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Jurnal Ekonomi, Teknologi dan Bisnis
Published by Al-Makki Publisher
ISSN : 2964903X     EISSN : 29629330     DOI : https://doi.org/10.57185/jetbis
Core Subject : Economy, Science, Engineering,
Astronomy Economics, Econometrics & Finance Engineering Industrial & Manufacturing Engineering Mechanical Engineering
urnal Ekonomi, Teknologi dan Bisnis (JETBIS) is a double blind peer-reviewed academic journal and open access to social and scientific fields. The journal is published monthly once by Al-Makki Publisher. Jurnal Ekonomi, Teknologi dan Bisnis (JETBIS) provides a means for sustained discussion of relevant issues that fall within the focus and scopes of the journal which can be examined empirically. The journal publishes research articles covering all aspects of Economic, Technology and Business, ranging from Economics, Management, Accounting, entrepreneurship, Business, MSME and Technology that belong to the Economic, Technology and Business context.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 369 Documents
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Determination of Information Technology Utilization in Local Regulation Enforcement Rina Wahyuni
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 5 No. 3 (2026): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/cbm1gx43

Abstract

The rapid development of digital technology has encouraged government institutions to implement digital transformation in order to improve the effectiveness and efficiency of public services. In the context of regional regulation enforcement, the Civil Service Police Unit (Satuan Polisi Pamong Praja / Satpol PP) plays a strategic role in maintaining public order and ensuring legal compliance within regional governance. However, the utilization of information technology within Satpol PP institutions is still influenced by several factors, including digital transformation, employee knowledge, and organizational readiness. This study aims to analyze the influence of digital transformation, knowledge, and organizational readiness on the utilization of information technology in supporting the enforcement of regional regulations within the East Java Provincial Satpol PP. The research employed a quantitative approach using survey methods. Data were collected through questionnaires distributed to 66 Satpol PP employees selected using random sampling. The data were analyzed using descriptive statistics, validity and reliability tests, classical assumption tests, and multiple linear regression analysis using SPSS software. The results show that digital transformation and organizational readiness have a significant positive influence on the utilization of information technology. Meanwhile, knowledge does not significantly affect the adoption of information technology. Organizational readiness was found to be the most dominant factor influencing technology utilization within the institution. This study concludes that strengthening digital transformation strategies and improving organizational readiness are essential for optimizing the use of information technology in supporting effective and responsive enforcement of regional regulations.
Design and Implementation of the Mount Ciremai Basecamp Website as a Climbing Information Media in Linggasana Village Lesmana, Surya; Saputra, Andika Bagus; Baihaqi, Egi Ahmad; Syakur, Muhamad Zidan; Suhendi, Suhendi
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 4 No. 9 (2025): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/cezc3233

Abstract

Mount Ciremai is the highest mountain in West Java Province which is the main destination for climbing and natural tourism. One of the official climbing trails of Mount Ciremai is in Linggasana Village which has a basecamp as a center for climbing services and information. However, the delivery of climbing information at the Linggasana Village basecamp is still carried out conventionally, so that information is difficult for prospective climbers to access widely and quickly. This research aims to design and implement a Mount Ciremai Basecamp website in Linggasana Village as an integrated and easily accessible climbing information medium. The research method used is the Waterfall method which includes the stages of needs analysis, system design, implementation, and testing. The website is developed using web-based technology with an integrated database. The results of the study show that the website built is able to present climbing information effectively and help climbers in obtaining accurate information before climbing. The study also reveals that the website facilitates faster information updates, broader information coverage, and better documentation. The implications of this research indicate that the use of web-based information systems can enhance service quality, transparency, and climber preparedness, while also supporting safer and more sustainable climbing management. In conclusion, the implementation of the website provides an effective solution to overcome the limitations of conventional information delivery and contributes both practically and theoretically to the development of information systems in natural tourism management.
Analysis of the Influence of Knowledge Management on Innovative Work Behavior in Technology Companies Syafi’i, Akhmad; Shobichah, Shobichah; Pramesti, Ginna Novarianti Dwi Putri
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 4 No. 9 (2025): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/1kwr8692

Abstract

In the knowledge-based economy, organizations increasingly rely on effective knowledge management to enhance innovation and maintain competitiveness. This study aims to analyze the influence of knowledge management on innovative work behavior among employees in technology companies. The research adopts a mixed approach by utilizing quantitative data collected through questionnaires distributed to employees and supported by qualitative insights from interviews and observations. The respondents consisted of 30 participants, including managerial staff and employees involved in knowledge-sharing and innovation-related activities. The findings indicate that knowledge management practices, particularly knowledge sharing, knowledge accessibility, organizational learning, and knowledge documentation, have a positive influence on employees’ innovative work behavior. Employees who actively participate in knowledge exchange activities demonstrate a higher tendency to generate, promote, and implement innovative ideas within their work environment. The results also highlight that leadership support and organizational culture play a significant role in strengthening the effectiveness of knowledge management practices. Organizations that foster collaborative learning environments and provide access to knowledge resources are more likely to encourage innovation among employees. These findings suggest that effective knowledge management systems can enhance both individual creativity and organizational innovation capacity. Therefore, technology companies are encouraged to develop structured knowledge management strategies and promote a knowledge-sharing culture to support sustainable innovation and improve organizational competitiveness in the digital era.
Yogurt Republic Reels Strategy by “Socially Zee Media” for Yogurt Republic Sales Muhammad Dyka Zulfaqqar; Farida Nurfalah
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 5 No. 3 (2026): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/abkd0626

Abstract

This study examines the Instagram Reels content strategy implemented by Socially Zee Media (SZM) in promoting Yogurt Republic as a form of relevant digital marketing in the social media era. The objectives of this study include describing the Instagram Reels content strategy in creating brand awareness for Yogurt Republic, understanding the role of social media algorithms in expanding Yogurt Republic’s audience reach, analyzing SZM’s Reels content strategy in creating the Yogurt Republic brand image, and applying the Hierarchy of Effects theory, which explains the stages of audience awareness leading to action. The research method uses a descriptive qualitative approach through in-depth interviews, content observation, and digital documentation to explore SZM’s creative strategies and audience responses. Consumer interest and perception, as well as purchase intent, are positively influenced by storytelling and visual elements such as color, advertising, and ad design. Reels also reflect Instagram report analyses and position video content according to Generation Z consumers’ binge-watching patterns and as a visual storytelling medium. Although Reels do not have a direct or significant impact on sales growth, they do influence brand awareness, engagement, and brand preference. This research concludes the initial statement that SZM’s digital marketing strategy utilizing Reels is an effort to position and formulate the marketing potential of SMEs effectively, clearly emphasizing a consistent and creative visual image and/or impression to drive purchase intent.
Challenges and Cybersecurity Solutions in the Era of Big Data and Artificial Intelligence Padri, Abdul Robi; Iskandar, Erwin
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 4 No. 10 (2025): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/0zqv6m40

Abstract

The development of big data and artificial intelligence (AI) technology has brought about fundamental transformations in data management and utilization across various sectors. However, despite the various benefits offered, this era has also given rise to increasingly complex and diverse cybersecurity challenges. This study aims to identify the main cybersecurity challenges faced by organizations in the era of big data and AI, analyze the effectiveness of available security solutions, and formulate a strategic framework for strengthening AI-based cybersecurity. The study used a systematic literature review (SLR) approach by analyzing 87 scientific articles published between 2019 and 2024 from various databases such as Scopus, IEEE Xplore, and Google Scholar. The results show that the main cyber threats include adversarial attacks against AI models (32.4%), massive data leaks (28.7%), and AI-based ransomware attacks (21.5%). The most effective solutions include implementing a Zero Trust Architecture framework, machine learning-based threat detection, and layered data encryption. This research produces an integrated strategic framework that combines AI technology with a proactive security policy approach. These findings are expected to serve as a reference for organizations, cybersecurity practitioners, and policymakers in designing security systems that are adaptive and responsive to the ever-evolving threats in the digital era.
Evaluating Corporate Financial Performance: A Profitability Ratio Approach Astuti, Aurelia Widya; Tekle, Kiflu Chekole; Lema, Alemayehu Abera; Magfiroh, Diana
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 4 No. 11 (2025): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/qs4g0w42

Abstract

Corporate financial performance evaluation is essential for guiding strategic decision-making by managers, investors, and stakeholders, yet raw financial data alone provides limited insight without a structured interpretive framework. This study aims to evaluate the financial performance of PT Dunia Virtual Online Tbk by applying four profitability ratios Gross Profit Margin (GPM), Net Profit Margin (NPM), Return on Assets (ROA), and Return on Equity (ROE) simultaneously within a unified analytical framework. A descriptive quantitative research design was employed, with data sourced from the company's audited financial statements for the period ending 31 March 2025. Each ratio was calculated using standardized formulas derived from the income statement and balance sheet, encompassing net sales of IDR 14,567,561,590, cost of goods sold of IDR 6,917,131,209, net income of IDR 2,028,267,985, total assets of IDR 301,240,237,537, and total equity of IDR 234,410,798,865. The results show that GPM reached 52.52%, reflecting strong production cost efficiency; NPM was recorded at 13.92%, indicating effective overall cost management; while ROA and ROE were notably low at 0.67% and 0.87% respectively, suggesting that the company's substantial asset and equity base has not yet been fully optimized to generate proportional returns. These findings reveal a dual performance profile: high operational efficiency at the production and cost management level, contrasted with low capital utilization efficiency—consistent with characteristics of a company in an active investment and asset accumulation phase. This study concludes that an integrated multi-ratio approach yields a more comprehensive and diagnostically precise assessment of corporate financial health than single-indicator analysis, offering actionable insights for both internal management and external investors.
The Effect of Work Flexibility on Employee Well-being and Organizational Commitment Amelia, Amelia
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 4 No. 11 (2025): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/zc86dp57

Abstract

Work flexibility has become an increasingly important element of modern human resource management, particularly in response to rapid technological change and shifting workforce expectations. Flexible work arrangements, including schedule, location, and task flexibility, are believed to influence important employee outcomes such as well-being and organizational commitment. However, empirical evidence regarding these relationships in emerging economies such as Indonesia remains limited. This study aims to examine the effect of work flexibility on employee well-being and organizational commitment, as well as to explore the mediating role of employee well-being in the relationship between work flexibility and organizational commitment. A quantitative approach with a descriptive–verification design was employed. Data were collected from 378 private sector employees in Bandung, Indonesia, using a structured questionnaire distributed both online and offline. The measurement instruments included the Work Flexibility Scale, the Warwick-Edinburgh Mental Well-being Scale (WEMWBS), and the Three-Component Model of Organizational Commitment. Data were analyzed using Structural Equation Modeling (SEM) with AMOS 24.0. The results indicate that work flexibility has a significant positive effect on employee well-being (? = 0.541, p < 0.001) and organizational commitment (? = 0.312, p < 0.001). Employee well-being also significantly influences organizational commitment (? = 0.489, p < 0.001) and partially mediates the relationship between work flexibility and organizational commitment. These findings highlight the strategic importance of implementing flexible work arrangements to enhance employee well-being and strengthen organizational commitment in Indonesian organizations.
Training the Trainer: Measuring the Long-Term Effectiveness of AI Upskilling Programs for Indonesian Educators Al Akromi, Elok Nur Affah
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 4 No. 12 (2025): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/5975rm80

Abstract

Indonesia's national artificial intelligence (AI) education roadmap (2025–2045) positions teacher AI competency as foundational to its Golden Generation vision, yet the long-term effectiveness of AI upskilling programs for Indonesian educators remains empirically unexamined. This study aims to evaluate the extent to which AI-related competencies are retained over time, identify key factors influencing sustained AI integration among teachers, and compare the effectiveness of different upskilling programs across regional contexts. This longitudinal mixed-methods study measured the durability of AI competency gains among 347 in-service K–12 teachers across urban, peri-urban, and remote regional strata over four measurement waves: pre-intervention, immediate post-intervention, six-month follow-up, and twelve-month follow-up. Participants were drawn from two nationally deployed AI upskilling programs  Platform Merdeka Mengajar (PMM) and Microsoft Elevate   and assessed using a validated four-subscale questionnaire, semi-structured interviews, and structured classroom observation checklists. Results revealed a consistent "spike-and-decay" trajectory across all groups, with teachers retaining an average of only 63.5% of post-intervention competency gains at the twelve-month wave. Microsoft Elevate participants demonstrated significantly superior retention compared to PMM participants, and remote-stratum teachers experienced the steepest decay. Post-intervention AI self-efficacy, peer collaboration frequency, and perceived program relevance emerged as the strongest predictors of sustained behavioral integration. Qualitative findings identified infrastructure deficits, institutional isolation, curricular misalignment, and confidence erosion as primary disinvestment mechanisms. The study concludes that sustainable AI teacher competency requires a systems-level response encompassing mandatory post-training support, differentiated regional resourcing, and curriculum-embedded AI learning communities.
The Influence of Digital Financial Inclusion Strategy on Digital Economic Transformation of MSMEs in Indonesia Pramesti, Ginna Novarianti Dwi Putri
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 4 No. 12 (2025): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jqepeb69

Abstract

The transformation of the digital economy has become one of the main drivers of economic growth in various developing countries, including Indonesia, where Micro, Small, and Medium Enterprises (MSMEs) play an important role in the national economic structure. However, many MSMEs still face limited access to formal financial services and digital technology that can support the business transformation process. This study aims to analyze the influence of digital financial inclusion strategies on the transformation of the MSME digital economy in Indonesia and identify the role of digital financial literacy, regulatory quality, and digital infrastructure in strengthening these relationships. This study uses a mixed-method approach by combining quantitative and qualitative methods. Quantitative data was obtained through a survey of 398 MSMEs in five provinces in Indonesia, while qualitative data was obtained through in-depth interviews and focus group discussions (FGD) with MSME actors and fintech stakeholders. Data analysis was carried out using Structural Equation Modeling (SEM) and thematic analysis to strengthen the interpretation of the research results. The results of the study show that the digital financial inclusion strategy has a positive and significant influence on the transformation of the digital economy of MSMEs, especially through the adoption of digital payments and fintech-based credit access. In addition, digital financial literacy has been proven to play a role as a mediating variable that strengthens the relationship, while the quality of regulation and digital infrastructure serves as a moderation factor that magnifies the impact of digital financial inclusion on the transformation of MSMEs. The implications of this study show that integrated policies between increasing access to digital financial services, strengthening digital financial literacy, and developing supporting infrastructure and regulations are essential to accelerate the digital transformation of MSMEs. This research makes an original contribution by offering an integrated analytical framework that connects digital financial inclusion, digital financial literacy, and institutional factors as the main drivers of the transformation of the MSME digital economy in developing countries.
Reorientation of Digital Platform-Based Business Models: Dynamic Analysis Capabilities and Ambidextrous Strategy for Transforming Indonesian State-Owned Enterprises into a Digital Ecosystem Fransisca, Vika
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 4 No. 12 (2025): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/ryxyb493

Abstract

Digital transformation has pushed Indonesian State-Owned Enterprises (SOEs) to reorient their business models toward digital platforms to address technological disruption and increasingly complex market dynamics. However, this change requires not only technology adoption but also strengthened organizational capabilities and adaptive strategies. This study aims to analyze how SOEs build and integrate dynamic capabilities ( sensing, seizing, transforming ) and implementing ambidextrous strategy in an effort to reorient business models towards a digital ecosystem. The study used a qualitative case study approach with five strategic state-owned enterprises as the objects, involving in-depth interviews, internal document studies, and observations of digital strategy implementation. The results show that sensing and seizing capabilities are fundamental in responding to digital opportunities, but the transformation phase faces significant challenges related to bureaucratic structures and organizational culture. Furthermore, an ambidextrous strategy proved crucial in maintaining a balance between exploring digital innovation and exploiting core competencies. State-owned enterprises that are able to implement this strategy in a structured manner demonstrated higher success in building an inclusive, adaptive, and sustainable platform ecosystem. This study provides a conceptual contribution to the public sector digital transformation literature and offers practical guidance for stakeholders in managing the business transition towards a digital ecosystem-based model.

Page 36 of 37 | Total Record : 369

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