression analysis methods and data analysis techniques using SPSS Version 20. These results indicate that Quality Control has a positive and significant effect on product quality and the production process has no significant effect on product quality.
Strategic Leadership in Action: Unpacking the Alignment Between Strategic Behavior and Strategy at Combipar Hadylaya, Michael H; Wisesa, Anggara; Bangun, Madju Yuni Ros
Eduvest - Journal of Universal Studies Vol. 5 No. 8 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i8.50838

Abstract

This study explores the influence of leadership behavior on strategic behavior at PT Combined Imperial Pharmaceutical (Combiphar) under the leadership of Michael Haryono Wanandi. The study analyzes how strategic leadership contributed to Combiphar’s transformation from a pharmaceutical company to a consumer health company. Using a mixed-method approach, this study combines qualitative interviews with key executives and a quantitative survey of senior managers. The results of the analysis show that Combiphar’s strategic leadership consists of five key components, which form the SAVEE model: Strategic Planning, Adaptive Capability, Visionary Leadership, Empowerment & Collaboration, and Ethical Leadership. This model is reflected in the company’s strategic behavior, AIM (Enthusiastic and Intelligent in Achieving Results, Integrity, Synergistic & Harmonious Cooperation, Winning the Hearts of Customers). Visionary and Ethical Leadership proved to be key predictors of long-term success, while Strategic Planning, Adaptive Capability, and Empowerment & Collaboration require further strengthening. Key recommendations include validating and integrating the SAVEE model in leadership development, enhancing Visionary and Ethical Leadership programs, optimizing data-driven Strategic Planning, and strengthening Enablement & Collaboration through cross-functional teams and reward systems.
Analysis of Swearing in the Novel《活着 Huózhe》 By 余华 Yu Hua Tuffahati, Tsabita
Eduvest - Journal of Universal Studies Vol. 5 No. 8 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i8.50864

Abstract

Swearing represents a significant yet underexplored aspect of Chinese literary discourse, particularly in contemporary novels that reflect social realities and cultural transformations. This linguistic phenomenon becomes especially prominent in literature depicting periods of social upheaval, where characters express intense emotions through various forms of profane language. This study examines the types, forms, and functions of cursing contained in the novel entitled 《活着 Huózhe》 by Yu Hua (1992). The purpose of this study was to analyze cursing based on the types and forms of cursing according to the theory of Wijana (2004). Then, in classifying curse words based on the function of cursing, the researcher refers to the theory of Andersson and Trudgill (1990) and the theory of Shi Wei and Luo Xiao Nan (2009). This study uses a qualitative descriptive analysis method with a structural textual approach and documentation techniques. The results showed: first, the types of swearing in this novel consist of five categories, namely circumstances, animals, objects, body parts, kinship, and professions; second, there are three kinds of swear words: words, phrases, and clauses; third, there are six kinds of swearing functions, namely expletive/emotional, abusive/warning, humor, auxiliary, attitude, and social. This study contributes to both Chinese linguistics and literary criticism by providing empirical evidence for the systematic use of profane language in contemporary Chinese fiction, offering insights for language educators, translators, and scholars of Chinese literature and culture.
Developing Effective Marketing Strategies for A New Mro Company: A Case Study of Akasa Teknologi Nusantara At Soekarno-Hatta International Airport Rizky G, Mahardhika
Eduvest - Journal of Universal Studies Vol. 5 No. 8 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i8.50910

Abstract

The Maintenance, Repair, and Overhaul (MRO) industry plays a critical role in ensuring aircraft safety, operational efficiency, and compliance with regulatory standards. With the growing demand for air travel, the MRO sector in Indonesia is integral to maintaining fleet reliability and reducing downtime for safe aircraft operation. PT Akasa Teknologi Nusantara (ATN), a new entrant, plans to establish its MRO facility at Soekarno-Hatta International Airport, Indonesia's busiest aviation hub, where established players like Garuda Maintenance Facility (GMF) AeroAsia, FL Technics, and Batam Aero Technics dominate. To capture market share, ATN needs a well-structured marketing strategy to overcome industry challenges and capitalize on key opportunities. The research employs data triangulation with primary data collected through interviews with key stakeholders and statistical data from the Directorate General of Civil Aviation (DGCA). This study employs PESTEL analysis, Porter’s Five Forces, B2B Value Pyramid, VRIO analysis, STP (Segmentation, Targeting, and Positioning), and the 7P Marketing Mix to formulate a market entry strategy for ATN. The findings identify four critical differentiators for ATN: safety and compliance, quick turnaround times, operational efficiency, and service flexibility. By focusing on strategic partnerships, emphasizing these core values, and implementing an integrated marketing approach, ATN can establish itself as a credible alternative in the competitive MRO industry.
Strategies for the Development of Jamu Events (Modern Jamu Era) in the Gen Z Era in the Old City Lavenia, Florensia
Eduvest - Journal of Universal Studies Vol. 5 No. 8 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i8.51019

Abstract

Jamu is a traditional Indonesian herbal drink made from natural ingredients such as spices and leaves. According to Permenkes No. 003/Menkes/Per/I/2010, herbal medicine consists of plant, animal, or mineral ingredients, or their mixtures, used for treatment based on traditional experience and societal norms. This research aims to preserve Indonesia's cultural heritage, specifically Indonesian herbal medicine, and to develop the introduction of its history and stories. Using a qualitative research method, the data collection techniques employed were interviews, observations, and documentation, while data analysis was conducted through a descriptive qualitative approach. The conclusions of this research highlight the strategies for the development of jamu events (modern jamu era) in the Gen Z era in the old city employed by Acaraki Cafe, namely: maintaining and adding programs to introduce herbal medicine alongside technological advancements; increasing the use of technology to collaborate with modern beverage brands; and maintaining and promoting honey-mixed beverages through social media. The suggestion and recommendation from the researcher is to create workshops that invite school children and students to learn about the history and benefits of herbal medicine and jamu.
Financial Distress Prediction Model in the Construction Industry in Indonesia Adiputra, Angga Surya
Eduvest - Journal of Universal Studies Vol. 5 No. 8 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i8.51257

Abstract

This study aims to evaluate the effectiveness of several financial distress prediction models in construction companies in Indonesia, especially in responding to changes in government infrastructure budget allocation policies. The models tested included Altman Z-Score, Zmijewski, Springate, Michal Karas, Grover G-Score, as well as Principal Component Analysis (PCA)-based models with logistic regression. The data used includes 33 construction companies listed on the Indonesia Stock Exchange (IDX) during the period 2017–2024 with a total of 258 annual company observations. The confusion matrix and logistic regression methods were used to assess the performance of each model. The results of the analysis showed that the PCA model provided the best performance with an accuracy rate of 94% for the T-1 prediction and 93% for the T-2. Logistic regression also showed that the PCA model had strong predictive clarity (Nagelkerke R² of 65.2% for T-1 and 44.9% for T-2). Profitability proved to be a significant predictor, and the government's focus on infrastructure spending strengthened the accuracy of the predictions. This study recommends the PCA model as the main tool for early detection of financial distress in construction companies.
Assessing Financial Synergies through DuPont Analysis and Economic Value Added in the Post-Acquisition Integration of PT Petronesia Benimel Utomo, Bhaskoro Perwiro; Ulpah , Maria
Eduvest - Journal of Universal Studies Vol. 5 No. 8 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i8.51260

Abstract

Strategic mergers and acquisitions (M&A) have an important role for companies in emerging markets to accelerate growth and improve operational efficiency, especially in the infrastructure sector which is crucial for national development. This study evaluates the financial performance of PT Petronesia Benimel, an Indonesian construction company that is not listed on the stock exchange, before and after its acquisition in 2020 by PT Hutama Karya Infrastruktur, a state-owned enterprise responsible for the Trans-Sumatra Toll Road project. Using a mixed-methods approach, this study integrates DuPont and Economic Value Added analysis to assess profitability, operational efficiency, and shareholder value creation, reinforced by qualitative insights from managerial interviews. Quantitative analysis of financial data before (2015–2019) and after the acquisition (2020–2024) showed a significant decrease in Return on Equity (ROE) from 18.7% to 5.5% (p = 0.025), due to a decrease in net profit margin and asset utilization efficiency. Economic Value Added (EVA) also showed a substantial decrease from positive IDR 5,041 million to negative IDR -20,455 million, with a statistically insignificant decrease (p = 0.095), reflecting the company's inability to generate returns that exceed the cost of capital. The qualitative findings reinforce these results, by attributing the decline in financial performance to the inefficiencies of the integration process, the increased debt burden, as well as the external impact of the COVID-19 pandemic, such as project delays, liquidity pressures, and increased operational costs.

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